#marketing-campaign

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Why Epic Games' Fortnite Creative marketing push is sparking calls for more transparency from some creators

Epic Games' marketing campaign significantly boosts traffic for selected Fortnite Creative experiences, raising questions about the selection process for creators.

Wonderful Halos' edgy campaign sees kids call IRS, cut brake lines

Wonderful Halos launched its first integrated marketing campaign in five years targeting parents and children with playful ads.
from Adweek
5 days ago

Inside Netflix's Massive Marketing for Squid Games Season 2

Netflix is heavily investing in marketing Squid Game's second season, utilizing immersive experiences and strategic brand partnerships.
#pepsi

Santa Claus makes the switch to Pepsi in brand's latest dig at Coke

Pepsi creatively uses Santa Claus to market its zero-sugar beverage, directly challenging Coke's longstanding association with the iconic figure.

Pepsi's redesigned fast-food logos feel a bit desperate

Pepsi's latest campaign employs humorous tactics to gain market presence against Coca-Cola, but lacks a clear reason for consumer preference.

Santa Claus makes the switch to Pepsi in brand's latest dig at Coke

Pepsi creatively uses Santa Claus to market its zero-sugar beverage, directly challenging Coke's longstanding association with the iconic figure.

Pepsi's redesigned fast-food logos feel a bit desperate

Pepsi's latest campaign employs humorous tactics to gain market presence against Coca-Cola, but lacks a clear reason for consumer preference.
morepepsi
#ai

Why Salesforce didn't rely on AI for a campaign to promote AI

Salesforce successfully showcased AI not as a threat, but as a creative enhancement tool, leading to significant audience engagement.

An AI company is trying 'dystopian' marketing

Artisan's ad campaign raises ethical questions about replacing human workers with AI, drawing both criticism and increased brand awareness.

Why Salesforce didn't rely on AI for a campaign to promote AI

Salesforce successfully showcased AI not as a threat, but as a creative enhancement tool, leading to significant audience engagement.

An AI company is trying 'dystopian' marketing

Artisan's ad campaign raises ethical questions about replacing human workers with AI, drawing both criticism and increased brand awareness.
moreai

AI company trolls San Francisco with billboards saying "stop hiring humans"

Artisan promotes AI tools like Ava, claiming to automate sales with no human involvement despite skepticism about such efficacy.

All the announcements OpenAI has made so far for its 12 days of 'Shipmas'

OpenAI's 'Shipmas' campaign features daily product releases leading up to the holidays, enhancing user engagement and showcasing improvements in AI models.
#innovation

Jaguar's head of design on the company's viral rebrand, its new EV, and why that Musk tweet was actually a good thing

Jaguar's new electric concept car Type 00 showcases a bold departure from its traditional design.
The company plans to transition completely to electric vehicles by 2030.

Kraft Heinz's Delimex amplifies loud chewing in quesadilla campaign

Kraft Heinz is launching Delimex Crispy Quesadillas with a humorous sound-focused marketing campaign highlighting their crunchiness.

Tiger Beer's Bold New Look and Epic Stunt Light Up the Skies | stupidDOPE

Tiger Beer blends heritage and modern innovation in its bold relaunch, marked by the striking 'Tiger Stripe' design and a call to 'Uncage Your Tiger.'

Jaguar's head of design on the company's viral rebrand, its new EV, and why that Musk tweet was actually a good thing

Jaguar's new electric concept car Type 00 showcases a bold departure from its traditional design.
The company plans to transition completely to electric vehicles by 2030.

Kraft Heinz's Delimex amplifies loud chewing in quesadilla campaign

Kraft Heinz is launching Delimex Crispy Quesadillas with a humorous sound-focused marketing campaign highlighting their crunchiness.

Tiger Beer's Bold New Look and Epic Stunt Light Up the Skies | stupidDOPE

Tiger Beer blends heritage and modern innovation in its bold relaunch, marked by the striking 'Tiger Stripe' design and a call to 'Uncage Your Tiger.'
moreinnovation
#nostalgia

Oscar Mayer Rewards Fans for Singing Along to 'Bologna Song'

Oscar Mayer celebrates the 50th anniversary of the "Bologna Song" by rewarding fans for singing the jingle through a nostalgic campaign.

Matthew McConaughey channels his 'How to Lose a Guy in 10 Days' character in video with wife Camila

Matthew and Camila McConaughey's new tequila ad creatively pays homage to their film "How to Lose a Guy in 10 Days" with a modern twist.

Oscar Mayer Rewards Fans for Singing Along to 'Bologna Song'

Oscar Mayer celebrates the 50th anniversary of the "Bologna Song" by rewarding fans for singing the jingle through a nostalgic campaign.

Matthew McConaughey channels his 'How to Lose a Guy in 10 Days' character in video with wife Camila

Matthew and Camila McConaughey's new tequila ad creatively pays homage to their film "How to Lose a Guy in 10 Days" with a modern twist.
morenostalgia

PlayStation Have Collaborated With The London Underground To Make Over The Victoria Line

PlayStation has redesigned a Victoria Line carriage, enhancing the daily commute for London gamers with a themed makeover.
#wicked

Wicked' and Gladiator II' Jump-Start the Box Office, but at a Cost

Hollywood's box office is revitalized with strong openings of Wicked and Gladiator II, signaling a recovery after months of declining ticket sales.

Lexus Teams Up with Universal Pictures' "Wicked" for an "OZmazing" Campaign | stupidDOPE

Lexus is partnering with Universal Pictures for a marketing campaign themed around the film adaptation of 'Wicked,' featuring the Lexus TX.

Wicked' and Gladiator II' Jump-Start the Box Office, but at a Cost

Hollywood's box office is revitalized with strong openings of Wicked and Gladiator II, signaling a recovery after months of declining ticket sales.

Lexus Teams Up with Universal Pictures' "Wicked" for an "OZmazing" Campaign | stupidDOPE

Lexus is partnering with Universal Pictures for a marketing campaign themed around the film adaptation of 'Wicked,' featuring the Lexus TX.
morewicked
#xbox

Xbox continues its push beyond consoles with new ad campaign

Microsoft is positioning Xbox as a gaming platform across multiple devices, expanding beyond just consoles.

Oreo shares the award-winning cheat code that wowed gamers and judges alike

Leveraging insights on cheat codes for a successful marketing campaign
Strategic partnership between Oreo and Xbox for innovative product promotion

Xbox continues its push beyond consoles with new ad campaign

Microsoft is positioning Xbox as a gaming platform across multiple devices, expanding beyond just consoles.

Oreo shares the award-winning cheat code that wowed gamers and judges alike

Leveraging insights on cheat codes for a successful marketing campaign
Strategic partnership between Oreo and Xbox for innovative product promotion
morexbox

Sprite Brings the Holiday Cheer with Winter Spiced Cranberry and Anthony Edwards | stupidDOPE

Sprite Winter Spiced Cranberry returns, boosted by NBA star Anthony Edwards as 'Anta Claus' to energize holiday festivities with its refreshing flavor.
#brand-identity

Genesco's Schuh Banner Is the 'Same, But Different' in New Brand Update

Schuh's campaign "Same, but different" aims to reposition the brand as a high-street footwear destination celebrating diversity and self-expression.

Chelsea FC gets a fiery revamp in powerful new visual identity

Chelsea FC unveils a new kit centered around a fire motif, symbolizing passion and strength for the upcoming season.

Genesco's Schuh Banner Is the 'Same, But Different' in New Brand Update

Schuh's campaign "Same, but different" aims to reposition the brand as a high-street footwear destination celebrating diversity and self-expression.

Chelsea FC gets a fiery revamp in powerful new visual identity

Chelsea FC unveils a new kit centered around a fire motif, symbolizing passion and strength for the upcoming season.
morebrand-identity

FLOKI Announces Dubai Takeover With WAFI Mall Campaign | HackerNoon

FLOKI launches a four-week marketing campaign in WAFI Mall, Dubai, showcasing its brand on 18 digital screens to leverage high foot traffic.

Etsy focuses on gifts with a personal touch in sprawling holiday campaign

Etsy's holiday campaign emphasizes personal gifting through diverse ads and unique experiences, aiming to connect emotionally with consumers.

Nothing is making a glow-in-the-dark phone

Nothing launches Phone 2A Plus Community Edition with a glow-in-the-dark design, showcasing community creativity through a contest and limited to 1,000 units.

Why Grubhub and Amazon Took the Plunge With a Co-Branded Ad

Amazon and Grubhub's partnership enhances food delivery for Prime members, but awareness remains low despite recent marketing efforts.
#call-of-duty

Call Of Duty: Black Ops 6's The Replacer Has Come To Replace Your Favorite Memes

The Replacer character in Call of Duty: Black Ops 6 creatively engages with internet memes for increased marketing impact.

This Year's Call Of Duty Is Confirmed As Black Ops 6

Activision confirms Black Ops 6 as the 2024 Call of Duty installment, continuing the Black Ops series.

Call Of Duty: Black Ops 6's The Replacer Has Come To Replace Your Favorite Memes

The Replacer character in Call of Duty: Black Ops 6 creatively engages with internet memes for increased marketing impact.

This Year's Call Of Duty Is Confirmed As Black Ops 6

Activision confirms Black Ops 6 as the 2024 Call of Duty installment, continuing the Black Ops series.
morecall-of-duty
#rebranding

Chelsea unveil new logo that's sure to irritate (or amuse) London rivals

Chelsea aims to rebrand itself as 'London's true club' despite being younger than many rivals.

Ad of the Day: Wayfair welcomes us to the Wayborhood

Wayfair launched 'Welcome to The Wayborhood' campaign during the Oscars with celebrities.
Campaign includes TV ads, social campaign, competition, and Pinterest partnership.

Chelsea unveil new logo that's sure to irritate (or amuse) London rivals

Chelsea aims to rebrand itself as 'London's true club' despite being younger than many rivals.

Ad of the Day: Wayfair welcomes us to the Wayborhood

Wayfair launched 'Welcome to The Wayborhood' campaign during the Oscars with celebrities.
Campaign includes TV ads, social campaign, competition, and Pinterest partnership.
morerebranding

Boston's NWSL team faces slew of social media backlash after name, branding revealed

BOS Nation Football Club's name and marketing campaign received mixed reviews, including backlash for excluding other Boston women's sports teams.
#mcdonalds

McDonald's weird new merch prints your order receipt on a t-shirt

McDonald's Sweden's unique campaign showcases customers' personality through their food orders, transforming 4,000 receipts into personalized t-shirts during festival season.

McDonald's turns its logo upside-down in ingenious new anime branding

McDonald's is launching a new campaign turning its golden arches into 'WcDonald's' inspired by an anime fictional restaurant.
McDonald's is collaborating with Studio Pierrot to create anime mini episodes and short mangas unlockable via QR codes on 'WcDonald's' products.

Burger King seeks to rename island with competitor's name to 'Whopper Island'

Burger King Brazil proposes renaming McDonald's Island to 'Whopper Island' on Google Maps.
The campaign includes a two-minute mockumentary and encourages viewers to participate by looking up the island on Google Maps and commenting #IlhaWhopper.

McDonald's weird new merch prints your order receipt on a t-shirt

McDonald's Sweden's unique campaign showcases customers' personality through their food orders, transforming 4,000 receipts into personalized t-shirts during festival season.

McDonald's turns its logo upside-down in ingenious new anime branding

McDonald's is launching a new campaign turning its golden arches into 'WcDonald's' inspired by an anime fictional restaurant.
McDonald's is collaborating with Studio Pierrot to create anime mini episodes and short mangas unlockable via QR codes on 'WcDonald's' products.

Burger King seeks to rename island with competitor's name to 'Whopper Island'

Burger King Brazil proposes renaming McDonald's Island to 'Whopper Island' on Google Maps.
The campaign includes a two-minute mockumentary and encourages viewers to participate by looking up the island on Google Maps and commenting #IlhaWhopper.
moremcdonalds
#gen-z

Inside the NFL's campaign to win the attention of next-gen football fans

Partnering with established brands on popular platforms can help capture the attention of the next generation of consumers.

Sour Patch Kids translates corporate lingo as Gen Z enters the workforce

Sour Patch Kids created a translator app to help Gen Z decode workplace jargon and adapt to corporate communication.

Qdoba looks to own National Queso Day on its way to national expansion

Qdoba is testing its first national brand campaign with the launch of the limited-time item Queso Apocalypto aimed at younger consumers.

De Beers and Signet Campaign for Natural Diamonds

De Beers and Signet Jewelers launched 'Worth the Wait' campaign targeting diverse couples and younger demographics to promote natural diamonds.

The Office's Creed Bratton dodges social obligations with mouthfuls of Skittles

Skittles Canada launched 'MFFLP The Rainbow' campaign with Creed Bratton. It offers a fun way for Gen Z to avoid social interactions with a mouthful of Skittles.

Qdoba looks to own National Queso Day on its way to national expansion

Qdoba is testing an 11-market campaign featuring Queso Apocalypto to attract younger consumers who prefer spicier food.

Inside the NFL's campaign to win the attention of next-gen football fans

Partnering with established brands on popular platforms can help capture the attention of the next generation of consumers.

Sour Patch Kids translates corporate lingo as Gen Z enters the workforce

Sour Patch Kids created a translator app to help Gen Z decode workplace jargon and adapt to corporate communication.

Qdoba looks to own National Queso Day on its way to national expansion

Qdoba is testing its first national brand campaign with the launch of the limited-time item Queso Apocalypto aimed at younger consumers.

De Beers and Signet Campaign for Natural Diamonds

De Beers and Signet Jewelers launched 'Worth the Wait' campaign targeting diverse couples and younger demographics to promote natural diamonds.

The Office's Creed Bratton dodges social obligations with mouthfuls of Skittles

Skittles Canada launched 'MFFLP The Rainbow' campaign with Creed Bratton. It offers a fun way for Gen Z to avoid social interactions with a mouthful of Skittles.

Qdoba looks to own National Queso Day on its way to national expansion

Qdoba is testing an 11-market campaign featuring Queso Apocalypto to attract younger consumers who prefer spicier food.
moregen-z
#brand-awareness

As Qantas Brand Struggles at Home, It Seeks a Lift Abroad

Qantas Airways is launching its first major marketing campaign in North America in 10 years to increase brand awareness and attract American travelers.

Mindshare & Teads Drive Innovation with King Living's First CTV Campaign in Singapore - ExchangeWire.com

The Connected TV campaign effectively raised brand awareness for King Living among a high-end audience in Singapore.

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise brand awareness for its various hotel brands.
The campaign will include ads on linear and streaming TV, as well as digital-video ads and podcast placements for more targeted marketing.

As Qantas Brand Struggles at Home, It Seeks a Lift Abroad

Qantas Airways is launching its first major marketing campaign in North America in 10 years to increase brand awareness and attract American travelers.

Mindshare & Teads Drive Innovation with King Living's First CTV Campaign in Singapore - ExchangeWire.com

The Connected TV campaign effectively raised brand awareness for King Living among a high-end audience in Singapore.

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise brand awareness for its various hotel brands.
The campaign will include ads on linear and streaming TV, as well as digital-video ads and podcast placements for more targeted marketing.
morebrand-awareness
from Fast Company
2 months ago

EA Sports FC doubles down on fandom after epic rebrand

EA Sports rebranded FIFA to EA Sports FC, creating a new community-focused identity emphasizing fan engagement and passion.
#social-media

Calif.'s Snapchat wants you to think it's not a social media app

Snapchat's new marketing campaign aims to position the app as something different than traditional social media.
The ad emphasizes Snapchat's focus on authenticity, individuality, and personal connections.

Old Jamaica's retirement campaign gets weirder and weirder

Old Jamaica is conducting a quirky brand retirement campaign celebrating its history and provoking strong customer reactions.

Calif.'s Snapchat wants you to think it's not a social media app

Snapchat's new marketing campaign aims to position the app as something different than traditional social media.
The ad emphasizes Snapchat's focus on authenticity, individuality, and personal connections.

Old Jamaica's retirement campaign gets weirder and weirder

Old Jamaica is conducting a quirky brand retirement campaign celebrating its history and provoking strong customer reactions.
moresocial-media
#firehouse-subs

Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

Firehouse Subs' Hot Sauce Bar will return after a four-year absence due to customer demand, marked by a comprehensive marketing campaign.

Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

Firehouse Subs reinstates its complimentary Hot Sauce Bar after four years, driven by fan demand and supported by a comprehensive marketing campaign.

Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

Firehouse Subs' Hot Sauce Bar will return after a four-year absence due to customer demand, marked by a comprehensive marketing campaign.

Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

Firehouse Subs reinstates its complimentary Hot Sauce Bar after four years, driven by fan demand and supported by a comprehensive marketing campaign.
morefirehouse-subs

Op-Ed | Start spreading the news: New York must do more to combat negative stereotypes | amNewYork

New York must revitalize its marketing narrative to counter negative views and showcase its enduring importance as a global financial hub.

PHOTOS: Sniffies ushers in Hot Slut Fall with a new line of cruising sports gear - Queerty

Sniffies launches Hot Slut Fall ™ collection post-New York Fashion Week, focusing on sexy clothing for the gay community's hookup culture.

Agatha All Along is out now, and its premiere countdown was a witchy five-hour ASMR stream

'Agatha All Along's' marketing has been mixed, but the ASMR stream adds a funny twist that may attract viewers.

Pizza Hut Will Deliver Your Resume - On a Box of Free Pizza | Entrepreneur

Pizza Hut launches ResZAmes, a promotion to print resumes on pizza boxes to help job seekers stand out during the September Surge.
#advertising

Snoop Dogg and Solo Stove deliver 'Blunt Marketing' in latest ads

Solo Stove partners with Snoop Dogg for a bold new marketing campaign promoting smokeless fire pits.
The 'Blunt Marketing' campaign takes a straightforward approach to product promotion, aiming for increased visibility and sales.

Sports Betting Company Drops Boris Johnson From Soccer Ad

The planned advertisement featuring Boris Johnson for Paddy Power was scrapped due to backlash, impacting the company's upcoming advertising campaign.

Bud Light releases NFL team packaging

Bud Light's new campaign celebrates the dedication and traditions of NFL fans while promoting their updated packaging and opportunities for engagement.

Pinterest Launches Expanded Promotional Push

Pinterest's campaign aims to boost awareness and engagement among potential ad partners.
The expanded push focuses on party planning and shopping discovery to increase user spending.
Younger demographics represent a growing user base Pinterest wishes to leverage.

Snoop Dogg and Solo Stove deliver 'Blunt Marketing' in latest ads

Solo Stove partners with Snoop Dogg for a bold new marketing campaign promoting smokeless fire pits.
The 'Blunt Marketing' campaign takes a straightforward approach to product promotion, aiming for increased visibility and sales.

Sports Betting Company Drops Boris Johnson From Soccer Ad

The planned advertisement featuring Boris Johnson for Paddy Power was scrapped due to backlash, impacting the company's upcoming advertising campaign.

Bud Light releases NFL team packaging

Bud Light's new campaign celebrates the dedication and traditions of NFL fans while promoting their updated packaging and opportunities for engagement.

Pinterest Launches Expanded Promotional Push

Pinterest's campaign aims to boost awareness and engagement among potential ad partners.
The expanded push focuses on party planning and shopping discovery to increase user spending.
Younger demographics represent a growing user base Pinterest wishes to leverage.
moreadvertising
#fast-food

Dunkin's new $6 breakfast gets boost from Love Island USA' cast

Dunkin' launched a $6 Meal Deal, intensifying the fast food value wars with a breakfast menu promotion featuring popular reality show stars.

Taco Bell's new Cantina Chicken Menu will arrive March 21

Taco Bell introducing Cantina Chicken Menu on March 21 for loyalty members early access
Menu includes five items like tacos, burritos, and bowls at varying prices

Dunkin's new $6 breakfast gets boost from Love Island USA' cast

Dunkin' launched a $6 Meal Deal, intensifying the fast food value wars with a breakfast menu promotion featuring popular reality show stars.

Taco Bell's new Cantina Chicken Menu will arrive March 21

Taco Bell introducing Cantina Chicken Menu on March 21 for loyalty members early access
Menu includes five items like tacos, burritos, and bowls at varying prices
morefast-food

Mountain Dew Will Pay You $10K To Relocate To The Mountain Time Zone

Mountain Dew is giving $10,000 and rewards to encourage moves to the Mountain Time Zone to promote a happier lifestyle.

Watch: 49ers QB Brock Purdy featured in new Applebee's campaign

Brock Purdy is featured in Applebee's NFL campaign while promoting a special offer, reflecting his growing status in the NFL.
from Bustle
3 months ago

How e.l.f. Cosmetics Is Advocating For "Fewer Dicks" To Be In Charge

e.l.f. Cosmetics' campaign highlights the need for diversity in corporate boardrooms, using humor to address a serious issue.

College football fans could get up to 1 million free beers from Dos Equis

Dos Equis is giving away up to 1 million free beers based on college football teams' two-point conversion attempts during the season.

You have 2 more days to score free burritos: Answer the call by playing Chipotle's IQ trivia game

Chipotle is reintroducing its trivia game, Chipotle IQ, offering fans the chance to win free food and test their knowledge.

Ugg supports resurgence with AKQA-led 'Feels Like Ugg' global campaign

Ugg taps AKQA for its "Feels Like Ugg" campaign to resonate with younger audiences and highlight individual expression.

How to Plan for a Marketing Campaign in 7 Simple Steps

Setting clear, measurable goals is essential for guiding a marketing campaign, understanding the target audience improves engagement, and choosing the right marketing channels drives audience action.
#artificial-intelligence

How US Bank Used Supernatural AI to Fast Track Its New Ads

Utilization of artificial intelligence in marketing campaign to speed up the process for U.S. Bank's latest campaign.

Tito's unveils new brand platform: 'With Tito's'

Tito's Handmade Vodka launches new brand platform 'With Tito's' and introduces a 'Spokescart' as a playful marketing campaign.
The campaign is tapping into the hype around artificial intelligence in the marketing industry and popular culture.

How US Bank Used Supernatural AI to Fast Track Its New Ads

Utilization of artificial intelligence in marketing campaign to speed up the process for U.S. Bank's latest campaign.

Tito's unveils new brand platform: 'With Tito's'

Tito's Handmade Vodka launches new brand platform 'With Tito's' and introduces a 'Spokescart' as a playful marketing campaign.
The campaign is tapping into the hype around artificial intelligence in the marketing industry and popular culture.
moreartificial-intelligence

Supercell's Squad Busters Ad Stars Celebs as Game Characters

Supercell launches star-studded ad for Squad Busters showing the benefits of teaming up in gaming.
#gatorade

Gatorade revives iconic 'Is It In You?' tagline for largest-ever campaign

Gatorade revives 'Is It In You?' tagline for a new campaign focused on inspiring athletes to ignore external pressures and focus on their inner drive.

Innovative Gatorade panels measure passersby's heartbeats in Sao Paulo, Brazil

The interactive panel 'BPM Pay' by Gatorade in São Paulo measures cardiac rhythm to promote hydration among urban athletes.
The campaign aims to encourage exercise, emphasize the importance of hydration, and promote interaction among locals in Brazil.

Gatorade revives iconic 'Is It In You?' tagline for largest-ever campaign

Gatorade revives 'Is It In You?' tagline for a new campaign focused on inspiring athletes to ignore external pressures and focus on their inner drive.

Innovative Gatorade panels measure passersby's heartbeats in Sao Paulo, Brazil

The interactive panel 'BPM Pay' by Gatorade in São Paulo measures cardiac rhythm to promote hydration among urban athletes.
The campaign aims to encourage exercise, emphasize the importance of hydration, and promote interaction among locals in Brazil.
moregatorade

Bumble apologises for 'anti-celibacy' ads after furious backlash

Bumble apologized for ads on celibacy, acknowledging the mistake and removing them from global marketing campaign.

Starburst taps gen AI for campaign that is 'Different Every Time'

Marketers can utilize generative AI to create unique and dynamic content at scale.

Grocery delivery 'brings the magic' to the mundane in mind-bending Gopuff ad

Gopuff aims to infuse magic into everyday routines through its 'Bring the Magic' campaign.

The NHL tells hockey fans' 'crazy love stories' ahead of the 2024 Stanley Cup Playoffs

The NHL released a marketing campaign showcasing real-life fan antics to celebrate the 2024 Stanley Cup Playoffs.
#beauty-industry

Leanne Morgan helps mature women own their age in hilarious Laura Geller Beauty ad

Women over 40 engaging in humorous attempts to look younger
Embracing age diversity through humor in marketing

CeraVe Enters the Reality Dating Show Extended Universe

CeraVe's marketing campaign uses reality TV stars to promote its products in a humorous way.

Leanne Morgan helps mature women own their age in hilarious Laura Geller Beauty ad

Women over 40 engaging in humorous attempts to look younger
Embracing age diversity through humor in marketing

CeraVe Enters the Reality Dating Show Extended Universe

CeraVe's marketing campaign uses reality TV stars to promote its products in a humorous way.
morebeauty-industry

Ad of the Day: Progressive Insurance's Flo reminds vacationers to get there first

Progressive Insurance launches 'Unhidden Gems' campaign featuring Flo for RV travelers.
Ad highlights the joy and challenges of discovering popular destinations while traveling.
#heinz

Heinz Taunts Chicago Hot Dog Stands With Another Clever Ketchup Stunt

Heinz trolls Chicago hot dog stands without ketchup with ketchup packets.
Heinz uses clever marketing tactics to target specific venues.

Heinz serves up gravy 'hot takes' to boost condiment beyond the holidays

Heinz launches campaign promoting gravy as a versatile condiment beyond holidays
Campaign includes online videos, creator content, and new vegetarian-based gravies

Heinz Taunts Chicago Hot Dog Stands With Another Clever Ketchup Stunt

Heinz trolls Chicago hot dog stands without ketchup with ketchup packets.
Heinz uses clever marketing tactics to target specific venues.

Heinz serves up gravy 'hot takes' to boost condiment beyond the holidays

Heinz launches campaign promoting gravy as a versatile condiment beyond holidays
Campaign includes online videos, creator content, and new vegetarian-based gravies
moreheinz

Campaign Trail: Skims clones Kim Kardashian for first TV push

Skims Lab is Skims' first TV campaign, showcasing a futuristic R&D process overseen by Kim Kardashian on a space ship.
Wieden + Kennedy Portland partnered with Skims, aiming to create broader Gen Z appeal and elevate the brand to a national stage.

British Airways' outdoor ads capture passenger's faces at 35,000ft

The campaign by British Airways captures passengers' faces during flights.
11 prints placed at 324 OOH locations in the UK highlight the diverse faces of BA passengers.

Campaign Trail: Manscaped envisions 'the boys' as mini-mes in branding push

Manscaped's latest campaign uses a striking visual metaphor of male genitalia as 'boys' for grooming products.
The campaign's central image of a man with his 'boys' on a beach was an immediate winner, resonating for its humor and creativity.

Wayfair refreshes brand ahead of first large-format store opening

Wayfair launched a new campaign called 'Welcome to the Wayborhood' with celebrities like Kelly Clarkson and Lisa Vanderpump.
The campaign includes TV spots, social activations, and a collaboration with Pinterest, reflecting Wayfair's focus on engaging evolving consumers.

Anatomy of a Fall': The miracle of a film that France rejected for the Oscars

A film predicted to fail becomes a surprise success at the box office
Anatomy of a Fall receives multiple Oscar nominations and international acclaim

Sweaty Betty's rebrand is exactly what I need from the fitness industry

Fitness industry often focuses on appearance, not mindset.
Sweaty Betty's rebrand emphasizes exercise for mental health and self-acceptance.

Ad of the Day: Just Eat introduces new characters by Wes Anderson's puppet maker

Just Eat launched 'The Joy in Everyday' campaign showcasing diverse food experiences.
Campaign features animal characters to personify customer cohorts and promote convenience beyond traditional takeaway moments.

GoDaddy introduces generative AI tool for small businesses

GoDaddy unveils AI tool Airo for small businesses.
Airo generates logo, website, email, and social campaigns based on a brief description, boosting sales.

Nothing Phone (2a) unboxed in London

Nothing's Phone (2a) marketing campaign includes an AR unboxing in London.
Phone (2a) expected specs include 6.7-inch AMOLED display and dual 50MP cameras.

Jameson to drop Times Square Ball for St. Patrick's Eve

Jameson Irish Whiskey introduces St. Patrick's Eve as a pre-celebration holiday on March 16, aiming to shift festivities to Saturday for a more enjoyable experience without work concerns.
The brand collaborates with 'Saturday Night Live' stars, Colin Jost and Michael Che, for a marketing campaign, marking their first brand partnership together.
#costar-group

Homes.com $1 Billion Super Bowl Marketing kick Off

CoStar aired four commercials during the Super Bowl, kicking off a $1 billion marketing blitz.
The commercials featured Homes.com, with appearances by Dan Levy, Heidi Gardner, Lil Wayne, and Jeff Goldblum.

CoStar Group Makes Super Bowl Debut With Four Ads

CoStar Group made a splash in its Super Bowl debut with four high-gloss commercials, buying up more airtime than Pepsi and Budweiser.
The advertising blitz is part of a planned yearlong campaign to establish CoStar's dominance over rival home-search sites.
The commercials featured celebrities such as Jeff Goldblum and Lil Wayne, creating minor havoc in residential communities while promoting CoStar's subsidiaries.

Homes.com $1 Billion Super Bowl Marketing kick Off

CoStar aired four commercials during the Super Bowl, kicking off a $1 billion marketing blitz.
The commercials featured Homes.com, with appearances by Dan Levy, Heidi Gardner, Lil Wayne, and Jeff Goldblum.

CoStar Group Makes Super Bowl Debut With Four Ads

CoStar Group made a splash in its Super Bowl debut with four high-gloss commercials, buying up more airtime than Pepsi and Budweiser.
The advertising blitz is part of a planned yearlong campaign to establish CoStar's dominance over rival home-search sites.
The commercials featured celebrities such as Jeff Goldblum and Lil Wayne, creating minor havoc in residential communities while promoting CoStar's subsidiaries.
morecostar-group

Potential pets put on their game faces for Puppy Bowl

Humane Society Silicon Valley is offering $49 adoption fees for Puppy Bowl fans
The City of Milpitas has been awarded a grant to complete a dog park at Delano Manongs Park
The City of Milpitas won an Adwheel Award for its marketing campaign for Milpitas SMART

Campaign Trail: Teleflora tells real stories to overcome love cynicism

Teleflora taps into consumer cynicism about love for its Valentine's Day campaign
The campaign aims to encourage consumers to believe in love

Choice Hotels Campaign Targets TikTok and Spotify

Choice Hotels is turning to streaming platforms and celebrity endorsements in its new marketing campaign.
Despite the grounded Boeing 737 Max planes, Alaska and United Airlines may not suffer a major financial hit.
Indian online travel agency EaseMyTrip has suspended all flights to the Maldives in solidarity with the nation.

Buyer Persona 101: Tips and Examples to Create Yours

Creating buyer personas is essential for understanding your target audience and creating effective marketing campaigns.
Buyer personas should be based on thorough audience research and should represent different segments of your target customers.
from Adweek
6 months ago

AI Startup Perplexity Drops Fake Movie Trailer as First Ad

Perplexity, a startup rivaling Google, launched a bold marketing campaign during the NBA Finals with an unconventional trailer approach.

CeraVe takes on soap operas in new genre-spoofing campaign

Using soap opera format in marketing engages Gen Z consumers humorously while promoting skincare education.
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