#wpp

#wpp

"I don't know what to think," one WPP client told Digiday on condition of anonymity. "I'm not sure it matters or how important the move is just yet."

Google execs consistently claim that Advanced Information Outputs (AIOs) distribute traffic across more sites, but this assertion is misleading. Despite fewer clicks on ads, Google maintains profitability, benefiting from greater demand across diverse search queries, a dynamic supported by Smart Bidding which enables control over broader keyword strategies. A prominent concern arises with AIOs cannibalizing high-intent keywords, an issue highlighted by industry specialists while Google seemingly perpetuates revenue targets through these automated systems.

A public petition criticizing advertising giant WPP over its recently announced four-day per-week return-to-office mandate has garnered thousands of signatures. The petition argues that WPP's decision undermines employee wellbeing and work-life balance.