DedCool is a fragrance brand founded by Carina Chaz, born from her passion for scents discovered during childhood in her mother’s formulation lab. Chaz’s early experiences led her to explore fragrance as a form of self-expression, resulting in her creating her own scents. One of her notable creations is Taunt, a bestseller that reflects her journey and evolution as a self-taught fragrance creator. DedCool emphasizes genderless, vegan, biodegradable fragrances that aim to ignite joy and encourage layering for personalization.
Chaz identifies her foray into the fragrance industry as a "happy accident," inspired by her early experiences in her mother’s formulation lab, where her fascination for fragrances began.
Her experiences in the lab fueled her passion for scent as a means of self-expression, which ultimately led her to craft her own fragrances, including the bestseller Taunt.
Chaz's journey highlights the importance of personal connection to fragrances, as she emphasizes the role of scent in showing up for herself and those around her.
DedCool fragrances are genderless, vegan, biodegradable, and skin-friendly, embodying the brand's commitment to uplift and inspire personal expression through layering scents.
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