"Why do it? Why would you make it harder on yourself? Why chance it? Why put it on the line? With so much at stake. With so much room to fail. Why risk it? Why would you dare? Seriously, why?! You could give everything you have and still lose. But my question is, what if you don't?"
"Those three words mean so much to us, but we can't just be holier-than-thou about it,"
"We have to make sure that those three words are resonating with each generation."
Nike launched the 'Why do it?' campaign to reinterpret 'Just Do It' for a younger generation and push back against cringe culture that frames earnest effort as uncool. The campaign features athletes such as LeBron James, Caitlin Clark, Saquon Barkley, Vini Jr., and Rayssa Leal, with narration by Tyler the Creator posing questions about risk and failure. Nike aims to rekindle willingness to try and risk defeat while addressing recent sales dips and increased competition from brands like On and Adidas.
Read at Fast Company
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