#personalization

#personalization

Are you sure your feeds - Netflix, Amazon, whatever social media you prefer - is providing you with personalized content? (More about the difference between personalization and customization here.) Are you being given content that aligns with your actual interests, or is the algorithm steering you around? Is your feed populated by your interests or by corporate interests?

Artificial Intelligence is redefining how Learning and Development functions in the workplace. The shift toward AI-driven Learning and Development is not a passing trend but a foundational change in how companies build skills, develop talent, and prepare for the future. In a business environment that demands agility, personalization, and measurable results, AI is providing the tools to deliver training programs that are both impactful and scalable.

Data and AI were the dominant martech buzzwords in early 2025, but context is taking their place as the year wraps up. This isn't entirely new; more than seven years ago, a MarTech article named content as king and context as queen. But in the age of AI, the volume of data and content flowing into systems is bringing context back to the forefront. Context is what takes data and turns it into something more valuable, like relationships and experiences.

Netflix emphasizes that the more you use the platform, the more personalized it will become. Source. Are you sure your feeds - Netflix, Amazon, whatever social media you prefer - is providing you with personalized content? (More about the difference between personalization and customization here.) Are you being given content that aligns with your actual interests, or is the algorithm steering you around?

Engaged learners absorb information more effectively, leading to superior learning outcomes. When learners are actively participating, asking questions, and discussing concepts, they move beyond passive consumption of information. This active involvement promotes a deeper understanding of the subject matter. Research consistently shows that when learners engage with content, they retain knowledge better, resulting in improved comprehension and long-term retention. By fostering an environment that encourages active participation, educators can enhance the overall effectiveness of eLearning courses.

Ever since Spotify launched an AI DJ, Amazon Music has been developing its own AI-powered features, including AI-generated playlists and AI-assisted search, to compete more effectively with the music giant. Now, Amazon Music is launching a new feature called "Weekly Vibe," designed to further personalize the listening experience. The feature is rolling out today to U.S. customers across all subscription tiers within the app on both iOS and Android.

With over 60% of Google searches ending without a click and consumers turning to AI tools like ChatGPT for answers, the traditional playbook is crumbling. Marketing, as we know it, is broken. But where there's disruption, there's opportunity. Enter the Loop Framework, a innovative approach designed to not just survive but thrive in this new era of AI-driven consumer behavior.

Associations-professional bodies, trade groups, nonprofits, certification consortia-are increasingly turning to Artificial Intelligence (AI)‑powered LMS platforms to transform how they educate, engage, and retain their members. Far beyond simple course hosting, these intelligent platforms are reshaping learning experiences through personalization, automation, data‑driven insights, and accessibility. In this article, we explore how AI-powered LMS platforms are revolutionizing learning for associations, supported by the latest data, case examples, and ethical considerations.

When life gives you lemons ... make a CRM? Initially, Ziegler's plan had been to start her own restaurant - a "future-proofed restaurant model," as she described it, that effectively functioned as a ghost kitchen with vendors and employees sourced from the local community. But when she started looking at the tech and software needed to support a hospitality business, she saw a different opportunity. "I realized I needed seven platforms just on the guest experience alone," Ziegler said.

When we talk about leadership, we often draw out the distinctions between a transactional approach and a transformational one. One is seen as efficient, mechanical, or even emotionless. The other is seen as empathetic, perceptive, or relational. That's why many leaders flinch at the idea that AI can be a productivity partner or a collaborator. It feels cold. Robotic. The opposite of what leadership is supposed to be.

Welcome to B2B buyer disengagement-what I call "quiet quitting" the funnel. This silent withdrawal isn't dramatic; it happens as decision-makers become overwhelmed by content, touchpoints and noise. And let's not forget that "68% of millennial B2B buyers prefer self-service research tools over speaking to a sales rep, and many complete up to 70% of the buying process online before engaging with a supplier," according to Salesforce.

The artificial intelligence boom is creating billion-dollar brands almost overnight. From workplace productivity to AI-generated art, there's a tool for just about everything. But while many companies chase the mass market, a growing number are focusing on a different strategy: going small. These are the "niche AI" products - built for highly specific audiences and purposes. Some carve out profitable, loyal user bases. Others burn bright and fade quickly.

Incorporating framed family photos in the kitchen decor can provide a warm, inviting atmosphere, transforming the space into a cozy and personal environment.

To enhance your Galaxy phone experience, consider changing settings such as turning off pop-up notifications, switching to gesture navigation, and setting the highest screen resolution.

"As a homebody, introvert, and remote worker, it feels especially important to create a space I truly enjoy being in."

In an era of high churn, razor-thin 2% conversion rates, economic headwinds, and fierce competition, brands are challenged to maintain loyalty with new customer expectations.

Hightouch's AI decisioning tool helps brands reach customers on a one-to-one basis by analyzing campaign results and providing nuanced insights for personalized messaging.

Jacopo Butti, Minuto Bauli's general manager for North America, believes that the NYC market is expanding and growing more than Europe. Therefore, it's better to invest in a market with greater potential than the Italian market, which is more stagnant.

In our personal lives, we use music streaming apps, we use Netflix...our shopping experience on Amazon is very personalized; they're customized to our likes and are designed for a personal experience.

"Copilot will certainly have a kind of permanent identity, a presence, and it will have a room that it lives in, and it will age," says Suleyman on an episode of The Colin & Samir Show this week.

Mem0 operates as a memory layer that sits between AI applications and language models, capturing and storing relevant information from user interactions. This intelligent memory system enables AI applications to provide personalized, context-aware responses without requiring users to repeatedly establish context.