#emotional-marketing

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fromTechRadar
3 days ago

The rise of Vibe Marketing: when execution meets imagination

We're witnessing a fundamental shift in how marketing is done. The focus is not only on new tools or faster processes, but on the collapse of the barrier between having an idea and bringing it to life. This transformation has given birth to "Vibe Marketing": a new paradigm where thought and execution merge into one fluid, intuitive process. What is Vibe Marketing? Vibe marketing is a new approach to creating and executing campaigns that focuses on emotional connection and mood rather than traditional data-driven methods.
Marketing
Marketing
fromEntrepreneur
1 week ago

Why Your Customers Don't Buy - And the New Strategy That Fixes It | Entrepreneur

Brands must build emotional connections with customers rather than just selling, using targeted motivation, storytelling, and relationship-focused strategies to overcome ad fatigue.
Graphic design
fromRetail Dive
3 months ago

Does your brand communications strategy include packaging?

Packaging should connect with consumer interests rather than demographics.
Emotional appeal in packaging leads to higher profits.
fromMarTech
4 months ago

How should marketers market to consumers under stress? | MarTech

In times of uncertainty, marketers must focus on fostering trust by emphasizing value, emotional connections, product quality, social proof, and flexible options.
Marketing tech
Graphic design
fromMedium
4 months ago

Everything's a vibe, the true cost of luxury, new privacy laws, strategic type

The shift towards a vibe-driven culture raises questions about genuine progress.
Media industry
fromInc
4 months ago

How Expensive Brands Like Apple Stay Relevant in a Recession

Brands that resonate emotionally with consumers thrive during economic uncertainty.
Emotional connection, status, and empowerment are key differentiators for brands.
Growth hacking
fromMedium
4 months ago

Everything's a vibe: is it progress or just an illusion?

Vibes have transitioned from slang to a fundamental aspect of business and marketing, prioritizing emotional connection.
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