#wpp
#wpp

WPP bets big on AI to regain industry leadership

WPP is rapidly incorporating AI to compete and regain its leading position in the advertising industry.

fromLondon Business News | Londonlovesbusiness.com

WPP shares plummet amid weaker client spending - London Business News | Londonlovesbusiness.com

WPP's shares have declined significantly due to weaker client spending, indicating broader economic concerns.

Startup companies

Are we witnessing the slow death of advertising holding companies?

Ajaz Ahmed believes a new era for independent agencies is emerging, driven by technology and innovation.

Marketing tech

Digest: PayPal to Launch UK Ad Business in July; WARC Downgrades Ad Spend Outlook by $20bn

3 weeks ago

Marketing tech

WPP bets big on AI after a slow start to 2025

fromThe Drum

Coca-Cola's $700m account review is a timely test of WPP's media model

Coca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.

Artificial intelligence

WPP bets big on AI to regain industry leadership

WPP is rapidly incorporating AI to compete and regain its leading position in the advertising industry.

fromLondon Business News | Londonlovesbusiness.com

WPP shares plummet amid weaker client spending - London Business News | Londonlovesbusiness.com

WPP's shares have declined significantly due to weaker client spending, indicating broader economic concerns.

Startup companies

Are we witnessing the slow death of advertising holding companies?

Ajaz Ahmed believes a new era for independent agencies is emerging, driven by technology and innovation.

Marketing tech

Digest: PayPal to Launch UK Ad Business in July; WARC Downgrades Ad Spend Outlook by $20bn

3 weeks ago

Marketing tech

WPP bets big on AI after a slow start to 2025

Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US Users

Trump has extended the TikTok sale deadline again for further approvals.

Meta ends its fact-checking program to launch Community Notes for US users.

WPP acquires InfoSum to boost AI-powered marketing solutions.

Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

Meta launches AI app that offers personalized responses using user data from its platforms.

Snap suspends its forecast leading to a significant drop in share price due to economic uncertainties.

WPP reports a dip in revenue, reflecting macroeconomic challenges impacting performance.

Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US Users

Trump has extended the TikTok sale deadline again for further approvals.

Meta ends its fact-checking program to launch Community Notes for US users.

WPP acquires InfoSum to boost AI-powered marketing solutions.

Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

Meta launches AI app that offers personalized responses using user data from its platforms.

Snap suspends its forecast leading to a significant drop in share price due to economic uncertainties.

WPP reports a dip in revenue, reflecting macroeconomic challenges impacting performance.

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.

The deal reflects WPP's strategic move to enhance client-first data integration.

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.

WPP Acquires InfoSum to Enhance Data and AI Offerings

WPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.

The deal reflects WPP's strategic move to enhance client-first data integration.

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.

WPP Acquires InfoSum to Enhance Data and AI Offerings

WPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.

more#infosum

Artificial intelligence

The real AI challenge for WPP isn't scale, it's control

WPP's competitive advantage lies in managing and integrating AI agents responsibly, rather than just deploying them.

#employee-engagement

fromBusiness Insider

Remote teams

Advertising giant WPP is offering free-lunch Fridays to help fill the office as its RTO policy upsets some staff

London food

WPP: FTSE 100 giant offers free-lunch Friday to get staff into office

fromBusiness Insider

Remote teams

Advertising giant WPP is offering free-lunch Fridays to help fill the office as its RTO policy upsets some staff

London food

WPP: FTSE 100 giant offers free-lunch Friday to get staff into office

more#employee-engagement

#publicis

fromMarTech

Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

fromAdExchanger

9 months ago

Marketing tech

The New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchanger

fromMarTech

Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

fromAdExchanger

9 months ago

Marketing tech

The New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchanger

more#publicis

Privacy professionals

fromwww.theguardian.com

Advertising giant WPP cuts diversity section from annual report

WPP removed all mentions of diversity, equity, and inclusion from its annual report, reflecting shifting corporate approaches amid political pressures.

Managers Have Won the War on Remote Work. Now Where Does Everybody Sit?

WPP has significantly reduced its office space due to remote work trends fueled by COVID-19.

Remote teams

WPP Will Bring Employees Back to the Office Four Days a Week

NYC startup

fromIntelligencer

Managers Have Won the War on Remote Work. Now Where Does Everybody Sit?

WPP has significantly reduced its office space due to remote work trends fueled by COVID-19.

Remote teams

WPP Will Bring Employees Back to the Office Four Days a Week

more#remote-work

#advertising-industry

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.

Holdco excuse speak, translated: a translator for agency turmoil

Agency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.

Miscellaneous

Industry clutches pearls after WPP returns to office four days a week

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.

Holdco excuse speak, translated: a translator for agency turmoil

Agency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.

more#advertising-industry

Miscellaneous

Industry clutches pearls after WPP returns to office four days a week

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks

WPP anticipates a tough year while Stagwell forecasts growth, highlighting contrasting futures among holding companies.

fromBusiness Insider