#brand-refresh

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Marketing
fromCreative Bloq
1 week ago

"Some UK brands are definitely tired," Koto's James Greenfield on the state of branding today

Design work should have a clear, recognizable signature so copies are visibly derivative, making originals effectively uncopiable.
fromFast Company
1 week ago

BMW's new rebrand is so quiet you might miss it

BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people won't even notice. So why bother? As luxury automakers adapt to an electric future, they're updating their branding too, and different companies have taken different approaches.
Cars
Marketing
fromFast Company
1 week ago

5 questions to ask before a brand refresh

Refresh a brand every two to three years as markets, technology, and customer needs evolve to ensure the brand authentically reflects company direction and customer value.
Food & drink
fromstupidDOPE | Est. 2008
2 weeks ago

The Macallan Launches You Know Me So Well Global Campaign | stupidDOPE | Est. 2008

The Macallan launches You Know Me So Well, blending refreshed visual identity, collectible glassware charms, and modern experiences while preserving whisky recipes and heritage.
fromAdvocate.com
1 month ago

Cracker Barrel proves that the era of the angry, racist, homophobic, white man is alive and well

He died 20 years ago, and I can say with certainty that he wouldn't be dining at his beloved Cracker today. If he knew the chain harbored hostility toward LGBTQ+ people, and that his grandson was gay, he'd "stay the hell away," as he'd say. If he knew how deep in the bag they were for Donald Trump, he'd most certainly opt for Bob Evans instead.
Marketing
Marketing
fromTasting Table
1 month ago

Cracker Barrel's Logo Just Underwent A Major Change You'll Notice Instantly - Tasting Table

Cracker Barrel modernized its brand—new minimalist logo, store remodels, packaging and color updates—while preserving country hospitality and menu classics.
Travel
fromFast Company
2 months ago

Tripadvisor just turned its user reviews into a new brand with a whole lot to say

Tripadvisor is refreshing its brand to attract more travelers for experiential vacation bookings.
Marketing tech
fromPR Daily
4 months ago

Kristin McHugh on newsroom dreams and brand leadership at PwC - PR Daily

Kristin McHugh led PwC's first brand refresh in 14 years, focusing on innovation and showcasing client empowerment.
Marketing tech
fromPR Daily
4 months ago

Kristin McHugh on newsroom dreams and brand leadership at PwC - PR Daily

Kristin McHugh transformed PwC's brand with a modern identity that emphasizes client empowerment through innovation and strategic momentum.
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