Marketing techfromExchangewire1 month agoData Distribution: Plumbing For Programmatic ActivationPublicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.Data distribution companies are essential for effective digital advertising campaigns.
Marketing techfromExchangewire1 month agoData Distribution: Plumbing For Programmatic ActivationPublicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.Data distribution companies are essential for effective digital advertising campaigns.
Media industryfromThe Drum2 months agoCoca-Cola's $700m account review is a timely test of WPP's media modelCoca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
fromMarTech1 month agoMarketing techThe latest trend in martech M&A: Agencies buying data collaboration firms | MarTech
fromAdExchanger9 months agoMarketing techThe New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchanger
Media industryfromThe Drum2 months agoCoca-Cola's $700m account review is a timely test of WPP's media modelCoca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
fromMarTech1 month agoMarketing techThe latest trend in martech M&A: Agencies buying data collaboration firms | MarTech
fromAdExchanger9 months agoMarketing techThe New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchanger
Marketing techfromDigiday3 months agoPublicis acquisition signals that creator M&A is not slowing down in 2025Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
Media industryfromDigiday3 months agoA principal media side-effect: avoiding the word 'agency' in contracts with clientsPrincipal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
fromDigiday3 months agoMarketingMedia Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes ahead
Media industryfromDigiday3 months agoA principal media side-effect: avoiding the word 'agency' in contracts with clientsPrincipal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
fromDigiday3 months agoMarketingMedia Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes ahead
fromInvesting.com10 months agoAdvertising firm Publicis ups guidance after Q2 beat By ReutersPublicis expects to capitalize on client digital transformation spending to reach the higher end of growth projections, particularly in its IT unit, Sapient.Marketing tech
