#brand-strategy

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#influencer-marketing
Social media marketing
fromDigiday
1 month ago

Brands hire Gen X and boomer influencers as the 'power of the silver influencer' rises

Brands are increasingly recognizing the potential of silver influencers from Gen X and boomer generations for marketing efforts.
fromVogue Business
1 month ago
Fashion & style

Who won fashion month AW25 on social media?

The Autumn/Winter 2025 fashion season saw brands pivot towards nostalgic and culturally relevant ambassadors, reflecting evolving audience preferences.
fromForbes
1 month ago
Social media marketing

Five Steps To Build Creator Marketing Programs That Work

Understanding your audience is crucial for successful influencer marketing.
Relevance of the influencer's content is more important than the size of their following.
fromAdweek
1 month ago
Marketing tech

Reinventing Retail for Gen Z: Stacy Doren's Vision for Journeys

Journeys is evolving to reach a broader teen market while maintaining its cultural relevance and focusing on female consumers.
Social media marketing
fromDigiday
1 month ago

Brands hire Gen X and boomer influencers as the 'power of the silver influencer' rises

Brands are increasingly recognizing the potential of silver influencers from Gen X and boomer generations for marketing efforts.
fromVogue Business
1 month ago
Fashion & style

Who won fashion month AW25 on social media?

The Autumn/Winter 2025 fashion season saw brands pivot towards nostalgic and culturally relevant ambassadors, reflecting evolving audience preferences.
fromForbes
1 month ago
Social media marketing

Five Steps To Build Creator Marketing Programs That Work

Understanding your audience is crucial for successful influencer marketing.
Relevance of the influencer's content is more important than the size of their following.
fromAdweek
1 month ago
Marketing tech

Reinventing Retail for Gen Z: Stacy Doren's Vision for Journeys

Journeys is evolving to reach a broader teen market while maintaining its cultural relevance and focusing on female consumers.
more#influencer-marketing
#marketing
Marketing tech
fromEntrepreneur
1 month ago

Why Most Branding Advice Is Wrong - and What Actually Works | Entrepreneur

Most branding advice offers vague platitudes and can give businesses a false sense of progress without a solid strategy.
Marketing tech
fromDigiday
2 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
Marketing tech
fromMarTech
3 days ago

Marketers could have saved Target and Southwest from themselves | MarTech

Everything in a company reflects its marketing, and misalignment can harm brand value.
Growth hacking
fromHer Campus
2 months ago

What Brands Can Learn From Poppi's Backfired Strategy

Poppi's extravagant influencer marketing strategy faced backlash for being out of touch and misaligned with community engagement efforts.
Marketing tech
fromEntrepreneur
1 month ago

Why Most Branding Advice Is Wrong - and What Actually Works | Entrepreneur

Most branding advice offers vague platitudes and can give businesses a false sense of progress without a solid strategy.
Marketing tech
fromDigiday
2 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
Marketing tech
fromMarTech
3 days ago

Marketers could have saved Target and Southwest from themselves | MarTech

Everything in a company reflects its marketing, and misalignment can harm brand value.
Growth hacking
fromHer Campus
2 months ago

What Brands Can Learn From Poppi's Backfired Strategy

Poppi's extravagant influencer marketing strategy faced backlash for being out of touch and misaligned with community engagement efforts.
more#marketing
Media industry
fromForbes
4 days ago

Brand Strategy: What It Is And Why It's The Pulse Of Great Businesses

Effective brand strategy shapes both external perceptions and internal organizational culture, fostering unity and clarity.
#sports-marketing
Women in technology
fromForbes
1 week ago

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.
Greater audience engagement with women's sports challenges historical misconceptions about viewership.
fromFast Company
2 months ago
Marketing

Gatorade has a plan to keep you drinking for another 60 years

Gatorade celebrates 60 years of innovation and market leadership in sports drinks amid evolving competition.
Women in technology
fromForbes
1 week ago

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.
Greater audience engagement with women's sports challenges historical misconceptions about viewership.
fromFast Company
2 months ago
Marketing

Gatorade has a plan to keep you drinking for another 60 years

Gatorade celebrates 60 years of innovation and market leadership in sports drinks amid evolving competition.
more#sports-marketing
fromFood & Beverage Magazine
1 week ago
Wine

BROKEN SHED VODKA NAMES COMPANY VETERAN PAUL CRISCUOLO AS PRESIDENT

Broken Shed Vodka announces leadership changes to enhance growth and capitalize on market opportunities in the premium vodka segment.
London startup
fromHubspot
1 week ago

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

7-Eleven's success in Japan exemplifies effective adaptation in global expansion, while Liquid Death's failure in the UK highlights the importance of understanding local markets.
Media industry
fromInc
1 week ago

Why Every Brand Needs a Stump Speech

A stump speech is essential for politicians and brands, providing clarity, connection, and a memorable message.
#digital-marketing
fromForbes
1 month ago
Marketing tech

Your Audience Is Talking-Here's How AI Turns Their Words Into Impact

Hyper-personalization in marketing is essential for brands to connect effectively with modern audiences.
AI enables brands to create tailored content that resonates with specific consumer preferences.
fromGarlandjournal
1 week ago
Media industry

Superb Woman: Micah Descartin

Micah Descartin excels in bridging brands and audiences through digital storytelling and strategic marketing.
fromForbes
1 month ago
Marketing tech

Your Audience Is Talking-Here's How AI Turns Their Words Into Impact

Hyper-personalization in marketing is essential for brands to connect effectively with modern audiences.
AI enables brands to create tailored content that resonates with specific consumer preferences.
fromGarlandjournal
1 week ago
Media industry

Superb Woman: Micah Descartin

Micah Descartin excels in bridging brands and audiences through digital storytelling and strategic marketing.
more#digital-marketing
Media industry
fromAdweek
1 week ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.
#engagement
fromForbes
1 month ago
Social media marketing

17 Tips For Brands Looking At New Platforms For Their Social Media Mix

Brands must adapt to new social media trends while maintaining their identity.
Emerging platforms provide fresh opportunities for audience engagement and growth.
fromSkift Meetings
3 weeks ago
Fundraising

Event Sponsorship: How to Get the Right Sponsors?

Modern sponsors seek meaningful engagement and measurable impact from event sponsorships.
Successful sponsorship strategies must go beyond logo placements to include interactive experiences.
fromForbes
1 month ago
Social media marketing

17 Tips For Brands Looking At New Platforms For Their Social Media Mix

Brands must adapt to new social media trends while maintaining their identity.
Emerging platforms provide fresh opportunities for audience engagement and growth.
fromSkift Meetings
3 weeks ago
Fundraising

Event Sponsorship: How to Get the Right Sponsors?

Modern sponsors seek meaningful engagement and measurable impact from event sponsorships.
Successful sponsorship strategies must go beyond logo placements to include interactive experiences.
more#engagement
#ai-in-marketing
Social media marketing
fromAxios
1 month ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
1 month ago

Advertisers look for flexibility as uncertainty around tariffs swirls

Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
Social media marketing
fromAxios
1 month ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
1 month ago

Advertisers look for flexibility as uncertainty around tariffs swirls

Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
more#ai-in-marketing
#advertising
fromBusiness Insider
1 month ago
Marketing tech

Gucci ads on Fox News? How big brands are embracing conservative media

Advertisers are returning to conservative media outlets after previously boycotting them, signaling a major shift in marketing strategies.
fromFast Company
2 months ago
Marketing

A practical guide to every type of Super Bowl ad you'll see on Sunday

Super Bowl ads can be classified into specific categories based on brand strategy and execution.
fromMarketplace
2 months ago
Marketing

Why corporations like Duolingo love killing their mascots

Corporate mascots face precarious fates as seen in Duolingo's owl death, used for marketing attention.
fromFast Company
2 months ago
Marketing

Autodesk's CMO says Nike was the big brand winner on Super Bowl Sunday

Brands played it safe during Super Bowl LIX ads, missing creative opportunities for impact.
Understanding business objectives is crucial before investing in Super Bowl advertising.
fromBrandingmag
2 months ago
Marketing

Big Picture, Small Payoff: Why Marketers Shouldn't Rely on Industry Insights - Brandingmag

Brand-specific insights are crucial for effective advertising.
Overreliance on broad sector insights weakens brand distinction.
fromBusiness Insider
1 month ago
Marketing tech

Gucci ads on Fox News? How big brands are embracing conservative media

Advertisers are returning to conservative media outlets after previously boycotting them, signaling a major shift in marketing strategies.
fromFast Company
2 months ago
Marketing

A practical guide to every type of Super Bowl ad you'll see on Sunday

Super Bowl ads can be classified into specific categories based on brand strategy and execution.
fromMarketplace
2 months ago
Marketing

Why corporations like Duolingo love killing their mascots

Corporate mascots face precarious fates as seen in Duolingo's owl death, used for marketing attention.
fromFast Company
2 months ago
Marketing

Autodesk's CMO says Nike was the big brand winner on Super Bowl Sunday

Brands played it safe during Super Bowl LIX ads, missing creative opportunities for impact.
Understanding business objectives is crucial before investing in Super Bowl advertising.
fromBrandingmag
2 months ago
Marketing

Big Picture, Small Payoff: Why Marketers Shouldn't Rely on Industry Insights - Brandingmag

Brand-specific insights are crucial for effective advertising.
Overreliance on broad sector insights weakens brand distinction.
more#advertising
fromInsideHook
1 month ago
Fashion & style

My New Favorite Running Jacket Is a Tennis Jacket

On's rebranding has expanded its identity from running to a broader performance label, enhancing its cultural relevance.
fromTasting Table
1 month ago
Silicon Valley food

Here's What You Can Still Order From Wendy's Original 1969 Menu - Tasting Table

Wendy's balances tradition and innovation, maintaining its original five menu items while adapting to customer demands through new offerings.
#consumer-engagement
fromForbes
1 month ago
Marketing tech

How Business Owners Can Combat The Wave Of AI-Generated Content

Content marketing effectiveness is challenged by the rise of AI-generated content, leading to a need for authenticity and quality.
fromForbes
1 month ago
Marketing tech

How Business Owners Can Combat The Wave Of AI-Generated Content

Content marketing effectiveness is challenged by the rise of AI-generated content, leading to a need for authenticity and quality.
more#consumer-engagement
Marketing tech
fromFast Company
1 month ago

The most innovative companies in public relations and brand strategies for 2025

This year's PR innovation honorees exemplify impactful creativity to rise above industry noise amidst fierce competition.
Marketing tech
fromFast Company
1 month ago

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.
Graphic design
fromItsnicethat
1 month ago

Vrints-Kolsteren's design practice is ever-evolving

Vrints-Kolsteren has expanded its creative design services beyond graphics to include storytelling and multi-disciplinary approaches.
Marketing tech
fromMarTech
1 month ago

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.
Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.
Social media marketing
fromThe Drum
2 months ago

Duolingo's TikTok mastermind on its 'unhinged' social strategy and killing its mascot

Duolingo's unconventional marketing strategy has significantly increased its social media following and brand recognition through engaging storytelling and fast reactions.
Mobile UX
fromMedium
2 months ago

Improving Product Perception & Adoption for Dr Water to Reduce Bounce Rates by 40%

Dr. Water aims to enhance customer confidence and reduce drop-off rates by clarifying the scientific benefits of their hydrogenation technology.
European startups
fromwww.cbc.ca
2 months ago

Stellantis faces brands dilemma as it searches for new CEO | CBC News

Stellantis must decide the future viability of its 14 brands amidst challenges, prioritizing leadership candidates who understand brand dynamics.
Media industry
fromFast Company
2 months ago

What the White House's new press credentialing policy means

The White House's credentialing of independent journalists signifies a major shift in media consumption and strategy for brands.
Marketing
fromForbes
2 months ago

Rethinking President's Day Promotions: How Brands Are Adapting In 2025

Brands must adapt their President's Day messaging due to current political polarization and consumer demand for authenticity.
Neutral marketing approaches may prove more effective than traditional patriotic themes this year.
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