MSNBC is officially changing its name to My Source News Opinion World, or MS NOW, as NBC Universal ordered this rebranding due to corporate separation. The change reflects MSNBC's strategy to establish its own identity while distancing itself from NBC. Significant figures in the network, like Rachel Maddow and Ari Melber, cater to liberal viewers. This rebranding includes eliminating the NBC peacock logo. MSNBC's leadership emphasized the challenging nature of this name change for employees, showcasing the tension inherent in transitioning from NBC to a new separate identity.
"During this time of transition, NBC Universal decided that our brand requires a new, separate identity. This decision now allows us to set our own course and assert our independence as we continue to build our own modern newsgathering organization."
"This was not a decision that was made quickly or without significant debate," she said in a memo to staff. It's hard for employees to imagine the network under a different name.
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