fromPR Daily2 months agoKristin McHugh on newsroom dreams and brand leadership at PwC - PR DailyKristin McHugh transformed PwC's brand with a modern identity that emphasizes client empowerment through innovation and strategic momentum.
fromCreative Bloq2 months agoGraphic designNope, your logo didn't fail because 'people don't like change' - it's because it's not as good as these
fromFast Company3 months agoMedia industryAmazon overhauls a whopping 50 logos in global brand refresh
Graphic designfromFast Company4 months agoBranding in 2025: The Good, The Bad, The FutureBranding is both design and strategy; it reflects a company's values and directions beyond just logos.
London startupfromCreative Bloq4 months agoThe most mocked rebrand of the decade has finally been reversedAbrdn has reverted to its original name, now 'aberdeen group,' after backlash over its vowel-less rebrand.
Graphic designfromCreative Bloq2 months agoNope, your logo didn't fail because 'people don't like change' - it's because it's not as good as theseBad rebranding is often met with backlash because it fails to meet design standards, not simply due to resistance to change.
fromFast Company3 months agoMedia industryAmazon overhauls a whopping 50 logos in global brand refresh
Media industryfromFast Company3 months agoWhat Steve Jobs can teach us about rebrandingRebranding is essential when a company's identity no longer reflects its mission or values.
Graphic designfromFast Company4 months agoBranding in 2025: The Good, The Bad, The FutureBranding is both design and strategy; it reflects a company's values and directions beyond just logos.
London startupfromCreative Bloq4 months agoThe most mocked rebrand of the decade has finally been reversedAbrdn has reverted to its original name, now 'aberdeen group,' after backlash over its vowel-less rebrand.
Graphic designfromFast Company2 months agoWhy every company is hitting 'Ctrl+B' on its logoMany recent corporate rebrands have focused on simply boldening their logos rather than introducing innovative changes.
Artsfromwww.npr.org3 months agoTrend Alert: The girls are making office fashion sexy againThe trend of reimagined office wear reflects evolving workplace dynamics and personal expressions of identity.
Soccer (FIFA)fromwww.theguardian.com4 months agoInfantino's $1bn prize: act of commercial disruption disguised as benevolence | Barney RonayGianni Infantino embodies the corporate persona of modern football, blending charisma with marketing in FIFA's upcoming promotional efforts.
London startupfromwww.nytimes.com4 months agoAbrdn's Rebrand Reversal and a History of Corporate MisstepsRebranding can distract from a company's core identity, as shown by Aberdeen's reversal of its vowel-dropping name change.
London startupfromwww.nytimes.com4 months agoAbrdn's Rebrand Reversal and a History of Corporate MisstepsRebranding can distract from a company's core identity, as shown by Aberdeen's reversal of its vowel-dropping name change.
fromCreative Bloq4 months agoI'm sick of boring AI company logos that all look the sameWhy do all the AI logos look like buttholes?" the great philosopher questioned, sparking some interesting theories from followers.Graphic design
Fashion & stylefromBusiness Insider4 months agoThe most iconic tech billionaire uniformsTech leaders often have signature styles that reflect their personalities and cultures.
fromFast Company5 months agoPeople are just noticing this weird detail in Ford's century-old logoFord's logo has a distinctive, yet often overlooked curlicue flourish that has been part of its branding since the 1910s.
DesignfromArchDaily7 months agoVention Office / Ivy StudioVention's redesigned office space embodies its identity, emphasizing collaboration through a clean aesthetic and signature brand colors.
fromThe Hacker News9 months agoEnterprise Identity Threat Report 2024: Unveiling Hidden Threats to Corporate IdentitiesCorporate identity is the new perimeter for data security, but many enterprises overlook how identities are managed across platforms, increasing vulnerability.
