"Ron Amram was brought on board by Mars in 2020 for the role to help elevate the company's global media operation and improve and streamline its agency and vendor relationships. He's responsible for the media strategy and buying for Mars brands such as M&M's, Snickers, and Pedigree pet food. It could not be immediately learned whether Amram would continue in the business in a new position or leave the company. Amram declined to comment. Mars didn't respond to requests for comment."
"Amram's role is being eliminated just months after Mars completed a wide-ranging review of its agency partnerships in June, awarding its $1.7 billion media business to Publicis, which also picked up its commerce and influencer marketing assignments. Publicis won the sizable account from UK-based holding company WPP following a six-month review process. During his nearly five years at the company, Amram spearheaded Mars' global media transformation program, a multi-year initiative aimed at enhancing the company's marketing capabilities in areas such as digital media and content."
"Mars is undergoing significant changes in other areas. The company is expected to complete a $35.9 billion acquisition of Kellanova, owner of brands including Pringles and Pop-Tarts, later this year. The megadeal will substantially broaden Mars' snacking business, helping it push into new categories such as chips and crackers. Other large advertisers have also had big shake-ups within their media divisions recently."
Mars will eliminate its senior global media director role at the end of the year. Ron Amram was hired in 2020 to elevate Mars' global media operation and to streamline agency and vendor relationships. He led media strategy and buying for brands including M&M's, Snickers, and Pedigree, and spearheaded a multi-year global media transformation program. It is unclear whether Amram will take a different role or leave; he declined to comment and Mars did not respond. The role cut follows a review that assigned Mars' $1.7 billion media business to Publicis. Mars is also pursuing a $35.9 billion acquisition of Kellanova.
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