Colin Smight, upon entering the design world, recognized a fundamental flaw in traditional agenciesâdisconnect between the designers and clients, leading to delays and confusion. To address this, he founded Cul De Sac studio, promoting direct communication between clients and designers. Along with partner Gus Esselstyn, Smight focuses on a hybrid approach to branding, blending strategic and visual elements. The studio's vibrant, Americana-influenced designs cater to a diverse range of clients, solidifying its place as an innovative and responsive creative agency.
Colin Smight critiques traditional agencies for disconnect between concept and execution, where designers are distanced from clients, leading to confusing feedback loops.
At Cul De Sac studio, Smight and Esselstyn prioritize direct client-designer communication, fostering a collaborative environment that effectively incorporates strategy with bold visuals.
Their creative output, influenced by Californian culture and Americana, encompasses diverse mediums such as apparel, visuals, and merchandise for notable brands, reflecting authenticity.
Colin's frustrations highlight the inefficiency within the design process in traditional agencies, ultimately inspiring the straightforward and transparent model of Cul De Sac.
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