#publicis

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Marketing tech
fromExchangewire
4 days ago

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.
Media industry
fromExchangewire
1 week ago

Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets 55bn Takeover Bid; Netflix Launches Kids Gaming App

Publicis acquires 160/90 to enhance sports marketing, while Ackman targets Universal Music Group with a €55bn takeover bid.
Media industry
fromThe Drum
2 months ago

Publicis leads the big six (for now). Here's how it managed to defy holdco malaise

Publicis achieved 6.3% full-year organic revenue growth in 2023, driven by strong media operations, Epsilon data demand, resilient creative agencies, and broad geographic contributions.
#wpp
fromDigiday
10 months ago
Marketing tech

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

fromDigiday
10 months ago
Marketing tech

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

Marketing
fromBusiness Insider
5 months ago

Mars is set to eliminate the role of its top media exec

Mars will eliminate its senior global media director role, removing Ron Amram amid a review that awarded its $1.7 billion media account to Publicis.
fromCity AM
7 months ago

World's largest ad agency bucks grad hiring slowdown - 'We have to train the next gen'

Publicis's Niel Bornman said advertising rivals were between five and 10 years behind in their adoption of data and AI The world's largest advertising agency is hiring more graduate roles than ever in the face of artificial intelligence's rise, gearing junior training to be more focused on client management, its UK media boss has said, bucking a global slowdown in junior white-collar employment.
Marketing tech
Marketing
fromAdExchanger
7 months ago

French For "Sour Grapes"; The In-House From Out Of House | AdExchanger

Publicis wins clients with generous payment terms, fee-free resources, promotional incentives, and cheaper inventory; Dollar Shave Club builds an in-house influencer creative group.
Marketing
fromDigiday
7 months ago

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

Publicis leverages acquisitions, aggressive payment terms, fee-free resources and deal sweeteners to win clients and outcompete rivals.
#advertising
Marketing tech
fromThe Drum
9 months ago

Coca-Cola inked another massive deal with WPP: what next?

Coca-Cola's loyalty to WPP is seen as pivotal despite shifting part of its media business to Publicis.
Marketing tech
fromExchangewire
10 months ago

Digest: Publishers Hit by Drop in Traffic from Google's AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis - ExchangeWire.com

Publishers are facing traffic drops due to Google's AI tools.
Mars shifts $1.7bn media account from WPP to Publicis.
Meta plans to invest $14.8bn in Scale AI.
Marketing tech
fromExchangewire
11 months ago

Data Distribution: Plumbing For Programmatic Activation

Publicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.
Data distribution companies are essential for effective digital advertising campaigns.
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