#rebranding

[ follow ]
fromModern Retail
7 hours ago

Cashmere brand White & Warren embarks on a rebrand as it targets younger shoppers and digital sales

White & Warren is rebranding and expanding digital, product, and marketing strategies to attract younger customers and double net revenue through stronger e-commerce growth.
Cars
fromFast Company
19 hours ago

Ford Motor company announces rebrand, new logo for its motorsports program

Ford Motor Company is rebranding its motorsports program to Ford Racing to better link road and race operations and develop performance vehicles.
#cracker-barrel
fromFast Company
1 week ago
Business

Cracker Barrel stock rebounds after it ditches its new logo. It's not the first brand to walk back a redesign

fromTasting Table
1 week ago
Marketing

Cracker Barrel Is Finally Speaking Out After Its Disastrous Logo Change. Here's What Happened To Uncle Herschel - Tasting Table

fromFortune
1 week ago
Marketing

Cracker Barrel's logo fiasco shows how hard it is to freshen things up without annoying loyal customers

fromFast Company
1 week ago
Business

Cracker Barrel stock rebounds after it ditches its new logo. It's not the first brand to walk back a redesign

fromTasting Table
1 week ago
Marketing

Cracker Barrel Is Finally Speaking Out After Its Disastrous Logo Change. Here's What Happened To Uncle Herschel - Tasting Table

fromFortune
1 week ago
Marketing

Cracker Barrel's logo fiasco shows how hard it is to freshen things up without annoying loyal customers

fromCreative Bloq
2 days ago

I love the wholesome meaning behind Blood Cancer United's new identity

"Brand is the thread that connects every part of an organisation together and shows what it stands for," says Tosh Hall, global chief creative officer at JKR. "For Blood Cancer United, that meant creating a brand united for all. That spirit now runs through everything, from the name to the design systems to the behaviours, building unity for the work it does and, most importantly, speaking to everyone touched by blood cancer."
Non-profit organizations
fromAbove the Law
2 days ago

Kaleidoscope 2025: Short Sessions, Expert Panelists, And Lots To Talk About - Above the Law

8am rebrands AffiniPay's legal brands and launches Kaleidoscope conference to position itself as an integrated provider of back-office tools for legal professionals.
fromwww.theguardian.com
5 days ago

What the Cracker Barrel backlash shows about Maga's influence on US culture

It was supposed to be a simple rebrand or so Cracker Barrel thought. Earlier this month, the 56-year-old southern restaurant chain known for its country-store charm and nostalgic Americana aesthetic unveiled a new look: a minimalist logo, more modern interiors and a handful of new menu items. Gone was the familiar image of Uncle Herschel, the old man in overalls leaning against a wooden barrel.
Food & drink
fromAdExchanger
1 week ago

Dating App Pure Swipes Right On Programmatic CTV Ad Buying | AdExchanger

Back when the dating app first launched in 2012, it was a completely anonymous hookup app - a "quick and safe way to find sex right now," according to one tagline from back in the day. But Pure has since pivoted to what Chantal Pesulima, the app's director of integrated marketing, calls a "full-blown dating app" focused on sexual openness, mutual consent and safety.
Marketing
Food & drink
fromMarketing Dive
1 week ago

Archer's first national ad campaign pledges to 'Stick to Real'

Archer launches first national 'Stick to Real' campaign positioning its beef jerky as a down-to-earth snack, leveraging Hulu and Dodgers partnerships amid rapid sales growth.
Music
fromFast Company
1 week ago

Fans cried 'AI' over Eurovision's new logo. Its director says they got it wrong

Eurovision unveiled new branding for its 2026 Vienna contest, prompting heavy fan criticism and accusations of AI-generated design despite official denials.
fromGameSpot
1 week ago

Need For Speed Future In Doubt As Criterion Is Rebranded "A Battlefield Studio"

Criterion has been rebranded as "A Battlefield Studio," shifting its focus to Battlefield and leaving the future of the Need for Speed franchise uncertain.
Marketing
fromCreative Bloq
1 week ago

Cracker Barrel just made its controversial rebrand a whole lot worse

Cracker Barrel's simplified logo removal and dropping of its mascot triggered backlash, falling stock, and a contrite statement pledging to preserve heritage while testing approaches.
#logo-change
fromFortune
1 week ago
Marketing

Cracker Barrel, under fire from Donald Trump Jr. and Steak n' Shake, apologizes to fans but won't drop new logo

fromBoston.com
1 week ago
Marketing

Cracker Barrel says it 'could've done a better job' with release of new logo that angered some fans

fromBoston.com
2 weeks ago
US news

Cracker Barrel unveils a new logo as part of wider rebrand efforts, sparking ire among some online

Cracker Barrel unveiled a simplified logo removing the barrel and Uncle Herschel, updated branding across menus and stores, and continued remodeling restaurants and retail.
fromBusiness Insider
2 weeks ago
Food & drink

Cracker Barrel's new look is turning heads - and it's not just about design

Cracker Barrel replaced its longtime overalls-wearing barrel man with a simplified yellow barrel-shaped logo as part of a broader redesign to revive customers and sales.
fromFortune
1 week ago
Marketing

Cracker Barrel, under fire from Donald Trump Jr. and Steak n' Shake, apologizes to fans but won't drop new logo

fromBoston.com
1 week ago
Marketing

Cracker Barrel says it 'could've done a better job' with release of new logo that angered some fans

fromBoston.com
2 weeks ago
US news

Cracker Barrel unveils a new logo as part of wider rebrand efforts, sparking ire among some online

#msnbc
fromPoynter
2 weeks ago
US news

What's in a name? MSNBC's rebrand is more about independence than style - Poynter

US politics
fromwww.aljazeera.com
2 weeks ago

MSNBC reveals new name as part of corporate divorce from NBC

MSNBC will rebrand as My Source News Opinion World (MS NOW) and remove the NBC logo as part of its separation from NBC News.
US politics
fromIntelligencer
2 weeks ago

MS Now: Everything Wrong With MSNBC's New Name & Logo

MSNBC is rebranding to MS Now as part of a strategy to establish a new identity ahead of Comcast's cable channel spinoff.
fromPoynter
2 weeks ago
US news

What's in a name? MSNBC's rebrand is more about independence than style - Poynter

Food & drink
fromFood & Beverage Magazine
1 week ago

The True Cost and Impact of Rebranding Legacy Restaurants: Inside Cracker Barrel's Transformation - Food & Beverage Magazine

Comprehensive rebranding of legacy restaurants can require massive investment and operational overhaul, balancing modernization benefits against significant financial and customer-retention risks.
Right-wing politics
fromwww.mediaite.com
2 weeks ago

Conservative CNN Guest Warns Woke' is Losing Its Meaning' Because We're Abusing the Term'

Overuse of 'woke' by conservatives is diluting the term, mislabeling marketing changes and provoking costly boycotts against Cracker Barrel.
Marketing
fromwww.mercurynews.com
2 weeks ago

Cracker Barrel unveils a controversial logo change

Cracker Barrel is modernizing its brand, removing the barrel and man from its logo while launching a $700 million transformation of menus, marketing, and restaurants.
Business
fromAbove the Law
2 weeks ago

AffiniPay Decides It's *Time* For A Name Change - Above the Law

AffiniPay has rebranded itself as 8am, moving beyond its payment services origins to reflect a broader service identity.
#jaguar
fromwww.mediaite.com
2 weeks ago

MS Now: A Surprisingly Elegant Rebrand

Rebranding often fails, but MSNBC's transition to MS Now feels surprising and smart, balancing the need for a fresh identity with continuity.
US politics
fromwww.independent.co.uk
2 weeks ago

MSNBC no more: Cable news network gets a new name

The Independent supports accessible journalism, emphasizing the importance of factual reporting during critical times.
Digital life
fromTheregister
2 weeks ago

Nabiha Syed remakes Mozilla Foundation in AI, Trump era

Mozilla Foundation aims to support an open, inclusive internet prioritizing people’s interests over corporations, amidst rapid technological changes.
fromFast Company
3 weeks ago

Blue Apron rebrands for a future beyond subscription meal kits

As we thought about our legacy Blue Apron offering, we felt that it was a bit too inflexible for what our customers were needing, and also not offering quite enough convenience.
E-Commerce
fromCreative Bloq
3 weeks ago

This museum's beautiful rebrand is a work of art

Quang San Art Museum has unveiled a new rebrand, reflecting Vietnam’s artistic heritage through a modern design that balances visual enjoyment with emotional dialogue.
Design
fromFast Company
3 weeks ago

Bed Bath & Beyond rises from the dead - and yes, they'll take your coupons

Shortly after Bed Bath & Beyond filed for bankruptcy in 2023, online shopping giant Overstock.com acquired the former retailer's name and rebranded itself as Bed Bath & Beyond.
E-Commerce
fromBusiness Insider
3 weeks ago

I spent $600 to stay at Ocean Casino Resort, Atlantic City's sleekest hotel. It's proof that the beach town wants to change its image.

Ocean Casino Resort represents a shift in Atlantic City's identity, transitioning from a once run-down destination to a sophisticated and upscale locale catering to luxury-seeking visitors.
Renovation
fromThe Globe and Mail
4 weeks ago

I'm switching careers. How can I effectively rebrand with my network?

When you're thinking about how you want to rebrand yourself, it's not just about your aesthetic or your job title - it's about realigning your public image with who you are becoming professionally and personally.
Careers
fromMiami Herald
1 month ago

Popular Home Retailer's Ominous Social Media Post Has Shoppers Worried

Kirkland's Home is rebranding to become The Brand House Collective while assuring customers it's not closing.
fromwww.housingwire.com
1 month ago

RE/MAX continues to grow with new affiliation in New Jersey

Simply Real Estate is rebranding as RE/MAX Simply to enhance agent tools, support, and exposure.
New York Mets
fromFingerlakes1.com
1 month ago

Syracuse Mets launch fan-driven naming contest to forge new team identity | Fingerlakes1.com

Syracuse Mets are inviting fans to submit ideas for a new team name and branding that represents Syracuse and Central New York.
Cars
fromwww.theguardian.com
1 month ago

Trump attacks seriously woke' Jaguar Land Rover as company names new CEO

Donald Trump condemned Jaguar Land Rover's rebranding efforts and claimed the company was in chaos.
Digital life
fromAdExchanger
1 month ago

Dotdash, By The People, For The People; Mopping Up Social | AdExchanger

Rebranding as People Inc. reflects a strategic focus on successful legacy brands.
fromGadgets 360
1 month ago

Boult Adopts New GoBoult Branding, New Logo in India

Boult has been rebranded as Goboult in India with new growth targets and plans for global expansion by 2030.
fromNew York Post
1 month ago

Jamaica, Queens tries to rebrand with $100K marketing campaign as locals brace for change

"It's just much easier to start from a brand that's identifiable ... and get people familiar with all the neighborhood has to offer."
NYC real estate
fromCreative Bloq
1 month ago

Why Jaguar was wrong to ditch its identity

Brand reinvention must be approached with caution, especially when heritage and equity are at stake.
E-Commerce
fromModern Retail
1 month ago

Yankee Candle is rebranding to regain relevancy amid sales declines

Yankee Candle is rebranding to appeal to younger customers and address declining sales.
#branding
fromFortune
1 month ago

Record minor-league baseball crowd takes in home opener rebrand inspired by HBO comedy host John Oliver

On Saturday night, the comedian and host of HBO's "Last Week Tonight" saw his latest crazy creation set out into the world as the Erie Moon Mammoths made their debut in front of a record crowd of 7,070 at UPMC Park.
National Basketball Association
fromESPN.com
1 month ago

AAC launches rebrand as 'American Conference'

American Athletic Conference has rebranded itself as the American Conference and introduced a new mascot named Soar.
fromVulture
1 month ago

John Oliver Lets Another Mascot Monstrosity Loose on America

John Oliver rebranded the Erie SeaWolves to the Erie Moon Mammoths, focusing on an eccentric theme and launching a popular mascot, Fuzz E Mammoth.
fromFortune
1 month ago

Campbell's Soup gets a Gen X makeover - 42-year-old fashion exec joins her family at $9 billion canned-soup-and-snacks giant

Mary Alice Dorrance Malone Jr. has been elected to Campbell's board, continuing a family legacy that dates back to her great-grandfather's invention of condensed soup.
E-Commerce
fromCreative Bloq
1 month ago

How tiny tweaks can spark rebrand revolutions

Brands must decide between a complete overhaul or a refresh, addressing strategy and intent for successful rebranding.
fromZDNET
1 month ago

This Dell laptop is my top choice for both work and travel - and it's on sale for $420 off

Dell's rebranding has introduced simpler product names while maintaining reliable design and performance in the Dell 14 Plus.
fromABC7 San Francisco
1 month ago

Port of Oakland votes to rename airport 2nd time in a year, but SFO thinks it doesn't fly

Rebranding Oakland Airport as Oakland San Francisco Bay Airport aims to attract more travelers, despite ongoing legal challenges and mixed public opinions.
fromwww.bbc.com
1 month ago

Pele's Cosmos revived but drop New York from name

The Cosmos football club is relaunched, based in Paterson, New Jersey, with plans for men's and women's teams in the USL.
#hbo-max
fromVulture
1 month ago
Television

It's Not You, It's Really HBO Max Again

HBO Max branding returns to the app after years of confusion.
fromForbes
2 months ago
Growth hacking

What The Streaming Wars Reveal about Bad Strategy

HBO Max reverts to its iconic name, signaling a return to its roots and a potential shift in content strategy.
Growth hacking
fromForbes
2 months ago

What The Streaming Wars Reveal about Bad Strategy

HBO Max reverts to its iconic name, signaling a return to its roots and a potential shift in content strategy.
fromZDNET
1 month ago

HBO Max is back (again) - here's what's changing

The streaming service Max is reverting back to its original name, HBO Max.
#streaming
Television
fromThe Verge
1 month ago

HBO Max is officially HBO Max again

Warner Bros. has reverted its streaming service branding back to HBO Max, now visible across the website and app updates.
Music
fromwww.theguardian.com
2 months ago

The lawsuit was my life. Of course I'm writing about it': Hard Life formerly Easy Life on being sued by easyGroup and starting afresh

Murray Matravers prioritizes song titles in his writing process, inspired by Gary Barlow's creative methods.
fromCreative Bloq
2 months ago

Is this REALLY how TripAdvisor chose to reveal its new logo?

Tripadvisor's new identity is built to showcase travel as it really is: personal, textured, emotional. The logo brings new life to Tripadvisor's iconic owl mascot, Ollie. Once static and ornamental, Ollie now feels alert and expressive, his gaze always oriented toward traveler content, a quiet cue that Tripadvisor values their perspective.
Marketing
fromCreative Bloq
2 months ago

Bentley's new logo is a masterclass in luxury car branding

Bentley's new logo subtly modernizes its iconic emblem while reflecting its 106-year heritage.
fromESPN.com
2 months ago

The Moon Mammoths? MiLB team to adopt alternate identity following 'Last Week Tonight' contest

The Erie SeaWolves will be renamed the Erie Moon Mammoths after a segment on HBO's Last Week Tonight with John Oliver.
fromBustle
2 months ago

Susie Evans Talks Going Dark & Entering Her Healing Era

I'm single as of January of this year and it's been a major shift in my life to really take a step back and ask myself what I want. I've been really grateful for the time to focus on myself and my happiness.
Women
fromCreative Bloq
2 months ago

My old university has finally ditched its dreadful logo

Warwick University unveils a rebranded identity balancing modernity and heritage, shaped by feedback from over 10,000 stakeholders.
fromwww.archdaily.com
2 months ago

Center Coffee Eastpole / KKOL Studio

Center Coffee's redesign balances visual consistency with unique characteristics of each location.
fromSFGATE
2 months ago

OAK's latest name proposal puts Oakland ahead of the San Francisco Bay

The Port of Oakland plans to rebrand OAK as "Oakland San Francisco Bay Airport," positioning the city ahead of the Bay Area and alleviating traveler confusion.
California
Marketing tech
fromTelecompetitor
2 months ago

MEF Rebrands as Mplify Alliance, With Focus on AI, Automation, and Cybersecurity

Mplify Alliance rebrands from MEF to signify a shift towards collaboration and modernized identity in the digital transformation landscape.
Marketing tech
fromDigiday
2 months ago

In the race for ad dollars, platforms seek to redefine themselves as AI companies

Platforms are rebranding as AI companies, emphasizing their longstanding use of machine learning in marketing.
Marketing narratives are shifting to center around AI capabilities and innovations.
fromRMNB
2 months ago

St. Louis Blues unveil new primary logo and uniforms inspired by Winter Classic designs

The heritage jersey reflects the rich, compelling history of the St. Louis Blues, and it is one of the most classic jerseys in the National Hockey League.
Chicago Blackhawks
Marketing tech
fromFast Company
2 months ago

Shutterstock rebrands as it goes all-in on generative AI

Shutterstock is transforming from a stock image company to a comprehensive creative agency, enhancing its branding and expanding services.
The company is increasingly focused on content creation and generative AI to drive business growth.
Graphic design
fromCreative Bloq
2 months ago

New Burberry logo slammed by the brand's ex-designer

Burberry's rebranding strategy reflects a tension between heritage design and timing, as former designer Peter Saville criticizes the rushed approach.
UX design
fromItsnicethat
2 months ago

ESH's enigmatic rebrand for an orchestra invites you to a secret society of music

ESH's rebranding project for Utopia mirrors the immersive and complex nature of orchestral music through innovative design.
fromEntrepreneur
2 months ago

Why the 'Midlife Crisis' Is Just a Moment for Reinvention | Entrepreneur

Midlife shifts should be viewed as rebranding opportunities rather than crises.
fromwww.yourlocalguardian.co.uk
2 months ago

Sutton Italian restaurant where customers are like family' up for award

La Sicilla has been shortlisted for a food award, showcasing community support and continued success post-rebranding from Spaghetti Tree.
fromwww.bbc.com
2 months ago

Hamilton Accies Women told to change name by men's club

In a surprising turn of events, Hamilton Accies Women have been ordered by the men's team to rebrand and stop using the club's name and badge.
Liverpool FC
Dining
fromLos Angeles Times
2 months ago

How does a 'fancy' L.A. restaurant reopen as casual in just two weeks? A play-by-play

Restructuring a well-known restaurant into a casual bistro is a bold move that requires careful planning and execution.
fromVulture
2 months ago

What Is Kanye West's New Name?

Ye f.k.a. Yeezy f.k.a. Kanye West is now going by the name Ye Ye, as per new business documents filed by his manager.
US Elections
Everyday cooking
fromFood52
2 months ago

Finally, Americans Are Catching On to Medjool Dates-and This Brand Saw It Coming

Medjool dates are experiencing a surge in popularity due to effective rebranding and increased awareness of their nutritional benefits.
[ Load more ]