#publicis tag - Briefly

2 months ago

Publicis leads the big six (for now). Here's how it managed to defy holdco malaise

Publicis achieved 6.3% full-year organic revenue growth in 2023, driven by strong media operations, Epsilon data demand, resilient creative agencies, and broad geographic contributions.

#wpp

3 months ago

Marketing

Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence

Marketing tech

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

3 months ago

Marketing

Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence

Marketing tech

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

Mars is set to eliminate the role of its top media exec

Mars will eliminate its senior global media director role, removing Ron Amram amid a review that awarded its $1.7 billion media account to Publicis.

fromCity AM

7 months ago

World's largest ad agency bucks grad hiring slowdown - 'We have to train the next gen'

Publicis's Niel Bornman said advertising rivals were between five and 10 years behind in their adoption of data and AI The world's largest advertising agency is hiring more graduate roles than ever in the face of artificial intelligence's rise, gearing junior training to be more focused on client management, its UK media boss has said, bucking a global slowdown in junior white-collar employment.

Marketing tech

Marketing

fromAdExchanger

7 months ago

French For "Sour Grapes"; The In-House From Out Of House | AdExchanger

Publicis wins clients with generous payment terms, fee-free resources, promotional incentives, and cheaper inventory; Dollar Shave Club builds an in-house influencer creative group.

Marketing

7 months ago

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

Publicis leverages acquisitions, aggressive payment terms, fee-free resources and deal sweeteners to win clients and outcompete rivals.

#advertising

fromwww.aol.com

9 months ago

E-Commerce

Publicis' CEO dismisses Meta threat, raises yearly growth guidance

Marketing

WPP loses share of Mars account to rivals Publicis and IPG

fromwww.aol.com

9 months ago

E-Commerce

Publicis' CEO dismisses Meta threat, raises yearly growth guidance

Marketing

WPP loses share of Mars account to rivals Publicis and IPG

Coca-Cola inked another massive deal with WPP: what next?

Coca-Cola's loyalty to WPP is seen as pivotal despite shifting part of its media business to Publicis.

Marketing tech

fromExchangewire

Digest: Publishers Hit by Drop in Traffic from Google's AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis - ExchangeWire.com

Publishers are facing traffic drops due to Google's AI tools.

Mars shifts $1.7bn media account from WPP to Publicis.

Meta plans to invest $14.8bn in Scale AI.

Media industry

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.

Marketing tech