Publicis acquisition signals that creator M&A is not slowing down in 2025Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
Publicis buys Mars United Commerce to solidify its prowess in connected commercePublicis enhances its commerce capabilities by acquiring Mars United Commerce, integrating shopper insights and data for improved marketing strategies.
Publicis purchase of shopper marketing agency Mars United shows growth isn't all about AIPublicis's acquisition of Mars United Commerce strengthens its commerce capabilities, aligning with a trend towards leveraging established agencies for measurable client growth.
Publicis acquisition signals that creator M&A is not slowing down in 2025Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
Publicis buys Mars United Commerce to solidify its prowess in connected commercePublicis enhances its commerce capabilities by acquiring Mars United Commerce, integrating shopper insights and data for improved marketing strategies.
Publicis purchase of shopper marketing agency Mars United shows growth isn't all about AIPublicis's acquisition of Mars United Commerce strengthens its commerce capabilities, aligning with a trend towards leveraging established agencies for measurable client growth.
A principal media side-effect: avoiding the word 'agency' in contracts with clientsPrincipal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
Media Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes aheadLarge agency holding companies will dominate the market, leaving smaller clients neglected.Publicis outperformed Omnicom in growth while facing fewer challenges. Clients may shift towards smaller firms.
A principal media side-effect: avoiding the word 'agency' in contracts with clientsPrincipal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
Media Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes aheadLarge agency holding companies will dominate the market, leaving smaller clients neglected.Publicis outperformed Omnicom in growth while facing fewer challenges. Clients may shift towards smaller firms.
Agency Ad Tech | AdExchangerPublicis enhances value through acquisitions, posing independence challenges amid competitive pressures and automation.The shutdown of GARM raises serious antitrust concerns in media industry collaborations.
Publicis Acquired Retail Tech With Agency Clients - And Now Those Agencies Want Out | AdExchangerPublicis has shown strong performance in comparison to other agency holding companies through retail and ecommerce acquisitions.
The road ahead for advertising's new big two - Publicis and Omnicom - in 2025Publicis emerged as the largest advertising company in 2024, significantly outperforming competitors in growth and financial metrics.
Advertising firm Publicis ups guidance after Q2 beat By ReutersPublicis upgraded its organic growth guidance due to strong performance in Epsilon and Media branches amid a general advertising industry slowdown.
Agency Ad Tech | AdExchangerPublicis enhances value through acquisitions, posing independence challenges amid competitive pressures and automation.The shutdown of GARM raises serious antitrust concerns in media industry collaborations.
Publicis Acquired Retail Tech With Agency Clients - And Now Those Agencies Want Out | AdExchangerPublicis has shown strong performance in comparison to other agency holding companies through retail and ecommerce acquisitions.
The road ahead for advertising's new big two - Publicis and Omnicom - in 2025Publicis emerged as the largest advertising company in 2024, significantly outperforming competitors in growth and financial metrics.
Advertising firm Publicis ups guidance after Q2 beat By ReutersPublicis upgraded its organic growth guidance due to strong performance in Epsilon and Media branches amid a general advertising industry slowdown.
Media Buying Briefing: Publicis Media Exchange's Joel Lunenfeld on CES and the growing role of tech in investmentCES presents new tech opportunities while challenging media professionals to adapt quickly from holiday mode.AI is increasingly influencing all areas of technology showcased at CES.
The New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchangerWPP shares decline due to weak earnings in specific verticals, contrasting Publicis' growth.Ad tech industry faces challenge of AI-generated obituaries linked to bad faith publishers.
Publicis posts 5.3% revenue growth in Q1, beats expectations By ReutersPublicis reported better-than-expected organic revenue growth in Q1, attributed to Epsilon, Publicis Media, recent acquisitions, and tech sector rebound.CEO Arthur Sadoun emphasized their ability to outperform competitors, driven by investments in data, tech, and personalized advertising.