5 important influencer marketing trends in 2025Creators will help brands make impactful and relevant campaigns.Trends-based campaigns will be the norm and very effective for fast-acting brands.Influencer results and sales will decouple.
Vita Coco shifts PR strategy with community-centered pop-upVita Coco shifted its marketing strategy from influencer gifting to community-driven engagement, addressing public discontent with extravagant PR tactics.
Unleash The Potential of Your Business with TikTok Marketing StrategiesDeveloping a TikTok marketing strategy is essential for leveraging the platform's growth for business promotion.
Agencies are trying to keep pace with influencer marketing's evolutionInfluencer marketing spending growth is slowing as the industry matures, not due to reduced interest.Brands are integrating influencer campaigns across varied media beyond social platforms.Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.
How Influencer Marketing Can Skyrocket Your Brand Awareness | Digital Marketing | MappedSkillsInfluencer marketing is crucial for connecting with audiences and boosting brand growth.
The TikTok ban safety net: 13 social media alternatives to knowTikTok creators are exploring alternatives like YouTube Shorts and Instagram Reels as potential successors amid the threat of a US ban.
5 important influencer marketing trends in 2025Creators will help brands make impactful and relevant campaigns.Trends-based campaigns will be the norm and very effective for fast-acting brands.Influencer results and sales will decouple.
Vita Coco shifts PR strategy with community-centered pop-upVita Coco shifted its marketing strategy from influencer gifting to community-driven engagement, addressing public discontent with extravagant PR tactics.
Unleash The Potential of Your Business with TikTok Marketing StrategiesDeveloping a TikTok marketing strategy is essential for leveraging the platform's growth for business promotion.
Agencies are trying to keep pace with influencer marketing's evolutionInfluencer marketing spending growth is slowing as the industry matures, not due to reduced interest.Brands are integrating influencer campaigns across varied media beyond social platforms.Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.
How Influencer Marketing Can Skyrocket Your Brand Awareness | Digital Marketing | MappedSkillsInfluencer marketing is crucial for connecting with audiences and boosting brand growth.
The TikTok ban safety net: 13 social media alternatives to knowTikTok creators are exploring alternatives like YouTube Shorts and Instagram Reels as potential successors amid the threat of a US ban.
What Brands Can Learn From Poppi's Backfired StrategyPoppi's extravagant influencer marketing strategy faced backlash for being out of touch and misaligned with community engagement efforts.
4 Lessons From Duolingo's Marketing PlaybookDuolingo's marketing strategy demonstrates the value of community engagement, storytelling, and cultural relevance, enabling brands to resonate beyond their core offerings.
Fashion Marketers Ditch Cliches on Valentine's DayFashion brands have effectively leveraged Valentine's Day to enhance their overall marketing narratives rather than solely focusing on the holiday themes.
What Brands Can Learn From Poppi's Backfired StrategyPoppi's extravagant influencer marketing strategy faced backlash for being out of touch and misaligned with community engagement efforts.
4 Lessons From Duolingo's Marketing PlaybookDuolingo's marketing strategy demonstrates the value of community engagement, storytelling, and cultural relevance, enabling brands to resonate beyond their core offerings.
Fashion Marketers Ditch Cliches on Valentine's DayFashion brands have effectively leveraged Valentine's Day to enhance their overall marketing narratives rather than solely focusing on the holiday themes.
Disney+ Removes All Joy in Super Bowl SpotDisney's Super Bowl ad creatively explores a world without iconic characters, ultimately celebrating their essential role in our lives.
Novartis Wins at the 2025 Kellogg School Super Bowl Advertising ReviewNovartis' ad on breast health was the first pharmaceutical to win top honors in the Kellogg School's Super Bowl Advertising Review.
Choice Hotels' Latest Ad CampaignChoice Hotels International sees significant marketing success from comedian Keegan-Michael Key as their spokesperson, impacting bookings positively.
As AI beds in, is brand strategy becoming (ironically) all the more human?2025 will see a revival of brand strategy and human creativity despite ongoing challenges in the marketing industry.
Studio Orange Shoots Slick Pics for Home Depot-Now It Hopes to Lure Outside BrandsHome Depot's rebranding of Retail Media+ to Orange Apron Media reflects its importance in revenue generation and customer engagement.
In a crowded consultancy space, The Intangibles wants to be a not-so secret weapon for CMOsPayPal's latest ad campaign showcases the rising influence of intangible assets in marketing strategy.
Disney+ Removes All Joy in Super Bowl SpotDisney's Super Bowl ad creatively explores a world without iconic characters, ultimately celebrating their essential role in our lives.
Novartis Wins at the 2025 Kellogg School Super Bowl Advertising ReviewNovartis' ad on breast health was the first pharmaceutical to win top honors in the Kellogg School's Super Bowl Advertising Review.
Choice Hotels' Latest Ad CampaignChoice Hotels International sees significant marketing success from comedian Keegan-Michael Key as their spokesperson, impacting bookings positively.
As AI beds in, is brand strategy becoming (ironically) all the more human?2025 will see a revival of brand strategy and human creativity despite ongoing challenges in the marketing industry.
Studio Orange Shoots Slick Pics for Home Depot-Now It Hopes to Lure Outside BrandsHome Depot's rebranding of Retail Media+ to Orange Apron Media reflects its importance in revenue generation and customer engagement.
In a crowded consultancy space, The Intangibles wants to be a not-so secret weapon for CMOsPayPal's latest ad campaign showcases the rising influence of intangible assets in marketing strategy.
Nike's first Super Bowl commercial in nearly 30 years shows women are central to its recoveryNike's Super Bowl ad highlights a renewed commitment to women's sports as a strategy for growth and innovation.
Gatorade has a plan to keep you drinking for another 60 yearsGatorade celebrates 60 years of innovation and market leadership in sports drinks amid evolving competition.
Nike's first Super Bowl commercial in nearly 30 years shows women are central to its recoveryNike's Super Bowl ad highlights a renewed commitment to women's sports as a strategy for growth and innovation.
Gatorade has a plan to keep you drinking for another 60 yearsGatorade celebrates 60 years of innovation and market leadership in sports drinks amid evolving competition.
Brands selling on TikTok Shop must prepare for-not panic over-a TikTok banBrands need to prepare for potential TikTok ban by establishing a presence on other platforms and fostering consumer loyalty.
Jumping on the b(r)andwagon? How to spot the trends that will lastTrends are emerging and vanishing rapidly, leading to challenges for marketers in maintaining brand identity and relevance.
The Era of Risk-Averse Super Bowl AdsBrands are moving away from political marketing after a brief trend during major events like the Super Bowl.
Your brain has been tricked, and it's loving itGood design influences consumer behavior by appealing to the brain's desire for impulse and ease.
Marketing That Fails To Consider The Human Context Is Out Of Context.Successful marketing requires understanding the emotional context of consumers, not just the products being offered.
How good content strategy drives customers to actOnly 43% of content marketers have a documented strategy, crucial for identifying customer needs and driving marketing objectives.
Brands selling on TikTok Shop must prepare for-not panic over-a TikTok banBrands need to prepare for potential TikTok ban by establishing a presence on other platforms and fostering consumer loyalty.
Jumping on the b(r)andwagon? How to spot the trends that will lastTrends are emerging and vanishing rapidly, leading to challenges for marketers in maintaining brand identity and relevance.
The Era of Risk-Averse Super Bowl AdsBrands are moving away from political marketing after a brief trend during major events like the Super Bowl.
Your brain has been tricked, and it's loving itGood design influences consumer behavior by appealing to the brain's desire for impulse and ease.
Marketing That Fails To Consider The Human Context Is Out Of Context.Successful marketing requires understanding the emotional context of consumers, not just the products being offered.
How good content strategy drives customers to actOnly 43% of content marketers have a documented strategy, crucial for identifying customer needs and driving marketing objectives.
Marketing in limbo: the long shadow of TikTok's turbulenceTikTok's temporary removal in January 2025 highlighted the platform's critical role in marketing strategies and the uncertainty brands must navigate.
Marketing Briefing: What happens to marketers when the cultural 'cheat code' of TikTok is gone?Marketers must adapt strategies as TikTok faces a potential U.S. ban, highlighting the need for a versatile cultural approach.
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measuresTikTok's future remains uncertain, affecting how brands approach marketing campaigns.
How Gen Z social pros are thinking about TikTok and the future of short-form video - PR DailyThe TikTok service interruption highlighted the fragility and impermanence of social media for brands and creators.
Marketers have a new audience to worry about - large language modelsMarketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.
AI influencers are here - but will they ever replace humans?AI influencers offer creative opportunities but may struggle to match the authenticity of human influencers.
Marketing in limbo: the long shadow of TikTok's turbulenceTikTok's temporary removal in January 2025 highlighted the platform's critical role in marketing strategies and the uncertainty brands must navigate.
Marketing Briefing: What happens to marketers when the cultural 'cheat code' of TikTok is gone?Marketers must adapt strategies as TikTok faces a potential U.S. ban, highlighting the need for a versatile cultural approach.
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measuresTikTok's future remains uncertain, affecting how brands approach marketing campaigns.
How Gen Z social pros are thinking about TikTok and the future of short-form video - PR DailyThe TikTok service interruption highlighted the fragility and impermanence of social media for brands and creators.
Marketers have a new audience to worry about - large language modelsMarketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.
AI influencers are here - but will they ever replace humans?AI influencers offer creative opportunities but may struggle to match the authenticity of human influencers.
What the White House's new press credentialing policy meansThe White House's credentialing of independent journalists signifies a major shift in media consumption and strategy for brands.
Brands are swapping sales pitches for storytelling to combat consumer boredomConsumer boredom with brands pushes a shift toward creative marketing strategies.Creative advertising can significantly enhance brand profitability and differentiation.
The top five trends emerging in sports marketing in 2025Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
A Conversation With Turo's Matt Kerbel On Branding Being The Mechanism Not The Message, Unlocking Gen Z + The Future Of Creator MarketingThe definition of brand is evolving to prioritize empathy and community connection over traditional visual identity.
Three Trends You May See Brands Following on Social Media in 2025TikTok emphasizes the importance of authenticity and connection in brand marketing strategies for 2025.
J.M. Smucker's CMO on how brands must face the challenges of 2025J.M. Smucker is successfully modernizing brands and adjusting its marketing approach to adapt to changing consumer preferences and cultural trends.
These 6 parent companies are stewarding some of our most iconic brandsLeading brands demonstrate strategic teamwork in enhancing consumer experiences and brand loyalty.Technological innovations in the retail sector can significantly impact sales and consumer engagement.
Brands are swapping sales pitches for storytelling to combat consumer boredomConsumer boredom with brands pushes a shift toward creative marketing strategies.Creative advertising can significantly enhance brand profitability and differentiation.
The top five trends emerging in sports marketing in 2025Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
A Conversation With Turo's Matt Kerbel On Branding Being The Mechanism Not The Message, Unlocking Gen Z + The Future Of Creator MarketingThe definition of brand is evolving to prioritize empathy and community connection over traditional visual identity.
Three Trends You May See Brands Following on Social Media in 2025TikTok emphasizes the importance of authenticity and connection in brand marketing strategies for 2025.
J.M. Smucker's CMO on how brands must face the challenges of 2025J.M. Smucker is successfully modernizing brands and adjusting its marketing approach to adapt to changing consumer preferences and cultural trends.
These 6 parent companies are stewarding some of our most iconic brandsLeading brands demonstrate strategic teamwork in enhancing consumer experiences and brand loyalty.Technological innovations in the retail sector can significantly impact sales and consumer engagement.
Rethinking President's Day Promotions: How Brands Are Adapting In 2025Brands must adapt their President's Day messaging due to current political polarization and consumer demand for authenticity.Neutral marketing approaches may prove more effective than traditional patriotic themes this year.
From Barista to CEO: A Conversation With Smashburger's Leader | EntrepreneurDenise Nelsen's journey from barista to CEO exemplifies perseverance and innovative leadership in the fast-casual dining sector.
Starbucks Failure ContinuesStarbucks faces a 4% decline in comparable store sales and must redefine its brand appeal to regain consumer interest.
Burberry dropping out of 'FTSE 100 with a 15-year low of stock will attact takeover talks' - London Business News | Londonlovesbusiness.comBurberry's 'Forward' initiative shows potential for recovery despite recent losses.Brand rebuilding in a challenging market is crucial for Burberry's competitiveness.
'Your team is going to get completely burnt out': Confessions of a job-hunting social media expertSocial media managers are overwhelmed with responsibilities, leading to potential burnout.
Rocket X OtherwayRocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.
3 Ways a Strategic Rebrand Can Drive Market GrowthStrategic rebranding can turn a brand into a scalable and purposeful entity.A rebrand, executed with data-driven strategy, can unlock market expansion.
Rocket X OtherwayRocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.
3 Ways a Strategic Rebrand Can Drive Market GrowthStrategic rebranding can turn a brand into a scalable and purposeful entity.A rebrand, executed with data-driven strategy, can unlock market expansion.
How to Craft Business and Domain Names That Stand Out | EntrepreneurChoosing a unique business name is crucial for branding and can be strategically achieved with careful planning and creativity.
Brand Strategy Marketing Presentation Template - Adobe InDesignUsing a well-designed presentation template can significantly enhance how your brand strategy is delivered and perceived by your audience.
How to Craft Business and Domain Names That Stand Out | EntrepreneurChoosing a unique business name is crucial for branding and can be strategically achieved with careful planning and creativity.
Brand Strategy Marketing Presentation Template - Adobe InDesignUsing a well-designed presentation template can significantly enhance how your brand strategy is delivered and perceived by your audience.
Agencies shift client dollars to YouTube & Instagram as supreme court upholds TikTok banThe US Supreme Court upheld a nationwide TikTok ban, prompting brands to swiftly recalibrate their marketing strategies.
How To Prepare Ahead Of A Potential TikTok BanCreators and brands must prepare for a potential TikTok ban by updating agreements and protecting their content and brand presence on other platforms.
Person Explains Why He Thinks We're Headed To A "Post-Brain Rot Era"Short-form content's dominance has raised concerns over repetitive "brain rot," but a shift towards more meaningful engagement is emerging.
Warner Bros. Discovery's Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial MarketingEric Pallotta joins Warner Bros. Discovery's Max as group senior VP of global brand, social, and editorial, focusing on brand development and social strategies.
Agencies shift client dollars to YouTube & Instagram as supreme court upholds TikTok banThe US Supreme Court upheld a nationwide TikTok ban, prompting brands to swiftly recalibrate their marketing strategies.
How To Prepare Ahead Of A Potential TikTok BanCreators and brands must prepare for a potential TikTok ban by updating agreements and protecting their content and brand presence on other platforms.
Person Explains Why He Thinks We're Headed To A "Post-Brain Rot Era"Short-form content's dominance has raised concerns over repetitive "brain rot," but a shift towards more meaningful engagement is emerging.
Warner Bros. Discovery's Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial MarketingEric Pallotta joins Warner Bros. Discovery's Max as group senior VP of global brand, social, and editorial, focusing on brand development and social strategies.
Council Post: 18 Smart Ways To Prepare For Tomorrow's Performance MarketingPerformance marketing is evolving from traditional methods to AI-driven analytics and personalized customer engagement.
The advertiser's guide to AI and creative transformation: Tactics for boosting bandwidth, output and optimization with generative AIBrands are leveraging generative AI to enhance ad creation efficiency, overcome creative resource challenges, and optimize campaigns.
CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard's Raja Rajamannar & Dotdash Meredith's OpenAI ad assistBrands must adopt new SEO strategies tailored to AI agents, focusing on becoming the answers these agents deliver to consumers.
Top 6 Social Listening Tools for 2025Social listening tools are essential for monitoring brand mentions and gaining insights from online conversations.
The advertiser's guide to AI and creative transformation: Tactics for boosting bandwidth, output and optimization with generative AIBrands are leveraging generative AI to enhance ad creation efficiency, overcome creative resource challenges, and optimize campaigns.
CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard's Raja Rajamannar & Dotdash Meredith's OpenAI ad assistBrands must adopt new SEO strategies tailored to AI agents, focusing on becoming the answers these agents deliver to consumers.
Top 6 Social Listening Tools for 2025Social listening tools are essential for monitoring brand mentions and gaining insights from online conversations.
Top 11 AI Mission Statement Generators | ClickUpAI mission statement generators help overcome writer's block and develop effective statements that represent organizational goals and values.
Director of Brand Strategy and Communications | The GroundTruth ProjectThe GroundTruth Project aims to rejuvenate journalism by empowering new journalists to cover overlooked communities.
Four Seasons CEO explains why the hotel brand is betting on $4,000-a-night cruises and private jet toursFour Seasons is diversifying its offerings with luxury jet tours and cruises, enhancing brand loyalty and customer relations.
The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]Marketing leaders are balancing immediate revenue growth with customer understanding and brand awareness in 2025.
The Houth way, or the highway: this creative studio bridges art, design and businessHouth studio emphasizes understanding emotional details in everyday life to create meaningful and enduring designs.
Sarah Mawji of Venture Strategies PR: Amplifying Voices, Elevating Brands - PORT/FOLIO.YVRVenture Strategies PR empowers brands by providing tailored public relations solutions to amplify their impact.The firm's comprehensive services manage all aspects of public and media relations, allowing clients to focus on business growth.
Lingering Questions: What Marketing Masters Want to Ask Each OtherInnovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.
Kellogg's reimagines the perfect brand mascot as a giant 3D kaiju in a surprising new adKellogg's revitalizes its brand with a 3D animated campaign highlighting the importance of breakfast in personal routines, positioning it as the original breakfast choice.
Is This the End for GT Bicycles?GT Bicycles is reportedly shutting down after attempting a comeback in Southern California.GT plans to pause operations and focus on core strengths until 2025.
'Brand CEOs have to value CMOs as servant leaders'Neil Barrie focuses on extracting brand insights to redefine identity, especially for tech companies.
This Marketing Exec Restructured His Job Around AI. Here's WhyTriNet's marketing strategy significantly evolved due to AI advancements, enhancing customer trust and content authority.
PodcastOne Launches 'PodcastOne Pro' A Comprehensive Solution To Transform Brand Ideations - Podcaster NewsPodcastOne Pro provides tailored podcast services to meet varied production needs, enabling brands to effectively connect with consumers.
Jaguar's Rebrand Has An Even Tougher Foe: An EV War With ChinaJaguar aims to strengthen its presence in China as part of its brand relaunch strategy.
Stunning or rubbish? Jaguar's new concept car divides opinionJaguar's new electric concept car aims to revive the brand by sparking debate and attracting new audiences amid slumping sales.
Jaguar's Rebrand Has An Even Tougher Foe: An EV War With ChinaJaguar aims to strengthen its presence in China as part of its brand relaunch strategy.
Stunning or rubbish? Jaguar's new concept car divides opinionJaguar's new electric concept car aims to revive the brand by sparking debate and attracting new audiences amid slumping sales.
"PRRS Partners with Global Marketing Firm Cre8ion to Refresh its Presence in the Marketplace as the Leading Software Solution for Parking Operations"PRRS partners with Cre8ion to redefine its brand as a comprehensive software solution provider for parking operations.
Battle Royale at B2B World Fest: Is brand mightier than demand?The debate at B2B World Fest highlighted the ongoing conflict between brand importance and demand generation in B2B marketing.
"People can't believe it was done for real": How we made Samsung's Micro MiraclesThe fusion of traditional storytelling with cutting-edge motion design elevates brand narratives.