20 Best Free Fonts for 2025: Essential Choices for Designers
The right font is vital for shaping design identity and communication.
The demand for high-quality free typefaces is on the rise.
A diverse range of free fonts enhances design creativity.
#visual-identity
#visual-identity
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20 Best Free Fonts for 2025: Essential Choices for Designers
The right font is vital for shaping design identity and communication.
The demand for high-quality free typefaces is on the rise.
A diverse range of free fonts enhances design creativity.
This colorful new font doesn't use a single letter
A new font, Poly Mono, challenges the traditional concept of what a font is by using shapes instead of letters.
Finnish design studio TSTO is pushing boundaries in the cultural corner
TSTO's identity was shaped by Japanese design influences and FFFFOUND!, leading to a focus on culture-related graphic design.
P.F. Flyers plants its feet back on nostalgic ground with new brand identity
Bokeh agency revamped P.F. Flyers' visual identity by reconnecting to its history and audience through a new logo, badges, and typography.
"My baby, Byline!": Madeline Montoya on creative directing one of the most exciting new publications
Branding is essential for publications, encompassing logos, imagery, and writing style.
Holistic and collaborative approaches are important in publication design for creating a unique visual identity.
#branding
Logo vs icon vs symbol: all the logo terms you need to know
A logo is a single design representing a brand, crucial for visual identity.
Understanding terms like symbol logo and wordmark is essential for effective branding.
How Paris 2024 was a beautiful evolution of Olympic design
The Olympic visual identity adapts to reflect tradition and modernity while showcasing the culture of the host country.
Turner Duckworth's Kleenex rebrand features a bespoke serif inspired by "a mean case of the sniffles"
Kleenex has launched a new global visual identity to celebrate its centenary, aiming for coherence and modern personality across markets.
Reimagining Las Vegas with San Francisco-based design studio, The New Company
Successful branding involves creating a cohesive identity for different venues within a luxury resort, balancing sophistication with accessibility.
How modern typography is designed
Good typography is essential for modern branding as it enhances readability and communicates brand identity effectively.
Guide to Branding Packages: The Core Elements and Cost (2023) - Shopify
Investing in a branding package establishes a cohesive brand identity that can significantly boost sales and customer loyalty.
milano cortina 2026 reveals look of the olympic and paralympic winter games
The Milano Cortina 2026 Winter Games unveil a visual identity called 'Vibes,' inspired by creativity and rich Italian culture.
#rebranding
This delivery service rebrand is bringing me joy
GHTK's rebrand focuses on modern design and joyful imagery to propel the brand into the future with a creative spirit.
The rebrand of GHTK preserves its trustworthy nature while incorporating elements inspired by Vietnam's bustling traffic for a fun, contemporary feel.
Brooklyn Museum Celebrates 200 Years With a Rebrand
The Brooklyn Museum unveils a refreshed brand and visual identity in celebration of its 200th anniversary, merging history with a modern look.
The Guggenheim's new logo is a modern masterpiece
The Guggenheim Museum has rebranded to create a unified visual identity that honors its heritage while embracing contemporary culture.
Japan Airlines' sleek rebrand is a soaring success
Japan Airlines' rebrand enhances its traditional identity with a modern visual appeal, balancing heritage with a contemporary audience focus.
Universal Favourite's identity for The Dinner Ladies takes from old school tattoos and an "anti-mumsy attitude"
The Dinner Ladies embraced a punk flair and refreshing attitude in its rebranding, breaking away from traditional 'mumsy' meal marketing.
Founders' friendly faces stick around in new brand identity for Fritz-Kola
The brand Fritz-Kola retained its iconic logo while introducing new fruity flavors, maintaining a connection to its startup story and visual identity.
The Harris campaign is running the biggest political ad of all time on the Sphere
Vice President Kamala Harris's campaign is showcasing the biggest political ad ever on the world's largest screen in Las Vegas.
#brand-strategy
Why you need to adopt a 'fix and flex' approach to branding
Brand consistency can lead to creative complacency and constraints.
Using a mix of fixed and flexible assets fosters brand coherence and innovation.
What does a brand designer do? - LogRocket Blog
Brand design shapes consumer perception and establishes a lasting brand impression through visual elements.
#logo-design
The new Paris Basketball logo is a luminous improvement
The new Paris Basketball logo embraces its connection to the city through the Eiffel Tower, sparking mixed reactions over its design.
The best (and worst) Eurovision logo designs so far
Eurovision logos reflect the event's vibrant legacy and can vary in design, from national symbols to metaphorical meanings.
PayPal's generic rebrand is a symptom of a troubling cultural shift
Minimalist corporate rebrands reflect a troubling cultural trend toward conformity, diminishing creativity and unique brand identities.
Battle of the Political Brands
Trump emphasized the significance of political branding in the debate, indicating he has a strong brand compared to Kamala Harris's imitation of Biden.
BC.GAME Unveils Brand Upgrade To Enhance Its iGaming Platform | HackerNoon
BC.GAME has launched a brand upgrade focusing on visual identity, user interface, and innovative products to enhance its global iGaming leadership.
The Wombles get a suitably charming rebrand courtesy of How&How
The challenge of refreshing The Wombles brand while maintaining its classic charm led to a detailed exploration of its eclectic design history.
FaceApp Isn't Just Fun Filters, It's a Digital Lifeline for Trans Affirmation
AI tools help transgender individuals visualize their gender identity, playing a significant role in their transition journey.
Kit Studio's retail identity for London Transport Museum taps into TFL's graphic iconography
The project embraced the challenge of balancing respect for a historic brand with innovation in design.
Powerful Branding Strategies And Marketing Tips For Small Law Firms
Small law firms face challenges in marketing due to limited resources and staff, leading to visibility struggles and less effective strategies.
Human After All brands Vimeo's break out of browsers, onto the big screen
Short films on Vimeo are typically viewed on small screens but are now getting showcased on big screens through the Vimeo Staff Picks Screening Series.
#brand-guidelines
15+ Free Branding Identity Templates for InDesign - Speckyboy
Brand guidelines templates in InDesign simplify the creation of comprehensive and professional brand documentation.
Download an Eye-Catching Brand Guidelines Template for Adobe InDesign
Brand guidelines are essential for maintaining brand consistency.
Brand guidelines template from Adobe Stock can help streamline the process.
Regrets Only's colourful patchwork identity for Potluck reflects the ethos of small-batch cooking
Regrets Only focused on creating a handmade and intentional visual identity for Potluck's products, drawing inspiration from Korean traditions and food textures.
What Entrepreneurs Should Know About Creating a Standout Brand
Building a strong brand through unique visual identity and customer connection is crucial for driving business growth.
Canada Water Dockside unveils stylish new identity
Dockside's new visual identity embodies optimism and playfulness, capturing London's creative climate.
Nature is at the core of Dockside's design, representing flexibility, diversity, and a vibrant future.
#brand-identity
Good Habit builds serene brand identity for AI marketing tool, Wonda
AI is increasingly integrated into marketing, like the Wonda AI marketing platform.
Wonda aims to simplify marketing tasks, automate processes, and provide daily reports for a stress-free experience.
The Importance of Branding for Your Business's Success
In today's competitive market, it is essential for businesses to stand out from the crowd.One way to achieve this is through effective branding.Branding goes beyond just creating a logo and a catchy tagline.It encompasses the overall image and perception of your business in the minds of your customers.
Pepsi logo gets first redesign in 14 years
Nation World The new logo combines elements from Pepsi's past with modern touches and a bright, updated color palette.Published: 10:22 PM CDT March 28, 2023 Updated: 4:43 AM CDT March 29, 2023 NEW YORK Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches.
Soap-in-a-can brand Kankan receives "elevated" redesign by Morrama and Two Times Elliott
Kankan, a brand that sells hand and body wash in fizzy drink-style cans, has upgraded its packaging with a new visual identity and a reusable clip-on pump.London-based studios Morrama and Two Times Elliott teamed up on the redesign, which celebrates the use of the can but also improves the look and functionality of Kankan's products.
B-to-B Companies Need a Makeover for the Social Media Era
For decades, b-to-b brands have formed their visual identity and logos based on "professional" tones and styles.We've all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair.Appropriate for a corporate audience?
Dezeen's top 10 rebrands and logo redesigns of 2022
From German car manufacturer Audi adopting a flat logo to the unveiling of King Charles III's royal monogram, Dezeen selects 10 rebrands from the year as part of our review of 2022.Custom typefaces and modernised symbols feature in this year's roundup of rebrands and logo designs, which also includes a brand font informed by classical stone inscriptions and an aerodynamic car marque.
Learn Mobile Photography and Visual Identity for Instagram
Master mobile photography for Instagram with Mina Barrio
Develop a cohesive visual identity and tell a unique story on Instagram
Rebrand for LGBTQIA+ helpline Switchboard hinges on the humble speech mark
UK's oldest LGBTQIA+ helpline rebrands with new visual identity
Logo features a speech mark symbol inspired by archival material
Why The Traitors UK logo is murderously good
The Traitors UK has a strong visual identity with a gothic feel that adds to the chilling atmosphere of the show.
The Traitors UK's visual identity was created by Turquoise Branding, who took cues from the original Dutch series.
#trivago
I'm loving Trivago's new rebrand (but not its AI ads)
Trivago has unveiled a new visual identity with a new wordmark, mascot, and illustrative style.
The brand's AI-driven ad campaign features ads that use AI to translate an actor's dialogue into various languages.
I'm loving Trivago's new rebrand (but not its AI ads)
Trivago has unveiled a new visual identity with a new wordmark, mascot, and illustrative style.
The brand's AI-driven ad campaign features ads that use AI to translate an actor's dialogue into various languages.
I'm loving Trivago's new rebrand (but not its AI ads)
Trivago has unveiled a new visual identity with a new wordmark, mascot, and illustrative style.
The brand's AI-driven ad campaign features ads that use AI to translate an actor's dialogue into various languages.
Miami's newest museum opened during Art Week. It's dedicated to the history of hip-hop
The Art of Hip-Hop museum in Wynwood pays homage to the creators of hip-hop's visual identity.
The museum aims to educate visitors about hip-hop's growth in the United States and highlight unsung heroes of the genre.
#image-credit
Adidas really messed up with its BLM logo complaint
It's no news that big brands protect their design assets aggressively, but lawyers sometimes have a tendency to jump into the ring without thinking about how it will look.And the backlash when the story inevitably makes it into the press can be worse for the brand than any confusion caused to 'the average consumer'.
Wikipedia's new sound logo had a seriously ambitious design brief
(Image credit: Wikimedia Foundation)
Most designers will have received some tough briefs in their time, but Wikipedia's call for proposals for a sound logo was a particularly tall order.The community-run online encyclopaedia wanted nothing less than "the sound of all human knowledge" for its new audio identifier.
Most designers will have received some tough briefs in their time, but Wikipedia's call for proposals for a sound logo was a particularly tall order.The community-run online encyclopaedia wanted nothing less than "the sound of all human knowledge" for its new audio identifier.
Netflix has a new look (and it's delightfully different)
It can sometimes feel like big brands all are all working from the same design playbook.There was a time not so long ago when pretty much every brand used the same gangly-armed cartoon people (a style officially known as 'Corporate Memphis').So it's refreshing that Netflix's latest visual identity steers clear of tech's obsession with one-dimensional vectors in favour of something much more cinematic.
New Prime Video branding makes clever use of the Amazon logo
(Image credit: Pentagram/Future)
The Amazon logo is one of the most recognisable around, and possibly one of the cleverest.Most people can tell that the curved arrow also represents a smile, but the fact that it points from A to Z on the wordmark is an inspired touch.So it's little wonder Pentagram's new visual identity leans into the 'smile' asset.
The Amazon logo is one of the most recognisable around, and possibly one of the cleverest.Most people can tell that the curved arrow also represents a smile, but the fact that it points from A to Z on the wordmark is an inspired touch.So it's little wonder Pentagram's new visual identity leans into the 'smile' asset.
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from www.kvue.com
1 year agoGraphic design
Pepsi logo gets first redesign in 14 years
#years
7Up's first "major" brand overhaul in over seven years is punchy, but simple
7Up has undertaken its first refresh in over seven years, which includes a new international brand positioning and visual identity.The overhaul has been carried out by the PepsiCo Design and Innovation Team with the aim of getting closer to the "essence" of 7Up, in keeping with its international platform", a release explains.
fifty-five's Record-Setting Growth in 2022 Sparks an Expansion of Services & Brand Refresh - ExchangeWire.com
fifty-five, a global martech consultancy that empowers brands to unite and fully optimise siloed data across all channels to drive business results, today (February 16th, 2023) unveiled record-setting growth for 2022 and an expanded suite of offerings to help companies drive data-driven privacy-centric solutions.
Pepsi's 7UP rebrand is rather gorgeous
Rebrands are so difficult to get right, but here's one that was well worth the effort.7Up has just revealed a new look, and it's got things just right with a punchy, 'UPlifting' design.The brand's first big international revamp in seven years looks simple enough at first glance, and it certainly feels familiar.
Deep House London Interview with Royal Brandy | Interviews | Deep House London
Royal Brandy is an Dutch based house music artist with a feel good sound we love!We spoke to him recently about his new "The Setup" Ep and how his 2023 has started off for him...
Hey RB, how are you, what's good and bad in your world in 2023 so far?Let's start with the bad: I have a lot of music in me, and I need more hours in a day.
Hey RB, how are you, what's good and bad in your world in 2023 so far?Let's start with the bad: I have a lot of music in me, and I need more hours in a day.
What if you could buy wishes? An Egyptian fantasy comic does some wishful thinking
An self-portrait of Deena Mohamed, author of the graphic novel Shubeik Lubeik a fantasy story of making wishes in modern-day Egypt.Deena Mohamed If Egyptian comics artist and writer Deena Mohamed ever encountered a genie, she knows what she'd wish for.She'd wish for everyone she loved to live to age 120.
Slick, playful and graphically precise: Cairo-based studio Ntsal puts quality and communication first
What do you get when you mix the acute design sensibilities of seasoned professionals, the scrappy "heart and soul of a small studio", and the steady stream of vitamin D from the sun-washed island of Zamalek in Cairo?You get a Ntsal, specifically its chamber of design headed by design director Nardine Shenouda.
ImageFormat's sunny new typeface will transport you to the streets of Marseille
The typeface exists as a modular sans serif, available in both an A and B version.The two versions came from Quentin and Johan's realisation that it would provide some interesting visual contrast if they created one "rough" version with both straight edges and rounded counterforms, and one version that was entirely rounded.
#back
OnePlus 11 phone is coming next week with an eye patch camera design - Yanko Design
Before there was Nothing, the darling of the smartphone world, at least on the Android side, was OnePlus.It arrived on the scene with guns blazing, challenging the status quo of feature-rich smartphones that only the rich could comfortably afford.It's arguable whether the company has been able to maintain that mission, especially with its rising prices and the way its peers have started carrying the same message.
Gema Arquitetura brings colour to Sallve offices in Sao Paulo
Shades of pink, purple and yellow run through the workspaces that Brazilian studio Gema Arquitetura has designed for skincare brand Sallve in São Paulo.Sallve's offices, studios and labs sit above the company's inaugural retail space in an existing five-storey building in the city's Pinheiros neighbourhood.
Six courses and workshops to gift to design lovers this Christmas
Dezeen Courses: from workshops in interior design to online programmes teaching graphic design, we've rounded up six short courses taking place in 2023 that can be gifted as thoughtful presents this Christmas.The selection includes self-paced courses as well as in-person intensive workshops available at global institutions, including Carleton University in Canada, University of the Arts London in the UK and School of the Art Institute of Chicago in the USA.
from Fast Company
4 months agoThe new Trump-Vance logo looks familiar-and that's exactly the point
The Trump campaign is utilizing cost-effective design changes to maintain brand consistency.
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