Studio Gruhl dives back into Berlin's 1990s techno scene in an identity for SpellboundThe studio's brand identity incorporates adaptable visual elements inspired by Berlin's culture.
How Paris 2024 was a beautiful evolution of Olympic designThe Olympic visual identity adapts to reflect tradition and modernity while showcasing the culture of the host country.
Cash App has the coolest brand style guide I've ever seenCash App's new brand design portal is a dynamic and engaging approach to brand guidelines, setting a high standard for other brands.
Turner Duckworth's Kleenex rebrand features a bespoke serif inspired by "a mean case of the sniffles"Kleenex has launched a new global visual identity to celebrate its centenary, aiming for coherence and modern personality across markets.
The biggest branding trends coming in 2025Brat's bold branding symbolizes a shift in design post-pandemic, capturing a new cultural vibe.
Reimagining Las Vegas with San Francisco-based design studio, The New CompanySuccessful branding involves creating a cohesive identity for different venues within a luxury resort, balancing sophistication with accessibility.
Studio Gruhl dives back into Berlin's 1990s techno scene in an identity for SpellboundThe studio's brand identity incorporates adaptable visual elements inspired by Berlin's culture.
How Paris 2024 was a beautiful evolution of Olympic designThe Olympic visual identity adapts to reflect tradition and modernity while showcasing the culture of the host country.
Cash App has the coolest brand style guide I've ever seenCash App's new brand design portal is a dynamic and engaging approach to brand guidelines, setting a high standard for other brands.
Turner Duckworth's Kleenex rebrand features a bespoke serif inspired by "a mean case of the sniffles"Kleenex has launched a new global visual identity to celebrate its centenary, aiming for coherence and modern personality across markets.
The biggest branding trends coming in 2025Brat's bold branding symbolizes a shift in design post-pandemic, capturing a new cultural vibe.
Reimagining Las Vegas with San Francisco-based design studio, The New CompanySuccessful branding involves creating a cohesive identity for different venues within a luxury resort, balancing sophistication with accessibility.
Rocket X OtherwayRocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.
Vrints-Kolsteren's design practice is ever-evolvingVrints-Kolsteren has expanded its creative design services beyond graphics to include storytelling and multi-disciplinary approaches.
Why you need to adopt a 'fix and flex' approach to brandingBrand consistency can lead to creative complacency and constraints.Using a mix of fixed and flexible assets fosters brand coherence and innovation.
What does a brand designer do? - LogRocket BlogBrand design shapes consumer perception and establishes a lasting brand impression through visual elements.
Rocket X OtherwayRocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.
Vrints-Kolsteren's design practice is ever-evolvingVrints-Kolsteren has expanded its creative design services beyond graphics to include storytelling and multi-disciplinary approaches.
Why you need to adopt a 'fix and flex' approach to brandingBrand consistency can lead to creative complacency and constraints.Using a mix of fixed and flexible assets fosters brand coherence and innovation.
What does a brand designer do? - LogRocket BlogBrand design shapes consumer perception and establishes a lasting brand impression through visual elements.
Our most read logo and rebrand stories of 2024The most popular logo rebranding stories of 2024 involved significant changes from major companies, showcasing innovation, heritage, and audiences' mixed reactions.
People are bashing the Democrat's new logo, but a rebrand was necessaryThe US Democratic Party's new logo has sparked mixed reactions, highlighting the complexities of political branding amidst challenges.A refreshed visual identity can help the Democratic Party regroup post-election.
The new Paris Basketball logo is a luminous improvementThe new Paris Basketball logo embraces its connection to the city through the Eiffel Tower, sparking mixed reactions over its design.
The best (and worst) Eurovision logo designs so farEurovision logos reflect the event's vibrant legacy and can vary in design, from national symbols to metaphorical meanings.
Founders' friendly faces stick around in new brand identity for Fritz-KolaThe brand Fritz-Kola retained its iconic logo while introducing new fruity flavors, maintaining a connection to its startup story and visual identity.
Our most read logo and rebrand stories of 2024The most popular logo rebranding stories of 2024 involved significant changes from major companies, showcasing innovation, heritage, and audiences' mixed reactions.
People are bashing the Democrat's new logo, but a rebrand was necessaryThe US Democratic Party's new logo has sparked mixed reactions, highlighting the complexities of political branding amidst challenges.A refreshed visual identity can help the Democratic Party regroup post-election.
The new Paris Basketball logo is a luminous improvementThe new Paris Basketball logo embraces its connection to the city through the Eiffel Tower, sparking mixed reactions over its design.
The best (and worst) Eurovision logo designs so farEurovision logos reflect the event's vibrant legacy and can vary in design, from national symbols to metaphorical meanings.
Founders' friendly faces stick around in new brand identity for Fritz-KolaThe brand Fritz-Kola retained its iconic logo while introducing new fruity flavors, maintaining a connection to its startup story and visual identity.
Somekind uses typographic texture to craft striking brand narrativesSomekind blends creativity with strategy to create impactful brand identities through thoughtful design.The agency's unique backgrounds influence its locally resonant and internationally attuned projects.
20 Best Free Fonts for 2025: Essential Choices for DesignersThe right font is vital for shaping design identity and communication.The demand for high-quality free typefaces is on the rise.A diverse range of free fonts enhances design creativity.
This colorful new font doesn't use a single letterA new font, Poly Mono, challenges the traditional concept of what a font is by using shapes instead of letters.
Finnish design studio TSTO is pushing boundaries in the cultural cornerTSTO's identity was shaped by Japanese design influences and FFFFOUND!, leading to a focus on culture-related graphic design.
P.F. Flyers plants its feet back on nostalgic ground with new brand identityBokeh agency revamped P.F. Flyers' visual identity by reconnecting to its history and audience through a new logo, badges, and typography.
Somekind uses typographic texture to craft striking brand narrativesSomekind blends creativity with strategy to create impactful brand identities through thoughtful design.The agency's unique backgrounds influence its locally resonant and internationally attuned projects.
20 Best Free Fonts for 2025: Essential Choices for DesignersThe right font is vital for shaping design identity and communication.The demand for high-quality free typefaces is on the rise.A diverse range of free fonts enhances design creativity.
This colorful new font doesn't use a single letterA new font, Poly Mono, challenges the traditional concept of what a font is by using shapes instead of letters.
Finnish design studio TSTO is pushing boundaries in the cultural cornerTSTO's identity was shaped by Japanese design influences and FFFFOUND!, leading to a focus on culture-related graphic design.
P.F. Flyers plants its feet back on nostalgic ground with new brand identityBokeh agency revamped P.F. Flyers' visual identity by reconnecting to its history and audience through a new logo, badges, and typography.
Critics have missed the point of the WTA's "generic" rebrandThe WTA's rebrand focuses on empowerment and rallying support for women's tennis.
The Obama Foundation debuts vibrant rebrand honouring the pastThe Obama Foundation's revamped visual identity blends heritage and modern design to inspire future generations.
Critics have missed the point of the WTA's "generic" rebrandThe WTA's rebrand focuses on empowerment and rallying support for women's tennis.
The Obama Foundation debuts vibrant rebrand honouring the pastThe Obama Foundation's revamped visual identity blends heritage and modern design to inspire future generations.
The Obama Foundation just reimagined the most famous font in politicsThe Obama Foundation's rebrand aims to rejuvenate the iconic Gotham typeface for a fresh visual identity.The brand refresh emphasizes vibrancy and community engagement ahead of the center's opening.
The Wombles get a suitably charming rebrand courtesy of How&HowThe challenge of refreshing The Wombles brand while maintaining its classic charm led to a detailed exploration of its eclectic design history.
Jason's Deli Unveils Bold New Brand Identity and Restaurant Prototype, Marking the Brand's Next IterationJason's Deli's brand refresh focuses on enhancing both its visual identity and restaurant experience to match the quality of its food.
The Obama Foundation just reimagined the most famous font in politicsThe Obama Foundation's rebrand aims to rejuvenate the iconic Gotham typeface for a fresh visual identity.The brand refresh emphasizes vibrancy and community engagement ahead of the center's opening.
The Wombles get a suitably charming rebrand courtesy of How&HowThe challenge of refreshing The Wombles brand while maintaining its classic charm led to a detailed exploration of its eclectic design history.
Jason's Deli Unveils Bold New Brand Identity and Restaurant Prototype, Marking the Brand's Next IterationJason's Deli's brand refresh focuses on enhancing both its visual identity and restaurant experience to match the quality of its food.
OpenAI finally fixes its logo in bold rebrandOpenAI has rebranded with a new visual identity focusing on a more organic and human connection.
Being picky and paying attention to detail is kind of Tiquismiquis Club's whole thingTiquismiquis Club excels in detailed and customized graphic design, focusing on visual identities and editorial work that connects with cultural and artistic projects.
Davy Denduyver's new restaurant branding includes over 100 charcoal drawings of foodie imageryMina's branding focuses on relaxed, tactile experiences rather than strict guidelines, encapsulating comfort in dining.
Meet Ufficio - the studio building bold, unique brands out of Buenos AiresUfficio Studio, formed by Sofia Noceti and Crista Bernasconi, focuses on unique visual identities through extensive research and collaboration with clients.
OpenAI finally fixes its logo in bold rebrandOpenAI has rebranded with a new visual identity focusing on a more organic and human connection.
Being picky and paying attention to detail is kind of Tiquismiquis Club's whole thingTiquismiquis Club excels in detailed and customized graphic design, focusing on visual identities and editorial work that connects with cultural and artistic projects.
Davy Denduyver's new restaurant branding includes over 100 charcoal drawings of foodie imageryMina's branding focuses on relaxed, tactile experiences rather than strict guidelines, encapsulating comfort in dining.
Meet Ufficio - the studio building bold, unique brands out of Buenos AiresUfficio Studio, formed by Sofia Noceti and Crista Bernasconi, focuses on unique visual identities through extensive research and collaboration with clients.
American power: what does her official portrait reveal about Melania 2.0?Melania Trump's latest portrait exhibits a blend of traditional and corporate elements with a notable shift towards a more independent portrayal.
I love the organic design of Pentagram's latest visual identityGrow to Know's new visual identity uses nature-inspired design to promote community engagement and meaningful action amidst social challenges.
Your Secret Weapon for Creating Stunning Business Images | EntrepreneurLuminar Neo offers AI-driven photo editing tools for professionals, making advanced visual identity creation easy and accessible.
Brooklyn Museum Celebrates 200 Years With a RebrandThe Brooklyn Museum unveils a refreshed brand and visual identity in celebration of its 200th anniversary, merging history with a modern look.
The Guggenheim's new logo is a modern masterpieceThe Guggenheim Museum has rebranded to create a unified visual identity that honors its heritage while embracing contemporary culture.
Japan Airlines' sleek rebrand is a soaring successJapan Airlines' rebrand enhances its traditional identity with a modern visual appeal, balancing heritage with a contemporary audience focus.
One of the world's most boring companies just got one of the year's most interesting logosCentersquare demonstrates that B2B companies can have innovative and engaging branding, challenging the stereotype of dull corporate identities.
Brooklyn Museum Celebrates 200 Years With a RebrandThe Brooklyn Museum unveils a refreshed brand and visual identity in celebration of its 200th anniversary, merging history with a modern look.
The Guggenheim's new logo is a modern masterpieceThe Guggenheim Museum has rebranded to create a unified visual identity that honors its heritage while embracing contemporary culture.
Japan Airlines' sleek rebrand is a soaring successJapan Airlines' rebrand enhances its traditional identity with a modern visual appeal, balancing heritage with a contemporary audience focus.
One of the world's most boring companies just got one of the year's most interesting logosCentersquare demonstrates that B2B companies can have innovative and engaging branding, challenging the stereotype of dull corporate identities.
milano cortina 2026 reveals look of the olympic and paralympic winter gamesThe Milano Cortina 2026 Winter Games unveil a visual identity called 'Vibes,' inspired by creativity and rich Italian culture.
The Harris campaign is running the biggest political ad of all time on the SphereVice President Kamala Harris's campaign is showcasing the biggest political ad ever on the world's largest screen in Las Vegas.
PayPal's generic rebrand is a symptom of a troubling cultural shiftMinimalist corporate rebrands reflect a troubling cultural trend toward conformity, diminishing creativity and unique brand identities.
Battle of the Political BrandsTrump emphasized the significance of political branding in the debate, indicating he has a strong brand compared to Kamala Harris's imitation of Biden.
BC.GAME Unveils Brand Upgrade To Enhance Its iGaming Platform | HackerNoonBC.GAME has launched a brand upgrade focusing on visual identity, user interface, and innovative products to enhance its global iGaming leadership.
FaceApp Isn't Just Fun Filters, It's a Digital Lifeline for Trans AffirmationAI tools help transgender individuals visualize their gender identity, playing a significant role in their transition journey.
Kit Studio's retail identity for London Transport Museum taps into TFL's graphic iconographyThe project embraced the challenge of balancing respect for a historic brand with innovation in design.
Powerful Branding Strategies And Marketing Tips For Small Law FirmsSmall law firms face challenges in marketing due to limited resources and staff, leading to visibility struggles and less effective strategies.
Human After All brands Vimeo's break out of browsers, onto the big screenShort films on Vimeo are typically viewed on small screens but are now getting showcased on big screens through the Vimeo Staff Picks Screening Series.
15+ Free Branding Identity Templates for InDesign - SpeckyboyBrand guidelines templates in InDesign simplify the creation of comprehensive and professional brand documentation.
Regrets Only's colourful patchwork identity for Potluck reflects the ethos of small-batch cookingRegrets Only focused on creating a handmade and intentional visual identity for Potluck's products, drawing inspiration from Korean traditions and food textures.
What Entrepreneurs Should Know About Creating a Standout BrandBuilding a strong brand through unique visual identity and customer connection is crucial for driving business growth.