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Marketing tech
fromThe Drum
2 months ago

Coca-Cola inked another massive deal with WPP: what next?

Coca-Cola's loyalty to WPP is seen as pivotal despite shifting part of its media business to Publicis.
Marketing tech
fromExchangewire
2 months ago

Digest: Publishers Hit by Drop in Traffic from Google's AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis - ExchangeWire.com

Publishers are facing traffic drops due to Google's AI tools.
Mars shifts $1.7bn media account from WPP to Publicis.
Meta plans to invest $14.8bn in Scale AI.
Marketing tech
fromDigiday
2 months ago

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

WPP faces significant losses, including CEO Mark Read and $1.7 billion account from Mars, highlighting instability within the agency structure.
Media industry
fromDigiday
3 months ago

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.
fromExchangewire
4 months ago

Data Distribution: Plumbing For Programmatic Activation

Publicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.
Data distribution companies are essential for effective digital advertising campaigns.
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