Branding in 2025: The Good, The Bad, The FutureBranding is both design and strategy; it reflects a company's values and directions beyond just logos.
The most mocked rebrand of the decade has finally been reversedAbrdn has reverted to its original name, now 'aberdeen group,' after backlash over its vowel-less rebrand.
The history of fonts in branding: corporate typefaces through the agesTypography plays a crucial role in defining a brand's identity and facilitating recognition.
How to Build an Exceptional Small-Business BrandKISS demonstrates the power of branding, emphasizing its impact on longevity and financial success over simply making music.
After more than a century, the Campbell's company drops 'soup' from its nameThe Campbell Soup Company is rebranding as The Campbell's Company to reflect its broader product portfolio and new strategic direction.
OpenAI's logo scare, Duolingo makes a piano, and Mozilla gets a rebrandOpenAI's proposed logo change has faced backlash, indicating a need for careful branding in the wake of corporate restructuring.
Branding in 2025: The Good, The Bad, The FutureBranding is both design and strategy; it reflects a company's values and directions beyond just logos.
The most mocked rebrand of the decade has finally been reversedAbrdn has reverted to its original name, now 'aberdeen group,' after backlash over its vowel-less rebrand.
The history of fonts in branding: corporate typefaces through the agesTypography plays a crucial role in defining a brand's identity and facilitating recognition.
How to Build an Exceptional Small-Business BrandKISS demonstrates the power of branding, emphasizing its impact on longevity and financial success over simply making music.
After more than a century, the Campbell's company drops 'soup' from its nameThe Campbell Soup Company is rebranding as The Campbell's Company to reflect its broader product portfolio and new strategic direction.
OpenAI's logo scare, Duolingo makes a piano, and Mozilla gets a rebrandOpenAI's proposed logo change has faced backlash, indicating a need for careful branding in the wake of corporate restructuring.
Vention Office / Ivy StudioVention's redesigned office space embodies its identity, emphasizing collaboration through a clean aesthetic and signature brand colors.
Beton Eisack Headquarters Renovation / Pedevilla ArchitectsThe new office design enhances workspace functionality and aesthetics for Beton-Eisack, balancing modern needs with a commitment to concrete.
Vention Office / Ivy StudioVention's redesigned office space embodies its identity, emphasizing collaboration through a clean aesthetic and signature brand colors.
Beton Eisack Headquarters Renovation / Pedevilla ArchitectsThe new office design enhances workspace functionality and aesthetics for Beton-Eisack, balancing modern needs with a commitment to concrete.
The best rebrands of the 1990s, as picked by the prosRebrands in the 1990s were strategic moves for corporate survival, encompassing more than just logo changes.
Inside the Goldman Sachs marketing push that has some execs perplexedGoldman Sachs has rebranded with a new logo and color palette, sparking internal debate about the direction and costs of marketing efforts.
The best (and worst) rebrands of the yearRebranding trends of 2024 showcase a blend of tradition and modernity, emphasizing visual identity's importance in connecting with audiences.
How To Write a Compelling Rebranding Announcement (2025) - ShopifyRebranding involves more than aesthetic changes; it requires a thoughtful strategy and effective communication to ensure customer loyalty and positive reception.
Here comes Sandisk with a rebrandSandisk has rebranded with a new logo reflecting modern design trends and collaboration, coinciding with a planned spinoff from Western Digital.
The best rebrands of the 1990s, as picked by the prosRebrands in the 1990s were strategic moves for corporate survival, encompassing more than just logo changes.
Inside the Goldman Sachs marketing push that has some execs perplexedGoldman Sachs has rebranded with a new logo and color palette, sparking internal debate about the direction and costs of marketing efforts.
The best (and worst) rebrands of the yearRebranding trends of 2024 showcase a blend of tradition and modernity, emphasizing visual identity's importance in connecting with audiences.
How To Write a Compelling Rebranding Announcement (2025) - ShopifyRebranding involves more than aesthetic changes; it requires a thoughtful strategy and effective communication to ensure customer loyalty and positive reception.
Here comes Sandisk with a rebrandSandisk has rebranded with a new logo reflecting modern design trends and collaboration, coinciding with a planned spinoff from Western Digital.
The Role Of Illustration Style In Visual Storytelling - Smashing MagazineIllustrations should enhance content and reflect corporate identity, resonating with the target audience for effective communication.
Enterprise Identity Threat Report 2024: Unveiling Hidden Threats to Corporate IdentitiesCorporate identity is the new perimeter for data security, but many enterprises overlook how identities are managed across platforms, increasing vulnerability.
Kellogg's new custom typeface is a tasty new take on its classic logo. Here's an inside look at how it came to lifeKellogg's iconic red script wordmark transformed into a custom typeface.