#emotional-marketing

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Graphic design
fromRetail Dive
3 months ago

Does your brand communications strategy include packaging?

Packaging should connect with consumer interests rather than demographics.
Emotional appeal in packaging leads to higher profits.
fromMarTech
3 months ago

How should marketers market to consumers under stress? | MarTech

In times of uncertainty, marketers must focus on fostering trust by emphasizing value, emotional connections, product quality, social proof, and flexible options.
Marketing tech
Graphic design
fromMedium
3 months ago

Everything's a vibe, the true cost of luxury, new privacy laws, strategic type

The shift towards a vibe-driven culture raises questions about genuine progress.
Media industry
fromInc
3 months ago

How Expensive Brands Like Apple Stay Relevant in a Recession

Brands that resonate emotionally with consumers thrive during economic uncertainty.
Emotional connection, status, and empowerment are key differentiators for brands.
fromMedium
3 months ago

Everything's a vibe: is it progress or just an illusion?

Vibes have transitioned from slang to a fundamental aspect of business and marketing, prioritizing emotional connection.
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