#personalization

#personalization

Business development is often framed as a numbers game: more dials, more emails, more sequences. But sheer activity without depth rarely builds trust, let alone a pipeline. That's why we stopped calling our entry-level salespeople "BDRs." In our organization, they are junior consultants. This change in title isn't cosmetic; it reflects a completely different approach to how we engage prospects and build meaningful conversations.

These days, associations face pressure to provide greater value to their members while juggling tight budgets, a range of learner demands, and intensifying competition. Education and training are frequently the key challenges for associations, which range from retaining members to creating new revenue streams. This is where associations' delivery of learning experiences can be revolutionized by an AI-powered Learning Management System (LMS). An AI LMS helps associations not only solve challenges but also prosper in the digital age by fusing automation, data-driven insights, and personalization.

To devise the updates, ChatGPT proactively looks at your chat history, your saved memories, your feedback about the AI, and any connected apps such as your calendar. Based on a collective stew of all that information, the updates appear as topical visual cards for you to scan or view in greater detail. You can tweak the details that Pulse provides to help it learn which information you find most useful and relevant.

A camera app that uses nano banana to make my mediocre iPhone photos look like they were taken on a Leica. A single-purpose AI agent that can take any frontend project and automatically add support for light mode, dark mode, and custom theming. It should be able to use vision to see the UI changes, and then iteratively make changes based on the rendered UI. Another single-purpose AI agent that can decompile and debug minified code into an interpretable codebase.

Digital learning was once an option, but it has now become an essential part of both work and academic training. Not only is better connectivity causing this change, but smart tools that personalize, streamline, and improve the learning experience are also being added. These new technologies are changing how companies train their employees, how students engage with material in ways that feel more natural and effective, and how employees acquire new skills.

The update builds on other recent additions that aim to make the Play Store more of a destination - like a tab that shows you where you can watch your favorite shows or Collections, which organizes your favorite apps and games into areas like shop, watch, and listen, Google Play Games VP and General Manager Aurash Mahbood explained to TechCrunch in a press briefing.

Some innovative products are designed to solve a specific pain point for consumers, while others will address a problem they don't even realize they have. Take soggy sandwiches, for example. A focus group wouldn't necessarily highlight the need for a cooler that keeps sandwiches from getting soggy-but once the problem was identified, it helped inform the design of Ninja's line of FrostVault coolers, according to Michelle Crossan-Matos, the chief growth officer of SharkNinja.

As chief technology officer (and interim chief product officer) of Netflix, Elizabeth Stone is shaping the future of entertainment for over 300 million members worldwide. She'll join the Disrupt Stage this fall for a fireside chat on What's Next for Netflix and for Streaming Itself, part of TechCrunch Disrupt 2025, happening October 2729 at Moscone West in San Francisco, where 10,000+ startup and VC leaders will gather to shape the future of tech.

Amazon recently introduced "Prime Vision," an augmented reality broadcast for UEFA Champions League matches in the UK that overlays live metrics such as player speed, jump height, goal probability and tactical maps directly onto the live feed. For you as a viewer, this changes expectations about what a sports broadcast should deliver. At the same time, bookmakers are deploying algorithms that process live data on player injuries, momentum shifts and weather conditions to recalculate odds in real time.

Are you sure your feeds - Netflix, Amazon, whatever social media you prefer - is providing you with personalized content? (More about the difference between personalization and customization here.) Are you being given content that aligns with your actual interests, or is the algorithm steering you around? Is your feed populated by your interests or by corporate interests?

Artificial Intelligence is redefining how Learning and Development functions in the workplace. The shift toward AI-driven Learning and Development is not a passing trend but a foundational change in how companies build skills, develop talent, and prepare for the future. In a business environment that demands agility, personalization, and measurable results, AI is providing the tools to deliver training programs that are both impactful and scalable.

Data and AI were the dominant martech buzzwords in early 2025, but context is taking their place as the year wraps up. This isn't entirely new; more than seven years ago, a MarTech article named content as king and context as queen. But in the age of AI, the volume of data and content flowing into systems is bringing context back to the forefront. Context is what takes data and turns it into something more valuable, like relationships and experiences.

Netflix emphasizes that the more you use the platform, the more personalized it will become. Source. Are you sure your feeds - Netflix, Amazon, whatever social media you prefer - is providing you with personalized content? (More about the difference between personalization and customization here.) Are you being given content that aligns with your actual interests, or is the algorithm steering you around?

Engaged learners absorb information more effectively, leading to superior learning outcomes. When learners are actively participating, asking questions, and discussing concepts, they move beyond passive consumption of information. This active involvement promotes a deeper understanding of the subject matter. Research consistently shows that when learners engage with content, they retain knowledge better, resulting in improved comprehension and long-term retention. By fostering an environment that encourages active participation, educators can enhance the overall effectiveness of eLearning courses.

Ever since Spotify launched an AI DJ, Amazon Music has been developing its own AI-powered features, including AI-generated playlists and AI-assisted search, to compete more effectively with the music giant. Now, Amazon Music is launching a new feature called "Weekly Vibe," designed to further personalize the listening experience. The feature is rolling out today to U.S. customers across all subscription tiers within the app on both iOS and Android.

With over 60% of Google searches ending without a click and consumers turning to AI tools like ChatGPT for answers, the traditional playbook is crumbling. Marketing, as we know it, is broken. But where there's disruption, there's opportunity. Enter the Loop Framework, a innovative approach designed to not just survive but thrive in this new era of AI-driven consumer behavior.

Associations-professional bodies, trade groups, nonprofits, certification consortia-are increasingly turning to Artificial Intelligence (AI)‑powered LMS platforms to transform how they educate, engage, and retain their members. Far beyond simple course hosting, these intelligent platforms are reshaping learning experiences through personalization, automation, data‑driven insights, and accessibility. In this article, we explore how AI-powered LMS platforms are revolutionizing learning for associations, supported by the latest data, case examples, and ethical considerations.

When life gives you lemons ... make a CRM? Initially, Ziegler's plan had been to start her own restaurant - a "future-proofed restaurant model," as she described it, that effectively functioned as a ghost kitchen with vendors and employees sourced from the local community. But when she started looking at the tech and software needed to support a hospitality business, she saw a different opportunity. "I realized I needed seven platforms just on the guest experience alone," Ziegler said.

AI is becoming central to how people shop, and the holiday shopping season is no longer confined to Black Friday and Cyber Monday but is spreading across a longer, more dynamic calendar. Those are two of the findings from Klaviyo's " 2025 Black Friday Cyber Monday (BFCM) Forecast " (registration required), a global study of 7,000 consumers. While Black Friday and Cyber Monday remain the biggest moment of the year for brands, they're no longer the only ones that matter.

When we talk about leadership, we often draw out the distinctions between a transactional approach and a transformational one. One is seen as efficient, mechanical, or even emotionless. The other is seen as empathetic, perceptive, or relational. That's why many leaders flinch at the idea that AI can be a productivity partner or a collaborator. It feels cold. Robotic. The opposite of what leadership is supposed to be.