Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations
Stagwell's CandT network excels by integrating creative and technological expertise, uniquely positioning it to meet the needs of major clients like Adobe.
Why agencies needs freelancers (and how to make the most of them)
Creative agencies must diversify their skillsets to keep pace with evolving brand needs.
Utilizing freelancers allows studios to explore new service areas without heavy commitments.
11 Best Design Brief Templates to Use in 2024 | ClickUp
Using design brief templates streamlines the design project initiation process by centralizing project goals and specifications.
VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create 'common sense' marketing solutions
VaynerMedia CEO advocates for reconciling media and creative agencies to improve marketing strategy.
Why FCB's model is working when other agencies' aren't
FCB's commercial performance has defied industry trends, with 5% net revenue growth and 45 new clients in 2023.
IPG faced challenges with -1.7% organic revenue across digital and creative agencies in 2023, contrasting with FCB's success.
Sora's Expected Impact on Marketing Creative, Pricing, Staff
AI-powered text-to-image tool Sora impacts agency pricing structures and business models
AI tools like Sora prompt a shift in skillsets rather than job elimination
WPP CEO Commits to Tech Clients and Dispels Sora Competition
One-fifth of WPP's revenues come from technology clients like Meta, Google, and Microsoft, impacting the company's financial performance.
Publicis leads the big six (for now). Here's how it managed to defy holdco malaise
Publicis Groupe has achieved strong financial performance with 6.3% organic revenue growth, while its competitors like WPP have struggled with only 0.9% net revenue growth.
Publicis's success can be attributed to the strength of its media businesses, data specialist Epsilon, and its creative agencies, as well as growth in all geographic areas.
NP Digital acquires agency REBL House to combine creative and data capabilities
Performance marketing agency NP Digital is acquiring creative and branding agency REBL House.
This acquisition will make REBL House the creative strategy and production division within NP Digital globally.
Generative AI is increasingly integrated into platforms, impacting creative agencies, requiring creatives to consider it as an opportunity and essential skill for survival.
Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchanger
Generative AI can automate creative variations for better ad performance.
Cannes Lions, Generative AI Edition | AdExchanger
Generative AI is increasingly integrated into platforms, impacting creative agencies, requiring creatives to consider it as an opportunity and essential skill for survival.
Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchanger
Generative AI can automate creative variations for better ad performance.