The 'Refresh Your Galaxy' campaign by CocaCola and Disney celebrates over 70 years of partnership by combining iconic branding and emotional connections with Star Wars fandom. Launching globally in July, the campaign features 27 limited-edition cans, each embossed with beloved characters from the Star Wars saga. Nostalgic appeal is emphasized through the cinema experience, inviting fans to relive classic moments. Additionally, the initiative introduces an augmented reality experience that allows fans to create and send interactive Star Wars-themed messages, enhancing community engagement and connection.
CocaCola and Disney have introduced the 'Refresh Your Galaxy' campaign, celebrating over 70 years of partnership and connecting fandom through nostalgic storytelling.
The campaign features a collection of 27 limited-edition cans, highlighting iconic Star Wars characters like Lando Calrissian, Yoda, Rey, and Grogu.
Fans can engage with Star Wars-themed augmented reality experiences by scanning products or billboards, creating hologram-style video messages.
The nostalgic appeal of the campaign is anchored in the cinema experience, emphasizing the long-standing relationship between CocaCola and Star Wars.
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