PetSmart, with a loyalty program of about 75 million members, struggles to deliver personalized communications. In 2023, it partnered with Hightouch, which offers an AI decisioning tool designed to analyze campaign details for better customer targeting. This tool conducts numerous mini AB tests to optimize messaging, timing, and advertising channels. Hightouch plans to use $12 million in funding for expanding its AI capabilities, aiding businesses in enhancing their customer experiences through refined data insights and targeted strategies.
Hightouch's AI decisioning tool helps brands reach customers on a one-to-one basis by analyzing campaign results and providing nuanced insights for personalized messaging.
PetSmart's loyalty program, with 75 million members, presents a challenge for marketers trying to deliver customized communications without losing brand voice.
The AI tool can run mini AB tests to determine the best messaging, timing, and channel for advertisements, enhancing the personalization process.
Hightouch plans to use a $12 million funding extension to further develop its suite of AI agents aimed at personalizing customer experiences.
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