Coca-Cola's $700m account review is a timely test of WPP's media modelCoca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
WPP bets big on AI to regain industry leadershipWPP is rapidly incorporating AI to compete and regain its leading position in the advertising industry.
WPP shares plummet amid weaker client spending - London Business News | Londonlovesbusiness.comWPP's shares have declined significantly due to weaker client spending, indicating broader economic concerns.
WPP and Roblox strike new global content and advertising partnershipRoblox partners with WPP to enhance its advertising capabilities and drive innovative solutions in immersive media.
How AI drives Mark Read's 'year of execution' at WPPMark Read emphasizes 2025 as WPP's pivotal year for executing AI-driven strategies in creativity and technology.
EXCLUSIVE: Global Ad Giant WPP Shutters Sustainability-Focused AgencyWPP has closed AKQA Bloom, focusing on sustainability, due to declining revenues and a shift towards fossil fuel clients.
Coca-Cola's $700m account review is a timely test of WPP's media modelCoca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
WPP bets big on AI to regain industry leadershipWPP is rapidly incorporating AI to compete and regain its leading position in the advertising industry.
WPP shares plummet amid weaker client spending - London Business News | Londonlovesbusiness.comWPP's shares have declined significantly due to weaker client spending, indicating broader economic concerns.
WPP and Roblox strike new global content and advertising partnershipRoblox partners with WPP to enhance its advertising capabilities and drive innovative solutions in immersive media.
How AI drives Mark Read's 'year of execution' at WPPMark Read emphasizes 2025 as WPP's pivotal year for executing AI-driven strategies in creativity and technology.
EXCLUSIVE: Global Ad Giant WPP Shutters Sustainability-Focused AgencyWPP has closed AKQA Bloom, focusing on sustainability, due to declining revenues and a shift towards fossil fuel clients.
Managers Have Won the War on Remote Work. Now Where Does Everybody Sit?WPP has significantly reduced its office space due to remote work trends fueled by COVID-19.
WPP staff made to work from the office four days a weekWPP will require staff to work from the office at least four days a week starting in April to enhance collaboration.
WPP Employees Start a Petition to Avoid Return-to-Office MandateWPP employees are opposing the company's return-to-office mandate, citing concerns over employee wellbeing and work-life balance.
WPP Will Bring Employees Back to the Office Four Days a WeekWPP mandates a four-day office return, emphasizing in-person collaboration for creativity and relationship building post-pandemic.
Managers Have Won the War on Remote Work. Now Where Does Everybody Sit?WPP has significantly reduced its office space due to remote work trends fueled by COVID-19.
WPP staff made to work from the office four days a weekWPP will require staff to work from the office at least four days a week starting in April to enhance collaboration.
WPP Employees Start a Petition to Avoid Return-to-Office MandateWPP employees are opposing the company's return-to-office mandate, citing concerns over employee wellbeing and work-life balance.
WPP Will Bring Employees Back to the Office Four Days a WeekWPP mandates a four-day office return, emphasizing in-person collaboration for creativity and relationship building post-pandemic.
Coca-Cola quietly considers moving its North American media out of WPPCoca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Holdco excuse speak, translated: a translator for agency turmoilAgency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
Plenty of agencies are tightening hybrid policies, but few match WPP's 4 office daysWPP's new policy mandates four days in-office, diverging from industry norms of two to three days, showing a significant shift in workplace flexibility.
Elon Musk tries to make nice with ad firms at biz conElon Musk joins charm offensive at advertising conference after previous strong anti-advertising stance.
Industry clutches pearls after WPP returns to office four days a weekWPP's return-to-office mandate highlights the clash between corporate rigidity and the demand for workplace flexibility.
Brian Lesser Is The New Global CEO Of GroupM | AdExchangerBrian Lesser appointed as global CEO for GroupM within WPP.
Coca-Cola quietly considers moving its North American media out of WPPCoca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Holdco excuse speak, translated: a translator for agency turmoilAgency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
Plenty of agencies are tightening hybrid policies, but few match WPP's 4 office daysWPP's new policy mandates four days in-office, diverging from industry norms of two to three days, showing a significant shift in workplace flexibility.
Elon Musk tries to make nice with ad firms at biz conElon Musk joins charm offensive at advertising conference after previous strong anti-advertising stance.
Industry clutches pearls after WPP returns to office four days a weekWPP's return-to-office mandate highlights the clash between corporate rigidity and the demand for workplace flexibility.
Brian Lesser Is The New Global CEO Of GroupM | AdExchangerBrian Lesser appointed as global CEO for GroupM within WPP.
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooksWPP anticipates a tough year while Stagwell forecasts growth, highlighting contrasting futures among holding companies.
The New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchangerWPP shares decline due to weak earnings in specific verticals, contrasting Publicis' growth.Ad tech industry faces challenge of AI-generated obituaries linked to bad faith publishers.
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooksWPP anticipates a tough year while Stagwell forecasts growth, highlighting contrasting futures among holding companies.
The New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchangerWPP shares decline due to weak earnings in specific verticals, contrasting Publicis' growth.Ad tech industry faces challenge of AI-generated obituaries linked to bad faith publishers.
How does WPP think about AI? Here's the framework its chief AI officer usesAI should solve the right problems; otherwise, we risk a tech bubble and failed applications.
Read the memo advertising giant WPP sent to staff calling them back to the office 4 days a weekWPP mandates four days a week in-office work to enhance collaboration and performance, effective April.
Thousands sign petition calling on ad titan WPP to rethink its 4-day RTO demandWPP's four-day return-to-office policy faces significant pushback from employees, sparking a popular petition calling for its revocation.
Read the memo advertising giant WPP sent to staff calling them back to the office 4 days a weekWPP mandates four days a week in-office work to enhance collaboration and performance, effective April.
Thousands sign petition calling on ad titan WPP to rethink its 4-day RTO demandWPP's four-day return-to-office policy faces significant pushback from employees, sparking a popular petition calling for its revocation.
WPP eyes Gen Z audiences with new Roblox partnershipWPP partners with Roblox to enhance brand engagement with younger audiences via creative training and strategic collaboration.
The Drum's Daily Briefing: TikTok AI suite enhances ads & WPP integrates Claude AITech giants like TikTok and WPP are leveraging AI to enhance marketing strategies and optimize ad content.FCC is considering implementing rules for disclosure of AI-generated political advertising to ensure transparency and combat misinformation.
WPP eyes Gen Z audiences with new Roblox partnershipWPP partners with Roblox to enhance brand engagement with younger audiences via creative training and strategic collaboration.
The Drum's Daily Briefing: TikTok AI suite enhances ads & WPP integrates Claude AITech giants like TikTok and WPP are leveraging AI to enhance marketing strategies and optimize ad content.FCC is considering implementing rules for disclosure of AI-generated political advertising to ensure transparency and combat misinformation.
Amazon's Media Account Goes to OMG and WPPAmazon has chosen Omnicom Media Group and WPP for its media strategy, reflecting a strategic partnership to optimize agency strengths.
InfoSum Chairman Brian Lesser Named Global CEO of GroupMBrian Lesser appointed as the new global CEO of GroupM within WPP.
InfoSum and WPP's Choreograph strike an umbrella clean-room data partnershipWPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.
InfoSum Chairman Brian Lesser Named Global CEO of GroupMBrian Lesser appointed as the new global CEO of GroupM within WPP.
InfoSum and WPP's Choreograph strike an umbrella clean-room data partnershipWPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.
WPP and Nvidia Partner to Make 3D Ads Using Gen AIWPP partners with Nvidia in utilizing gen AI for creating 3D landscapes and products for advertisers.
Nothing in this Coca-Cola ad is real, but get used to itAI tools like Prod X by WPP are helping Coca-Cola scale ad content globally, ensuring hyperlocal relevance for different markets.
AI Briefing: Why WPP is adding Anthropic's Claude models to its AI platformWPP integrates Anthropic's Claude 3 model into AI platform for marketing strategies.
WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad FormatsGoogle Cloud partners with WPP to integrate AI models for enhanced marketing efforts.Google introduces new updates to its cloud services, including an Arm-based CPU named Axion.Vevo collaborates with KERV Interactive to introduce shoppable ad formats with dynamic second-screen technology.
AI Briefing: Why WPP is adding Anthropic's Claude models to its AI platformWPP integrates Anthropic's Claude 3 model into AI platform for marketing strategies.
WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad FormatsGoogle Cloud partners with WPP to integrate AI models for enhanced marketing efforts.Google introduces new updates to its cloud services, including an Arm-based CPU named Axion.Vevo collaborates with KERV Interactive to introduce shoppable ad formats with dynamic second-screen technology.
Speculation continues to swirl over a possible WPP breakupWPP reported Q1 revenue decrease, prompting speculation on a potential breakup or removal from public markets.