#marketing-campaign
#marketing-campaign

Marketing Dive

1 week ago

Starburst taps gen AI for campaign that is 'Different Every Time'

Marketers can utilize generative AI to create unique and dynamic content at scale. [ more ]

Mashable ME

2 days ago

Bumble apologises for 'anti-celibacy' ads after furious backlash

Bumble apologized for ads on celibacy, acknowledging the mistake and removing them from global marketing campaign. [ more ]

Salon

1 day ago

Bumble's anti-celibacy marketing campaign and its backlash, explained

Bumble's new feature and marketing campaign diverge from its typical 'women make the first move' approach, aiming to engage Gen Z users and allow men to initiate conversations. [ more ]

Marketing Dive

1 day ago

Jack Link's takes shot at competition in Gen Z-focused national campaign

Jack Link's launches edgy 'Feed Your Wild Side' campaign targeting Gen Z with TikTok content. [ more ]

The Drum

2 weeks ago

Grocery delivery 'brings the magic' to the mundane in mind-bending Gopuff ad

Gopuff aims to infuse magic into everyday routines through its 'Bring the Magic' campaign. [ more ]

Highsnobiety

CeraVe Enters the Reality Dating Show Extended Universe

CeraVe's marketing campaign uses reality TV stars to promote its products in a humorous way. [ more ]

moreMarketing

The Drum

National Hockey League

The NHL tells hockey fans' 'crazy love stories' ahead of the 2024 Stanley Cup Playoffs

The NHL released a marketing campaign showcasing real-life fan antics to celebrate the 2024 Stanley Cup Playoffs. [ more ]

The Drum

Leanne Morgan helps mature women own their age in hilarious Laura Geller Beauty ad

Women over 40 engaging in humorous attempts to look younger

Embracing age diversity through humor in marketing [ more ]

The Drum

Innovative Gatorade panels measure passersby's heartbeats in Sao Paulo, Brazil

The interactive panel 'BPM Pay' by Gatorade in São Paulo measures cardiac rhythm to promote hydration among urban athletes.

The campaign aims to encourage exercise, emphasize the importance of hydration, and promote interaction among locals in Brazil. [ more ]

The Drum

Ad of the Day: Progressive Insurance's Flo reminds vacationers to get there first

Progressive Insurance launches 'Unhidden Gems' campaign featuring Flo for RV travelers.

Ad highlights the joy and challenges of discovering popular destinations while traveling. [ more ]

Eater Chicago

Chicago

Heinz Taunts Chicago Hot Dog Stands With Another Clever Ketchup Stunt

Heinz trolls Chicago hot dog stands without ketchup with ketchup packets.

Heinz uses clever marketing tactics to target specific venues. [ more ]

Marketing Dive

Campaign Trail: Skims clones Kim Kardashian for first TV push

Skims Lab is Skims' first TV campaign, showcasing a futuristic R&D process overseen by Kim Kardashian on a space ship.

Wieden + Kennedy Portland partnered with Skims, aiming to create broader Gen Z appeal and elevate the brand to a national stage. [ more ]

The Drum

British Airways' outdoor ads capture passenger's faces at 35,000ft

The campaign by British Airways captures passengers' faces during flights.

11 prints placed at 324 OOH locations in the UK highlight the diverse faces of BA passengers. [ more ]

Marketing Dive

Campaign Trail: Manscaped envisions 'the boys' as mini-mes in branding push

Manscaped's latest campaign uses a striking visual metaphor of male genitalia as 'boys' for grooming products.

The campaign's central image of a man with his 'boys' on a beach was an immediate winner, resonating for its humor and creativity. [ more ]

Daily News

LA food

Taco Bell's new Cantina Chicken Menu will arrive March 21

Taco Bell introducing Cantina Chicken Menu on March 21 for loyalty members early access

Menu includes five items like tacos, burritos, and bowls at varying prices [ more ]

The Drum

Ad of the Day: Wayfair welcomes us to the Wayborhood

Wayfair launched 'Welcome to The Wayborhood' campaign during the Oscars with celebrities.

Campaign includes TV ads, social campaign, competition, and Pinterest partnership. [ more ]

The Drum

Online marketing

Oreo shares the award-winning cheat code that wowed gamers and judges alike

Leveraging insights on cheat codes for a successful marketing campaign

Strategic partnership between Oreo and Xbox for innovative product promotion [ more ]

The Drum

Online marketing

Burger King seeks to rename island with competitor's name to 'Whopper Island'

Burger King Brazil proposes renaming McDonald's Island to 'Whopper Island' on Google Maps.

The campaign includes a two-minute mockumentary and encourages viewers to participate by looking up the island on Google Maps and commenting #IlhaWhopper. [ more ]

Marketing Dive

Heinz serves up gravy 'hot takes' to boost condiment beyond the holidays

Heinz launches campaign promoting gravy as a versatile condiment beyond holidays

Campaign includes online videos, creator content, and new vegetarian-based gravies [ more ]

Retail Dive

Wayfair refreshes brand ahead of first large-format store opening

Wayfair launched a new campaign called 'Welcome to the Wayborhood' with celebrities like Kelly Clarkson and Lisa Vanderpump.

The campaign includes TV spots, social activations, and a collaboration with Pinterest, reflecting Wayfair's focus on engaging evolving consumers. [ more ]

english.elpais.com

Film

Anatomy of a Fall': The miracle of a film that France rejected for the Oscars

A film predicted to fail becomes a surprise success at the box office

Anatomy of a Fall receives multiple Oscar nominations and international acclaim [ more ]

Creative Bloq

Graphic design

Sweaty Betty's rebrand is exactly what I need from the fitness industry

Fitness industry often focuses on appearance, not mindset.

Sweaty Betty's rebrand emphasizes exercise for mental health and self-acceptance. [ more ]

Creative Bloq

Graphic design

McDonald's turns its logo upside-down in ingenious new anime branding

McDonald's is launching a new campaign turning its golden arches into 'WcDonald's' inspired by an anime fictional restaurant.

McDonald's is collaborating with Studio Pierrot to create anime mini episodes and short mangas unlockable via QR codes on 'WcDonald's' products. [ more ]

The Drum

Ad of the Day: Just Eat introduces new characters by Wes Anderson's puppet maker

Just Eat launched 'The Joy in Everyday' campaign showcasing diverse food experiences.

Campaign features animal characters to personify customer cohorts and promote convenience beyond traditional takeaway moments. [ more ]

Marketing Dive

Artificial intelligence

GoDaddy introduces generative AI tool for small businesses

GoDaddy unveils AI tool Airo for small businesses.

Airo generates logo, website, email, and social campaigns based on a brief description, boosting sales. [ more ]

GSMArena.com

Digital life

Nothing Phone (2a) unboxed in London

Nothing's Phone (2a) marketing campaign includes an AR unboxing in London.

Phone (2a) expected specs include 6.7-inch AMOLED display and dual 50MP cameras. [ more ]

Marketing Dive

Jameson to drop Times Square Ball for St. Patrick's Eve

Jameson Irish Whiskey introduces St. Patrick's Eve as a pre-celebration holiday on March 16, aiming to shift festivities to Saturday for a more enjoyable experience without work concerns.

The brand collaborates with 'Saturday Night Live' stars, Colin Jost and Michael Che, for a marketing campaign, marking their first brand partnership together. [ more ]

www.bostonreb.com

Homes.com $1 Billion Super Bowl Marketing kick Off

CoStar aired four commercials during the Super Bowl, kicking off a $1 billion marketing blitz.

The commercials featured Homes.com, with appearances by Dan Levy, Heidi Gardner, Lil Wayne, and Jeff Goldblum. [ more ]

www.nytimes.com

CoStar Group Makes Super Bowl Debut With Four Ads

CoStar Group made a splash in its Super Bowl debut with four high-gloss commercials, buying up more airtime than Pepsi and Budweiser.

The advertising blitz is part of a planned yearlong campaign to establish CoStar's dominance over rival home-search sites.

The commercials featured celebrities such as Jeff Goldblum and Lil Wayne, creating minor havoc in residential communities while promoting CoStar's subsidiaries. [ more ]

SFGATE

Social media marketing

Calif.'s Snapchat wants you to think it's not a social media app

Snapchat's new marketing campaign aims to position the app as something different than traditional social media.

The ad emphasizes Snapchat's focus on authenticity, individuality, and personal connections. [ more ]

www.mercurynews.com

East Bay (California)

Potential pets put on their game faces for Puppy Bowl

Humane Society Silicon Valley is offering $49 adoption fees for Puppy Bowl fans

The City of Milpitas has been awarded a grant to complete a dog park at Delano Manongs Park

The City of Milpitas won an Adwheel Award for its marketing campaign for Milpitas SMART [ more ]

Marketing Dive

Campaign Trail: Teleflora tells real stories to overcome love cynicism

Teleflora taps into consumer cynicism about love for its Valentine's Day campaign

The campaign aims to encourage consumers to believe in love [ more ]

The Drum

4 months ago

Tito's unveils new brand platform: 'With Tito's'

Tito's Handmade Vodka launches new brand platform 'With Tito's' and introduces a 'Spokescart' as a playful marketing campaign.

The campaign is tapping into the hype around artificial intelligence in the marketing industry and popular culture. [ more ]

Skift

4 months ago

Choice Hotels Campaign Targets TikTok and Spotify

Choice Hotels is turning to streaming platforms and celebrity endorsements in its new marketing campaign.

Despite the grounded Boeing 737 Max planes, Alaska and United Airlines may not suffer a major financial hit.

Indian online travel agency EaseMyTrip has suspended all flights to the Maldives in solidarity with the nation. [ more ]

Skift

4 months ago

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise brand awareness for its various hotel brands.

The campaign will include ads on linear and streaming TV, as well as digital-video ads and podcast placements for more targeted marketing. [ more ]

Hubspot