This week's updates highlight exciting developments in ecommerce tools, including an AI-powered connector from HubSpot to enhance customer insights. Google has introduced structured data support for loyalty programs, increasing visibility in search results. Meanwhile, Santander UK and Worldpay are teaming up to offer improved merchant payment solutions, and Sovos is collaborating with Shopify to streamline the sales tax compliance process for ecommerce merchants, making it easier for them to focus on growth and operations.
HubSpot's new connector with ChatGPT allows users to leverage customer context and engage with insights across marketing, sales, and support systems.
Google's addition of structured data markup support for loyalty programs opens up new avenues for merchants to showcase member benefits in search results.
The partnership between Santander UK and Worldpay aims to enhance the payment solutions available to Santander Business Banking customers, providing integrated services.
Sovos is joining forces with Shopify to help merchants automate their sales tax compliance process, minimizing administrative burdens and ensuring regulatory adherence.
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