Many car brands have revealed new logos in recent years, with Lamborghini finally unveiling a new corporate look and tweaked logo design.
The new Lamborghini logo features a bull sitting below the brand name inside a badge shape, with updated typography and minimal yet bold colors. [ more ]
Branding of the 2020s focuses on consciousness, community-building, and disruption, with some brands drawing on heritage and others making unconventional choices. [ more ]
Papa John's underwent a rebranding to revive its brand image, dropping the apostrophe and implementing a new campaign to reconnect with customers and appeal to a younger demographic. [ more ]
RSPCA entirely transformed in first brand facelift in 50 years
The RSPCA undergoes a major rebrand after 50 years, discarding the old octagonal shape for a more inclusive and positive design.
The new design aims to connect with a broader audience by focusing on positivity and customization, reflecting the organization's evolution and urgent challenges. [ more ]
The RSPCA unveiled a modern rebrand with a new logo featuring illustrations of various animals, symbolizing a forward-facing brand identity for the future. [ more ]
The rise of mobile internet in the 2010s changed advertising, leading to social media, influencer, and viral video ads, with a focus on global and socially conscious messaging. [ more ]
GHTK's rebrand focuses on modern design and joyful imagery to propel the brand into the future with a creative spirit.
The rebrand of GHTK preserves its trustworthy nature while incorporating elements inspired by Vietnam's bustling traffic for a fun, contemporary feel. [ more ]
Dodgers Minor League Team Rebrands Around Joe Kelly's Mariachi Jacket
Joe Kelly has transitioned from being a bitter rival to a fan favorite due to his energetic on-field performance and fun personality off the field.
The Rancho Cucamonga Quakes, the Dodgers' Single-A club, will rebrand around Joe Kelly's Mariachi jacket for three games to honor his heritage and impact on Southern California communities. [ more ]
Audacy rebrands Cadence13 into Audacy Podcasts group while keeping Pineapple Street Media's brand identity.
Acquisitions and reorganizations in the podcasting space reflect the trend of major companies expanding their presence in the podcast industry. [ more ]
The London Overground is getting a new look and renaming its lines for the first time in almost two decades.
The current orange depiction of the lines on the Tube Map is confusing for riders, leading to the decision to redesignate each line with its own color and name. [ more ]
Meghan and Harry give children new surnames' as rebrand continues
Prince Archie and Princess Lilibet, the children of the Duke and Duchess of Sussex, have been given new names - Archie Sussex and Lilibet Sussex.
The decision to use alternative surnames breaks a tradition established in 1960 that future heirs of Queen Elizabeth II would be named Mountbatten-Windsor.
The rebrand to Sussex is a way to showcase the charity work of the couple and unify the family under a single surname. [ more ]
Warriors' poor defense rears its ugly head against Clippers; is it cause for concern?
The Warriors have been rebranding themselves and have had a successful stretch of wins with Draymond Green back in the lineup and a strong defense.
Despite their recent success, the Warriors had a collapse in Wednesday night's game against the Clippers, with a discombobulated defense and frozen scoring stretches. [ more ]
Latest line: A good week for Rob Bonta, a bad week for Serranus Hastings
California attorney general Rob Bonta has raised $2 million since July, surpassing the funds raised by the top four candidates for governor.
A judge ruled that the state did not violate the law by removing the name of former attorney general Serranus Hastings from UC's law school in San Francisco. [ more ]
Formula 1 has experienced success with rebranding in the past, but the recent rebranding of AlphaTauri to Visa Cash App RB Formula One Team has been met with negative reception from fans
Fans are struggling to connect with the new name and find it confusing and difficult to say [ more ]
What is our obsession with this typeface? Ocean Spray rebrand taps a growing trend
US agency Stone Strategy & Design has carried out a major overhaul for Ocean Spray, introducing new design motifs and typographic styles.
The new typographic styles include a faux printer press typeface for an Old West-style grittiness and an angular, rounded counter form typeface popular among creative companies. [ more ]
Nescafe has undergone a rebranding, but the changes appear minor compared to the latest trends in coffee packaging design.
Coffee packaging design has become more stylized and focused on niche flavors and exclusive packaging, which Nescafe's new look may not align with. [ more ]
Bloodborne Kart Takes A Pit Stop Thanks To Sony Lawyers
Sony forced the fan-made Bloodborne Kart game to rebrand, resulting in a delay of its release date.
The developer, Lilith Walther, confirmed that Sony contacted her and told her to remove the branding of the game previously known as Bloodborne Kart. [ more ]
Burger King Bets $1 Billion on Franchise Revival | Entrepreneur
Restaurant Brands International (RBI) will acquire Carrols Restaurant Group for $1 billion, including a $500 million investment in Burger King renovations.
Burger King's 'Reclaim the Flame' initiative aims to boost sales and brand revitalization through technology upgrades, remodeling, advertising, and digital enhancements. [ more ]
A Trendsetting Korean Barbecue Restaurant Closes After a Decade in Koreatown
Kang Ho Dong Baekjeong, a popular Korean BBQ restaurant, is being redesigned and rebranded as Origin Korean Barbecue in Los Angeles.
Celebrities such as Selena Gomez and Benny Blanco were spotted dining at Jitlada in Thai Town.
Baby Bistro is hosting pop-up events in Echo Park before its official opening, and Leo's al pastor taco truck has opened a new location in Long Beach. [ more ]
This publisher's new logo has an ingenious hidden message
Hodder & Stoughton, a 155-year-old publishing house, has rebranded with a new logo featuring a hand-drawn stoat to help people pronounce its name correctly.
The new logo is more memorable and replaces the old crooked 'H' logo that looked like it belonged to a metal band. [ more ]