In the competitive landscape of branding, Ted Mininni, president of Design Force Inc., emphasizes the importance of designing packaging that resonates on a personal level with consumers. Instead of categorizing potential buyers by demographics, brands should understand their audiences' interests and lifestyles to create memorable experiences. By appealing to emotions and imagination, packaging can drive consumer connection and sales more effectively than traditional rational approaches. This perspective encourages brands to think creatively, fostering a unique relationship with their target consumers that ultimately boosts profits.
"Packaging should target interests instead of pigeonholing your audience based on demographic groups. It needs to feel personal and fit a lifestyle to truly inspire the consumer."
"Appealing to feelings and imagination is more profitable than trying to appeal to the rational customer. The right packaging can create a deeper connection with the audience."
Collection
[
|
...
]