Agency holding companies are under significant pressure, with WPP's recent revenue slump and a grim outlook for 2025 highlighting their ongoing identity crisis. This has led CEOs to adopt a unique communication style, aimed at downplaying challenges while keeping investors calm. The article emphasizes that as competition intensifies, these legacy ad giants struggle to maintain relevance and profitability, reflecting broader trends impacting the advertising industry and the shift towards more competitive creator economies.
Agency holding companies are feeling the pressure more than ever, evidenced by WPP's revenue slump and bleak for 2025, signaling a profound identity crisis.
Holdco CEOs have developed a coded language aimed at minimizing the perception of their problems to avert investor panic.
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