#wpp

#wpp

Sir Martin Sorrell criticized WPP's consolidation efforts as a "disgrace" and expressed doubts about the company's future under current leadership. He suggested that WPP might be beyond saving.

The advertising agency WPP has been asked to work up ideas for a government-endorsed advertising blitz to urge more consumers to invest in stocks through a Tell Sid-style campaign.

"I don't know what to think," one WPP client told Digiday on condition of anonymity. "I'm not sure it matters or how important the move is just yet."

Mark Read will step down as CEO of WPP by the end of 2025, following intense market strain and AI disruption that has challenged the advertising landscape.

In the current agency environment, what is needed is a leader with a strong track record in crisis management, financial expertise, and people leadership.

In other words, part of WPP's bet is that the real competitive edge won't come from using AI so much as it will come from responsibly managing, integrating and scaling it.

From April, WPP's team of 108,000 is expected to be in the office at least four days a week, facing employee pushback and petitions against new policies.