Merchandising is an ongoing process of presenting products to boost sales. Every ecommerce site merchandises products either consciously or by default. Brands use homepage features, reminders, and bundling to influence shopper behavior. Many ecommerce platforms and popular themes include basic merchandising capabilities that simplify execution but may not optimize results. Merchandising techniques span visual curation, behavioral-economics-based persuasion, and personalization to increase conversions. A buyer-focused approach can structure merchandising into a five-step framework that moves shoppers from curiosity through inspiration, guidance, and selection, ultimately toward purchase. Inspiration tactics evoke lifestyles while guidance reduces friction with navigation and search improvements.
Merchandising is an ongoing process of presenting products to boost sales. Every ecommerce site merchandises its products either consciously or by default. Nike features in-season sports and products on its home page. Amazon reminds shoppers of their recent searches. Wayfair bundles and cross-sells complementary items. Many ecommerce platforms have basic merchandising built in directly or in popular themes. These built-ins make merchandising easy, but not necessarily optimized.
The second set of tactics in this merchandising framework aims to reduce friction and guide shoppers toward products they are likely to buy. These techniques often take the form of: Straightforward or supplementary navigation like "Shop by Room" or "Shop by Activity," Thoughtful search results with autocomplete, synonym mapping, and intelligent ranking. Sortable category pages with filtering by size, color, price, availability, or rev
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