#marketing-campaign

#marketing-campaign

Miami Beach is actively distancing itself from being a spring break party destination, enforcing strict safety measures for a safer environment.

The Severance glass cubicle activation at Grand Central Terminal promotes the show's upcoming second season, blending performance art with marketing.

The Monday after the Big Game is considered the worst Monday of the year, with many Americans feeling down.

Epic Games' marketing campaign significantly boosts traffic for selected Fortnite Creative experiences, raising questions about the selection process for creators.

Wonderful Halos launched its first integrated marketing campaign in five years targeting parents and children with playful ads.

Artisan promotes AI tools like Ava, claiming to automate sales with no human involvement despite skepticism about such efficacy.

OpenAI's 'Shipmas' campaign features daily product releases leading up to the holidays, enhancing user engagement and showcasing improvements in AI models.

PlayStation has redesigned a Victoria Line carriage, enhancing the daily commute for London gamers with a themed makeover.

Sprite Winter Spiced Cranberry returns, boosted by NBA star Anthony Edwards as 'Anta Claus' to energize holiday festivities with its refreshing flavor.

Schuh's campaign "Same, but different" aims to reposition the brand as a high-street footwear destination celebrating diversity and self-expression.

Etsy's holiday campaign emphasizes personal gifting through diverse ads and unique experiences, aiming to connect emotionally with consumers.

Nothing launches Phone 2A Plus Community Edition with a glow-in-the-dark design, showcasing community creativity through a contest and limited to 1,000 units.

Amazon and Grubhub's partnership enhances food delivery for Prime members, but awareness remains low despite recent marketing efforts.

BOS Nation Football Club's name and marketing campaign received mixed reviews, including backlash for excluding other Boston women's sports teams.

Old Jamaica is conducting a quirky brand retirement campaign celebrating its history and provoking strong customer reactions.

New York must revitalize its marketing narrative to counter negative views and showcase its enduring importance as a global financial hub.

Sniffies launches Hot Slut Fall ™ collection post-New York Fashion Week, focusing on sexy clothing for the gay community's hookup culture.

'Agatha All Along's' marketing has been mixed, but the ASMR stream adds a funny twist that may attract viewers.

Pizza Hut launches ResZAmes, a promotion to print resumes on pizza boxes to help job seekers stand out during the September Surge.

Mountain Dew is giving $10,000 and rewards to encourage moves to the Mountain Time Zone to promote a happier lifestyle.

Brock Purdy is featured in Applebee's NFL campaign while promoting a special offer, reflecting his growing status in the NFL.

Dos Equis is giving away up to 1 million free beers based on college football teams' two-point conversion attempts during the season.

Chipotle is reintroducing its trivia game, Chipotle IQ, offering fans the chance to win free food and test their knowledge.

Ugg taps AKQA for its "Feels Like Ugg" campaign to resonate with younger audiences and highlight individual expression.

Setting clear, measurable goals is essential for guiding a marketing campaign, understanding the target audience improves engagement, and choosing the right marketing channels drives audience action.

Utilization of artificial intelligence in marketing campaign to speed up the process for U.S. Bank's latest campaign.

Supercell launches star-studded ad for Squad Busters showing the benefits of teaming up in gaming.

Bumble apologized for ads on celibacy, acknowledging the mistake and removing them from global marketing campaign.

Marketers can utilize generative AI to create unique and dynamic content at scale.

The NHL released a marketing campaign showcasing real-life fan antics to celebrate the 2024 Stanley Cup Playoffs.

The interactive panel 'BPM Pay' by Gatorade in São Paulo measures cardiac rhythm to promote hydration among urban athletes.

The campaign aims to encourage exercise, emphasize the importance of hydration, and promote interaction among locals in Brazil.

Progressive Insurance launches 'Unhidden Gems' campaign featuring Flo for RV travelers.

Ad highlights the joy and challenges of discovering popular destinations while traveling.

Heinz trolls Chicago hot dog stands without ketchup with ketchup packets.

Heinz uses clever marketing tactics to target specific venues.

Skims Lab is Skims' first TV campaign, showcasing a futuristic R&D process overseen by Kim Kardashian on a space ship.

Wieden + Kennedy Portland partnered with Skims, aiming to create broader Gen Z appeal and elevate the brand to a national stage.

The campaign by British Airways captures passengers' faces during flights.

11 prints placed at 324 OOH locations in the UK highlight the diverse faces of BA passengers.

Manscaped's latest campaign uses a striking visual metaphor of male genitalia as 'boys' for grooming products.

The campaign's central image of a man with his 'boys' on a beach was an immediate winner, resonating for its humor and creativity.

Wayfair launched a new campaign called 'Welcome to the Wayborhood' with celebrities like Kelly Clarkson and Lisa Vanderpump.

The campaign includes TV spots, social activations, and a collaboration with Pinterest, reflecting Wayfair's focus on engaging evolving consumers.

A film predicted to fail becomes a surprise success at the box office

Anatomy of a Fall receives multiple Oscar nominations and international acclaim

Fitness industry often focuses on appearance, not mindset.

Sweaty Betty's rebrand emphasizes exercise for mental health and self-acceptance.

Just Eat launched 'The Joy in Everyday' campaign showcasing diverse food experiences.

Campaign features animal characters to personify customer cohorts and promote convenience beyond traditional takeaway moments.

GoDaddy unveils AI tool Airo for small businesses.

Airo generates logo, website, email, and social campaigns based on a brief description, boosting sales.

Nothing's Phone (2a) marketing campaign includes an AR unboxing in London.

Phone (2a) expected specs include 6.7-inch AMOLED display and dual 50MP cameras.

Jameson Irish Whiskey introduces St. Patrick's Eve as a pre-celebration holiday on March 16, aiming to shift festivities to Saturday for a more enjoyable experience without work concerns.

The brand collaborates with 'Saturday Night Live' stars, Colin Jost and Michael Che, for a marketing campaign, marking their first brand partnership together.