#rebranding

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#social-media
Social media marketing
fromThe Mirror US
1 month ago

Walmart shares new policy to avoid puns in new 'brand voice'

Walmart's rebranding emphasizes a tech-powered, people-led approach while implementing selective humor guidelines for employee interactions.
fromFast Company
22 minutes ago
Cryptocurrency

'You got to be really careful what you tie your name to': The Hawk Tuah girl is planning a rebrand

Haliey Welch is rebranding after facing the ups and downs of viral fame, including launching a failed memecoin.
Social media marketing
fromThe Mirror US
1 month ago

Walmart shares new policy to avoid puns in new 'brand voice'

Walmart's rebranding emphasizes a tech-powered, people-led approach while implementing selective humor guidelines for employee interactions.
fromFast Company
22 minutes ago
Cryptocurrency

'You got to be really careful what you tie your name to': The Hawk Tuah girl is planning a rebrand

Haliey Welch is rebranding after facing the ups and downs of viral fame, including launching a failed memecoin.
more#social-media
#product-design
UX design
fromMedium
1 month ago

Duolingo Just Ended The Term "UX Design"

Duolingo has rebranded UX design to PX design to better reflect their product-led focus.
fromCreative Bloq
1 week ago
Media industry

Old Jamaica's 'surprise' rebrand captures Caribbean sunshine in a can

Old Jamaica has successfully revived its brand with a vibrant rebrand, transforming its image to attract a modern audience.
UX design
fromMedium
1 month ago

Duolingo Just Ended The Term "UX Design"

Duolingo has rebranded UX design to PX design to better reflect their product-led focus.
fromCreative Bloq
1 week ago
Media industry

Old Jamaica's 'surprise' rebrand captures Caribbean sunshine in a can

Old Jamaica has successfully revived its brand with a vibrant rebrand, transforming its image to attract a modern audience.
more#product-design
fromFood & Beverage Magazine
3 days ago
Graphic design

GEORGIA RESTAURANT ASSOCIATION UNVEILS NEW BRAND IDENTITY IN PARTNERSHIP WITH STREET STUDIO CREATIVE

The Georgia Restaurant Association is rebranding to better reflect its mission and enhance its support for the state's hospitality industry.
#ai
fromFast Company
2 months ago
Miscellaneous

'It's not only centered around video anymore': Zoom's CEO explains the video conference giant's next act

Zoom is evolving beyond video communication to offer a broader range of collaborative tools and services.
fromFast Company
2 months ago
Miscellaneous

'It's not only centered around video anymore': Zoom's CEO explains the video conference giant's next act

Zoom is evolving beyond video communication to offer a broader range of collaborative tools and services.
more#ai
NYC startup
fromFast Company
3 days ago

A16z's new Ayn Rand-style logo is the perfect embodiment of its Trumpian ethos

Andreessen Horowitz is rebranding to reflect a shift towards Objectivist principles and support for the Trump agenda.
fromwww.mercurynews.com
4 days ago
California

What is Caesar's Republic, the new name at South Lake Tahoe casinos?

Harveys Lake Tahoe is rebranding to Caesars Republic, with renovations set to complete next year.
#marketing
Media industry
fromDigiday
4 days ago

PwC's Formula One-aided brand refresh hints at 'safe harbor' of live sports amid a potential economic crisis

PwC's rebrand effort leverages Formula One's rising popularity and seeks to assure marketers during uncertain economic times.
fromCreative Bloq
2 months ago
Apple

Sorry HBO, this isn't the MAX rebrand we wanted

The streaming service 'Max' may reintroduce HBO's colors to its branding, aiming to regain some lost recognition, though it won't revert to 'HBO Max'.
Criticism persists over dropping the 'HBO' from the name, as the change has largely been perceived as a marketing misstep.
Media industry
fromDigiday
4 days ago

PwC's Formula One-aided brand refresh hints at 'safe harbor' of live sports amid a potential economic crisis

PwC's rebrand effort leverages Formula One's rising popularity and seeks to assure marketers during uncertain economic times.
Apple
fromCreative Bloq
2 months ago

Sorry HBO, this isn't the MAX rebrand we wanted

The streaming service 'Max' may reintroduce HBO's colors to its branding, aiming to regain some lost recognition, though it won't revert to 'HBO Max'.
Criticism persists over dropping the 'HBO' from the name, as the change has largely been perceived as a marketing misstep.
more#marketing
fromTechRadar
5 days ago
Web design

A2 Hosting rebrands as Hosting.com

A2 Hosting rebrands to Hosting.com to enhance global recognition and expand its services while maintaining core values.
#marketing-strategy
Marketing
fromHubspot
3 months ago

Jaguar's Rebrand: Bold Move or Costly Mistake?

Jaguar's radical rebranding strategy may disconnect from its traditional customer base, pivoting towards a luxury EV market aimed at younger demographics.
fromEntrepreneur
1 week ago
Media industry

Time for a New Look? 5 Lessons From BODYARMOR's Rebrand | Entrepreneur

BODYARMOR's rebranding highlights the importance of updating brand identity without waiting for a crisis.
fromCreative Bloq
6 days ago
Media industry

Planning on rebranding in June, September or December? Read this first

Timing plays a crucial role in the success of rebranding, with July, March, and February seen as the most effective months.
Marketing
fromHubspot
3 months ago

Jaguar's Rebrand: Bold Move or Costly Mistake?

Jaguar's radical rebranding strategy may disconnect from its traditional customer base, pivoting towards a luxury EV market aimed at younger demographics.
fromEntrepreneur
1 week ago
Media industry

Time for a New Look? 5 Lessons From BODYARMOR's Rebrand | Entrepreneur

BODYARMOR's rebranding highlights the importance of updating brand identity without waiting for a crisis.
fromCreative Bloq
6 days ago
Media industry

Planning on rebranding in June, September or December? Read this first

Timing plays a crucial role in the success of rebranding, with July, March, and February seen as the most effective months.
more#marketing-strategy
Marketing tech
fromUNILAD
1 week ago

Why Meta has spent $47,000,000,000 on a product you might not know about

Meta has invested $47 billion in the metaverse, although it has yet to gain traction with consumers.
#entrepreneurship
fromSilicon Canals
2 weeks ago
European startups

AXA Venture Partners rebrands; EIF joins as anchor investor in 1.5B growth fund

AXA Venture Partners rebranded as Atlantic Vantage Point and launched AVP Growth Fund I with the EIF as an anchor investor.
fromIrish Independent
2 weeks ago
Women in technology

The Apprentice finale: With the instinct of a child caught between warring parents, Alan Sugar chooses the one who needs him most

Anisa Khan presented well, but Dean's need for Lord Sugar's support led to his win despite a flawed rebranding video.
fromPage Six
1 week ago
Media industry

Meghan Markle blames As Ever rebrand on original 'word salad' name - not trademark issues

Meghan Markle rebranded her business from American Riviera Orchard to As Ever, citing the original name as confusing.
fromSilicon Canals
2 weeks ago
European startups

AXA Venture Partners rebrands; EIF joins as anchor investor in 1.5B growth fund

AXA Venture Partners rebranded as Atlantic Vantage Point and launched AVP Growth Fund I with the EIF as an anchor investor.
fromIrish Independent
2 weeks ago
Women in technology

The Apprentice finale: With the instinct of a child caught between warring parents, Alan Sugar chooses the one who needs him most

Anisa Khan presented well, but Dean's need for Lord Sugar's support led to his win despite a flawed rebranding video.
fromPage Six
1 week ago
Media industry

Meghan Markle blames As Ever rebrand on original 'word salad' name - not trademark issues

Meghan Markle rebranded her business from American Riviera Orchard to As Ever, citing the original name as confusing.
more#entrepreneurship
#electric-vehicles
Cars
fromInsideEVs
2 months ago

Type 00 Prototype Sighting Shows Jaguar Wasn't Kidding About That Design

Jaguar's rebranding aims to enter the luxury market with the upcoming electric fastback Type 00, set for 2026 release.
fromBusiness Insider
1 week ago
Marketing tech

Tesla really wants the Cybertruck to be a working man's truck

Tesla's Cybertruck rebranding focuses on appealing to traditional truck buyers amid declining sales.
Cars
fromInsideEVs
2 months ago

Type 00 Prototype Sighting Shows Jaguar Wasn't Kidding About That Design

Jaguar's rebranding aims to enter the luxury market with the upcoming electric fastback Type 00, set for 2026 release.
more#electric-vehicles
fromConsequence
1 week ago
SF music

Fyre Festival Being Turned Into Music Streaming Service Following Purchase of IP

Fyre Fest is being reimagined as a streaming service, focusing on music content despite its controversial past.
#product-experience
UX design
fromMedium
1 month ago

Duolingo Just Ended The Term "UX Design"

Duolingo is rebranding UX design as PX design, emphasizing a product-focused approach.
fromMedium
1 month ago
UX design

Duolingo Just Ended The Term "UX Design"

Duolingo has rebranded UX design as PX (Product Experience) design to better align with their product-led approach.
UX design
fromMedium
1 month ago

Duolingo Just Ended The Term "UX Design"

Duolingo is rebranding UX design as PX design, emphasizing a product-focused approach.
fromMedium
1 month ago
UX design

Duolingo Just Ended The Term "UX Design"

Duolingo has rebranded UX design as PX (Product Experience) design to better align with their product-led approach.
more#product-experience
#brand-identity
fromBored Panda
2 weeks ago
Graphic design

27 Horrible Redesigns That Got Shamed Online

Rebranding can cause consumer apprehension if it strays from established brand identities.
fromBored Panda
2 weeks ago
Graphic design

27 Horrible Redesigns That Got Shamed Online

Rebranding can cause consumer apprehension if it strays from established brand identities.
more#brand-identity
Social justice
fromAbove the Law
2 weeks ago

Reed Smith Puts Down Their DEI Programs To Dodge The EEOC - Above the Law

Reed Smith is discontinuing its DEI program amid a discrimination probe, rebranding it as 'Culture & Engagement'.
Critics argue that name changes won't change the essence of inequality.
Graphic design
fromCreative Bloq
1 month ago

This ingenious theatre group rebrand masters accessibility over aesthetics

CO_LAB's rebrand emphasizes accessibility and inclusivity, showcasing creative expression for individuals with developmental disabilities as a focal point.
fromwww.nytimes.com
1 month ago
Startup companies

Hooters Files for Bankruptcy, but Its Restaurants Will Stay Open

Hooters has filed for bankruptcy to restructure operations and keep many locations open under new ownership.
The bankruptcy process will transform all company-owned locations into franchises.
fromwww.buzzfeed.com
1 month ago
Gadgets

12 Things We've Tried And Loved This Month March '25

FestPro's Siesta4 tent is durable and efficient, excelling in hot conditions and ease of setup, ideal for camping and festivals.
fromWWD
1 month ago
Marketing tech

QVC Group Appoints Alex Wellen President, Chief Growth Officer

QVC Group appoints Alex Wellen as president and chief growth officer to lead growth strategies and rebranding efforts.
Fashion & style
fromBuzzFeed
1 month ago

People Are Saying This Fast Fashion Company's "Clean Girl" Rebrand Is A Sign Right Wing "Is In"

Fashion reflects larger social and political trends, often serving as a canvas for expression.
PrettyLittleThing's rebranding signals a cultural shift toward conservatism.
Media industry
fromAdweek
2 months ago

A+E Networks Reveals New Name and Rebrands Ad Sales Team

A+E Networks has rebranded to A+E Global Media to reflect its worldwide reach and innovative content capabilities.
London startup
fromBusiness Insider
2 months ago

Aberdeen restores the 'e's after admitting 'abrdn' rebrand wasn't that clvr

Aberdeen rebranded back from 'abrdn' to restore its traditional name after facing mockery.”],
extendedSummary
The 200-year-old asset manager, formerly known as abrdn, has reverted to its original name, aberdeen, in response to widespread mockery of its previous rebranding. CEO Jason Windsor articulated that this change aims to "remove distractions" and marks a new chapter for the organization. The criticism surrounding the name change has been described as 'corporate bullying', while the firm aims to distance itself from modern branding trends. Alongside the name change, the company has seen a 9% stock price increase, indicating investor approval amidst ongoing challenges in revenue.
tags
name change
rebranding
corporate strategy
investor response
market trends
#nfl
fromHogs Haven
2 months ago
Washington Redskins

Daily Slop - 4 Feb 25: Headlines are focused on what Commanders' owner Josh Harris says isn't happening

Washington Commanders will retain their name, embracing it as part of their culture and team identity.
fromBuzzFeed
2 months ago
France news

I Took The 10 Most Popular NFL Teams And Gave Them A Chaotic Rebrand - Would You Cheer For Them?

Rebranding NFL teams to reflect local culture and humor can revitalize fan engagement and add excitement to the Super Bowl experience.
fromHogs Haven
2 months ago
Washington Redskins

Daily Slop - 4 Feb 25: Headlines are focused on what Commanders' owner Josh Harris says isn't happening

Washington Commanders will retain their name, embracing it as part of their culture and team identity.
fromBuzzFeed
2 months ago
France news

I Took The 10 Most Popular NFL Teams And Gave Them A Chaotic Rebrand - Would You Cheer For Them?

Rebranding NFL teams to reflect local culture and humor can revitalize fan engagement and add excitement to the Super Bowl experience.
more#nfl
fromScary Mommy
2 months ago
Miscellaneous

Boy Scouts Celebrate Turning 115 With A Meaningful Name Change

Scouting America rebrands to reflect inclusivity and celebrates its 115th anniversary.
fromHogs Haven
2 months ago
Washington Redskins

Josh Harris says the Commanders name means something in this building, and it's here to stay

Josh Harris asserts the name 'Commanders' is here to stay, emphasizing a commitment to honoring the team's past while fostering a winning culture.
fromCreative Bloq
3 months ago
Graphic design

The Goldsmiths' Company debuts fierce new logo

The Goldsmiths' Company has rebranded with a modern identity while honoring its historical legacy.
The new logo features a contemporary leopard's head symbolizing the guild's heritage.
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