#wpp

[ follow ]
#publicis
Media industry
fromThe Drum
3 months ago

Coca-Cola's $700m account review is a timely test of WPP's media model

Coca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
Media industry
fromDigiday
4 weeks ago

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.
fromDigiday
3 weeks ago
Marketing tech

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

fromMarTech
2 months ago
Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

Media industry
fromThe Drum
3 months ago

Coca-Cola's $700m account review is a timely test of WPP's media model

Coca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
Media industry
fromDigiday
4 weeks ago

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.
fromDigiday
3 weeks ago
Marketing tech

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

fromMarTech
2 months ago
Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

more#publicis
#artificial-intelligence
European startups
fromAol
3 weeks ago

WPP's CEO Mark Read is making a surprise departure. How he led the advertising giant through its toughest chapter

Mark Read's tenure at WPP reflects resilience amid industry upheaval and transformation through innovation, especially with the integration of AI.
fromThe Drum
2 weeks ago
Marketing tech

Stephan Pretorius: WPP's platform push won't come at the cost of its agency brands

European startups
fromAol
3 weeks ago

WPP's CEO Mark Read is making a surprise departure. How he led the advertising giant through its toughest chapter

Mark Read's tenure at WPP reflects resilience amid industry upheaval and transformation through innovation, especially with the integration of AI.
fromThe Drum
2 weeks ago
Marketing tech

Stephan Pretorius: WPP's platform push won't come at the cost of its agency brands

more#artificial-intelligence
#ai
Marketing tech
fromExchangewire
2 months ago

Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

Meta launches AI app that offers personalized responses using user data from its platforms.
Snap suspends its forecast leading to a significant drop in share price due to economic uncertainties.
WPP reports a dip in revenue, reflecting macroeconomic challenges impacting performance.
Media industry
fromDigiday
1 month ago

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.
Marketing tech
fromExchangewire
2 months ago

Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

Meta launches AI app that offers personalized responses using user data from its platforms.
Snap suspends its forecast leading to a significant drop in share price due to economic uncertainties.
WPP reports a dip in revenue, reflecting macroeconomic challenges impacting performance.
Media industry
fromDigiday
1 month ago

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.
more#ai
#mark-read
Marketing tech
fromBusiness Insider
3 weeks ago

The exit of ad giant WPP's CEO signals the end of Madison Avenue as we knew it

WPP CEO Mark Read is stepping down, reflecting challenges in a transforming ad industry dominated by AI and tech innovations.
Marketing tech
fromDigiday
3 weeks ago

WPP's clients see Mark Read's exit as both a risk and an opportunity

Clients are reconsidering leaving WPP after Mark Read's exit, signaling a potential shift in the agency's approach.
fromDigiday
3 weeks ago
Marketing tech

Why these five possible candidates could take over for outgoing WPP CEO Mark Read

Marketing tech
fromBusiness Insider
3 weeks ago

The exit of ad giant WPP's CEO signals the end of Madison Avenue as we knew it

WPP CEO Mark Read is stepping down, reflecting challenges in a transforming ad industry dominated by AI and tech innovations.
Marketing tech
fromDigiday
3 weeks ago

WPP's clients see Mark Read's exit as both a risk and an opportunity

Clients are reconsidering leaving WPP after Mark Read's exit, signaling a potential shift in the agency's approach.
fromDigiday
3 weeks ago
Marketing tech

Why these five possible candidates could take over for outgoing WPP CEO Mark Read

more#mark-read
Media industry
fromExchangewire
3 weeks ago

Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation

Mark Read is stepping down as WPP CEO amid market turmoil and AI challenges, marking the end of a significant era for the company.
#advertising
Startup companies
fromCity AM
2 months ago

Are we witnessing the slow death of advertising holding companies?

Ajaz Ahmed believes a new era for independent agencies is emerging, driven by technology and innovation.
Startup companies
fromCity AM
2 months ago

Are we witnessing the slow death of advertising holding companies?

Ajaz Ahmed believes a new era for independent agencies is emerging, driven by technology and innovation.
more#advertising
#infosum
Marketing tech
fromDigiday
3 months ago

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.
The deal reflects WPP's strategic move to enhance client-first data integration.
Media industry
fromDigiday
2 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
Marketing tech
fromDigiday
3 months ago

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.
The deal reflects WPP's strategic move to enhance client-first data integration.
Media industry
fromDigiday
2 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
more#infosum
#employee-engagement
more#employee-engagement
Marketing tech
fromExchangewire
2 months ago

Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US Users

Trump has extended the TikTok sale deadline again for further approvals.
Meta ends its fact-checking program to launch Community Notes for US users.
WPP acquires InfoSum to boost AI-powered marketing solutions.
#remote-work
NYC startup
fromIntelligencer
3 months ago

Managers Have Won the War on Remote Work. Now Where Does Everybody Sit?

WPP has significantly reduced its office space due to remote work trends fueled by COVID-19.
NYC startup
fromIntelligencer
3 months ago

Managers Have Won the War on Remote Work. Now Where Does Everybody Sit?

WPP has significantly reduced its office space due to remote work trends fueled by COVID-19.
more#remote-work
#advertising-industry
Media industry
fromDigiday
3 months ago

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Media industry
fromDigiday
4 months ago

Holdco excuse speak, translated: a translator for agency turmoil

Agency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
Media industry
fromDigiday
3 months ago

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Media industry
fromDigiday
4 months ago

Holdco excuse speak, translated: a translator for agency turmoil

Agency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
more#advertising-industry
Marketing tech
fromDigiday
4 months ago

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks

WPP anticipates a tough year while Stagwell forecasts growth, highlighting contrasting futures among holding companies.
fromBusiness Insider
5 months ago

Thousands sign petition calling on ad titan WPP to rethink its 4-day RTO demand

A public petition criticizing advertising giant WPP over its recently announced four-day per-week return-to-office mandate has garnered thousands of signatures. The petition argues that WPP's decision undermines employee wellbeing and work-life balance.
Miscellaneous
[ Load more ]