Disney Teams Up with Google Display & Video 360 and The Trade Desk; EU to Introduce Election Disinformation Legislation; Google Fined for Using Publishers' Data for Gemini - ExchangeWire.com
Disney expands DRAX with Google and The Trade Desk
EU to introduce election disinformation legislation
Google fined by France for using publishers' data [ more ]
Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs
Disney aims for 75% ad revenue through programmatic sales with the launch of DRAX Direct integrating with major DSPs like Google DV 360 and The Trade Desk.
DRAX Direct aims to streamline workflow systems, improve audience match rates, and provide value to marketers through direct integration with DSPs and technology like clean rooms. [ more ]
New Star Wars TV Series Announced With First Trailer, And It's Out Next Month
Lucasfilm announced Star Wars: Tales of the Empire, a collection of shorts focused on the dark side, releasing on Disney+ on May 4.
The series follows Nightsister Morgan Elsbeth and former Jedi Barriss Offee, offering untold events in their lives, featuring major Star Wars characters. [ more ]
Disney Testing AI Ads That Match the Mood of the Programming
Disney is using artificial intelligence to help brands craft advertising to fit the mood of individual scenes in movies and TV shows on Disney+ and Hulu.
The tool, called 'Disney's Magic Words,' analyzes and tags scenes to personalize advertising and is currently in beta testing with six global advertising companies. [ more ]
Disney Harnesses AI to Drive Streaming Ad Technology
Disney is using AI to create a new advertising tool that tailors commercials to fit the mood of specific scenes within movies and TV shows.
The tool, called Disney's Magic Words, uses AI and machine learning to analyze and tag scenes with descriptive metadata, allowing brands to personalize messaging to match the scene or mood. [ more ]
Taylor Swift's The Eras Tour Concert Film to Stream on Disney+ With 5 New Songs
Taylor Swift's blockbuster concert film 'The Eras Tour' to be on Disney+ with new songs like 'Cardigan'. Swift's film 'The Eras Tour' grossed $262 million globally, setting a record for concert films. [ more ]
Disney has given us the first glimpse of Tron: Ares, and fans have questions
Fans are excited about the glimpse of the third Tron movie, Tron: Ares, with a new character design featuring a triangular disc on Jared Leto's back.
There are mixed reactions among fans about whether Tron: Ares will continue the franchise's storyline or introduce a reboot with new elements like the real world. [ more ]
Disney Bets On Bundling And Sports To Score Profitability | AdExchanger
Disney+ lost 1.3 million subscribers in Q1 due to price hikes, but average revenue per user is up 9% and operational losses are narrowing
Disney plans to launch a standalone ESPN+ app in August 2025 and hopes to attract subscribers with the full slate of ESPN channels and additional features like ecommerce and sports betting [ more ]
Disney Will Develop A 'New Persistent Universe' With Epic Games
Disney is making its biggest push into video games, creating an entertainment universe where consumers can play, watch, shop, and engage with content from various franchises.
Disney announced a collaboration with Epic Games to build a new games and entertainment universe that brings together Disney's beloved brands and the popular game Fortnite. [ more ]
Gillian Anderson has joined the cast of Tron: Ares, the third film in the Tron franchise.
Tron: Ares is directed by Joachim Rønning, who previously worked on Disney films Malificent: Mistress of Evil and Pirates of the Caribbean: Dead Man Tell No Tales. [ more ]
Disney and Hyundai made a car (and it's covered in hidden Mickeys, obviously)
Disney and Hyundai have partnered to create a limited edition car called the IONIQ 5 Disney100 Platinum Edition. Only 1,000 units will be available.
The car features subtle Disney motifs, including Mickey ear silhouette wheels, repeated Mickey designs on the doors, and Disney100 logos throughout the interior. The start-up screen also plays Disney music and animation. [ more ]
Actress Gina Carano Gets New Role As Musk Sock Puppet In Disney Labor Suit
Gina Carano is suing Disney for wrongful termination and sex discrimination, with Elon Musk funding her legal bill.
Elon Musk has made abusive litigation his new hobby, offering to fund lawsuits for plaintiffs who were mistreated by their employers on social media. [ more ]
Disney remote jobs: the most magical WFH careers on earth?
Remote work opportunities available at Disney include roles like graphics interface coordinator and senior managerial positions overseeing remote teams.
Limited remote jobs at Disney listed on the career website include data entry and sales positions. [ more ]
Disney unveils AI-powered ad tool for tailored streaming commercials
Disney has introduced 'Disney's Magic Words,' an AI tool aimed at revolutionizing advertising on its streaming platforms.
The new technology employs AI and machine learning to analyze scenes within Disney's content library, enabling advertisers to match their ads with the mood and context of specific scenes. [ more ]
'Percy Jackson and the Olympians' Isn't Faithful to a Fault-and It Deserves a Second Season
The Disney+ show Percy Jackson and the Olympians initially received praise for its fidelity to the source material.
As the season progressed, the show deviated from the books to add emotional depth and explore new perspectives on the mythological characters. [ more ]
Liverpool in advanced talks to complete major deal worth millions
Liverpool is in advanced talks with Disney+ to buy a documentary about Jurgen Klopp's final six months at Anfield, with the deal close to being finalized.
Amazon and Netflix rejected the chance to buy the series before Klopp's announcement to leave Liverpool in the summer. [ more ]
Federal Judge Dismisses Disney Lawsuit Against DeSantis
A federal judge has thrown out a lawsuit filed by Disney against Florida Gov. Ron DeSantis, claiming that DeSantis violated the First Amendment by taking over a special tax district that encompasses Walt Disney World.
Disney and DeSantis have been at odds for nearly two years over Disney World, with DeSantis taking over the tax district and ending the company's ability to self-govern the park. Disney plans to appeal the ruling. [ more ]
Want to watch Disney+ on virtual reality Tatooine? It'll only cost you $3500!
Apple's first VR headset, the Apple Vision Pro, will be released next month at a price of $3500.
The headset will have Disney+ integration, allowing users to watch movies in themed virtual environments like the Scare Floor from Monsters Inc. and Tatooine from Star Wars. [ more ]
Disney Touts its Tech Stack 'Built Intentionally for Streaming,' Reveals D23 Expo Expansion Plan at CES Showcase
Disney showcased its investments in ad technology at CES, including global expansion of Disney+ with ads.
Disney introduced Gateway Shop, a seamless, shoppable TV ad experience that allows viewers to make purchases without leaving the viewing environment. [ more ]
Brazilian superstar Anitta on TikTok's 'In the Mix' concert coming to Hulu, Disney+
Tens of thousands of music fans are gathering in Mesa, Arizona this weekend for a concert featuring Charlie Puth, Niall Horan, Cardi B., and Anitta.
The concert is being organized and live-streamed on TikTok under the banner 'In the Mix'. A one-hour compilation of the best moments will be available on Disney+ and Hulu next Friday. [ more ]