#loyalty-programs

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#consumer-behavior
Marketing tech
fromForbes
3 months ago

Why Loyalty Programs Aren't The Answer To Winning Shoppers

Consumers now prioritize price, convenience, and personalization over traditional loyalty programs.
Brands must adapt their loyalty strategies to connect meaningfully with modern consumers.
fromThe Drum
22 hours ago
Marketing tech

Brands must create desire beyond the transaction to succeed in an omnichannel world

Marketing tech
fromEMARKETER
1 month ago

Brand loyalty is fading among Gen Z and millennials

Millennials are highly mobile in their brand choices, with loyalty programs influencing repurchase behavior.
Marketing tech
fromForbes
3 months ago

Why Loyalty Programs Aren't The Answer To Winning Shoppers

Consumers now prioritize price, convenience, and personalization over traditional loyalty programs.
Brands must adapt their loyalty strategies to connect meaningfully with modern consumers.
Marketing tech
fromThe Drum
22 hours ago

Brands must create desire beyond the transaction to succeed in an omnichannel world

Brands must maintain a consumer-first approach, adapting to complex shopping journeys that are unpredictable and influenced by multiple factors.
fromadlibweb.
1 month ago
Online Community Development

Strengthening Brand-Customer Relationships Through Gamified Loyalty Programs

fromDaily News
2 days ago

National Hamburger Day 2025: Where to find deals on Wednesday, May 28

Baker's Drive-Thru is offering free fries and a drink with the purchase of a hamburger or cheeseburger on May 28, exclusively in their app.
Berlin food
#customer-experience
fromSkift
2 weeks ago
Marketing tech

Emirates Just Made First Class More Exclusive - It's a Smart Brand Strategy

Marketing tech
fromSkift
2 weeks ago

Emirates Just Made First Class More Exclusive - It's a Smart Brand Strategy

Emirates' strategic brand management focuses on exclusivity and quality, enhancing the first-class experience for loyal customers.
#customer-engagement
fromForbes
3 weeks ago
Online Community Development

12 Expert-Backed Tips For Building A Community Around A B2B Brand

fromForbes
3 weeks ago
Online Community Development

12 Expert-Backed Tips For Building A Community Around A B2B Brand

#marketing-strategies
Marketing tech
fromPractical Ecommerce
4 weeks ago

Why Your Loyalty Program Isn't Working

Loyalty programs must leverage psychological insights and behavioral science to foster deeper customer retention.
Effective segmentation in loyalty programs should focus on customer motivation rather than just purchase behavior.
#delta-air-lines
#airline-industry
Marketing tech
fromThe Drum
2 months ago

United's big bet: how Kinective Media is turning air travel into a commerce powerhouse

United Airlines is leveraging loyalty data to create a commerce-driven media network, expanding beyond traditional travel advertising.
Travel
fromSFGATE
2 months ago

Southwest Airlines slashes Rapid Rewards earnings on its lowest fares

Southwest Airlines is making it harder to earn Rapid Rewards points for budget fares, affecting loyalty program dynamics.
Marketing tech
fromThe Drum
2 months ago

United's big bet: how Kinective Media is turning air travel into a commerce powerhouse

United Airlines is leveraging loyalty data to create a commerce-driven media network, expanding beyond traditional travel advertising.
Travel
fromSFGATE
2 months ago

Southwest Airlines slashes Rapid Rewards earnings on its lowest fares

Southwest Airlines is making it harder to earn Rapid Rewards points for budget fares, affecting loyalty program dynamics.
#dunkin
fromVuejobs
2 months ago

Mid level full Stack PHP Developer at Propello

We are Propello Cloud, an innovative SaaS Reward Tech platform focused on enhancing loyalty for a broad spectrum of B2B & B2C clients.
Marketing tech
fromstupidDOPE
2 months ago

Unlock 60,000 Virgin Points with the New Virgin Red Rewards Mastercard | stupidDOPE

With the Virgin Red Rewards Mastercard, travel lovers can earn 60,000 bonus Virgin Points and maximize travel rewards for everyday spending across Virgin brands.
London startup
#credit-cards
Travel
fromwww.nytimes.com
2 months ago

Travel Rewards Programs Now: Too Many Points, Not Enough Seats

Airlines are increasing credit card bonuses while devaluing loyalty points, leading to diminished travel rewards for consumers.
Travel
fromwww.nytimes.com
2 months ago

Travel Rewards Programs Now: Too Many Points, Not Enough Seats

Airlines are increasing credit card bonuses while devaluing loyalty points, leading to diminished travel rewards for consumers.
Wearables
fromZDNET
3 months ago

Google Wallet now alerts you to loyalty card benefits you're missing out on

Google Wallet enables contactless payments, storing cards, IDs, and more.
Nearly 5,000 banks now support Google Wallet for digital payments.
Revamped loyalty card updates optimize user experience.
#customer-retention
fromEater SF
3 months ago

San Francisco Lucky Supermarket to Stay Open Despite New Ownership

The vice president of asset management for Jim Pattison Developments assured that they plan to operate the Lucky store for the long term, providing local job security.
Miscellaneous
#travel
#southwest-airlines
fromwww.independent.co.uk
4 months ago

Waitrose to bring back free perk that had shoppers queuing around the corner

Waitrose has listened to its loyal customers and is bringing back free hot drinks for shoppers—even to those not making a purchase, starting January 27.
UK news
#travel-experiences
fromBusiness Insider
4 months ago
Miscellaneous

I've spent 140 hours on overnight trains and made 7 mistakes, from booking the wrong room to sleeping in the wrong bunk

fromBusiness Insider
4 months ago
Miscellaneous

I've spent 140 hours on overnight trains and made 7 mistakes, from booking the wrong room to sleeping in the wrong bunk

fromFast Company
4 months ago

Uber is replacing Lyft in a points partnership with Delta

This partnership creates more choice for customers to get to their destination in a way that works best for them, Delta CEO Ed Bastian stated.
Tech industry
fromAdweek
4 months ago

Innovation and Customer-Centric Marketing With Ulta Beauty

Michelle emphasizes that her diverse career journey, spanning Procter & Gamble to Ulta, has uniquely positioned her to innovate marketing strategies that keep the brand relevant.
Marketing
fromDigiday
4 months ago

How Domino's CMO Kate Trumbull navigates inflation and reviving the brand

"We were strategic in wanting to launch this [Emergency Pizza] campaign right after we launched our new loyalty program because we really felt like a free pizza was one of the greatest incentives and reasons to come to us."
Marketing
fromLondon Business News | Londonlovesbusiness.com
5 months ago

Morrisons receives loyalty card complaints: How well do they compare to other supermarkets? - London Business News | Londonlovesbusiness.com

Morrisons has confirmed that complaints from customers stem from issues with the More loyalty card, preventing them from applying discounts during their Christmas shopping.
Marketing
#alaska-airlines
Marketing
fromMarketing Dive
5 months ago

E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge

E.l.f. Cosmetics introduces the Virtual Luxe Lounge for immersive digital shopping, enhancing customer engagement and loyalty.
#travel-benefits
fromwww.independent.co.uk
6 months ago

Are shoppers right to not trust supermarket loyalty cards?

The Competition and Markets Authority (CMA) reported that out of 50,000 loyalty-priced products analyzed, 92% did offer real savings, emphasizing the potential for customers to benefit from shopping loyalty programs.
UK news
#airlines
Privacy professionals
fromSecuritymagazine
7 months ago

Risks and rewards: Managing loyalty program privacy and security

Personalized loyalty programs enhance consumer convenience and business insights, but managing privacy and data security is essential to avoid legal and reputational risks.
fromTravel + Leisure
7 months ago

Spirit Has Flights to New York, Las Vegas, and More for Under $50 Right Now

Spirit Airlines is currently offering an array of competitive flight deals, with one-way fares dipping below $50 to numerous sought-after destinations like Las Vegas, NYC, and Orlando.
Miscellaneous
fromTasting Table
8 months ago

What Is Kroger Boost, And How Is It Different From A Loyalty Account? - Tasting Table

Kroger's introduction of the Kroger Boost subscription service reflects a trending shift towards paid customer loyalty programs, similar to Amazon Prime, highlighting customer demand for convenience and savings.
Tech industry
fromForbes
8 months ago

Council Post: How To Boost Revenue With Loyalty Programs

Loyalty programs can boost customer loyalty and drive repeat business. Depending on which study you believe, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one.
Marketing
fromwww.independent.co.uk
8 months ago

Tesco could use AI to encourage Clubcard shoppers to make healthier choices

Tesco's CEO Ken Murphy suggested that AI can make a positive impact by guiding customers towards healthier options through its Clubcard loyalty program. With 22 million members, the retailer aims to use data to suggest alternatives to high-sodium products, enhancing customer health and shopping experience simultaneously. This approach highlights how technology can reshape retailer-customer interactions, potentially lowering shopping expenses and reducing food waste.
Privacy professionals
#consumer-protection
fromFortune
8 months ago
Privacy professionals

Delta and major airline loyalty program practices under federal investigation

Privacy professionals
fromFortune
8 months ago

Delta and major airline loyalty program practices under federal investigation

The government is investigating airline reward programs to assess consumer impacts and potential regulatory changes affecting loyalty programs and their revenue.
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