Marketing Briefing: What happens to marketers when the cultural 'cheat code' of TikTok is gone?
Marketers must adapt strategies as TikTok faces a potential U.S. ban, highlighting the need for a versatile cultural approach.
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
TikTok's future remains uncertain, affecting how brands approach marketing campaigns.
Marketers have a new audience to worry about - large language models
Marketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.
AI influencers are here - but will they ever replace humans?
AI influencers offer creative opportunities but may struggle to match the authenticity of human influencers.
4 Lessons From Duolingo's Marketing Playbook
Duolingo's marketing strategy demonstrates the value of community engagement, storytelling, and cultural relevance, enabling brands to resonate beyond their core offerings.
Why weird works: How Jessica Walsh is breaking down bland
Successful brands must embrace their uniqueness rather than trying to please everyone to avoid being bland.
Marketing Briefing: What happens to marketers when the cultural 'cheat code' of TikTok is gone?
Marketers must adapt strategies as TikTok faces a potential U.S. ban, highlighting the need for a versatile cultural approach.
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
TikTok's future remains uncertain, affecting how brands approach marketing campaigns.
Marketers have a new audience to worry about - large language models
Marketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.
AI influencers are here - but will they ever replace humans?
AI influencers offer creative opportunities but may struggle to match the authenticity of human influencers.
4 Lessons From Duolingo's Marketing Playbook
Duolingo's marketing strategy demonstrates the value of community engagement, storytelling, and cultural relevance, enabling brands to resonate beyond their core offerings.
Why weird works: How Jessica Walsh is breaking down bland
Successful brands must embrace their uniqueness rather than trying to please everyone to avoid being bland.
Jumping on the b(r)andwagon? How to spot the trends that will last
Trends are emerging and vanishing rapidly, leading to challenges for marketers in maintaining brand identity and relevance.
The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]
Marketing leaders are balancing immediate revenue growth with customer understanding and brand awareness in 2025.
As AI beds in, is brand strategy becoming (ironically) all the more human?
2025 will see a revival of brand strategy and human creativity despite ongoing challenges in the marketing industry.
3 Tips for Success in Social Commerce and Creator Marketing
Social commerce requires brands to understand social culture, remain flexible, work with authentic creators, and prioritize meaningful connections over mere follower numbers.
2024 Forbes CMO Summit Europe
Marketers must embrace the nuances behind metrics for deeper customer connections and insights.
Jumping on the b(r)andwagon? How to spot the trends that will last
Trends are emerging and vanishing rapidly, leading to challenges for marketers in maintaining brand identity and relevance.
The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]
Marketing leaders are balancing immediate revenue growth with customer understanding and brand awareness in 2025.
As AI beds in, is brand strategy becoming (ironically) all the more human?
2025 will see a revival of brand strategy and human creativity despite ongoing challenges in the marketing industry.
3 Tips for Success in Social Commerce and Creator Marketing
Social commerce requires brands to understand social culture, remain flexible, work with authentic creators, and prioritize meaningful connections over mere follower numbers.
2024 Forbes CMO Summit Europe
Marketers must embrace the nuances behind metrics for deeper customer connections and insights.
One new company's AI technology is making content go viral
The rise of AI-driven tools has transformed content creation into a strategic formula for success.
Agencies are trying to keep pace with influencer marketing's evolution
Influencer marketing spending growth is slowing as the industry matures, not due to reduced interest.
Brands are integrating influencer campaigns across varied media beyond social platforms.
Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.
Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.
Influencer marketing doesn't need more metrics - it needs more trust and collaboration between brands and influencers
Influencer marketing is crucial for brand strategy but faces challenges in measuring effectiveness and partnership dynamics.
How One Agency is Reimagining How Influencer Marketing Drives Results
Linqia emphasizes integrating human truths into influencer strategies to effectively engage consumers and combat the saturation of indistinguishable sponsored content.
Ariana Grande's R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in October
Brands are increasingly linking beauty products to cultural moments.
Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.
Effective influencer strategies are crucial for brand engagement.
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
Influencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.
One new company's AI technology is making content go viral
The rise of AI-driven tools has transformed content creation into a strategic formula for success.
Agencies are trying to keep pace with influencer marketing's evolution
Influencer marketing spending growth is slowing as the industry matures, not due to reduced interest.
Brands are integrating influencer campaigns across varied media beyond social platforms.
Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.
Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.
Influencer marketing doesn't need more metrics - it needs more trust and collaboration between brands and influencers
Influencer marketing is crucial for brand strategy but faces challenges in measuring effectiveness and partnership dynamics.
How One Agency is Reimagining How Influencer Marketing Drives Results
Linqia emphasizes integrating human truths into influencer strategies to effectively engage consumers and combat the saturation of indistinguishable sponsored content.
Ariana Grande's R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in October
Brands are increasingly linking beauty products to cultural moments.
Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.
Effective influencer strategies are crucial for brand engagement.
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
Influencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.
The top five trends emerging in sports marketing in 2025
Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
Studio Orange Shoots Slick Pics for Home Depot-Now It Hopes to Lure Outside Brands
Home Depot's rebranding of Retail Media+ to Orange Apron Media reflects its importance in revenue generation and customer engagement.
"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap
Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.
The top five trends emerging in sports marketing in 2025
Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
Studio Orange Shoots Slick Pics for Home Depot-Now It Hopes to Lure Outside Brands
Home Depot's rebranding of Retail Media+ to Orange Apron Media reflects its importance in revenue generation and customer engagement.
"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap
Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.
Lingering Questions: What Marketing Masters Want to Ask Each Other
Innovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.
Kellogg's reimagines the perfect brand mascot as a giant 3D kaiju in a surprising new ad
Kellogg's revitalizes its brand with a 3D animated campaign highlighting the importance of breakfast in personal routines, positioning it as the original breakfast choice.
Is This the End for GT Bicycles?
GT Bicycles is reportedly shutting down after attempting a comeback in Southern California.
GT plans to pause operations and focus on core strengths until 2025.
7 powerful social media strategies driving business success
Social media mastery is crucial for business success, enabling companies to connect with global audiences.
The Companies that Have Left X/Twitter in 2022, 2023 and 2024
Many brands are departing X due to rising hostility and concerns over misinformation.
High-profile media companies like NPR and The Guardian are among the notable exits from X.
How To Use Twitter Hashtags To Elevate Your Brand (2024) - Shopify
Utilizing trending hashtags on X can significantly enhance a brand's visibility and engagement in conversations.
Warner Bros. Discovery's Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing
Eric Pallotta joins Warner Bros. Discovery's Max as group senior VP of global brand, social, and editorial, focusing on brand development and social strategies.
7 powerful social media strategies driving business success
Social media mastery is crucial for business success, enabling companies to connect with global audiences.
The Companies that Have Left X/Twitter in 2022, 2023 and 2024
Many brands are departing X due to rising hostility and concerns over misinformation.
High-profile media companies like NPR and The Guardian are among the notable exits from X.
How To Use Twitter Hashtags To Elevate Your Brand (2024) - Shopify
Utilizing trending hashtags on X can significantly enhance a brand's visibility and engagement in conversations.
Warner Bros. Discovery's Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing
Eric Pallotta joins Warner Bros. Discovery's Max as group senior VP of global brand, social, and editorial, focusing on brand development and social strategies.
"PRRS Partners with Global Marketing Firm Cre8ion to Refresh its Presence in the Marketplace as the Leading Software Solution for Parking Operations"
PRRS partners with Cre8ion to redefine its brand as a comprehensive software solution provider for parking operations.
Battle Royale at B2B World Fest: Is brand mightier than demand?
The debate at B2B World Fest highlighted the ongoing conflict between brand importance and demand generation in B2B marketing.
"People can't believe it was done for real": How we made Samsung's Micro Miracles
The fusion of traditional storytelling with cutting-edge motion design elevates brand narratives.
Prince Harry and Meghan Markle confirm separate solo events in NYC and LA
Prince Harry and Meghan Markle are attending separate events, reflecting their strategy to build individual brand identities.
Embarking on a New Era of Travel & Tourism Advertising with Invibes' Innovative Solutions - ExchangeWire.com
Invibes targets the travel sector with innovative ad solutions, enhancing brand visibility and purchase intent.
Council Post: Before Your Next Brand Launch, Look Inward To Make A Big External Impact
Internal launches are crucial for aligning employees with major brand changes and ensuring their engagement in the company's direction.
Fazer Names Craig Bagno Head of Strategic Integration
Fazer has appointed Craig Bagno as head of strategic integration to enhance brand strategies through a proprietary approach known as 'de-positioning'.
Bagno's extensive experience from McCann and Coca-Cola positions him to significantly contribute to Fazer's growth.
Eileen Fisher targets millennials and Gen Z
Eileen Fisher brand embodies sustainable fashion but struggles to connect with younger shoppers due to limited marketing.
Louis Vuitton Opens a Temporary Store in Manhattan's Billionares' Row'
Louis Vuitton's temporary store exemplifies luxury and cultural significance through innovative design and culinary ventures.
These Are the Top 200 Global Franchises | Entrepreneur
Franchising is a powerful method for brand growth both nationally and globally, despite the inherent challenges of international expansion.
Infographic: The Rapid Rise and Fall of the Metaverse
The excitement about the metaverse has waned, highlighting the need for brands to adopt more practical, consumer-driven approaches.
The Problem With Travel Brand Marketing - And How To Fix It
Travel brands must reassess their communications strategies to adapt to the diminishing value of traditional media and prioritize effective marketing tactics.
The Top 25 Brands That Held Gen Z's Attention in 2024
Brands that create cultural trends and utilize user-generated content are most favored by Gen Z in 2024.
How Amazon Music took on the voice of the fans
Amazon Music successfully engaged Gen Z by embracing niche subcultures and creating authentic, fan-driven content that resonates with young audiences.
Creating a Movement in Women's Leadership With Ilona Aman, CMO of Athleta
Ilona Aman emphasizes empowering women and girls through Athleta's mission, stressing the importance of investing in their confidence for future success.