#just-do-it
#just-do-it

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#nike #gen-z-marketing #brand-strategy #cringe-culture #gen-z #marketing-campaign

Marketing

Nike's 'Why do it?' campaign has a Gen Z twist-But branding experts are skeptical, saying it messes with one of the most iconic taglines in history

Nike repositioned 'Just Do It' as 'Why Do It?' to engage Gen Z's questioning search for authenticity while risking dilution of the iconic slogan.

fromFast Company

Marketing

Nike has a new slogan, and it's coming for Gen Z's cringe culture

Nike's 'Why do it?' campaign reframes 'Just Do It' to challenge cringe culture and reassert risk-taking among Gen Z amid rising competition.

Marketing

Nike's 'Why do it?' campaign has a Gen Z twist-But branding experts are skeptical, saying it messes with one of the most iconic taglines in history

fromFast Company

Marketing

Nike has a new slogan, and it's coming for Gen Z's cringe culture

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