If you spend more than 20 minutes a week watching the channel formerly known as MSNBC, you know what I'm talking about. Thick-rimmed glasses, check. A haircut suitable for Wall Street or a D.C. think tank, check. A pensive glare that suggests I know more about politics than you and President Donald Trump combined, check. Flip on MS NOW, and odds are, you're going to see it staring right back at you.
A slick new civil rights-themed video promoting MSNBC's forced name change to MS NOW features paid black actors playing ordinary Americans, intercut with pensive shots of MSNBC's white primetime stars. The promotional spot, narrated by Rachel Maddow reading the Constitution, appears to be a ham-handed effort by MSNBC's new parent company, Versant, to cater to MSNBC's large black audiencethe largest in cable newswhen its primetime and morning anchor lineup is overwhelmingly white, led the Beacon's Collin Anderson and Thaleigha Rampersad before diving into the heart of the matter: It uses archival protest footage, video of Martin Luther King Jr., and Maddow's patriotic narration to portray MS NOW as a beacon of racial and social justice.
MSNBC's first national map night without past fixture Steve Kornacki looked, for a moment, like it might spook MSNBC's most hardcore partisans, but by the time the returns were rolling, a different verdict emerged and his replacement, journalist Ali Velshi, became the nothing short of a beloved hero. The channel, soon to rebrand as MS NOW on November 15 parent as Comcast spins off into a new unit called Versant, has been aggressively insisting the split won't change the core of what it does,
Kutler shared the news during an internal editorial call on Wednesday morning, according to CNN's media correspondent Brian Stelter, after first informing the network's leadership and speaking privately with several of MSNBC's top anchors. In a candid message, Kutler used the moment to urge colleagues to take their own wellbeing seriously. Take care of yourselves and your health, she told staff, adding that self-care was vital even in the midst of an unprecedented news cycle.
Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.
"During this time of transition, NBC Universal decided that our brand requires a new, separate identity. This decision now allows us to set our own course and assert our independence as we continue to build our own modern newsgathering organization."
"I was one of the Democrats that, for years, just saw Fox News as a mechanism of the Republican Party. Little did I know that MSNBC is exactly the same, probably, frankly, even more directly tied."
The Independent emphasizes the importance of having reporters on the ground during critical moments in US history, highlighting the need to objectively report on key issues affecting Americans.