#rebranding

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#music-industry
fromwww.theguardian.com
1 day ago
Music

The lawsuit was my life. Of course I'm writing about it': Hard Life formerly Easy Life on being sued by easyGroup and starting afresh

fromwww.theguardian.com
1 day ago
Music

The lawsuit was my life. Of course I'm writing about it': Hard Life formerly Easy Life on being sued by easyGroup and starting afresh

#logo-design
fromwww.aljazeera.com
4 days ago

Holland renamed: Just use The Netherlands', says government

The Dutch government aims to officially adopt 'The Netherlands' in promotional materials, aiming to rebrand and drop 'Holland' from its campaigns for sustainability.
Canada news
fromESPN.com
5 days ago

The Moon Mammoths? MiLB team to adopt alternate identity following 'Last Week Tonight' contest

John Oliver devoted a May 4 segment to names and promotions of minor league baseball teams, announcing: 'We are willing to use all of our resources and stupidity to give one Minor League Baseball team a total rebrand.'
Major League Baseball
#personal-growth
#heritage
#marketing
Media industry
fromDigiday
2 months ago

PwC's Formula One-aided brand refresh hints at 'safe harbor' of live sports amid a potential economic crisis

PwC's rebrand effort leverages Formula One's rising popularity and seeks to assure marketers during uncertain economic times.
fromDigiday
1 week ago
Marketing tech

In the race for ad dollars, platforms seek to redefine themselves as AI companies

Media industry
fromDigiday
2 months ago

PwC's Formula One-aided brand refresh hints at 'safe harbor' of live sports amid a potential economic crisis

PwC's rebrand effort leverages Formula One's rising popularity and seeks to assure marketers during uncertain economic times.
fromDigiday
1 week ago
Marketing tech

In the race for ad dollars, platforms seek to redefine themselves as AI companies

#design
Graphic design
fromCreative Bloq
1 month ago

Adobe quietly rebrands, and ditches its iconic 'A' logo

Adobe underwent a comprehensive rebranding to enhance modernity and flexibility, focusing on its iconic heritage.
Graphic design
fromCreative Bloq
1 month ago

Nope, your logo didn't fail because 'people don't like change' - it's because it's not as good as these

Bad rebranding is often met with backlash because it fails to meet design standards, not simply due to resistance to change.
Graphic design
fromCreative Bloq
1 month ago

Adobe quietly rebrands, and ditches its iconic 'A' logo

Adobe underwent a comprehensive rebranding to enhance modernity and flexibility, focusing on its iconic heritage.
Graphic design
fromCreative Bloq
1 month ago

Nope, your logo didn't fail because 'people don't like change' - it's because it's not as good as these

Bad rebranding is often met with backlash because it fails to meet design standards, not simply due to resistance to change.
fromSFGATE
1 week ago

OAK's latest name proposal puts Oakland ahead of the San Francisco Bay

The Port of Oakland plans to rebrand OAK as "Oakland San Francisco Bay Airport," positioning the city ahead of the Bay Area and alleviating traveler confusion.
California
fromTelecompetitor
1 week ago

MEF Rebrands as Mplify Alliance, With Focus on AI, Automation, and Cybersecurity

Mplify encapsulates the organization’s role in amplifying collaboration, scaling adoption, and driving shared innovation.
#streaming
Marketing tech
fromCreative Bloq
1 month ago

HBO Max addresses its identity crisis after desperate name change

HBO Max's rebranding efforts reflect an identity crisis, leading to the return of its original name amidst mixed fan reactions.
Marketing tech
fromCreative Bloq
1 month ago

HBO Max addresses its identity crisis after desperate name change

HBO Max's rebranding efforts reflect an identity crisis, leading to the return of its original name amidst mixed fan reactions.
fromRMNB
1 week ago

St. Louis Blues unveil new primary logo and uniforms inspired by Winter Classic designs

The heritage jersey reflects the rich, compelling history of the St. Louis Blues, and it is one of the most classic jerseys in the National Hockey League.
Chicago Blackhawks
fromFast Company
2 weeks ago

Shutterstock rebrands as it goes all-in on generative AI

Shutterstock is attempting to transform into a creative company that can also produce advertisements, generate AI content, and train large language models.
Marketing tech
#business
fromPage Six
2 months ago
Media industry

Meghan Markle blames As Ever rebrand on original 'word salad' name - not trademark issues

fromPage Six
2 months ago
Media industry

Meghan Markle blames As Ever rebrand on original 'word salad' name - not trademark issues

#community
#womens-football
fromVulture
3 weeks ago

What Is Kanye West's New Name?

Ye f.k.a. Yeezy f.k.a. Kanye West is now going by the name Ye Ye, as per new business documents filed by his manager.
US Elections
#hbo-max
Media industry
fromBusiness Insider
1 month ago

Max is going to be HBO Max. Again. Here's what that really means.

Warner Bros. Discovery is rebranding back to HBO Max, acknowledging previous mistakes during its initial rebranding to Max.
Media industry
fromwww.theguardian.com
1 month ago

HBO is back: Warner Bros walks back rebrand of Max streaming service

Warner Bros Discovery is rebranding its streaming service from Max back to HBO Max to boost growth and clarify its unique position in the market.
Media industry
fromInsideHook
3 weeks ago

Warner Bros. Discovery Is Becoming Two Companies

Warner Bros. Discovery is rebranding and splitting into two companies: Global Networks and Streaming & Studios.
Growth hacking
fromForbes
4 weeks ago

What The Streaming Wars Reveal about Bad Strategy

HBO Max reverts to its iconic name, signaling a return to its roots and a potential shift in content strategy.
Washington Wizards
fromKotaku
1 month ago

Max Is Dead, HBO Max Is Back

Warner Bros. Discovery is rebranding Max back to HBO Max after criticism and poor market performance following the initial name change.
fromFood52
3 weeks ago

Finally, Americans Are Catching On to Medjool Dates-and This Brand Saw It Coming

"As a whole, the date category-us and our competitors-is up 33% year over year."
Everyday cooking
Arts
fromTheartnewspaper
4 weeks ago

Rebranded Beijing Art Season persevered amid tariff and economic struggles

Rebranding efforts characterize this year's Beijing Art Week, now called Beijing Art Season, featuring multiple major art events.
fromFast Company
4 weeks ago

The Orlando Magic rebrand shows why nostalgia sells in sports

The NBA's Orlando Magic unveiled a new logo and uniforms inspired by their original 1989-2000 designs, emphasizing a nostalgic connection with fans.
Washington Wizards
#apple
fromZDNET
4 weeks ago
Apple

Apple may rebrand to iOS 26 with the upcoming version - here's why that's a big deal

Apple plans to rebrand its operating systems to use years instead of version numbers, which may confuse long-time users.
fromZDNET
1 month ago
Apple

Is Apple's iOS 26 rebranding a gimmick or pure genius? My verdict as an iPhone and Mac user

Apple will rebrand its operating systems using years instead of version numbers, possibly confusing long-time users.
fromZDNET
4 weeks ago
Apple

Apple may rebrand to iOS 26 with the upcoming version - here's why that's a big deal

fromZDNET
1 month ago
Apple

Is Apple's iOS 26 rebranding a gimmick or pure genius? My verdict as an iPhone and Mac user

fromFast Company
1 month ago

CVS is giving its healthcare products a glow-up to lure you away from brand names

The outgoing packaging for CVS's private-label health and wellness products looks overtly clinical, with tiny text and overwhelming information, requiring an update.
Healthcare
fromBusiness Insider
1 month ago

The Marine Corps' oldest flying squadron flew its last Harrier jump jet flight as the unit's pilots ready to fly new F-35 stealth fighters

"Everybody knows that VMA-231 is transitioning to F-35s," said the unit's commanding officer, Lt. Col. Paul Truog, stressing that the final Harrier flight was not a "sad day" and asserting that "the Wing, the [Marine Aircraft Group], and the squadron are going to be more capable of responding to any crisis."
MMA
Toronto startup
fromGadgets 360
1 month ago

Hi-Fi Rush Maker Tango Gameworks Is Now Hiring for Its Next Action Game

Tango Gameworks is rebranding and hiring for a new unannounced action game, marking a fresh start after the studio's previous closure.
fromDaily Coffee News by Roast Magazine
1 month ago

Bulletproof Rebrands Without Focusing on Mold and Toxicity

Bulletproof, once known for its emphasis on coffee mold, has rebranded to 'Coffee that lifts you up,' marking a significant shift in its marketing strategy.
Growth hacking
#ai
fromZDNET
1 month ago
Artificial intelligence

NiCE launches new branding as it shifts from CCaaS to CX-focused AI platform

fromZDNET
1 month ago
Artificial intelligence

NiCE launches new branding as it shifts from CCaaS to CX-focused AI platform

fromCreative Boom
1 month ago

Brandon drops the agency speak with new identity

We build brands that don't just show up, we shake things up. We challenge. We push. We break things on purpose.
Marketing tech
London politics
fromAbove the Law
1 month ago

Elite Biglaw Firms Want To Make Their 'Magic Circle' Designation Magically Disappear - Above the Law

The 'Magic Circle' law firms are seeking to rebrand as 'Global Elite' due to changing market dynamics.
fromGSMArena.com
1 month ago

Oppo A5m retailer listing reveals its specs and price ahead of time

Oppo's upcoming A5m features specs identical to A5 4G, indicating it's a rebranded model for specific markets, priced at PLN 899.
Mobile UX
fromYanko Design - Modern Industrial Design News
1 month ago

Turn your pick up into an all-season adventure rig with the minimalist Freedom Camper - Yanko Design

The Freedom Camper, formerly known as the HitchHiker, maintains its core vision but offers enhanced size and versatility, starting at $3,299.
Alternative transportation
#dell
fromZDNET
1 month ago
Apple

Upgrading your Windows laptop? This affordable Dell model is my top pick for work

fromZDNET
1 month ago
Apple

Upgrading your Windows laptop? This Dell model is my top pick for work and travel

fromZDNET
1 month ago
Apple

Upgrading your Windows laptop? This affordable Dell model is my top pick for work

fromZDNET
1 month ago
Apple

Upgrading your Windows laptop? This Dell model is my top pick for work and travel

fromEntrepreneur
1 month ago

How Young Workers Are Creating a New Opportunity for Unions | Entrepreneur

For unions, this represents a once-in-a-generation brand opportunity: to reintroduce themselves to the rising workforce not as relics of a bygone era, but as modern advocates who are shaping the future of work.
Marketing tech
Marketing tech
fromEntrepreneur
1 month ago

What Worked (and Didn't) When I Modernized a 20-Year-Old Brand | Entrepreneur

RXNT underwent a bold rebranding to shift perceptions and expand beyond its initial e-prescribing identity, adapting to a competitive healthcare software landscape.
#football
fromCreative Bloq
1 month ago

Watch out Amazon, there's a new smile logo in town

The new identity for NABS emphasizes its commitment to advancing mental wellness in the creative industries, embodying the concept of 'The Unstoppable Ally'.
Mental health
#electric-vehicles
#hbo
Media industry
fromInsideHook
1 month ago

Max Is Becoming "HBO Max" Again, Because of Course They Are

HBO Max is reverting to its original name in response to consumer feedback favoring HBO's prestigious brand.
Media industry
fromInsideHook
1 month ago

Max Is Becoming "HBO Max" Again, Because of Course They Are

HBO Max is reverting to its original name in response to consumer feedback favoring HBO's prestigious brand.
#marketing-strategy
#ux-design
fromMedium
3 months ago
UX design

Duolingo Just Ended The Term "UX Design"

Duolingo has renamed UX design to PX design to emphasize product experience.
fromMedium
3 months ago
UX design

Duolingo Just Ended The Term "UX Design"

Duolingo has rebranded UX design to PX design to better reflect their product-led focus.
UX design
fromMedium
3 months ago

Duolingo Just Ended The Term "UX Design"

Duolingo has rebranded UX design to PX design to better reflect their product-led focus.
#brand-identity
Marketing tech
fromCreative Bloq
1 month ago

Why Amazon's subtle rebrand is a triumph, according to Frontify's director of brand

Amazon's rebranding focuses on enhancing brand cohesion and leveraging sub-brands like Prime while maintaining a seamless customer experience.
fromFast Company
2 months ago

'You got to be really careful what you tie your name to': The Hawk Tuah girl is planning a rebrand

"Anyhoo, I'm gonna go bed," Welch said as she ended a livestream on X on December 4. She wasn't heard from again until three months later.
Cryptocurrency
fromFood & Beverage Magazine
2 months ago

GEORGIA RESTAURANT ASSOCIATION UNVEILS NEW BRAND IDENTITY IN PARTNERSHIP WITH STREET STUDIO CREATIVE

"The GRA is dedicated to supporting Georgia's restaurant community, and as we grow, it's essential that our brand reflects our mission and impact," said Stephanie Fischer, GRA president + CEO.
Graphic design
NYC startup
fromFast Company
2 months ago

A16z's new Ayn Rand-style logo is the perfect embodiment of its Trumpian ethos

Andreessen Horowitz is rebranding to reflect a shift towards Objectivist principles and support for the Trump agenda.
#caesars-entertainment
Renovation
fromSFGATE
2 months ago

Historic casino on Lake Tahoe's south shore to be reborn as new brand

Caesars Entertainment is transforming Harveys Lake Tahoe into a luxury destination with a $160 million renovation and rebranding to Caesars Republic Lake Tahoe.
Renovation
fromSFGATE
2 months ago

Historic casino on Lake Tahoe's south shore to be reborn as new brand

Caesars Entertainment is transforming Harveys Lake Tahoe into a luxury destination with a $160 million renovation and rebranding to Caesars Republic Lake Tahoe.
fromTechRadar
2 months ago

A2 Hosting rebrands as Hosting.com

A2 Hosting is now hosting.com with a whole new website, promising new features and an updated hosting panel.
Web design
fromUNILAD
2 months ago

Why Meta has spent $47,000,000,000 on a product you might not know about

Meta has invested $47 billion in the metaverse, although it has yet to gain traction with consumers.
Marketing tech
fromConsequence
2 months ago

Fyre Festival Being Turned Into Music Streaming Service Following Purchase of IP

I needed a big name that people would remember, even if it's attached to infamy, so that's why I bought these trademarks.
SF music
fromIrish Independent
2 months ago

The Apprentice finale: With the instinct of a child caught between warring parents, Alan Sugar chooses the one who needs him most

Dean's rebranding efforts fell short, evident in the poor video presentation for Domestic Cool, prompting Lord Sugar's subtle disapproval at the final banquet.
Women in technology
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