Kristin McHugh, now PwC's chief marketing and communications officer, has successfully led the company's first brand refresh in 14 years, blending its heritage with a modern identity. The refreshed brand includes a new logo and a vibrant orange color scheme while launching a campaign focused on how PwC empowers clients through innovation and technology. McHugh, who has a background in journalism and previous experience at Verizon, highlights the talent within her team and their ability to adapt and grow, driving the brand forward. Outside of work, she enjoys family time at the Jersey Shore and reading.
When I think about the team, the talent within the communications team, within the marketing team, the focus, the agility, the ability to learn and to continue to grow matches what's happening within PwC as the brand.
It's all about showcasing how PwC empowers its clients through innovation, tech, and strategic momentum, the comms pro said.
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