#rebranding tag

The streaming service 'Max' may reintroduce HBO's colors to its branding, aiming to regain some lost recognition, though it won't revert to 'HBO Max'.

Criticism persists over dropping the 'HBO' from the name, as the change has largely been perceived as a marketing misstep.

The creative agency that hates rebrands

Rebranding should focus on deeper organizational purpose rather than superficial design changes.

Should Jaguar's controversial rebrand have been a refresh instead?

Brand refreshes offer a less costly way to modernize without losing brand essence.

How To Write a Compelling Rebranding Announcement (2025) - Shopify

Rebranding involves more than aesthetic changes; it requires a thoughtful strategy and effective communication to ensure customer loyalty and positive reception.

Walmart shares new policy to avoid puns in new 'brand voice'

Walmart's rebranding emphasizes a tech-powered, people-led approach while implementing selective humor guidelines for employee interactions.

Sorry HBO, this isn't the MAX rebrand we wanted

The streaming service 'Max' may reintroduce HBO's colors to its branding, aiming to regain some lost recognition, though it won't revert to 'HBO Max'.

Criticism persists over dropping the 'HBO' from the name, as the change has largely been perceived as a marketing misstep.

The creative agency that hates rebrands

Rebranding should focus on deeper organizational purpose rather than superficial design changes.

Should Jaguar's controversial rebrand have been a refresh instead?

Brand refreshes offer a less costly way to modernize without losing brand essence.

How To Write a Compelling Rebranding Announcement (2025) - Shopify

Rebranding involves more than aesthetic changes; it requires a thoughtful strategy and effective communication to ensure customer loyalty and positive reception.

moremarketing

Why Michter's Keeps Getting Better

Joseph Magliocco successfully rebranded Michter's, transforming it into a sought-after whiskey through strategic decisions and a focus on premium rye.

#entertainment

One of America's last Chuck E. Cheese bands still plays in a SoCal strip mall

Chuck E. Cheese's Northridge location is the last in California to retain its iconic animatronic band, amidst a broader rebranding effort.

Press Up group unveils new name

The company has rebranded as "Eclective" to reflect its diverse offerings in dining and entertainment across Dublin.

One of America's last Chuck E. Cheese bands still plays in a SoCal strip mall

Chuck E. Cheese's Northridge location is the last in California to retain its iconic animatronic band, amidst a broader rebranding effort.

Press Up group unveils new name

The company has rebranded as "Eclective" to reflect its diverse offerings in dining and entertainment across Dublin.

moreentertainment

#twitter

Even Elon Musk forgets that X isn't Twitter sometimes | TechCrunch

Elon Musk sometimes refers to X as Twitter, underscoring the platform's legacy identity.

You can buy big blue Twitter bird logo from old SF headquarters

The Twitter logo 'Larry' is being auctioned after the company's rebranding and headquarters move to Texas.

This Is the Real Reason Most Rebrands Fail to Drive Real Change | Entrepreneur

Employee experience gaps can derail corporate rebrands, leading to unsuccessful outcomes despite market positioning efforts.

Iconic Twitter bird sign from old SF headquarters sells for nearly $35,000 at auction

Twitter's bird logo sold for $34,375 at auction after being removed during rebranding to X.

Even Elon Musk forgets that X isn't Twitter sometimes | TechCrunch

Elon Musk sometimes refers to X as Twitter, underscoring the platform's legacy identity.

You can buy big blue Twitter bird logo from old SF headquarters

The Twitter logo 'Larry' is being auctioned after the company's rebranding and headquarters move to Texas.

This Is the Real Reason Most Rebrands Fail to Drive Real Change | Entrepreneur

Employee experience gaps can derail corporate rebrands, leading to unsuccessful outcomes despite market positioning efforts.

Iconic Twitter bird sign from old SF headquarters sells for nearly $35,000 at auction

Twitter's bird logo sold for $34,375 at auction after being removed during rebranding to X.

moretwitter

A Wrigleyville Bar Trades Tiki for Double Shots of Whiskey

Stolen Saddle replaces Bamboo Club as a new country music venue in Wrigleyville, focusing on Tex-Mex food and live music.

Movie theater trade group rebrands as Cinema United. Here's what to know

Cinema United rebrands from NATO to better represent movie theater owners and their mission.

QVC Group Appoints Alex Wellen President, Chief Growth Officer

QVC Group appoints Alex Wellen as president and chief growth officer to lead growth strategies and rebranding efforts.

#identity

Eventbrite's bold rebrand: how 'The Path' reinvents its visual identity

Eventbrite's rebranding captures the energy of live experiences, emphasizing its evolving role in fostering community connections through events.

10 brands that really need to rebrand in 2025

Iconic brands must evolve to maintain relevance, or risk becoming obsolete.

Eventbrite's bold rebrand: how 'The Path' reinvents its visual identity

Eventbrite's rebranding captures the energy of live experiences, emphasizing its evolving role in fostering community connections through events.

10 brands that really need to rebrand in 2025

Iconic brands must evolve to maintain relevance, or risk becoming obsolete.

moreidentity

#fashion

People Are Saying This Fast Fashion Company's "Clean Girl" Rebrand Is A Sign Right Wing "Is In"

Fashion reflects larger social and political trends, often serving as a canvas for expression.

PrettyLittleThing's rebranding signals a cultural shift toward conservatism.

Banana Republic's new White Lotus collection is designed for you to look MOV (moneyed on vacation)

Banana Republic's White Lotus collection represents a key step in its rebranding and repositioning efforts.

People Are Saying This Fast Fashion Company's "Clean Girl" Rebrand Is A Sign Right Wing "Is In"

Fashion reflects larger social and political trends, often serving as a canvas for expression.

PrettyLittleThing's rebranding signals a cultural shift toward conservatism.

Banana Republic's new White Lotus collection is designed for you to look MOV (moneyed on vacation)

Banana Republic's White Lotus collection represents a key step in its rebranding and repositioning efforts.

morefashion

#jaguar

Type 00 Prototype Sighting Shows Jaguar Wasn't Kidding About That Design

Jaguar's rebranding aims to enter the luxury market with the upcoming electric fastback Type 00, set for 2026 release.

real-life jaguar type 00 car debuts on the streets of paris during the 2025 fashion week

The Jaguar Type 00 was showcased in Paris, reaffirming its link to the company's heritage and artistic influences.

Jaguar's Rebrand: Bold Move or Costly Mistake?

Jaguar's radical rebranding strategy may disconnect from its traditional customer base, pivoting towards a luxury EV market aimed at younger demographics.

Leaked letter suggests Jaguar's designers weren't happy with rebrand

Jaguar's internal design team is dissatisfied with the company's recent logo redesign and its outsourcing to an external team. This reflects a significant identity shift.

2026 Jaguar Electric Fastback: Everything We Know

Jaguar's ad campaign failed to resonate, but interest remains high for the unique, Art Deco-inspired production vehicle set to launch soon.

interview: jaguar champions british creativity at miami art week 2024

Jaguar's rebranding at Miami Art Week 2024 emphasizes its ethos of 'Copy Nothing' and showcases the Type 00 concept car as a symbol of transformation.

Type 00 Prototype Sighting Shows Jaguar Wasn't Kidding About That Design

Jaguar's rebranding aims to enter the luxury market with the upcoming electric fastback Type 00, set for 2026 release.

real-life jaguar type 00 car debuts on the streets of paris during the 2025 fashion week

The Jaguar Type 00 was showcased in Paris, reaffirming its link to the company's heritage and artistic influences.

Jaguar's Rebrand: Bold Move or Costly Mistake?

Jaguar's radical rebranding strategy may disconnect from its traditional customer base, pivoting towards a luxury EV market aimed at younger demographics.

Leaked letter suggests Jaguar's designers weren't happy with rebrand

Jaguar's internal design team is dissatisfied with the company's recent logo redesign and its outsourcing to an external team. This reflects a significant identity shift.

2026 Jaguar Electric Fastback: Everything We Know

Jaguar's ad campaign failed to resonate, but interest remains high for the unique, Art Deco-inspired production vehicle set to launch soon.

interview: jaguar champions british creativity at miami art week 2024

Jaguar's rebranding at Miami Art Week 2024 emphasizes its ethos of 'Copy Nothing' and showcases the Type 00 concept car as a symbol of transformation.

morejaguar

#logo-design

The best (and worst) logos of 2024

Mazda's new logo signifies a much-needed change to enhance its brand appeal in the competitive market.

Korean Air replaced its iconic logo for the first time in 40 years

Korean Air is updating its branding for the first time since 1984, marking a major evolution for the airline.

Our most read logo and rebrand stories of 2024

Mazda's New Minimal Logo Is An Excellent Example Of Rebranding Done Right - Yanko Design

Successful rebranding balances legacy with modernity to evolve without losing identity.

Here comes Sandisk with a rebrand

Sandisk has rebranded with a new logo reflecting modern design trends and collaboration, coinciding with a planned spinoff from Western Digital.

The best (and worst) logos of 2024

Mazda's new logo signifies a much-needed change to enhance its brand appeal in the competitive market.

Korean Air replaced its iconic logo for the first time in 40 years

Korean Air is updating its branding for the first time since 1984, marking a major evolution for the airline.

Our most read logo and rebrand stories of 2024

Mazda's New Minimal Logo Is An Excellent Example Of Rebranding Done Right - Yanko Design

Successful rebranding balances legacy with modernity to evolve without losing identity.

Here comes Sandisk with a rebrand

Sandisk has rebranded with a new logo reflecting modern design trends and collaboration, coinciding with a planned spinoff from Western Digital.

morelogo-design

#ux-design

Duolingo Just Ended The Term "UX Design"

Duolingo is rebranding UX design as PX design, emphasizing a product-focused approach.

Lumio, the old nudgg

Lumio rebranded from nudgg, aiming to simplify financial management through education and user-friendly tools.

Duolingo Just Ended The Term "UX Design"

Duolingo is rebranding UX design as PX design, emphasizing a product-focused approach.

Lumio, the old nudgg

Lumio rebranded from nudgg, aiming to simplify financial management through education and user-friendly tools.

moreux-design

#rocket-mortgage

Rocket Mortgage to exit Canada, shift focus to US

Rocket Mortgage is exiting its lending business in Canada but assures clients that existing loans will continue without disruption.

Rocket's 'Own the Dream' ad campaign carries on

Rocket is rebranding with the 'Own the Dream' campaign to unify its identities and respond to market challenges.

Significant drop in marketing spend reflects the company's adaptation to higher interest rates impacting mortgage revenues.

Rocket Mortgage to exit Canada, shift focus to US

Rocket Mortgage is exiting its lending business in Canada but assures clients that existing loans will continue without disruption.

Rocket's 'Own the Dream' ad campaign carries on

Rocket is rebranding with the 'Own the Dream' campaign to unify its identities and respond to market challenges.

Significant drop in marketing spend reflects the company's adaptation to higher interest rates impacting mortgage revenues.

morerocket-mortgage

#corporate-identity

Branding in 2025: The Good, The Bad, The Future

Branding is both design and strategy; it reflects a company's values and directions beyond just logos.

The most mocked rebrand of the decade has finally been reversed

Abrdn has reverted to its original name, now 'aberdeen group,' after backlash over its vowel-less rebrand.

Abrdn's Rebrand Reversal and a History of Corporate Missteps

Rebranding can distract from a company's core identity, as shown by Aberdeen's reversal of its vowel-dropping name change.

The best (and worst) rebrands of the year

Rebranding trends of 2024 showcase a blend of tradition and modernity, emphasizing visual identity's importance in connecting with audiences.

Branding in 2025: The Good, The Bad, The Future

Branding is both design and strategy; it reflects a company's values and directions beyond just logos.

The most mocked rebrand of the decade has finally been reversed

Abrdn has reverted to its original name, now 'aberdeen group,' after backlash over its vowel-less rebrand.

Abrdn's Rebrand Reversal and a History of Corporate Missteps

Rebranding can distract from a company's core identity, as shown by Aberdeen's reversal of its vowel-dropping name change.

The best (and worst) rebrands of the year

Rebranding trends of 2024 showcase a blend of tradition and modernity, emphasizing visual identity's importance in connecting with audiences.

morecorporate-identity

Dorot Gardens Debuts Exciting Rebrand and Showcases Hassle-Free Freshness at Natural Products Expo West 2025

Dorot Gardens is rebranding to simplify cooking with fresh garlic and herbs, emphasizing convenience and flavor.

#wta

WTA rebrand: New logo and design and the place of tennis in women's sports

The WTA's rebrand focuses on elevating women's tennis beyond sport, emphasizing culture, storytelling, and authenticity for players.

The rebrand aims to deepen commercial partnerships and expand global fandom.

Critics have missed the point of the WTA's "generic" rebrand

The WTA's rebrand focuses on empowerment and rallying support for women's tennis.

With Everyone Watching Women's Sports, The WTA Tries Another Rebrand | Defector

The WTA aims to establish a clear identity amidst a fragmented sport to better engage fans.

WTA rebrand: New logo and design and the place of tennis in women's sports

The WTA's rebrand focuses on elevating women's tennis beyond sport, emphasizing culture, storytelling, and authenticity for players.

The rebrand aims to deepen commercial partnerships and expand global fandom.

Critics have missed the point of the WTA's "generic" rebrand

The WTA's rebrand focuses on empowerment and rallying support for women's tennis.

With Everyone Watching Women's Sports, The WTA Tries Another Rebrand | Defector

The WTA aims to establish a clear identity amidst a fragmented sport to better engage fans.

morewta

A+E Networks Reveals New Name and Rebrands Ad Sales Team

A+E Networks has rebranded to A+E Global Media to reflect its worldwide reach and innovative content capabilities.

I'm not buying PrettyLittleThing's 'luxury' rebrand - A visual facelift can't fix an ugly past

PrettyLittleThing's rebrand aims for luxury appeal, yet it masks an unresolved history of poor quality and unethical practices.

#market-trends

Aberdeen restores the 'e's after admitting 'abrdn' rebrand wasn't that clvr

Aberdeen rebranded back from 'abrdn' to restore its traditional name after facing mockery.”],

extendedSummary

The 200-year-old asset manager, formerly known as abrdn, has reverted to its original name, aberdeen, in response to widespread mockery of its previous rebranding. CEO Jason Windsor articulated that this change aims to "remove distractions" and marks a new chapter for the organization. The criticism surrounding the name change has been described as 'corporate bullying', while the firm aims to distance itself from modern branding trends. Alongside the name change, the company has seen a 9% stock price increase, indicating investor approval amidst ongoing challenges in revenue.

Retail media networks want to be known as media companies now

Retail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.

Jolt Cola stages a high-caffeine return

Jolt is rebranding as an energy drink set to launch in 2025, emphasizing its high caffeine content to align with current market trends.

Aberdeen restores the 'e's after admitting 'abrdn' rebrand wasn't that clvr

Aberdeen rebranded back from 'abrdn' to restore its traditional name after facing mockery.”],

extendedSummary

The 200-year-old asset manager, formerly known as abrdn, has reverted to its original name, aberdeen, in response to widespread mockery of its previous rebranding. CEO Jason Windsor articulated that this change aims to "remove distractions" and marks a new chapter for the organization. The criticism surrounding the name change has been described as 'corporate bullying', while the firm aims to distance itself from modern branding trends. Alongside the name change, the company has seen a 9% stock price increase, indicating investor approval amidst ongoing challenges in revenue.

Retail media networks want to be known as media companies now

Retail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.

Jolt Cola stages a high-caffeine return

Jolt is rebranding as an energy drink set to launch in 2025, emphasizing its high caffeine content to align with current market trends.

moremarket-trends

Metro Dev 4A Games Rebrands To Reburn, Announces New Sci-Fi FPS La Quimera

Reburn, previously known as 4A Games, is set to release 'La Quimera,' a narrative-driven FPS departing from their Metro series.

#meghan-markle

Meghan Markle Shares Rare Photo of Herself and Princess Lilibet Frolicking on the Grounds of Their $14.65 Million Montecito Mansion

Meghan Markle has rebranded her lifestyle company from American Riviera Orchard to As Ever, reflecting a broader vision for her brand.

I love the simplicity of Meghan Markle's classy rebrand

Meghan Markle's lifestyle brand has evolved into 'As Ever' showcasing authentic creativity.

Royal family live updates: Meghan Markle's new 'As Ever' brand logo has hidden meanings - we explain

Meghan Markle's lifestyle brand is now called 'As Ever' after rebranding due to trademark issues.

Meghan Markle Shares Rare Photo of Herself and Princess Lilibet Frolicking on the Grounds of Their $14.65 Million Montecito Mansion

Meghan Markle has rebranded her lifestyle company from American Riviera Orchard to As Ever, reflecting a broader vision for her brand.

I love the simplicity of Meghan Markle's classy rebrand

Meghan Markle's lifestyle brand has evolved into 'As Ever' showcasing authentic creativity.

Royal family live updates: Meghan Markle's new 'As Ever' brand logo has hidden meanings - we explain

Meghan Markle's lifestyle brand is now called 'As Ever' after rebranding due to trademark issues.

moremeghan-markle

#design

Manual's energetic rebrand of the Obama Foundation expands on its visual legacy

Manual's collaboration with the Obama Foundation led to a comprehensive rebrand integrating a new adaptable design system while evolving the iconic Gotham typeface.

OpenAI rebrands itself

OpenAI revealed a rebrand featuring a new logo and typeface, focusing on a more human identity.

5 creative leaders on what they want to redesign in 2025

Creative leaders can envision extraordinary redesigns when freed from practical constraints like budget and client indecision.

This Omaha art museum hired two of the world's most famous design studios to rethink its future

The Joslyn Art Museum has undergone a notable rebranding to enhance its cultural presence in Omaha.

The Goldsmiths' Company debuts fierce new logo

The Goldsmiths' Company has rebranded with a modern identity while honoring its historical legacy.

The new logo features a contemporary leopard's head symbolizing the guild's heritage.

Hato's rebrand repositions New Contemporaries as a more "nimble" institution

The rebrand symbolizes a significant milestone in the institution's history and its collaboration with Hato.

Manual's energetic rebrand of the Obama Foundation expands on its visual legacy

Manual's collaboration with the Obama Foundation led to a comprehensive rebrand integrating a new adaptable design system while evolving the iconic Gotham typeface.

OpenAI rebrands itself

OpenAI revealed a rebrand featuring a new logo and typeface, focusing on a more human identity.

5 creative leaders on what they want to redesign in 2025

Creative leaders can envision extraordinary redesigns when freed from practical constraints like budget and client indecision.

This Omaha art museum hired two of the world's most famous design studios to rethink its future

The Joslyn Art Museum has undergone a notable rebranding to enhance its cultural presence in Omaha.

The Goldsmiths' Company debuts fierce new logo

The Goldsmiths' Company has rebranded with a modern identity while honoring its historical legacy.

The new logo features a contemporary leopard's head symbolizing the guild's heritage.

Hato's rebrand repositions New Contemporaries as a more "nimble" institution

The rebrand symbolizes a significant milestone in the institution's history and its collaboration with Hato.

moredesign

Rainbow Six Siege X Announced as the"biggest transformation in the game's history"

Rainbow Six Siege is undergoing a major update and rebranding as Rainbow Six Siege X, promising the biggest transformation in its history.

Northern Arizona men's basketball to debut 'Astrojacks' on Thursday

Northern Arizona's men's basketball team embraces a temporary rebranding as the Astrojacks, celebrating the region's astronomical heritage during select games.

#nfl

Daily Slop - 4 Feb 25: Headlines are focused on what Commanders' owner Josh Harris says isn't happening

Washington Commanders will retain their name, embracing it as part of their culture and team identity.

I Took The 10 Most Popular NFL Teams And Gave Them A Chaotic Rebrand - Would You Cheer For Them?

Rebranding NFL teams to reflect local culture and humor can revitalize fan engagement and add excitement to the Super Bowl experience.

Daily Slop - 4 Feb 25: Headlines are focused on what Commanders' owner Josh Harris says isn't happening

Washington Commanders will retain their name, embracing it as part of their culture and team identity.

I Took The 10 Most Popular NFL Teams And Gave Them A Chaotic Rebrand - Would You Cheer For Them?

Rebranding NFL teams to reflect local culture and humor can revitalize fan engagement and add excitement to the Super Bowl experience.

morenfl

#scouting-america

Boy Scouts see a small membership uptick after rebrand to Scouting America

Scouting America embraces inclusivity and aims to recover from past scandals as it celebrates its 115th anniversary.

Boy Scouts see a small membership uptick after rebrand to Scouting America

Scouting America sees a small membership growth after a historic rebrand, signaling a move toward inclusivity amid recovering from scandal.

Boy Scouts see a small membership uptick after rebrand to Scouting America

Scouting America embraces inclusivity and aims to recover from past scandals as it celebrates its 115th anniversary.

Boy Scouts see a small membership uptick after rebrand to Scouting America

Scouting America sees a small membership growth after a historic rebrand, signaling a move toward inclusivity amid recovering from scandal.

morescouting-america

NewJeans Teased New Music on Their First Day As NJZ

NewJeans, now NJZ, is rebranding amid a dispute with their label, focusing on new music and performance opportunities.

MicroStrategy Rebrands, but It Is the Same Risky Investment

MicroStrategy's rebranding signifies its total commitment to Bitcoin investment, despite underlying financial risks and volatility.

#ai

OpenAI finally fixes its logo in bold rebrand

OpenAI has rebranded with a new visual identity focusing on a more organic and human connection.

'It's not only centered around video anymore': Zoom's CEO explains the video conference giant's next act

Zoom is evolving beyond video communication to offer a broader range of collaborative tools and services.

OpenAI finally fixes its logo in bold rebrand

OpenAI has rebranded with a new visual identity focusing on a more organic and human connection.

'It's not only centered around video anymore': Zoom's CEO explains the video conference giant's next act

Zoom is evolving beyond video communication to offer a broader range of collaborative tools and services.

moreai

#inclusion

'We've left the domain of cutesy protest'

The Women's March, once a monumental protest, now faces challenges with rebranding and internal divisions affecting its unity and purpose.

Boy Scouts Celebrate Turning 115 With A Meaningful Name Change

Scouting America rebrands to reflect inclusivity and celebrates its 115th anniversary.

'We've left the domain of cutesy protest'

The Women's March, once a monumental protest, now faces challenges with rebranding and internal divisions affecting its unity and purpose.

Boy Scouts Celebrate Turning 115 With A Meaningful Name Change

Scouting America rebrands to reflect inclusivity and celebrates its 115th anniversary.

moreinclusion

India's Zomato to rebrand as Eternal | TechCrunch

Zomato rebrands as Eternal to reflect its expanding business portfolio, with Blinkit as a key growth driver.

Moor's Brewing Finds a Home in Logan Square

Logan Square's Ravinia Brewing rebrands to Diversey House, partnering with Moor's Brewing Company for a unique experience.

Josh Harris says the Commanders name means something in this building, and it's here to stay

Josh Harris asserts the name 'Commanders' is here to stay, emphasizing a commitment to honoring the team's past while fostering a winning culture.

#brand-strategy

Rocket X Otherway

Rocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.

3 Ways a Strategic Rebrand Can Drive Market Growth

Strategic rebranding can turn a brand into a scalable and purposeful entity.

A rebrand, executed with data-driven strategy, can unlock market expansion.

Rocket X Otherway

Rocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.

3 Ways a Strategic Rebrand Can Drive Market Growth

Strategic rebranding can turn a brand into a scalable and purposeful entity.

A rebrand, executed with data-driven strategy, can unlock market expansion.

morebrand-strategy

#homeownership

Rocket's new logo aims to tap into the 'emotional' side of buying a home

Rocket Mortgage aims to redefine its brand from a transactional mortgage provider to a champion of homeownership through emotional and aspirational marketing.

Rocket launches AI-powered website Rocket.com

Rocket.com aims to streamline the homebuying process through AI and unified services.

Rocket's new logo aims to tap into the 'emotional' side of buying a home

Rocket Mortgage aims to redefine its brand from a transactional mortgage provider to a champion of homeownership through emotional and aspirational marketing.

Rocket launches AI-powered website Rocket.com

Rocket.com aims to streamline the homebuying process through AI and unified services.

morehomeownership

#technology

The new Microsoft Office logo could be the most confusing rebrand of the year (yes, already)

Microsoft's rebranding efforts have confused users and diminished the effectiveness of established brand identities like Microsoft Office.

Dell just revamped its entire laptop portfolio - and the new names sound oddly familiar

Dell has restructured its branding, simplifying model names into Dell, Dell Pro, and Dell Pro Max.

The new Microsoft Office logo could be the most confusing rebrand of the year (yes, already)

Microsoft's rebranding efforts have confused users and diminished the effectiveness of established brand identities like Microsoft Office.

Dell just revamped its entire laptop portfolio - and the new names sound oddly familiar

Dell has restructured its branding, simplifying model names into Dell, Dell Pro, and Dell Pro Max.

moretechnology

Police cars will be changing again in Miami-Dade. See how old ones looked through years

The Miami-Dade police department has officially rebranded to the Miami-Dade Sheriff's Office, marking its latest evolution in identity.

Australian ugg boot maker forced to rebrand after trademark battle with American rival

Australian ugg boot company rebrands to 'Since 1974' after losing a long legal battle to retain the use of 'ugg' internationally.

This Viral Skincare Brand Just Became the Epitome of Quiet Luxury-Without the Wallet Strain

Versed has evolved to reflect changing millennial skincare preferences with a rebrand and new products in response to consumer insights.

#dell

Dell killing the XPS name is an unforced error

Dell's rebranding improves clarity for consumers but risks losing loyalty by removing the iconic XPS name.

Dell just look a leap of faith by renaming its entire laptop portfolio - and it might just work out

Dell rebrands its laptop lineup at CES 2025 with simplified categories but retains existing product lines.

Dell killing the XPS name is an unforced error

Dell's rebranding improves clarity for consumers but risks losing loyalty by removing the iconic XPS name.

Dell just look a leap of faith by renaming its entire laptop portfolio - and it might just work out

Dell rebrands its laptop lineup at CES 2025 with simplified categories but retains existing product lines.

moredell

"This could change life trajectories": How we made the identity for charity Untold

Untold rebranded to better communicate the value of creative education in prison, engaging young male prisoners in the process.

#brand-identity

British Museum to unveil a new brand alongside the building upgrades

The British Museum is seeking a new brand identity to enhance recognition and relevance in a changing media landscape.

The 6 Biggest Marketing Blunders of 2024

To succeed in marketing today, brands must experiment and adapt to quickly changing consumer preferences, but must also remain true to their core audience.

British Museum to unveil a new brand alongside the building upgrades

The British Museum is seeking a new brand identity to enhance recognition and relevance in a changing media landscape.

The 6 Biggest Marketing Blunders of 2024

To succeed in marketing today, brands must experiment and adapt to quickly changing consumer preferences, but must also remain true to their core audience.

morebrand-identity

Electronic Frontier Alliance Fought and Taught Locally: 2024 in Review

EFA is experiencing significant growth in digital rights advocacy across the USA, especially on college campuses, supported by rebranding and enhanced resources.

Once a war zone, southern Philippines rebrands as tourist destination

The Sulu archipelago is shifting its image from violence to tourism, despite its challenging past.

White Sox rebrand ballpark as Rate Field

The Chicago White Sox stadium is now officially named Rate Field, replacing its previous name Guaranteed Rate Field.

Audi's Rebrand in China Points to Bigger Changes in the Auto Industry

Audi's rebranding in China signifies its adaptation to a competitive landscape dominated by local manufacturers and the preferences of younger consumers.

Uber rebrands its courier service and expands on-demand car seats to five more cities

Uber has rebranded its delivery service to Uber Courier, enhancing its clarity and functionality during the holiday season.

#rebranding#rebranding

The old London Overground signs are being sold off

Six lines, six walks: we explore London's Overground reboot on foot

Skylark, Polari, Paralympic - Full list of TfL's rejected Overground line names revealed

The old London Overground signs are being sold off

Six lines, six walks: we explore London's Overground reboot on foot

Skylark, Polari, Paralympic - Full list of TfL's rejected Overground line names revealed

CoreLogic rebrands to Cotality to reflect 'balancing data with humanity'

Hitachi unveils first rebrand in 25 years (and it's exactly what you'd expect)

Lone Wolf announces rebrand, inaugural Proptech Advisory Board

CoreLogic rebrands to Cotality to reflect 'balancing data with humanity'

Hitachi unveils first rebrand in 25 years (and it's exactly what you'd expect)

Lone Wolf announces rebrand, inaugural Proptech Advisory Board

Walmart shares new policy to avoid puns in new 'brand voice'

Sorry HBO, this isn't the MAX rebrand we wanted

The creative agency that hates rebrands

Should Jaguar's controversial rebrand have been a refresh instead?

How To Write a Compelling Rebranding Announcement (2025) - Shopify

Walmart shares new policy to avoid puns in new 'brand voice'

Sorry HBO, this isn't the MAX rebrand we wanted

The creative agency that hates rebrands

Should Jaguar's controversial rebrand have been a refresh instead?

How To Write a Compelling Rebranding Announcement (2025) - Shopify

Why Michter's Keeps Getting Better

One of America's last Chuck E. Cheese bands still plays in a SoCal strip mall

Press Up group unveils new name

One of America's last Chuck E. Cheese bands still plays in a SoCal strip mall

Press Up group unveils new name

Even Elon Musk forgets that X isn't Twitter sometimes | TechCrunch

You can buy big blue Twitter bird logo from old SF headquarters

This Is the Real Reason Most Rebrands Fail to Drive Real Change | Entrepreneur

Iconic Twitter bird sign from old SF headquarters sells for nearly $35,000 at auction

Even Elon Musk forgets that X isn't Twitter sometimes | TechCrunch

You can buy big blue Twitter bird logo from old SF headquarters

This Is the Real Reason Most Rebrands Fail to Drive Real Change | Entrepreneur

Iconic Twitter bird sign from old SF headquarters sells for nearly $35,000 at auction

A Wrigleyville Bar Trades Tiki for Double Shots of Whiskey

Movie theater trade group rebrands as Cinema United. Here's what to know

QVC Group Appoints Alex Wellen President, Chief Growth Officer

Eventbrite's bold rebrand: how 'The Path' reinvents its visual identity

10 brands that really need to rebrand in 2025

Eventbrite's bold rebrand: how 'The Path' reinvents its visual identity

10 brands that really need to rebrand in 2025

People Are Saying This Fast Fashion Company's "Clean Girl" Rebrand Is A Sign Right Wing "Is In"

Banana Republic's new White Lotus collection is designed for you to look MOV (moneyed on vacation)

People Are Saying This Fast Fashion Company's "Clean Girl" Rebrand Is A Sign Right Wing "Is In"

Banana Republic's new White Lotus collection is designed for you to look MOV (moneyed on vacation)

Type 00 Prototype Sighting Shows Jaguar Wasn't Kidding About That Design

real-life jaguar type 00 car debuts on the streets of paris during the 2025 fashion week

Jaguar's Rebrand: Bold Move or Costly Mistake?

Leaked letter suggests Jaguar's designers weren't happy with rebrand

2026 Jaguar Electric Fastback: Everything We Know

interview: jaguar champions british creativity at miami art week 2024

Type 00 Prototype Sighting Shows Jaguar Wasn't Kidding About That Design

real-life jaguar type 00 car debuts on the streets of paris during the 2025 fashion week

Jaguar's Rebrand: Bold Move or Costly Mistake?

Leaked letter suggests Jaguar's designers weren't happy with rebrand

2026 Jaguar Electric Fastback: Everything We Know

interview: jaguar champions british creativity at miami art week 2024

The best (and worst) logos of 2024

Korean Air replaced its iconic logo for the first time in 40 years

Our most read logo and rebrand stories of 2024

Mazda's New Minimal Logo Is An Excellent Example Of Rebranding Done Right - Yanko Design

Here comes Sandisk with a rebrand

The best (and worst) logos of 2024

Korean Air replaced its iconic logo for the first time in 40 years

Our most read logo and rebrand stories of 2024

Mazda's New Minimal Logo Is An Excellent Example Of Rebranding Done Right - Yanko Design

Here comes Sandisk with a rebrand

Duolingo Just Ended The Term "UX Design"

Lumio, the old nudgg

Duolingo Just Ended The Term "UX Design"

Lumio, the old nudgg

Rocket Mortgage to exit Canada, shift focus to US

Rocket's 'Own the Dream' ad campaign carries on

Rocket Mortgage to exit Canada, shift focus to US

Rocket's 'Own the Dream' ad campaign carries on

Branding in 2025: The Good, The Bad, The Future

The most mocked rebrand of the decade has finally been reversed

Abrdn's Rebrand Reversal and a History of Corporate Missteps

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