WPP and Roblox strike new global content and advertising partnershipRoblox partners with WPP to enhance its advertising capabilities and drive innovative solutions in immersive media.
WPP eyes Gen Z audiences with new Roblox partnershipWPP partners with Roblox to enhance brand engagement with younger audiences via creative training and strategic collaboration.
WPP and Roblox strike new global content and advertising partnershipRoblox partners with WPP to enhance its advertising capabilities and drive innovative solutions in immersive media.
WPP eyes Gen Z audiences with new Roblox partnershipWPP partners with Roblox to enhance brand engagement with younger audiences via creative training and strategic collaboration.
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)Amazon's $2 billion media spend was divvied up between Omnicom and WPP, offering them new opportunities in key markets.
Ogilvy Elevates Fiona Gordon to Global CEO of AdvertisingFiona Gordon has been promoted to CEO of Ogilvy's global advertising, enhancing their creative and brand capabilities.
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)Amazon's $2 billion media spend was divvied up between Omnicom and WPP, offering them new opportunities in key markets.
Ogilvy Elevates Fiona Gordon to Global CEO of AdvertisingFiona Gordon has been promoted to CEO of Ogilvy's global advertising, enhancing their creative and brand capabilities.
Amazon's Media Account Goes to OMG and WPPAmazon has chosen Omnicom Media Group and WPP for its media strategy, reflecting a strategic partnership to optimize agency strengths.
InfoSum Chairman Brian Lesser Named Global CEO of GroupMBrian Lesser appointed as the new global CEO of GroupM within WPP.
InfoSum and WPP's Choreograph strike an umbrella clean-room data partnershipWPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.
Brian Lesser Is The New Global CEO Of GroupM | AdExchangerBrian Lesser appointed as global CEO for GroupM within WPP.
InfoSum Chairman Brian Lesser Named Global CEO of GroupMBrian Lesser appointed as the new global CEO of GroupM within WPP.
InfoSum and WPP's Choreograph strike an umbrella clean-room data partnershipWPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.
Brian Lesser Is The New Global CEO Of GroupM | AdExchangerBrian Lesser appointed as global CEO for GroupM within WPP.
The New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchangerWPP shares decline due to weak earnings in specific verticals, contrasting Publicis' growth.Ad tech industry faces challenge of AI-generated obituaries linked to bad faith publishers.
WPP and Nvidia Partner to Make 3D Ads Using Gen AIWPP partners with Nvidia in utilizing gen AI for creating 3D landscapes and products for advertisers.
from Creative Bloq4 months agoNothing in this Coca-Cola ad is real, but get used to itAI tools like Prod X by WPP are helping Coca-Cola scale ad content globally, ensuring hyperlocal relevance for different markets.
AI Briefing: Why WPP is adding Anthropic's Claude models to its AI platformWPP integrates Anthropic's Claude 3 model into AI platform for marketing strategies.
WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad FormatsGoogle Cloud partners with WPP to integrate AI models for enhanced marketing efforts.Google introduces new updates to its cloud services, including an Arm-based CPU named Axion.Vevo collaborates with KERV Interactive to introduce shoppable ad formats with dynamic second-screen technology.
AI Briefing: Why WPP is adding Anthropic's Claude models to its AI platformWPP integrates Anthropic's Claude 3 model into AI platform for marketing strategies.
WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad FormatsGoogle Cloud partners with WPP to integrate AI models for enhanced marketing efforts.Google introduces new updates to its cloud services, including an Arm-based CPU named Axion.Vevo collaborates with KERV Interactive to introduce shoppable ad formats with dynamic second-screen technology.
Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023Reddit and Google signed a $60m deal for real-time data access and AI models training.WPP's UK sales increased while US revenues fell, investing in AI tools despite pre-tax profit decline.
The Drum's Daily Briefing: TikTok AI suite enhances ads & WPP integrates Claude AITech giants like TikTok and WPP are leveraging AI to enhance marketing strategies and optimize ad content.FCC is considering implementing rules for disclosure of AI-generated political advertising to ensure transparency and combat misinformation.
Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023Reddit and Google signed a $60m deal for real-time data access and AI models training.WPP's UK sales increased while US revenues fell, investing in AI tools despite pre-tax profit decline.
The Drum's Daily Briefing: TikTok AI suite enhances ads & WPP integrates Claude AITech giants like TikTok and WPP are leveraging AI to enhance marketing strategies and optimize ad content.FCC is considering implementing rules for disclosure of AI-generated political advertising to ensure transparency and combat misinformation.
Speculation continues to swirl over a possible WPP breakupWPP reported Q1 revenue decrease, prompting speculation on a potential breakup or removal from public markets.
Elon Musk tries to make nice with ad firms at biz conElon Musk joins charm offensive at advertising conference after previous strong anti-advertising stance.
World Creative Rankings 2024: advertising's top companies, campaigns & people announcedWPP retains top position in global marketing creativityDDB Chicago's 'Apologize The Rainbow' wins Most Awarded Campaigns
Elon Musk tries to make nice with ad firms at biz conElon Musk joins charm offensive at advertising conference after previous strong anti-advertising stance.
World Creative Rankings 2024: advertising's top companies, campaigns & people announcedWPP retains top position in global marketing creativityDDB Chicago's 'Apologize The Rainbow' wins Most Awarded Campaigns
WPP CEO Commits to Tech Clients and Dispels Sora CompetitionWPP reported 3.2% organic revenue growth, with technology clients' spending decline affecting results.One-fifth of WPP's revenues come from technology clients like Meta, Google, and Microsoft, impacting the company's financial performance.
Its time to start reckoning with how tech changes will really impact marketersAI is already impacting marketing and companies are investing heavily in it.AI is being applied to marketing for operational efficiencies and content creation.
WPP's AI-focused strategy and cost-cutting measures unveiledWPP is restructuring its agencies into six networks, aiming to save £125 million by 2025.WPP plans to invest £250 million per year in AI technology, viewing it as an opportunity rather than a threat.
Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AIHolding agencies are investing in generative AI as part of their AI strategies.WPP plans to spend £250 million on proprietary technology to support their AI and data strategy.
WPP's AI-focused strategy and cost-cutting measures unveiledWPP is restructuring its agencies into six networks, aiming to save £125 million by 2025.WPP plans to invest £250 million per year in AI technology, viewing it as an opportunity rather than a threat.
Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AIHolding agencies are investing in generative AI as part of their AI strategies.WPP plans to spend £250 million on proprietary technology to support their AI and data strategy.
WPP, Heinz and DDB dominate at The Drum Awards Festival 2023 Grand FinaleWPP named Holding Company of the Year at The Drum Awards 2023Kraft Heinz awarded Advertiser of the Year