#packaging-design

#packaging-design

Luxury perfume brands have always poured resources into elaborate packaging with bottles shaped like sky-high stilettos, sculpted torsos, or capped with oversize daisies. Yet for all the creativity devoted to packaging, the mechanics have barely evolved. Nearly every alcohol-based perfume still relies on the same one-finger actuator to dispense the fragrance. While this design mechanism has become synonymous with eau de parfum, it also makes the product inaccessible for anyone with limited hand strength or dexterity.

Most bottles, cups, glasses, or mugs have a tendency to leave a ring of water/liquid condensate if kept on a surface. It's why we use coasters or table mats, so these rings don't destroy our furniture or leave stains. Except, Michiru's bottle was designed to make those 'stains' desirable. Unlike most bottles that leave rings of water or florets (especially the carbonated bottles), Michiru's Pet Paw Bottle leaves pawprints.

"by pulling visual cues from both and letting them play off each other. From the health side, we leaned into signals of credibility - like clear typography, layered information, and a structured architecture that communicates function without feeling clinical." "From the soda side, we brought in energy and joy - bright color gradients, an expressive wordmark, bold flavor language, and even character illustrations that channel the playful spirit of mainstream soft drinks," he adds.