Marketing techfromExchangewire2 weeks agoData Distribution: Plumbing For Programmatic ActivationPublicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.Data distribution companies are essential for effective digital advertising campaigns.
fromThe Drum1 week agoMarketing techHow ad industry M&A is shaping up in 2025M&A activity in the advertising sector remains steady despite market uncertainties.
Marketing techfromExchangewire2 weeks agoData Distribution: Plumbing For Programmatic ActivationPublicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.Data distribution companies are essential for effective digital advertising campaigns.
fromThe Drum1 week agoMarketing techHow ad industry M&A is shaping up in 2025M&A activity in the advertising sector remains steady despite market uncertainties.
Media industryfromThe Drum1 month agoCoca-Cola's $700m account review is a timely test of WPP's media modelCoca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
fromMarTech1 month agoMarketing techThe latest trend in martech M&A: Agencies buying data collaboration firms | MarTechCustomer data platforms are becoming acquisition targets for agencies, enhancing their data capabilities.
fromAdExchanger9 months agoMarketing techThe New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchangerWPP shares decline due to weak earnings in specific verticals, contrasting Publicis' growth.Ad tech industry faces challenge of AI-generated obituaries linked to bad faith publishers.
Media industryfromThe Drum1 month agoCoca-Cola's $700m account review is a timely test of WPP's media modelCoca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
fromMarTech1 month agoMarketing techThe latest trend in martech M&A: Agencies buying data collaboration firms | MarTechCustomer data platforms are becoming acquisition targets for agencies, enhancing their data capabilities.
fromAdExchanger9 months agoMarketing techThe New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchangerWPP shares decline due to weak earnings in specific verticals, contrasting Publicis' growth.Ad tech industry faces challenge of AI-generated obituaries linked to bad faith publishers.
Marketing techfromDigiday2 months agoPublicis acquisition signals that creator M&A is not slowing down in 2025Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
Media industryfromDigiday2 months agoA principal media side-effect: avoiding the word 'agency' in contracts with clientsPrincipal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
fromDigiday2 months agoMarketingMedia Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes aheadLarge agency holding companies will dominate the market, leaving smaller clients neglected.Publicis outperformed Omnicom in growth while facing fewer challenges. Clients may shift towards smaller firms.
Media industryfromDigiday2 months agoA principal media side-effect: avoiding the word 'agency' in contracts with clientsPrincipal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
fromDigiday2 months agoMarketingMedia Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes aheadLarge agency holding companies will dominate the market, leaving smaller clients neglected.Publicis outperformed Omnicom in growth while facing fewer challenges. Clients may shift towards smaller firms.
fromAdExchanger8 months agoMarketing techAgency Ad Tech | AdExchangerPublicis enhances value through acquisitions, posing independence challenges amid competitive pressures and automation.The shutdown of GARM raises serious antitrust concerns in media industry collaborations.
fromThe Drum3 months agoMiscellaneousThe road ahead for advertising's new big two - Publicis and Omnicom - in 2025Publicis emerged as the largest advertising company in 2024, significantly outperforming competitors in growth and financial metrics.
fromInvesting.com9 months agoMarketing techAdvertising firm Publicis ups guidance after Q2 beat By ReutersPublicis upgraded its organic growth guidance due to strong performance in Epsilon and Media branches amid a general advertising industry slowdown.
fromAdExchanger8 months agoMarketing techAgency Ad Tech | AdExchangerPublicis enhances value through acquisitions, posing independence challenges amid competitive pressures and automation.The shutdown of GARM raises serious antitrust concerns in media industry collaborations.
fromThe Drum3 months agoMiscellaneousThe road ahead for advertising's new big two - Publicis and Omnicom - in 2025Publicis emerged as the largest advertising company in 2024, significantly outperforming competitors in growth and financial metrics.
fromInvesting.com9 months agoMarketing techAdvertising firm Publicis ups guidance after Q2 beat By ReutersPublicis upgraded its organic growth guidance due to strong performance in Epsilon and Media branches amid a general advertising industry slowdown.