MarketingfromBusiness Insider5 months agoMars is set to eliminate the role of its top media execMars will eliminate its senior global media director role, removing Ron Amram amid a review that awarded its $1.7 billion media account to Publicis.
MarketingfromThe Drum10 months agoWPP loses share of Mars account to rivals Publicis and IPGWPP loses Mars account to Publicis and Weber Shandwick, indicating a significant shift in brand strategy.Mars embraces a transformative vision under new agency leadership.