#brand-strategy

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fromDaily Coffee News by Roast Magazine
5 days ago

JDE Peet's Execs Outline New Direction for Peet's Coffee in the U.S.

Executives from JDE Peet's presented a new vision for Peet's Coffee, emphasizing omni-channel growth over local heritage and premiumization, aiming for extensive franchising and retail expansion.
Coffee
#digital-marketing
Marketing tech
fromForbes
2 months ago

How To Drive Performance With An Integrated Digital Marketing Strategy

Digital marketing is essential for business success as it directly ties to corporate objectives and performance metrics.
Marketing tech
fromThe Drum
1 month ago

Why Merrell's digital marketing VP believes community is a brand's best tech play

Merrell is adapting its marketing strategy to promote outdoor activity while navigating economic and political challenges.
fromEntrepreneur
1 month ago
Social media marketing

How to Break Through Digital Noise With These 4 Creative Content Formats | Entrepreneur

Marketing tech
fromForbes
2 months ago

How To Drive Performance With An Integrated Digital Marketing Strategy

Digital marketing is essential for business success as it directly ties to corporate objectives and performance metrics.
Marketing tech
fromThe Drum
1 month ago

Why Merrell's digital marketing VP believes community is a brand's best tech play

Merrell is adapting its marketing strategy to promote outdoor activity while navigating economic and political challenges.
fromEntrepreneur
1 month ago
Social media marketing

How to Break Through Digital Noise With These 4 Creative Content Formats | Entrepreneur

fromSocpub
1 week ago

White Label vs. Private Label: What's the Difference, and What's Best for Your Brand?

White label means you buy a finished, off-the-shelf product and add your branding. This means several retailers can sell the same item - only the logo, box copy or user manual changes. Features, formula and supply chain stay with the manufacturer.
E-Commerce
#customer-engagement
fromWWD
6 days ago
E-Commerce

Hands-Free Brand Kizik Is Popping Up in 9 Cities Across US With Mobile Truck Activation

fromWWD
6 days ago
E-Commerce

Hands-Free Brand Kizik Is Popping Up in 9 Cities Across US With Mobile Truck Activation

#ai
Marketing tech
fromThe Drum
1 month ago

J Walker Smith: the marketing futurist who says we're heading for a world with no kids

Brands must adapt to a declining birthrate and the rise of AI-driven consumer behavior.
Marketing tech
fromThe Drum
1 month ago

J Walker Smith: the marketing futurist who says we're heading for a world with no kids

Brands must adapt to a declining birthrate and the rise of AI-driven consumer behavior.
#consumer-behavior
Marketing tech
fromDigiday
1 month ago

How creator marketing has become key to Mastercard's culture-hacking strategy

Consumers increasingly prefer experiences over material goods, influencing brands like Mastercard to shift their marketing strategies.
London startup
fromHubspot
2 months ago

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

7-Eleven's success in Japan exemplifies effective adaptation in global expansion, while Liquid Death's failure in the UK highlights the importance of understanding local markets.
Marketing tech
fromDigiday
3 weeks ago

Live is where it's at for Omnicom, based on research (and strategy) it's bringing to Cannes

Omnicom emphasizes harnessing live experiences to enhance brand growth and capitalize on evolving consumer preferences for community and shared experiences.
Marketing tech
fromInc
3 weeks ago

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
Marketing tech
fromForbes
1 month ago

How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

Scale without strategic precision is a liability for brand manufacturers, requiring adaptation to new market dynamics.
Marketing tech
fromDigiday
1 month ago

How creator marketing has become key to Mastercard's culture-hacking strategy

Consumers increasingly prefer experiences over material goods, influencing brands like Mastercard to shift their marketing strategies.
London startup
fromHubspot
2 months ago

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

7-Eleven's success in Japan exemplifies effective adaptation in global expansion, while Liquid Death's failure in the UK highlights the importance of understanding local markets.
Marketing tech
fromDigiday
3 weeks ago

Live is where it's at for Omnicom, based on research (and strategy) it's bringing to Cannes

Omnicom emphasizes harnessing live experiences to enhance brand growth and capitalize on evolving consumer preferences for community and shared experiences.
Marketing tech
fromInc
3 weeks ago

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
Marketing tech
fromForbes
1 month ago

How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

Scale without strategic precision is a liability for brand manufacturers, requiring adaptation to new market dynamics.
#influencer-marketing
Marketing tech
fromForbes
1 month ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
Social media marketing
fromDigiday
3 weeks ago

How brands are extending social influence and commanding cross-platform conversations

Brands must maximize influencer-driven social activities by integrating strategies across channels.
Marketing tech
fromThe Drum
1 month ago

From feed to street: why brands need to rethink influencer marketing

Influencer marketing is evolving to encompass various media formats beyond social platforms.
Brands are increasingly partnering with creators as integral parts of their marketing strategies.
Marketing tech
fromForbes
1 month ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
Social media marketing
fromDigiday
3 weeks ago

How brands are extending social influence and commanding cross-platform conversations

Brands must maximize influencer-driven social activities by integrating strategies across channels.
Marketing tech
fromThe Drum
1 month ago

From feed to street: why brands need to rethink influencer marketing

Influencer marketing is evolving to encompass various media formats beyond social platforms.
Brands are increasingly partnering with creators as integral parts of their marketing strategies.
fromstupidDOPE | Est. 2008
1 week ago

How PR Pros Can Use GEO and LLM Marketing to Make Brands Show Up in ChatGPT | stupidDOPE | Est. 2008

The PR teams that learn how to feed this ecosystem properly—via smart content, precise localization, and semantically aligned narratives—will see their clients get surfaced more often.
Public health
#consumer-engagement
Social media marketing
fromAdweek
2 months ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
fromAdweek
1 month ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

fromAdweek
2 months ago
Marketing

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

fromPhys
1 week ago
Marketing

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

Social media marketing
fromAdweek
2 months ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
fromAdweek
1 month ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

fromAdweek
2 months ago
Marketing

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

fromPhys
1 week ago
Marketing

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

#entrepreneurship
fromWWD
1 week ago
E-Commerce

Set Active's Lindsey Carter Discusses Seven Years of Bold Color Matching and Commitment to Community

fromWWD
1 week ago
E-Commerce

Set Active's Lindsey Carter Discusses Seven Years of Bold Color Matching and Commitment to Community

#advertising
Marketing tech
fromInc
1 month ago

Smart Brands Amplify Digital Campaigns With Print Ads

Successful brands integrate print and digital marketing for optimal engagement and brand trust.
Multi-channel marketing is essential for higher ROI and lasting brand recall.
fromHackernoon
1 year ago
Growth hacking

The TechBeat: How Generative AI Is Reshaping PR Strategy, Brand Visibility, and Media Influence in 2025 (5/31/2025) | HackerNoon

Marketing tech
fromInc
1 month ago

Smart Brands Amplify Digital Campaigns With Print Ads

Successful brands integrate print and digital marketing for optimal engagement and brand trust.
Multi-channel marketing is essential for higher ROI and lasting brand recall.
fromHackernoon
1 year ago
Growth hacking

The TechBeat: How Generative AI Is Reshaping PR Strategy, Brand Visibility, and Media Influence in 2025 (5/31/2025) | HackerNoon

#cultural-relevance
fromThe Drum
2 months ago
Marketing tech

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

fromThe Drum
2 months ago
Marketing tech

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

#ai-in-marketing
#leadership
fromWWD
2 weeks ago
Marketing tech

Authentic Brands Group Taps Amazon Exec to Head Marketplace Effort

fromWWD
2 weeks ago
Marketing tech

Authentic Brands Group Taps Amazon Exec to Head Marketplace Effort

#content-creation
Graphic design
fromThe Drum
2 months ago

Think your hacking the algorithm? You might be erasing your brand instead

Brands must focus on meaningful creativity over quantity to stand out in the saturated social media landscape.
fromHubspot
in 1 month
Artificial intelligence

Zappi's CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

Graphic design
fromThe Drum
2 months ago

Think your hacking the algorithm? You might be erasing your brand instead

Brands must focus on meaningful creativity over quantity to stand out in the saturated social media landscape.
fromHubspot
in 1 month
Artificial intelligence

Zappi's CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

fromLos Angeles Times
3 weeks ago

Paris Saint-Germain hopes Champions League title will help it expand its brand

"What I really want to do right now is take it and bring it upstairs." - Frier expressed his excitement about hosting the replica of the UEFA Champions League trophy.
Paris food
fromForbes
3 weeks ago

Tracksuit's $25 Million Raise Shows How Brand Metrics Drive Growth

The focus on brand-led growth highlights a significant shift from product-led strategies; brands now serve as the essential distinction and protective moat in today's competitive landscape.
Marketing tech
Marketing tech
fromMarTech
3 weeks ago

Bridging the gap between mental availability and momentum in B2B | MarTech

B2B marketing must connect mental availability to buying triggers for future growth.
NYC LGBT
fromFast Company
1 month ago

Pride Month is looking very beige this year

Many brands are reducing Pride Month engagement due to political backlash and uncertainty over LGBTQ+ rights.
#marketing
Marketing tech
fromMarTech
2 months ago

Marketers could have saved Target and Southwest from themselves | MarTech

Everything in a company reflects its marketing, and misalignment can harm brand value.
Marketing tech
fromThe Drum
2 months ago

How UTA is helping brands write the script in entertainment's next act

Culture and commerce are merging, requiring CMOs to embrace long-term storytelling strategies.
fromAdweek
2 months ago
Marketing tech

How Amtrak Is Moving From Transportation to Hospitality With CCO Eliot Hamlisch

fromThe Drum
2 months ago
Marketing tech

Judge of the Day: Tara Kapur, market lead, India - Duolingo English Test at Duolingo

Marketing tech
fromMarTech
2 months ago

Marketers could have saved Target and Southwest from themselves | MarTech

Everything in a company reflects its marketing, and misalignment can harm brand value.
Marketing tech
fromThe Drum
2 months ago

How UTA is helping brands write the script in entertainment's next act

Culture and commerce are merging, requiring CMOs to embrace long-term storytelling strategies.
fromAdweek
2 months ago
Marketing tech

How Amtrak Is Moving From Transportation to Hospitality With CCO Eliot Hamlisch

fromThe Drum
2 months ago
Marketing tech

Judge of the Day: Tara Kapur, market lead, India - Duolingo English Test at Duolingo

fromLondon Business News | Londonlovesbusiness.com
1 month ago

Dr Martens profits slump - London Business News | Londonlovesbusiness.com

The message is clear this morning: get the most out of the brand stable. The company says that means matching the right product to the right shopper and there's work to be done, with revenue down in all key commerce channels.
Fashion & style
#e-commerce
UX design
fromMedium
1 month ago

5 brands that nail the art of omnichannel UX

Smart experience design is essential to leveraging new e-commerce tools effectively.
Brands like Dior and Oysho exemplify successful e-commerce strategies that enhance customer experiences.
UX design
fromMedium
1 month ago

5 brands that nail the art of omnichannel UX

Smart experience design is essential to leveraging new e-commerce tools effectively.
Brands like Dior and Oysho exemplify successful e-commerce strategies that enhance customer experiences.
fromCreative Bloq
1 month ago

Why McDonald's CosMc's closure might not be the brand fail you think it is

The closure of CosMc's, designed to rival Starbucks, marks a surprising turn for McDonald’s, raising questions about future brand experiments and innovation.
Marketing tech
fromTasting Table
1 month ago

22 Discontinued Mountain Dew Flavors You Might Never See Again - Tasting Table

Mountain Dew has evolved from its humble beginnings as a whiskey mixer in the 1940s, thanks to Pepsi's marketing strategies and flavor innovation.
SF food
fromRestaurant Dive
1 month ago

Chili's CMO on how 'culture pops' supercharge the chain's sales

As economic uncertainty persists and undermines consumer confidence, major restaurant brands have watched same-store sales growth flatten out or barely inch up, with Chili's being a notable exception.
Marketing tech
#customer-experience
Media industry
fromHubspot
2 months ago

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Inclusive marketing requires brands to thoughtfully choose specific identities to serve, rather than adopting a checklist approach.
fromHubspot
in 1 month
Social media marketing

The top inclusive marketing trends of 2025, according to Sonia Thompson

Media industry
fromHubspot
2 months ago

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Inclusive marketing requires brands to thoughtfully choose specific identities to serve, rather than adopting a checklist approach.
fromHubspot
in 1 month
Social media marketing

The top inclusive marketing trends of 2025, according to Sonia Thompson

fromForbes
1 month ago

5 Brand Leadership Lessons From The Age Of Disinformation

To stay ahead, brands need to be intentional, proactive and crystal clear about what they stand for.
Social media marketing
Marketing tech
fromThe Drum
1 month ago

'Diversity isn't political, it's commercial': Edgar Hernandez on why brands need new playbook for growth

Brands often misunderstand DEI as merely diversity, while it's essential for growth and authentic engagement with diverse audiences.
fromForbes
2 months ago
Marketing tech

How Sequel Tampons Wins Female Brand Trust Through Men's Sports

Sequel's stadium sponsorship exemplifies a shift in recognizing menstruating fans' needs in sports settings.
Media industry
fromForbes
2 months ago

Brand Strategy: What It Is And Why It's The Pulse Of Great Businesses

Effective brand strategy shapes both external perceptions and internal organizational culture, fostering unity and clarity.
#sports-marketing
Women in technology
fromForbes
2 months ago

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.
Greater audience engagement with women's sports challenges historical misconceptions about viewership.
Media industry
fromInc
2 months ago

Why Every Brand Needs a Stump Speech

A stump speech is essential for politicians and brands, providing clarity, connection, and a memorable message.
Media industry
fromDigiday
2 months ago

Business Insider, YouTube and Daily Mail are 2025 Digiday Streaming and Video Awards winners

Focusing on personal stories and innovation leads to strong connections for brands.
Business Insider's success on YouTube highlights the importance of diversified content and thoughtful strategy.
Media industry
fromAdweek
2 months ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.
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