#brand-strategy

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#retail-media-networks
#advertising
#linkedin-marketing
fromThe Drum
1 day ago
Marketing

Can LinkedIn be turned into a social channel for beauty brands? Vegamour thinks so

fromDigiday
1 week ago
Social media marketing

With a new partnership, Vegamour is betting on LinkedIn as the next big social platform

fromDigiday
1 week ago
Social media marketing

With a new partnership, Vegamour is betting on LinkedIn as the next big social platform

fromThe Drum
1 day ago
Marketing

Can LinkedIn be turned into a social channel for beauty brands? Vegamour thinks so

fromDigiday
1 week ago
Social media marketing

With a new partnership, Vegamour is betting on LinkedIn as the next big social platform

fromDigiday
1 week ago
Social media marketing

With a new partnership, Vegamour is betting on LinkedIn as the next big social platform

fromModern Retail
1 day ago

How Mars decides where to spend its retail media dollars

Amram said the company sees three buckets of value in retailers' ad businesses: driving growth with specific retailers, being great first-party data sources on how consumers interact with a category, and driving top-of-mind awareness - even beyond that retailer's website. He said the question for retailers is how effective the media networks are in helping brands access and interact with them to drive incremental growth.
Marketing
Social media marketing
fromBenzinga
1 day ago

Ford Launches New Ad Campaign: Will Focus On Lifestyle Help Stock? - Ford Motor (NYSE:F)

Ford launched the "Ready Set Ford" ad campaign to balance electrification with legacy models while promoting commercial vehicles, motorsports, and lifestyle branding after wiping Instagram posts.
fromForbes
2 days ago

Should Your Small Business Jump On Every Trend Or Pop Culture Moment?

The last thing you want to do is publish a piece of content that is completely out of place on your social media feed. Your audience will notice if you're jumping on a bandwagon and the content feels forced, random or inauthentic. You'll also want to make sure that the trend or pop culture moment is congruent with your brand personality, tone of voice, and target audience.
Social media marketing
fromWWD
4 days ago

Shinola Names Coach Executive Jonathan Bailey Creative Director

At Shinola, Bailey will oversee creative direction across all brand touch points, including paid, owned and social. Although Ruthie Underwood had previously served as chief creative officer, "This is a new role for the brand," Shinola said. "It will shape how our voice, identity, and creative strategy evolve - while honoring the creative foundation built over the past 12 years. This position will specifically oversee the brand's creative direction across marketing, campaigns and storytelling."
Marketing
#nike
fromFortune
6 days ago
Marketing

Nike's 'Why do it?' campaign has a Gen Z twist-But branding experts are skeptical, saying it messes with one of the most iconic taglines in history

fromFortune
6 days ago
Marketing

Nike's 'Why do it?' campaign has a Gen Z twist-But branding experts are skeptical, saying it messes with one of the most iconic taglines in history

Marketing
fromForbes
1 week ago

Why "Fan" Is The Most Powerful Word In Marketing Today

Brands that cultivate superfans can deepen audience relationships and convert passionate engagement into sustainable revenue through authentic experiences and products.
fromAol
1 week ago

The future of marketing isn't humans vs. AI - it's humans with AI

Small business owners are all saying the same thing: "My website traffic is tanking, and the stuff that used to work just doesn't anymore." And they're right. A 2024 study by SparkToro CEO Rand Fishkin found that nearly 60% of searches in the U.S. don't end in a click - people are getting answers from AI and never visiting your site.
Marketing
fromFast Company
1 week ago

Consumers will tolerate higher prices as a result of tariffs-but there's a limit

President Donald Trump's tariffs are starting to make a mark on businesses and consumers, with Americans facing a cumulative increase in prices that will cost the average household some $2,700 in lost income, according to the Yale Budget Lab. Some products will be worse hit than others: Clothing prices are expected to rise by 36% in the short term, while motor vehicle prices will rise some 13%, Yale predicted. And on a broad scale, experts have estimated that GDP could shrink by as much as 6% over the long-term as demand for goods and services dwindles.
Business
Food & drink
fromEntrepreneur
1 week ago

Here Are the Top 10 Burger Franchises in 2025 | Entrepreneur

Top burger franchises succeed by delivering consistent product, strong brand appeal, and scalable operations, offering profitable franchise opportunities from classics to innovative fast-casual concepts.
fromBored Panda
1 week ago

77 Fascinating Vintage Advertisements That Might Not Go Down Too Well Today

They are ubiquitous in this day and age, and the industry is huge. But aside from the odd scandal here and there, they more or less make sense in terms of the message and art direction. However, when you look at ads from the past through a modern lens, you realize just how much cultural attitudes have shifted over the decades and centuries.
Marketing
fromSfgate
1 week ago

Building a Trustworthy Brand: Strategies for Loyalty and Respect

Trust isn't just a nice-to-have in 2025. It's the foundation for every meaningful customer relationship. In an era of widespread misinformation, rapidly shifting social expectations, and tightening consumer wallets, brand trust is now one of your most valuable currencies. According to recent eMarketer data, 62.7% of B2B marketers agree that branding is critical to long-term success. But here's the challenge: proving ROI on trust-building efforts is notoriously difficult.
Marketing
Marketing
fromBusiness Matters
1 week ago

Getting to Know You: Bob Sheard, founder and co-owner of FreshBritain

Bob Sheard built FreshBritain by focusing on truthful, impact-driven brand strategy, using deep user insight and disruptive methods to align purpose with profit and sustainability.
Marketing
fromForbes
1 week ago

Why Algorithms Demand Culture-First, Not Brand-First Marketing

Brands must shift from mass-demographic broadcast strategies to individualized, tribe-based engagement to connect across fragmented, algorithm-driven media and Gen-Z platforms.
Marketing
fromFast Company
2 weeks ago

Cracker Barrel just won its own backlash

Cracker Barrel withdrew its redesigned logo after conservative online backlash, turning negative attention into renewed public interest and brand visibility.
Marketing
fromBusiness Matters
2 weeks ago

Firestarter: the London consultancy helping scale-ups build braver B2B brands

Firestarter helps scale-ups build bold, distinctive brands by combining creative branding, psychology-based strategy (DARE), and full-service execution to amplify authenticity and differentiation.
fromForbes
2 weeks ago

Five Ways To Maximize A Sports Marketing Partnership

Over the past several years, I've had the privilege of leading Suburban Propane's sports marketing initiatives, including our ongoing multiyear partnership with NASCAR and Speedway Motorsports. These collaborations have allowed us to connect with millions of fans through meaningful brand experiences, on-site activations and integrated community outreach. From powering campgrounds at race weekends to creating fan engagement zones, I've seen how the right sports partnership can amplify brand visibility, foster loyalty and strengthen relationships with local communities.
Marketing
Social media marketing
fromThe Drum
2 weeks ago

Swiftly jumping on the bandwagon? Use your wits

Brands should only join trending cultural moments when aligned with brand strategy and authentic personality to drive long-term growth.
Marketing
fromEntrepreneur
2 weeks ago

Your Ads Won't Matter if Customers Hate the Experience | Entrepreneur

Exceptional customer experience builds stronger brand loyalty and impact than heavy advertising for many private businesses.
Marketing
fromFast Company
2 weeks ago

Why your brand needs an enemy

Brands must define and oppose an ideological enemy to create clarity, stand out, and build loyalty; playing it safe yields mediocrity.
#social-media
fromInc
3 weeks ago
Social media marketing

Jealous of Duolingo's Social Media? The Strategist Behind It Just Shared Advice for Brands

Duolingo's unhinged, character-driven social strategy, led by one manager, drove massive follower growth and cultural ubiquity, transforming marketing into a deliberate strategic asset.
fromDigiday
3 months ago
Social media marketing

How brands are extending social influence and commanding cross-platform conversations

Brands must maximize influencer-driven social activities by integrating strategies across channels.
fromInc
3 weeks ago
Social media marketing

Jealous of Duolingo's Social Media? The Strategist Behind It Just Shared Advice for Brands

Social media marketing
fromDigiday
3 months ago

How brands are extending social influence and commanding cross-platform conversations

Brands must maximize influencer-driven social activities by integrating strategies across channels.
fromEntrepreneur
3 weeks ago

Forget Follower Counts - Influence Is Now About Engagement and Community | Entrepreneur

Many marketers are learning that bigger isn't always better when it comes to influence. Campaigns involving nano-influencers can cost a fraction of those that involve celebrities or macro-influencers.
Marketing
E-Commerce
fromMarTech
3 weeks ago

How brands can turn compliance into a competitive advantage | MarTech

Patagonia's ad urged consumers to prioritize environmental responsibility over consumption.
fromThe Drum
3 weeks ago

Experiential might just be the most important marketing channel

Experiential marketing is now recognized as the backbone of connection with consumers, moving from being seen as a garnish in marketing campaigns to a core strategy.
Marketing
Soccer (FIFA)
fromFast Company
1 month ago

'Get in now': Soccer is booming before next year's U.S. World Cup, and brands want in

Football's popularity in America is increasing, prompting brands to engage more in soccer marketing.
#ai-in-marketing
E-Commerce
fromFood & Beverage Magazine
1 month ago

Menu Engineering That Works: How Shake Shack's Strategic Changes Boosted Profitability and Customer Loyalty - Food & Beverage Magazine

Shake Shack's menu engineering aligns core concept, profitability, and operational simplicity for sustainable growth.
Fashion & style
fromForbes
1 month ago

What Happens When Two Social Media Favorite Brands Collaborate? Pure Magic

Lindsey Carter and Chelsea Parke collaborated on SET x Parke, creating the successful 'Low Tide' collection through their friendship and shared vision.
E-Commerce
fromCreative Bloq
1 month ago

Why I'm tired of lazy celebrity brands

Celebrity brands can succeed by leveraging built-in audiences, often leading to questioning their authenticity and necessity.
#creator-economy
fromForbes
2 months ago
Social media marketing

How The Creator Economy Is Reshaping Modern Marketing - And Why Brands Are Paying Attention

fromForbes
2 months ago
Social media marketing

How The Creator Economy Is Reshaping Modern Marketing - And Why Brands Are Paying Attention

Marketing
fromThe Drum
1 month ago

What besieged brands should do in an age of fake viral apologies

Brands need to respond promptly and strategically to fake controversies to mitigate damage.
Marketing
fromVogue Business
1 month ago

Slow and steady: Inside Merit's marketing strategy

Merit prioritizes trust and brand identity through fewer, well-considered product launches and a consistent marketing strategy.
E-Commerce
fromFast Company
1 month ago

By leaning into change, luxury is learning to thrive

Luxury brands are innovating through unique experiences and concepts amid declining sales and profits.
#marketing
fromDigiday
1 month ago
E-Commerce

Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

fromDigiday
1 month ago
US politics

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

Social media marketing
fromThe Drum
2 months ago

Move over, Becks. It's time to make room for the nano-influencers

Authenticity has replaced celebrity endorsements as the key to effective marketing, making nano and micro-influencers more valuable than traditional stars.
Artificial intelligence
fromHubspot
6 days ago

Zappi's CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

Exceptional marketers view AI as a team member requiring training and feedback, not just a tool for output.
fromDigiday
1 month ago
E-Commerce

Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

fromDigiday
1 month ago
US politics

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

fromHubspot
6 days ago
Artificial intelligence

Zappi's CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

Marketing
fromThe Drum
1 month ago

Forget trend-chasing - how to build cultural capital that pays

Cultural vibrancy directly correlates with brand growth, with vibrant brands growing nearly six times more than less vibrant counterparts.
fromstupidDOPE | Est. 2008
1 month ago

Want Results From Your Content? It's Time to Focus on Distribution | stupidDOPE | Est. 2008

In today's content-saturated world, content might be royalty—but distribution is the throne it sits on. A beautifully crafted piece can be overlooked if not effectively distributed.
Marketing
fromFast Company
1 month ago

How leaders can be transparent about their belief systems without alienating anyone

CEO activism has transformed expectations of corporate leaders, who must now address societal issues beyond their industry, facing both rewards and risks.
Business
#influencer-marketing
Marketing tech
fromInc
3 months ago

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
Marketing tech
fromInc
3 months ago

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
Philosophy
fromPodcaster News
1 month ago

Bestselling Author Ryan Holiday Teams Exclusively With Backyard Ventures - Podcaster News

Backyard Ventures represents Ryan Holiday across all media properties, emphasizing growth and strategic brand partnerships.
Marketing
fromDigiday
1 month ago

Brands navigate political tightrope amidst heightened culture war risks

Brands are increasingly cautious in their marketing strategies to avoid political backlash in a polarized environment.
fromDaily Express US
1 month ago

Meghan Markle accused of 'milking' fame from Harry in brutal takedown

"It [As Ever] is run by a confederacy of dunces working on this platform that is just getting maximising the value from her fame that came from Suits and being a part of the Royal Family and they're just milking that for everything they can."
Miscellaneous
E-Commerce
fromWWD
1 month ago

Vestiaire Collective Appoints Samina Virk Global Chief Marketing Officer, Adding to U.S. CEO Duties

Samina Virk appointed as global CMO of Vestiaire Collective, continuing as U.S. CEO to enhance brand presence globally.
Digital life
fromForbes
1 month ago

What Social Media Instability Means For Content Ownership

Content ownership empowers brands, ensuring control over their narrative and creative assets, ultimately driving business growth and stability.
Podcast
fromRAIN News
1 month ago

Brand favorability and awareness stand out in Acast case study

KFC's ad campaign on podcasts creatively combined humor with storytelling for authentic engagement.
E-Commerce
fromRetail Dive
1 month ago

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

JanSport's latest campaign for Gen Z uses humor and emotional connections to enhance brand perception and boost engagement.
Business
fromCmsreport
2 months ago

To Hire or Outsource: Which Company Functions Belong In-House?

Small and medium businesses must choose between in-house teams and outsourcing based on their specific needs and costs.
fromForbes
1 month ago

Why Consistency Is The New Currency In AI Search

In today's digital landscape, AI systems are primary interpreters of content, reshaping how brands are discovered and trusted.
Digital life
fromLondon Business News | Londonlovesbusiness.com
2 months ago

Unlocking e-commerce success on Amazon for D2C brands - London Business News | Londonlovesbusiness.com

D2C brands now consider Amazon a vital platform, enhancing their reach and customer acquisition by tapping into the marketplace's extensive customer base.
E-Commerce
E-Commerce
fromForbes
1 month ago

AI Agents Are Killing Brand Loyalty And Reshaping How We Shop

AI agents are beginning to make buying decisions, fundamentally changing marketing dynamics.
Marketing
fromThe Drum
2 months ago

Beyond memes: what makes a brand culturally powerful?

Brands need to understand and leverage cultural power authentically, rather than exploit trends superficially.
E-Commerce
fromThe Drum
2 months ago

3 ways to create local love for global content

Brands must prioritize local voices and authentic storytelling over universal messages for effective global engagement.
E-Commerce
fromThe Drum
2 months ago

16 straight quarters of growth: why out-of-home wants more than just budget share

Out-of-home advertising is experiencing significant growth, marking its 16th consecutive quarter of revenue increases.
Mobile UX
fromGSMArena.com
2 months ago

We have selected Skena as our exclusive advertising agency in Indonesia

Skena has been chosen as the exclusive advertising partner for Indonesia to better understand the market and serve audiences.
E-Commerce
fromSocpub
2 months ago

White Label vs. Private Label: What's the Difference, and What's Best for Your Brand?

White label provides finished goods with branding, while private label allows customization, impacting margins, timeline, and customer loyalty.
fromWWD
2 months ago

Hands-Free Brand Kizik Is Popping Up in 9 Cities Across US With Mobile Truck Activation

"We have what we call the 'aha' moment, which is what happens when a customer steps into a pair of Kizik shoes... It's one of those 'wow' moments where people realize how our shoes work."
E-Commerce
fromThe Business of Fashion
2 months ago

Executive Memo | Selling to Consumers in Uncertain Times

Brands aiming to capture US consumers must navigate a challenging landscape marked by inflation and uncertainty, necessitating strategic adaptations to meet changing shopper behaviors.
E-Commerce
fromstupidDOPE | Est. 2008
2 months ago

How PR Pros Can Use GEO and LLM Marketing to Make Brands Show Up in ChatGPT | stupidDOPE | Est. 2008

The PR teams that learn how to feed this ecosystem properly—via smart content, precise localization, and semantically aligned narratives—will see their clients get surfaced more often.
Public health
Marketing
fromPhys
2 months ago

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

Escapist marketing offers consumers a temporary escape from reality, influencing brands to embrace storytelling and immersive experiences.
Emotional connection and creativity are key components driving the preference of Gen Z consumers toward brands.
E-Commerce
fromWWD
2 months ago

Set Active's Lindsey Carter Discusses Seven Years of Bold Color Matching and Commitment to Community

Set Active emphasizes community and transparency in building its brand identity and success.
fromDigiday
2 months ago

How Gen Z is reshaping shopping - and what it means for Gen Alpha

More than half of Gen Z discovers products on social platforms, especially TikTok, Instagram, and YouTube, signaling a major shift in shopping habits.
Marketing tech
fromFast Company
2 months ago

The surprising metric that will define the future of creative work

Despite the backlash against DEI efforts, there are leaders who advocate for real progress, emphasizing the need for brands to prioritize Return on Inclusion.
Marketing tech
fromCreative Bloq
2 months ago

The best brand refreshes aren't revolutions, they're evolutions

A report by McKinsey backs this up. Companies that invest in brand evolution grow 20%-30% faster than those that don't. This isn't about having Coca-Cola-level budgets.
Graphic design
Marketing tech
fromDigiday
2 months ago

What you missed at Cannes Lions 2025

Cannes Lions 2025 highlighted practical approaches in marketing, focusing on real case studies and the evolving relationship between brands and creators.
Marketing tech
fromWWD
2 months ago

Authentic Brands Group Taps Amazon Exec to Head Marketplace Effort

Tim Derner joins Authentic Brands Group to enhance global marketplace strategy.
fromEntrepreneur
2 months ago

Build a Brand That Gets You Noticed-Starting with This One Tool | Entrepreneur

AI branding tools promise speed, scale and studio-quality polish. But here's the truth: AI won't fix a messy brand. It will just make the mess more visible.
Artificial intelligence
fromLos Angeles Times
2 months ago

Paris Saint-Germain hopes Champions League title will help it expand its brand

"What I really want to do right now is take it and bring it upstairs." - Frier expressed his excitement about hosting the replica of the UEFA Champions League trophy.
Paris food
Marketing tech
fromDigiday
3 months ago

Live is where it's at for Omnicom, based on research (and strategy) it's bringing to Cannes

Omnicom emphasizes harnessing live experiences to enhance brand growth and capitalize on evolving consumer preferences for community and shared experiences.
Marketing tech
fromEntrepreneur
3 months ago

Why Your Content Messaging Isn't Converting - And What to Do About It | Entrepreneur

Content must connect with the audience to yield results.
Personalization is key; generic content frustrates consumers.
Effective messaging requires understanding audience needs and concerns.
Marketing tech
fromForbes
3 months ago

Tracksuit's $25 Million Raise Shows How Brand Metrics Drive Growth

Brand-led growth is the new strategy, supplanting product-led growth as crucial for companies in the 2020s.
Marketing tech
fromMarTech
3 months ago

Bridging the gap between mental availability and momentum in B2B | MarTech

B2B marketing must connect mental availability to buying triggers for future growth.
NYC LGBT
fromFast Company
3 months ago

Pride Month is looking very beige this year

Many brands are reducing Pride Month engagement due to political backlash and uncertainty over LGBTQ+ rights.
Marketing tech
fromThe Drum
3 months ago

How Skyscanner is redeveloping its brand from the inside

Skyscanner's brand overhaul under Andre Le Masurier emphasizes creator influence, in-house creativity, and strategic brand investment.
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