Disney+ and Hulu's new 'always-on' Perks programs provide automatic enrollment for active subscribers, featuring discounts, free trials, and sweepstakes aimed at rewarding loyal users. While promotions by streaming services aren't new, this marks one of the first continuously updated, multi-brand loyalty programs specifically for streaming platforms. This program is initially rolling out in the US, with plans for expansion internationally later in 2023, creating a competitive edge that may influence other streaming services to follow suit.
Disney+ and Hulu have launched 'always-on' Perks programs to reward loyal subscribers, offering discounts, trials, and sweepstakes to enhance their competitive edge.
The new multi-brand loyalty program for streaming aims to continuously update offers for subscribers, setting a precedent other services might feel pressured to follow.
Enrollment into the Perks program is automatic for active subscribers, accessible to individuals on both the standalone subscription and bundled plans for Disney+ and Hulu.
The initial launch of the Perks program is in the US, with plans for international rollouts later in 2023, introducing enticing offers like sweepstakes and trials.
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