The best rebrands of the 1990s, as picked by the prosRebrands in the 1990s were strategic moves for corporate survival, encompassing more than just logo changes.
After more than a century, the Campbell's company drops 'soup' from its nameThe Campbell Soup Company is rebranding as The Campbell's Company to reflect its broader product portfolio and new strategic direction.
Inside the Goldman Sachs marketing push that has some execs perplexedGoldman Sachs has rebranded with a new logo and color palette, sparking internal debate about the direction and costs of marketing efforts.
Here comes Sandisk with a rebrandSandisk has rebranded with a new logo reflecting modern design trends and collaboration, coinciding with a planned spinoff from Western Digital.
The best rebrands of the 1990s, as picked by the prosRebrands in the 1990s were strategic moves for corporate survival, encompassing more than just logo changes.
After more than a century, the Campbell's company drops 'soup' from its nameThe Campbell Soup Company is rebranding as The Campbell's Company to reflect its broader product portfolio and new strategic direction.
Inside the Goldman Sachs marketing push that has some execs perplexedGoldman Sachs has rebranded with a new logo and color palette, sparking internal debate about the direction and costs of marketing efforts.
Here comes Sandisk with a rebrandSandisk has rebranded with a new logo reflecting modern design trends and collaboration, coinciding with a planned spinoff from Western Digital.
Enterprise Identity Threat Report 2024: Unveiling Hidden Threats to Corporate IdentitiesCorporate identity is the new perimeter for data security, but many enterprises overlook how identities are managed across platforms, increasing vulnerability.
The history of fonts in branding: corporate typefaces through the agesTypography plays a crucial role in defining a brand's identity and facilitating recognition.
How to Build an Exceptional Small-Business BrandKISS demonstrates the power of branding, emphasizing its impact on longevity and financial success over simply making music.
OpenAI's logo scare, Duolingo makes a piano, and Mozilla gets a rebrandOpenAI's proposed logo change has faced backlash, indicating a need for careful branding in the wake of corporate restructuring.
The history of fonts in branding: corporate typefaces through the agesTypography plays a crucial role in defining a brand's identity and facilitating recognition.
How to Build an Exceptional Small-Business BrandKISS demonstrates the power of branding, emphasizing its impact on longevity and financial success over simply making music.
OpenAI's logo scare, Duolingo makes a piano, and Mozilla gets a rebrandOpenAI's proposed logo change has faced backlash, indicating a need for careful branding in the wake of corporate restructuring.
Kellogg's new custom typeface is a tasty new take on its classic logo. Here's an inside look at how it came to lifeKellogg's iconic red script wordmark transformed into a custom typeface.