#packaging-design

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#marketing-strategy

The new Jack Daniels bottle design is leaving a bad taste for some

Changing packaging can alienate loyal customers and create doubts about product integrity.

Small business packaging tips to elevate your brand - London Business News | Londonlovesbusiness.com

Packaging design is crucial for creating first impressions and building brand identity.
Understanding your brand identity is essential for effective packaging design.

The new Jack Daniels bottle design is leaving a bad taste for some

Changing packaging can alienate loyal customers and create doubts about product integrity.

Small business packaging tips to elevate your brand - London Business News | Londonlovesbusiness.com

Packaging design is crucial for creating first impressions and building brand identity.
Understanding your brand identity is essential for effective packaging design.
moremarketing-strategy
#customer-loyalty

Branded holiday packaging: Strengthen your business identity - London Business News | Londonlovesbusiness.com

Branded holiday packaging enhances customer experience and reinforces brand identity, fostering customer loyalty during the competitive holiday season.

What Daily Harvest learned about packaging design when it moved into retail

Daily Harvest learned that direct-to-consumer strategies must adapt for retail environments, particularly in packaging design.

Branded holiday packaging: Strengthen your business identity - London Business News | Londonlovesbusiness.com

Branded holiday packaging enhances customer experience and reinforces brand identity, fostering customer loyalty during the competitive holiday season.

What Daily Harvest learned about packaging design when it moved into retail

Daily Harvest learned that direct-to-consumer strategies must adapt for retail environments, particularly in packaging design.
morecustomer-loyalty

This canned air might be the most luxurious (and ridiculous) souvenir ever made

Lake Como Air offers a luxurious and unique souvenir experience, designed to evoke the tranquility of Lake Como in a stylish package.

I love the extravagant detail of this wine bottle packaging

Tavern branding agency celebrates its second anniversary with a custom wine, showcasing its creativity and playful spirit in design and branding.
Tavern's anniversary celebrations reflect its innovative work with various projects and gifts that resonate with its unique branding approach.
#sustainability

Ania et Lucie's new identity for Kindred Black is a "nod to the old apothecary world"

Ania et Lucie created a refined and interconnected brand identity inspired by hand-addressed envelopes from the late 1800s.

These are the packaging design trends hotting up in 2025

Packaging design trends for 2025 emphasize meaningful storytelling, sustainability, and a return of classic styles like Art Deco adapted for contemporary markets.

'We've baked sustainability into our creative process': a day in the life of packaging designer Dane Whitehurst

Sustainability is central to innovative packaging design, influencing both functionality and cost savings.

Moving parts and shadow play: Take a look at Pentawards' packaging design trends for 2024

Paper and card alternatives to single-use plastics are being used in packaging design.
Clear packaging is becoming popular to showcase colorful and vibrant products.

Redefining Honey Packaging with Sustainable Sophistication and Luxury - Yanko Design

Good packaging is crucial for product visibility and creating a lasting impression.
This innovative honey jar design combines functionality, aesthetics, and sustainability to promote a connection with nature.

Ania et Lucie's new identity for Kindred Black is a "nod to the old apothecary world"

Ania et Lucie created a refined and interconnected brand identity inspired by hand-addressed envelopes from the late 1800s.

These are the packaging design trends hotting up in 2025

Packaging design trends for 2025 emphasize meaningful storytelling, sustainability, and a return of classic styles like Art Deco adapted for contemporary markets.

'We've baked sustainability into our creative process': a day in the life of packaging designer Dane Whitehurst

Sustainability is central to innovative packaging design, influencing both functionality and cost savings.

Moving parts and shadow play: Take a look at Pentawards' packaging design trends for 2024

Paper and card alternatives to single-use plastics are being used in packaging design.
Clear packaging is becoming popular to showcase colorful and vibrant products.

Redefining Honey Packaging with Sustainable Sophistication and Luxury - Yanko Design

Good packaging is crucial for product visibility and creating a lasting impression.
This innovative honey jar design combines functionality, aesthetics, and sustainability to promote a connection with nature.
moresustainability

How do you create a visual identity for something you can smell, not see? AWP shares its tricks

AWP combines craftsmanship and nostalgia to create a sensory brand identity for Elsewhere's fragrances through thoughtful typography and packaging.

This $9 Blush Is Shaped Like An Actual Rose & I'm Obsessed

The SHEGLAM Pink Ribbon Rose Blush uniquely combines aesthetic beauty with charity, offering a lovely product for makeup enthusiasts at an affordable price.

Navigating the Complex World of Child Resistant Packaging in the Pharmaceutical Industry

Child-resistant packaging is critical for drug safety, particularly for protecting children, requiring a balance between adult accessibility and child safety.

Benefit's adorable makeup packaging is a retro feast for the eyes

Benefit Cosmetics introduces a vibrant retro packaging range, redefining cosmetics branding with playful food-themed designs for the Benemart Holiday pop-up.
#rebranding

Brewbound Podcast: When to Refresh, Rebrand or Stand Pat with CODO Design's Isaac Arthur

Refreshing packaging and branding is essential for breweries to remain relevant.
Some iconic brands may not need drastic changes, leveraging nostalgia.

Kit Kat got a bulky new logo that looks a lot more like an actual Kit Kat

Kit Kat's rebranding focuses on a bold new logo to enhance its appeal and connection to the product's experience.

Brewbound Podcast: When to Refresh, Rebrand or Stand Pat with CODO Design's Isaac Arthur

Refreshing packaging and branding is essential for breweries to remain relevant.
Some iconic brands may not need drastic changes, leveraging nostalgia.

Kit Kat got a bulky new logo that looks a lot more like an actual Kit Kat

Kit Kat's rebranding focuses on a bold new logo to enhance its appeal and connection to the product's experience.
morerebranding
#craft-beer

Creative block? Office of Overview has designed a work-friendly beer to get things flowing again

Creative Juice is a thoughtfully designed mid-strength lager aimed at inspiring creativity among drinkers.

Dogfish Head unveils new beer packaging artwork

To celebrate "120 Day", Dogfish Head announced the return of 120 Minute IPA with new packaging. Feedback-driven redesign includes nautical themes, flavor illustrations, and space for the logo.

Creative block? Office of Overview has designed a work-friendly beer to get things flowing again

Creative Juice is a thoughtfully designed mid-strength lager aimed at inspiring creativity among drinkers.

Dogfish Head unveils new beer packaging artwork

To celebrate "120 Day", Dogfish Head announced the return of 120 Minute IPA with new packaging. Feedback-driven redesign includes nautical themes, flavor illustrations, and space for the logo.
morecraft-beer
#branding

Behind Viral Food Brands: Do Trends Matter in CPG Design?

Packaging design trends in consumer goods are shifting towards bold, colorful aesthetics influenced by social media.

I'm in love with this adorable tomato packaging

Embracing playful design and creativity can help brands stand out in crowded markets.

Elizabeth Goodspeed on the delicate art of nostalgia in branding

Historical packaging design updated after 141 years by UK brand Lyle's Golden Syrup elicited negative reactions from the public.

Behind Viral Food Brands: Do Trends Matter in CPG Design?

Packaging design trends in consumer goods are shifting towards bold, colorful aesthetics influenced by social media.

I'm in love with this adorable tomato packaging

Embracing playful design and creativity can help brands stand out in crowded markets.

Elizabeth Goodspeed on the delicate art of nostalgia in branding

Historical packaging design updated after 141 years by UK brand Lyle's Golden Syrup elicited negative reactions from the public.
morebranding
from Fast Company
7 months ago

CVS, Walmart, and the rise of private labels as shoppy shop dupes

Retailers are enhancing private label brands with modern, personality-driven designs mimicking national brands.

I'm obsessed with the new Apple Pencil Pro packaging

Apple Pencil Pro has unique packaging with five different designs, deviating from Apple's usual minimalist approach.

These milk carton designs are my latest obsession

Milk & More introduces custom milk cartons with adorable architecture-inspired packaging and interactive elements like QR codes for exclusive offers and competitions.

This classy food packaging design is deliciously retro

Matty Matheson's Matheson Food Company is bringing retro nostalgia to Canadian pantries with bold, classy packaging inspired by the 1930s.

TAKT PROJECT engineers packaging solutions by warping paper with UV silk screen printing

Paper warping mechanism inspired by pine cones
Programmed PAPER utilizes UV silk screen printing for design possibilities

This whisky maker's AI packaging design feels weirdly off-brand

Luxury brand The Glenlivet uses AI art for packaging design to highlight innovation and future focus.
The Twelve Elements ultra-rare whisky collection showcases AI-generated artwork representing elements of the whisky-making process.

Selling Weed, but Making It Fashion

Ms. Heyman launched Edie Parker's line of cannabis accessories, inspired by midcentury design.
She aimed to create cannabis products that are treated like bar accessories, considered, playful, and meant to be displayed.

5 hot packaging design trends in 2024

Packaging design trends for 2024 include moving parts, shadow play, and subtle details.
Design studio Olsson Barbieri created interlocking boxes for Stereoscope's coffee collection to enhance the unboxing experience and improve sustainability.
from Creative Bloq
7 months ago

I'm shocked Messi's drinks packaging design got approved

Messi's new drink brand Mas+ faces backlash for similarities to Prime brand packaging.

Coca-Cola's Olympic packaging embraces the power of the hug

New Coca-Cola packaging design celebrates unity and teamwork of 2024 Paris Olympics.

How Mattel is using AI to bring your next Barbie box to life

Barbie's world enhanced by Adobe Firefly generative AI software for packaging design.
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