Minuto Bauli, an establishment with multiple locations in Italy and one in Vienna, has decided to expand into New York City due to the belief that the NYC market offers more growth potential than Europe. The company's signature pastry, also named Minuto Bauli, is a sweet bread made from a simple recipe. Each pastry features various fillings and toppings, emphasizing personalization. The brand seeks to provide an authentic Italian experience while adapting to the diverse American audience, promoting a moment of relaxation with each treat.
Jacopo Butti, Minuto Bauli's general manager for North America, believes that the NYC market is expanding and growing more than Europe. Therefore, it's better to invest in a market with greater potential than the Italian market, which is more stagnant.
Minuto Bauli's signature dish is a sweet bread, with a simple recipe consisting of butter, flour, eggs, and mother yeast, offering unique combinations through various fillings and toppings.
We want to offer the chance to create new and unique combinations, every time, in a world where personalization is increasingly important,
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