The brand sits right at the warm, gooey center of everyone's subconscious. That's how Hershey's bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper - dull gray letters on a field of brown - without much emphasis on paid media at all. So when Hershey's takes the rare step of overhauling its brand marketing creative and communications platform, it is news. And this Wednesday marks the beginning of Hershey's first major brand marketing campaign since 2018,
Domino's has delivered its first brand refresh in 13 years, topped with bolder visuals and a catchy sonic jingle. Following the golden recipe for the best rebrands, Domino's new look strikes a careful balance between heritage and modern style, resonating with both existing fans and future generations. Whether a tactical refresh or an all-out rebrand, a design shakeup has the power to reinvigorate a brand for the better. With its subtle yet striking new look, Domino's brand refresh bursts with contemporary style without losing its signature flavour.
Some brands have to do these things when they're struggling, and we wanted to launch a refresh from a place of strength," Trumbull said. "There is risk, certainly, to doing anything, but there's a lot of risk to doing nothing. And I think if you're stuck or refusing to change because you're in a place of fear, I don't think you'll innovate.
Jon Shanahan destroys the myth that founders make lousy employees. He co-founded Stryx, a men's cosmetics provider, and is now a marketing executive at TRX, the storied exercise equipment company. He has thrived in both roles. He joined TRX in late 2022 amid a post-Covid hangover and a stale legacy brand. Fast forward to late 2025, and TRX is refreshed and flourishing, thanks in part to Jon's entrepreneurial mindset.
BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people won't even notice. So why bother? As luxury automakers adapt to an electric future, they're updating their branding too, and different companies have taken different approaches.
He died 20 years ago, and I can say with certainty that he wouldn't be dining at his beloved Cracker today. If he knew the chain harbored hostility toward LGBTQ+ people, and that his grandson was gay, he'd "stay the hell away," as he'd say. If he knew how deep in the bag they were for Donald Trump, he'd most certainly opt for Bob Evans instead.
