#marketing-campaign

#marketing-campaign

Chili's celebrates National Margarita Day with a romcom Lifetime movie featuring themes of love and community.

Beats launched Powerbeats Pro 2 headphones with a campaign featuring stars LeBron James, Lionel Messi, and Shohei Ohtani celebrating passion and performance.

SweetWater Brewing Co. launches Daytrip IPA, a balanced and approachable craft beer with tropical flavors and lower bitterness, responding to increasing consumer demand.

Beats is launching a major marketing campaign as it approaches its 20th anniversary, focusing on cultural relevance and navigating modern social issues.

Marshawn Lynch's new campaign with Dove Men+Care highlights the importance of total body freshness through humor and direct communication.

Miami Beach is actively distancing itself from being a spring break party destination, enforcing strict safety measures for a safer environment.

The Severance glass cubicle activation at Grand Central Terminal promotes the show's upcoming second season, blending performance art with marketing.

The Monday after the Big Game is considered the worst Monday of the year, with many Americans feeling down.

Tinder's playful ads aim to reshape negative narratives about dating apps by highlighting unexpected positives of using the platform.

Epic Games' marketing campaign significantly boosts traffic for selected Fortnite Creative experiences, raising questions about the selection process for creators.

Wonderful Halos launched its first integrated marketing campaign in five years targeting parents and children with playful ads.

Netflix is heavily investing in marketing Squid Game's second season, utilizing immersive experiences and strategic brand partnerships.

Pepsi creatively uses Santa Claus to market its zero-sugar beverage, directly challenging Coke's longstanding association with the iconic figure.

Artisan promotes AI tools like Ava, claiming to automate sales with no human involvement despite skepticism about such efficacy.

OpenAI's 'Shipmas' campaign features daily product releases leading up to the holidays, enhancing user engagement and showcasing improvements in AI models.

PlayStation has redesigned a Victoria Line carriage, enhancing the daily commute for London gamers with a themed makeover.

Sprite Winter Spiced Cranberry returns, boosted by NBA star Anthony Edwards as 'Anta Claus' to energize holiday festivities with its refreshing flavor.

Schuh's campaign "Same, but different" aims to reposition the brand as a high-street footwear destination celebrating diversity and self-expression.

Etsy's holiday campaign emphasizes personal gifting through diverse ads and unique experiences, aiming to connect emotionally with consumers.

Nothing launches Phone 2A Plus Community Edition with a glow-in-the-dark design, showcasing community creativity through a contest and limited to 1,000 units.

Amazon and Grubhub's partnership enhances food delivery for Prime members, but awareness remains low despite recent marketing efforts.

Chelsea aims to rebrand itself as 'London's true club' despite being younger than many rivals.

BOS Nation Football Club's name and marketing campaign received mixed reviews, including backlash for excluding other Boston women's sports teams.

EA Sports rebranded FIFA to EA Sports FC, creating a new community-focused identity emphasizing fan engagement and passion.

New York must revitalize its marketing narrative to counter negative views and showcase its enduring importance as a global financial hub.

'Agatha All Along's' marketing has been mixed, but the ASMR stream adds a funny twist that may attract viewers.

Pizza Hut launches ResZAmes, a promotion to print resumes on pizza boxes to help job seekers stand out during the September Surge.

Mountain Dew is giving $10,000 and rewards to encourage moves to the Mountain Time Zone to promote a happier lifestyle.

Brock Purdy is featured in Applebee's NFL campaign while promoting a special offer, reflecting his growing status in the NFL.

Dos Equis is giving away up to 1 million free beers based on college football teams' two-point conversion attempts during the season.

Chipotle is reintroducing its trivia game, Chipotle IQ, offering fans the chance to win free food and test their knowledge.

Ugg taps AKQA for its "Feels Like Ugg" campaign to resonate with younger audiences and highlight individual expression.

Setting clear, measurable goals is essential for guiding a marketing campaign, understanding the target audience improves engagement, and choosing the right marketing channels drives audience action.

Utilization of artificial intelligence in marketing campaign to speed up the process for U.S. Bank's latest campaign.

Supercell launches star-studded ad for Squad Busters showing the benefits of teaming up in gaming.

Bumble apologized for ads on celibacy, acknowledging the mistake and removing them from global marketing campaign.

Marketers can utilize generative AI to create unique and dynamic content at scale.

The NHL released a marketing campaign showcasing real-life fan antics to celebrate the 2024 Stanley Cup Playoffs.

The interactive panel 'BPM Pay' by Gatorade in São Paulo measures cardiac rhythm to promote hydration among urban athletes.

The campaign aims to encourage exercise, emphasize the importance of hydration, and promote interaction among locals in Brazil.