#brand-strategy

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#customer-engagement

Council Post: 18 Smart Ways To Prepare For Tomorrow's Performance Marketing

Performance marketing is evolving from traditional methods to AI-driven analytics and personalized customer engagement.

Council Post: How To Use Your 'Foundations' To Get Your Brand International

Brands can achieve successful global expansion by establishing a strong foundation, clear objectives, and a unified strategy.

Council Post: 18 Smart Ways To Prepare For Tomorrow's Performance Marketing

Performance marketing is evolving from traditional methods to AI-driven analytics and personalized customer engagement.

Council Post: How To Use Your 'Foundations' To Get Your Brand International

Brands can achieve successful global expansion by establishing a strong foundation, clear objectives, and a unified strategy.
morecustomer-engagement

How to Craft Business and Domain Names That Stand Out | Entrepreneur

Choosing a unique business name is crucial for branding and can be strategically achieved with careful planning and creativity.
#marketing

Marketing Briefing: What happens to marketers when the cultural 'cheat code' of TikTok is gone?

Marketers must adapt strategies as TikTok faces a potential U.S. ban, highlighting the need for a versatile cultural approach.

Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures

TikTok's future remains uncertain, affecting how brands approach marketing campaigns.

Marketers have a new audience to worry about - large language models

Marketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.

AI influencers are here - but will they ever replace humans?

AI influencers offer creative opportunities but may struggle to match the authenticity of human influencers.

4 Lessons From Duolingo's Marketing Playbook

Duolingo's marketing strategy demonstrates the value of community engagement, storytelling, and cultural relevance, enabling brands to resonate beyond their core offerings.

Why weird works: How Jessica Walsh is breaking down bland

Successful brands must embrace their uniqueness rather than trying to please everyone to avoid being bland.

Marketing Briefing: What happens to marketers when the cultural 'cheat code' of TikTok is gone?

Marketers must adapt strategies as TikTok faces a potential U.S. ban, highlighting the need for a versatile cultural approach.

Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures

TikTok's future remains uncertain, affecting how brands approach marketing campaigns.

Marketers have a new audience to worry about - large language models

Marketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.

AI influencers are here - but will they ever replace humans?

AI influencers offer creative opportunities but may struggle to match the authenticity of human influencers.

4 Lessons From Duolingo's Marketing Playbook

Duolingo's marketing strategy demonstrates the value of community engagement, storytelling, and cultural relevance, enabling brands to resonate beyond their core offerings.

Why weird works: How Jessica Walsh is breaking down bland

Successful brands must embrace their uniqueness rather than trying to please everyone to avoid being bland.
moremarketing

Rocket X Otherway

Rocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.
#tiktok

Unleash The Potential of Your Business with TikTok Marketing Strategies

Developing a TikTok marketing strategy is essential for leveraging the platform's growth for business promotion.

Brands selling on TikTok Shop must prepare for-not panic over-a TikTok ban

Brands need to prepare for potential TikTok ban by establishing a presence on other platforms and fostering consumer loyalty.

The TikTok ban safety net: 13 social media alternatives to know

TikTok creators are exploring alternatives like YouTube Shorts and Instagram Reels as potential successors amid the threat of a US ban.

How To Prepare Ahead Of A Potential TikTok Ban

Creators and brands must prepare for a potential TikTok ban by updating agreements and protecting their content and brand presence on other platforms.

Three Trends You May See Brands Following on Social Media in 2025

TikTok emphasizes the importance of authenticity and connection in brand marketing strategies for 2025.

Gardening, anyone? Cannabis brands get sneaky with their TikTok marketing

Cann uses youth slang like 'gardening' to market its cannabis products while adhering to social media guidelines.

Unleash The Potential of Your Business with TikTok Marketing Strategies

Developing a TikTok marketing strategy is essential for leveraging the platform's growth for business promotion.

Brands selling on TikTok Shop must prepare for-not panic over-a TikTok ban

Brands need to prepare for potential TikTok ban by establishing a presence on other platforms and fostering consumer loyalty.

The TikTok ban safety net: 13 social media alternatives to know

TikTok creators are exploring alternatives like YouTube Shorts and Instagram Reels as potential successors amid the threat of a US ban.

How To Prepare Ahead Of A Potential TikTok Ban

Creators and brands must prepare for a potential TikTok ban by updating agreements and protecting their content and brand presence on other platforms.

Three Trends You May See Brands Following on Social Media in 2025

TikTok emphasizes the importance of authenticity and connection in brand marketing strategies for 2025.

Gardening, anyone? Cannabis brands get sneaky with their TikTok marketing

Cann uses youth slang like 'gardening' to market its cannabis products while adhering to social media guidelines.
moretiktok
#digital-marketing

Agencies shift client dollars to YouTube & Instagram as supreme court upholds TikTok ban

The US Supreme Court upheld a nationwide TikTok ban, prompting brands to swiftly recalibrate their marketing strategies.

Will AI search suck the personality out of your brand?

AI overviews in search engines are changing how users find information, impacting brand visibility and traffic significantly.

How Weird Fish ditched discounts, refreshed its image and won over younger consumers

Weird Fish's campaign succeeded by shifting focus from discounts to brand perception and inventory management during economic challenges.
Targeting a younger demographic was key to achieving a 30% increase in engagement and boosting average order value.

How Influencer Marketing Can Skyrocket Your Brand Awareness | Digital Marketing | MappedSkills

Influencer marketing is crucial for connecting with audiences and boosting brand growth.

The advertiser's guide to AI and creative transformation: Tactics for boosting bandwidth, output and optimization with generative AI

Brands are leveraging generative AI to enhance ad creation efficiency, overcome creative resource challenges, and optimize campaigns.

CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard's Raja Rajamannar & Dotdash Meredith's OpenAI ad assist

Brands must adopt new SEO strategies tailored to AI agents, focusing on becoming the answers these agents deliver to consumers.

Agencies shift client dollars to YouTube & Instagram as supreme court upholds TikTok ban

The US Supreme Court upheld a nationwide TikTok ban, prompting brands to swiftly recalibrate their marketing strategies.

Will AI search suck the personality out of your brand?

AI overviews in search engines are changing how users find information, impacting brand visibility and traffic significantly.

How Weird Fish ditched discounts, refreshed its image and won over younger consumers

Weird Fish's campaign succeeded by shifting focus from discounts to brand perception and inventory management during economic challenges.
Targeting a younger demographic was key to achieving a 30% increase in engagement and boosting average order value.

How Influencer Marketing Can Skyrocket Your Brand Awareness | Digital Marketing | MappedSkills

Influencer marketing is crucial for connecting with audiences and boosting brand growth.

The advertiser's guide to AI and creative transformation: Tactics for boosting bandwidth, output and optimization with generative AI

Brands are leveraging generative AI to enhance ad creation efficiency, overcome creative resource challenges, and optimize campaigns.

CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard's Raja Rajamannar & Dotdash Meredith's OpenAI ad assist

Brands must adopt new SEO strategies tailored to AI agents, focusing on becoming the answers these agents deliver to consumers.
moredigital-marketing
#marketing-trends

Jumping on the b(r)andwagon? How to spot the trends that will last

Trends are emerging and vanishing rapidly, leading to challenges for marketers in maintaining brand identity and relevance.

The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]

Marketing leaders are balancing immediate revenue growth with customer understanding and brand awareness in 2025.

As AI beds in, is brand strategy becoming (ironically) all the more human?

2025 will see a revival of brand strategy and human creativity despite ongoing challenges in the marketing industry.

3 Tips for Success in Social Commerce and Creator Marketing

Social commerce requires brands to understand social culture, remain flexible, work with authentic creators, and prioritize meaningful connections over mere follower numbers.

2024 Forbes CMO Summit Europe

Marketers must embrace the nuances behind metrics for deeper customer connections and insights.

Jumping on the b(r)andwagon? How to spot the trends that will last

Trends are emerging and vanishing rapidly, leading to challenges for marketers in maintaining brand identity and relevance.

The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]

Marketing leaders are balancing immediate revenue growth with customer understanding and brand awareness in 2025.

As AI beds in, is brand strategy becoming (ironically) all the more human?

2025 will see a revival of brand strategy and human creativity despite ongoing challenges in the marketing industry.

3 Tips for Success in Social Commerce and Creator Marketing

Social commerce requires brands to understand social culture, remain flexible, work with authentic creators, and prioritize meaningful connections over mere follower numbers.

2024 Forbes CMO Summit Europe

Marketers must embrace the nuances behind metrics for deeper customer connections and insights.
moremarketing-trends
#influencer-marketing

One new company's AI technology is making content go viral

The rise of AI-driven tools has transformed content creation into a strategic formula for success.

Agencies are trying to keep pace with influencer marketing's evolution

Influencer marketing spending growth is slowing as the industry matures, not due to reduced interest.
Brands are integrating influencer campaigns across varied media beyond social platforms.
Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.
Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.

Influencer marketing doesn't need more metrics - it needs more trust and collaboration between brands and influencers

Influencer marketing is crucial for brand strategy but faces challenges in measuring effectiveness and partnership dynamics.

How One Agency is Reimagining How Influencer Marketing Drives Results

Linqia emphasizes integrating human truths into influencer strategies to effectively engage consumers and combat the saturation of indistinguishable sponsored content.

Ariana Grande's R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in October

Brands are increasingly linking beauty products to cultural moments.
Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.
Effective influencer strategies are crucial for brand engagement.

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

Influencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.

One new company's AI technology is making content go viral

The rise of AI-driven tools has transformed content creation into a strategic formula for success.

Agencies are trying to keep pace with influencer marketing's evolution

Influencer marketing spending growth is slowing as the industry matures, not due to reduced interest.
Brands are integrating influencer campaigns across varied media beyond social platforms.
Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.
Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.

Influencer marketing doesn't need more metrics - it needs more trust and collaboration between brands and influencers

Influencer marketing is crucial for brand strategy but faces challenges in measuring effectiveness and partnership dynamics.

How One Agency is Reimagining How Influencer Marketing Drives Results

Linqia emphasizes integrating human truths into influencer strategies to effectively engage consumers and combat the saturation of indistinguishable sponsored content.

Ariana Grande's R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in October

Brands are increasingly linking beauty products to cultural moments.
Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.
Effective influencer strategies are crucial for brand engagement.

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

Influencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.
moreinfluencer-marketing

Top 11 AI Mission Statement Generators | ClickUp

AI mission statement generators help overcome writer's block and develop effective statements that represent organizational goals and values.

Director of Brand Strategy and Communications | The GroundTruth Project

The GroundTruth Project aims to rejuvenate journalism by empowering new journalists to cover overlooked communities.

Four Seasons CEO explains why the hotel brand is betting on $4,000-a-night cruises and private jet tours

Four Seasons is diversifying its offerings with luxury jet tours and cruises, enhancing brand loyalty and customer relations.

The Houth way, or the highway: this creative studio bridges art, design and business

Houth studio emphasizes understanding emotional details in everyday life to create meaningful and enduring designs.
#retail-media

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Studio Orange Shoots Slick Pics for Home Depot-Now It Hopes to Lure Outside Brands

Home Depot's rebranding of Retail Media+ to Orange Apron Media reflects its importance in revenue generation and customer engagement.

"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap

Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Studio Orange Shoots Slick Pics for Home Depot-Now It Hopes to Lure Outside Brands

Home Depot's rebranding of Retail Media+ to Orange Apron Media reflects its importance in revenue generation and customer engagement.

"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap

Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.
moreretail-media

Sarah Mawji of Venture Strategies PR: Amplifying Voices, Elevating Brands - PORT/FOLIO.YVR

Venture Strategies PR empowers brands by providing tailored public relations solutions to amplify their impact.
The firm's comprehensive services manage all aspects of public and media relations, allowing clients to focus on business growth.
#consumer-behavior

Why Inclusivity is No Longer Optional for Today's Brands | stupidDOPE

Inclusivity is now a core value for brands, driving success and consumer alignment in a diverse world.

Why Work Brands Are Stealing the Sneaker Industry's Marketing Tactics

Younger consumers are reshaping the boot industry by prioritizing comfort and innovation, compelling brands to adopt strategies from sneaker culture.

50 million people have stopped buying luxury brands like Dior and Burberry after 'broken promises' to customers

The luxury goods market is forecasted to slow down for the first time since 2009, with brands needing to adapt their strategies.

This Is the Wrong Way to Talk to Your Customers Post-Election

Brands should avoid partisan post-election messaging and not assume all customers feel anxious.

How good content strategy drives customers to act

Only 43% of content marketers have a documented strategy, crucial for identifying customer needs and driving marketing objectives.

Council Post: How To Build Brand Loyalty With Gen-Z

Gen-Z exhibits unpredictable loyalty; brands must adapt strategies to meet their unique expectations and behaviors.

Why Inclusivity is No Longer Optional for Today's Brands | stupidDOPE

Inclusivity is now a core value for brands, driving success and consumer alignment in a diverse world.

Why Work Brands Are Stealing the Sneaker Industry's Marketing Tactics

Younger consumers are reshaping the boot industry by prioritizing comfort and innovation, compelling brands to adopt strategies from sneaker culture.

50 million people have stopped buying luxury brands like Dior and Burberry after 'broken promises' to customers

The luxury goods market is forecasted to slow down for the first time since 2009, with brands needing to adapt their strategies.

This Is the Wrong Way to Talk to Your Customers Post-Election

Brands should avoid partisan post-election messaging and not assume all customers feel anxious.

How good content strategy drives customers to act

Only 43% of content marketers have a documented strategy, crucial for identifying customer needs and driving marketing objectives.

Council Post: How To Build Brand Loyalty With Gen-Z

Gen-Z exhibits unpredictable loyalty; brands must adapt strategies to meet their unique expectations and behaviors.
moreconsumer-behavior

Lingering Questions: What Marketing Masters Want to Ask Each Other

Innovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.

Kellogg's reimagines the perfect brand mascot as a giant 3D kaiju in a surprising new ad

Kellogg's revitalizes its brand with a 3D animated campaign highlighting the importance of breakfast in personal routines, positioning it as the original breakfast choice.

Is This the End for GT Bicycles?

GT Bicycles is reportedly shutting down after attempting a comeback in Southern California.
GT plans to pause operations and focus on core strengths until 2025.
#consumer-engagement

Creators weigh content decisions and costs of election-driven marketing blackout

Brands and creators are pausing or adjusting content strategies around the upcoming U.S. presidential election.

These 6 parent companies are stewarding some of our most iconic brands

Leading brands demonstrate strategic teamwork in enhancing consumer experiences and brand loyalty.
Technological innovations in the retail sector can significantly impact sales and consumer engagement.

Why brands like Bonobos are increasingly tapping Reddit for advertising

Bonobos successfully leveraged Reddit to resonate with new customers by providing fitting suit advice tailored for specific communities.

Creators weigh content decisions and costs of election-driven marketing blackout

Brands and creators are pausing or adjusting content strategies around the upcoming U.S. presidential election.

These 6 parent companies are stewarding some of our most iconic brands

Leading brands demonstrate strategic teamwork in enhancing consumer experiences and brand loyalty.
Technological innovations in the retail sector can significantly impact sales and consumer engagement.

Why brands like Bonobos are increasingly tapping Reddit for advertising

Bonobos successfully leveraged Reddit to resonate with new customers by providing fitting suit advice tailored for specific communities.
moreconsumer-engagement
#social-media

7 powerful social media strategies driving business success

Social media mastery is crucial for business success, enabling companies to connect with global audiences.

The Companies that Have Left X/Twitter in 2022, 2023 and 2024

Many brands are departing X due to rising hostility and concerns over misinformation.
High-profile media companies like NPR and The Guardian are among the notable exits from X.

How To Use Twitter Hashtags To Elevate Your Brand (2024) - Shopify

Utilizing trending hashtags on X can significantly enhance a brand's visibility and engagement in conversations.

Warner Bros. Discovery's Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing

Eric Pallotta joins Warner Bros. Discovery's Max as group senior VP of global brand, social, and editorial, focusing on brand development and social strategies.

7 powerful social media strategies driving business success

Social media mastery is crucial for business success, enabling companies to connect with global audiences.

The Companies that Have Left X/Twitter in 2022, 2023 and 2024

Many brands are departing X due to rising hostility and concerns over misinformation.
High-profile media companies like NPR and The Guardian are among the notable exits from X.

How To Use Twitter Hashtags To Elevate Your Brand (2024) - Shopify

Utilizing trending hashtags on X can significantly enhance a brand's visibility and engagement in conversations.

Warner Bros. Discovery's Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing

Eric Pallotta joins Warner Bros. Discovery's Max as group senior VP of global brand, social, and editorial, focusing on brand development and social strategies.
moresocial-media

'Brand CEOs have to value CMOs as servant leaders'

Neil Barrie focuses on extracting brand insights to redefine identity, especially for tech companies.

This Marketing Exec Restructured His Job Around AI. Here's Why

TriNet's marketing strategy significantly evolved due to AI advancements, enhancing customer trust and content authority.
#podcasting

PodcastOne Launches 'PodcastOne Pro' A Comprehensive Solution To Transform Brand Ideations - Podcaster News

PodcastOne Pro provides tailored podcast services to meet varied production needs, enabling brands to effectively connect with consumers.

Council Post: From Idea To Impact: How To Create A Standout Branded Podcast

Strategic creative development is essential for producing podcasts that engage audiences and align with brand narratives and goals.

PodcastOne Launches 'PodcastOne Pro' A Comprehensive Solution To Transform Brand Ideations - Podcaster News

PodcastOne Pro provides tailored podcast services to meet varied production needs, enabling brands to effectively connect with consumers.

Council Post: From Idea To Impact: How To Create A Standout Branded Podcast

Strategic creative development is essential for producing podcasts that engage audiences and align with brand narratives and goals.
morepodcasting
#jaguar

Jaguar's Rebrand Has An Even Tougher Foe: An EV War With China

Jaguar aims to strengthen its presence in China as part of its brand relaunch strategy.

Stunning or rubbish? Jaguar's new concept car divides opinion

Jaguar's new electric concept car aims to revive the brand by sparking debate and attracting new audiences amid slumping sales.

Jaguar's Rebrand Has An Even Tougher Foe: An EV War With China

Jaguar aims to strengthen its presence in China as part of its brand relaunch strategy.

Stunning or rubbish? Jaguar's new concept car divides opinion

Jaguar's new electric concept car aims to revive the brand by sparking debate and attracting new audiences amid slumping sales.
morejaguar

"PRRS Partners with Global Marketing Firm Cre8ion to Refresh its Presence in the Marketplace as the Leading Software Solution for Parking Operations"

PRRS partners with Cre8ion to redefine its brand as a comprehensive software solution provider for parking operations.

Battle Royale at B2B World Fest: Is brand mightier than demand?

The debate at B2B World Fest highlighted the ongoing conflict between brand importance and demand generation in B2B marketing.

"People can't believe it was done for real": How we made Samsung's Micro Miracles

The fusion of traditional storytelling with cutting-edge motion design elevates brand narratives.

Prince Harry and Meghan Markle confirm separate solo events in NYC and LA

Prince Harry and Meghan Markle are attending separate events, reflecting their strategy to build individual brand identities.

Embarking on a New Era of Travel & Tourism Advertising with Invibes' Innovative Solutions - ExchangeWire.com

Invibes targets the travel sector with innovative ad solutions, enhancing brand visibility and purchase intent.

Council Post: Before Your Next Brand Launch, Look Inward To Make A Big External Impact

Internal launches are crucial for aligning employees with major brand changes and ensuring their engagement in the company's direction.

Fazer Names Craig Bagno Head of Strategic Integration

Fazer has appointed Craig Bagno as head of strategic integration to enhance brand strategies through a proprietary approach known as 'de-positioning'.
Bagno's extensive experience from McCann and Coca-Cola positions him to significantly contribute to Fazer's growth.

Eileen Fisher targets millennials and Gen Z

Eileen Fisher brand embodies sustainable fashion but struggles to connect with younger shoppers due to limited marketing.

Louis Vuitton Opens a Temporary Store in Manhattan's Billionares' Row'

Louis Vuitton's temporary store exemplifies luxury and cultural significance through innovative design and culinary ventures.

These Are the Top 200 Global Franchises | Entrepreneur

Franchising is a powerful method for brand growth both nationally and globally, despite the inherent challenges of international expansion.

Infographic: The Rapid Rise and Fall of the Metaverse

The excitement about the metaverse has waned, highlighting the need for brands to adopt more practical, consumer-driven approaches.

The Problem With Travel Brand Marketing - And How To Fix It

Travel brands must reassess their communications strategies to adapt to the diminishing value of traditional media and prioritize effective marketing tactics.

The Top 25 Brands That Held Gen Z's Attention in 2024

Brands that create cultural trends and utilize user-generated content are most favored by Gen Z in 2024.

How Amazon Music took on the voice of the fans

Amazon Music successfully engaged Gen Z by embracing niche subcultures and creating authentic, fan-driven content that resonates with young audiences.

Creating a Movement in Women's Leadership With Ilona Aman, CMO of Athleta

Ilona Aman emphasizes empowering women and girls through Athleta's mission, stressing the importance of investing in their confidence for future success.
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