Jeff Bezos-Backed Perplexity AI Aims To Break Google And Meta's Duopoly With New 'Internal Knowledge' Search: 'All About What Consumers Are Doing' - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)
Perplexity AI aims to disrupt the search and advertising industry dominated by Google and Meta with innovative features for enhanced user experience.
Why Marketers Are Welcoming Ads in Chatbots
Advertisers are exploring embedding ads in generative AI-powered chatbot conversations.
Microsoft's Chat Ads API is enabling platforms like Snap, Baidu, and Axel Springer to introduce sponsored links in AI chatbots.
Jeff Bezos-Backed Perplexity AI Aims To Break Google And Meta's Duopoly With New 'Internal Knowledge' Search: 'All About What Consumers Are Doing' - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)
Perplexity AI aims to disrupt the search and advertising industry dominated by Google and Meta with innovative features for enhanced user experience.
Why Marketers Are Welcoming Ads in Chatbots
Advertisers are exploring embedding ads in generative AI-powered chatbot conversations.
Microsoft's Chat Ads API is enabling platforms like Snap, Baidu, and Axel Springer to introduce sponsored links in AI chatbots.
How brands can reduce their carbon footprint to make advertising gains
Brands can reduce carbon footprints by a third through sustainable media planning, according to ANA.
Integrating green practices can maintain performance goals while cutting emissions.
Greenbids' Michael Hanbury-Williams on the Industry's Obsession with Carbon Emission Measurement, Reaching Net Zero and Opportunities in the UK Market - ExchangeWire.com
The ad industry's focus on measuring carbon emissions often results in superficial action rather than meaningful change.
Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency
Cedara launches a groundbreaking out-of-home measurement tool for sustainability and carbon emissions transparency.
Sustainable Advertising: How Far Have Industry Efforts Taken Us?
Advertising contributes significantly to environmental impact.
Consumers increasingly value sustainability in brand choices.
Does the Ad Industry Take Sustainability Seriously?
The ad industry faces a critical choice between prioritizing profits or the planet amidst increasing consumer demand for ethical accountability.
How brands can reduce their carbon footprint to make advertising gains
Brands can reduce carbon footprints by a third through sustainable media planning, according to ANA.
Integrating green practices can maintain performance goals while cutting emissions.
Greenbids' Michael Hanbury-Williams on the Industry's Obsession with Carbon Emission Measurement, Reaching Net Zero and Opportunities in the UK Market - ExchangeWire.com
The ad industry's focus on measuring carbon emissions often results in superficial action rather than meaningful change.
Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency
Cedara launches a groundbreaking out-of-home measurement tool for sustainability and carbon emissions transparency.
Sustainable Advertising: How Far Have Industry Efforts Taken Us?
Advertising contributes significantly to environmental impact.
Consumers increasingly value sustainability in brand choices.
Does the Ad Industry Take Sustainability Seriously?
The ad industry faces a critical choice between prioritizing profits or the planet amidst increasing consumer demand for ethical accountability.
Adelaide Secures $1.4m (1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation
Adelaide has raised $1.4 million to enhance its media quality measurement capabilities and support global team growth, further influencing the advertising industry.
Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now | AdExchanger
The switch to first-party data in the ad industry is crucial, requiring companies to invest in transformation for future success.
Adelaide Secures $1.4m (1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation
Adelaide has raised $1.4 million to enhance its media quality measurement capabilities and support global team growth, further influencing the advertising industry.
Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now | AdExchanger
The switch to first-party data in the ad industry is crucial, requiring companies to invest in transformation for future success.
Elon Musk's X claims advertisers boycotted the platform
Elon Musk's platform files antitrust suit against advertisers for revenue loss.
Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk's X
An advertising industry initiative, GARM, is discontinuing activities following an antitrust lawsuit by Elon Musk's X Corp.
The WFA, although not disbanding, is halting GARM's operations.
X vs. the Ad Industry: How Did We Get Here?
Musk's ownership of X (formerly Twitter) faces challenges like revenue drops and advertiser boycotts, impacting the platform's brand safety and advertising viability.
X fired a kill shot at Garm. Now, ad industry collaboration & standards-setting may suffer
Elon Musk's X filed an antitrust lawsuit against Garm, leading to its closure, claiming to have cost them billions due to boycotts.
Elon Musk's free speech lawsuit against advertisers is about silencing his opponents
Elon Musk's X sues advertisers for boycott, facing skepticism and potential impact on future ad initiatives.
Advertising Coalition Shuts Down After X, Owned by Elon Musk, Sues
An influential advertising industry group, the Global Alliance for Responsible Media, is shutting down after being sued by X, Elon Musk's social media company.
Elon Musk's X claims advertisers boycotted the platform
Elon Musk's platform files antitrust suit against advertisers for revenue loss.
Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk's X
An advertising industry initiative, GARM, is discontinuing activities following an antitrust lawsuit by Elon Musk's X Corp.
The WFA, although not disbanding, is halting GARM's operations.
X vs. the Ad Industry: How Did We Get Here?
Musk's ownership of X (formerly Twitter) faces challenges like revenue drops and advertiser boycotts, impacting the platform's brand safety and advertising viability.
X fired a kill shot at Garm. Now, ad industry collaboration & standards-setting may suffer
Elon Musk's X filed an antitrust lawsuit against Garm, leading to its closure, claiming to have cost them billions due to boycotts.
Elon Musk's free speech lawsuit against advertisers is about silencing his opponents
Elon Musk's X sues advertisers for boycott, facing skepticism and potential impact on future ad initiatives.
Advertising Coalition Shuts Down After X, Owned by Elon Musk, Sues
An influential advertising industry group, the Global Alliance for Responsible Media, is shutting down after being sued by X, Elon Musk's social media company.
Scoop: X files antitrust lawsuit against ad industry group GARM
GARM was created in 2019 by WFA to establish brand safety standards for digital advertisers.
Ad Industry Grapples With Brand Safety Void Left by GARM
The disbanding of GARM due to legal challenges has left a gap in setting brand safety standards, emphasizing the need for a universally accepted framework.
X Sues GARM Over Percieved Effort to Steer Advertisers Away from the App
GARM can influence online content by withholding ad dollars, impacting businesses based on political narratives.
Scoop: X files antitrust lawsuit against ad industry group GARM
GARM was created in 2019 by WFA to establish brand safety standards for digital advertisers.
Ad Industry Grapples With Brand Safety Void Left by GARM
The disbanding of GARM due to legal challenges has left a gap in setting brand safety standards, emphasizing the need for a universally accepted framework.
X Sues GARM Over Percieved Effort to Steer Advertisers Away from the App
GARM can influence online content by withholding ad dollars, impacting businesses based on political narratives.
Apple reportedly testing AI-driven ad placements in App Store strategy
Apple is experimenting with an AI-driven advertising platform for the App Store, a significant move given its limited advertising options.
Analysts predict Apple's ad business to reach $6 billion by 2025, with Search Ads contributing a substantial $4.1 billion.
The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla | AdExchanger
Apple may face revenue hit, Super Bowl ads nearly sold out, Apple's stance on advertising.
Adland hates Apple's new iPad ad. Has the criticism gone too far?
Apple's latest ad showcasing the 13-inch iPad Pro is sparking significant debate within the advertising industry on the impact of new technology on creativity.
Apple reportedly testing AI-driven ad placements in App Store strategy
Apple is experimenting with an AI-driven advertising platform for the App Store, a significant move given its limited advertising options.
Analysts predict Apple's ad business to reach $6 billion by 2025, with Search Ads contributing a substantial $4.1 billion.
The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla | AdExchanger
Apple may face revenue hit, Super Bowl ads nearly sold out, Apple's stance on advertising.
Adland hates Apple's new iPad ad. Has the criticism gone too far?
Apple's latest ad showcasing the 13-inch iPad Pro is sparking significant debate within the advertising industry on the impact of new technology on creativity.
New Adalytics report raises new questions about use of AI systems for brand safety
Advertisers and brand-safety experts question the effectiveness of AI systems in ensuring brand safety.
World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X sues
A small brand safety initiative, the Global Alliance for Responsible Media (GARM), is ceasing operations after being targeted by X (formerly Twitter) in a lawsuit alleging its involvement in coordinating an advertiser boycott following Elon Musk's acquisition of the company.
New Adalytics report raises new questions about use of AI systems for brand safety
Advertisers and brand-safety experts question the effectiveness of AI systems in ensuring brand safety.
World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X sues
A small brand safety initiative, the Global Alliance for Responsible Media (GARM), is ceasing operations after being targeted by X (formerly Twitter) in a lawsuit alleging its involvement in coordinating an advertiser boycott following Elon Musk's acquisition of the company.
The Trade Desk current-quarter guidance tops estimates after Q2 results beat By Investing.com
The Trade Desk reports strong Q2 results and upbeat Q3 guidance, with revenue exceeding expectations and high customer retention rates.
The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger
The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'
The Trade Desk current-quarter guidance tops estimates after Q2 results beat By Investing.com
The Trade Desk reports strong Q2 results and upbeat Q3 guidance, with revenue exceeding expectations and high customer retention rates.
The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger
The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'
X offers ad-free experience in Premium+ subscription, excluding certain ad types.
ADWEEK Launches Coverage Unit Focused on Retail Media
Retail media is a significant advertising opportunity with evolving major players.
Publicis Groupe acquires influencer-marketing giant Influential
Publicis Groupe acquires Influential, enhancing influencer marketing capabilities and tapping into the growing importance of influencer marketing in the advertising industry.
Ogury Appoints Emily Barfuss as Chief Marketing Officer
Emily Barfuss appointed as Chief Marketing Officer to spearhead Ogury's global brand development.
How generative AI is a catalyst for industry partnerships
Generative AI is reshaping collaboration in the advertising industry, making it more efficient and impactful through partnerships and ecosystem transformation.
Thanks to generative AI, advertising's business models will be reinvented
The advertising industry is experiencing a shift towards generative AI, which is expected to influence the majority of ad revenue by 2032.
Agencies are urged to embrace transformation and consider value-based pricing as a revenue model amidst the rise of AI in marketing.
Abusing AI for Advertising
MFA sites generate revenue through ads despite low user engagement
Generative AI tools may lead to further proliferation of MFA sites
I can see why brands are banning AI in their advertising
Brands are growing wary of using AI in creative work due to potential backlash and brand image harm.
Businesses are adding clauses in contracts with ad agencies to restrict the use of generative AI tools without express approval.
How marketers can navigate the legal pitfalls of generative AI
Generative AI is being increasingly adopted in advertising for content creation and marketing strategies.
Legal issues and practical challenges exist in integrating generative AI into marketing operations, requiring careful navigation.
McCann & [Ai]magination team up to bring AI imagery to brands - but won't depict people
AI-generated content partnership between McCann Worldgroup and [Ai]magination.
Focus on producing AI-generated images first before expanding to videos.
How generative AI is a catalyst for industry partnerships
Generative AI is reshaping collaboration in the advertising industry, making it more efficient and impactful through partnerships and ecosystem transformation.
Thanks to generative AI, advertising's business models will be reinvented
The advertising industry is experiencing a shift towards generative AI, which is expected to influence the majority of ad revenue by 2032.
Agencies are urged to embrace transformation and consider value-based pricing as a revenue model amidst the rise of AI in marketing.
Abusing AI for Advertising
MFA sites generate revenue through ads despite low user engagement
Generative AI tools may lead to further proliferation of MFA sites
I can see why brands are banning AI in their advertising
Brands are growing wary of using AI in creative work due to potential backlash and brand image harm.
Businesses are adding clauses in contracts with ad agencies to restrict the use of generative AI tools without express approval.
How marketers can navigate the legal pitfalls of generative AI
Generative AI is being increasingly adopted in advertising for content creation and marketing strategies.
Legal issues and practical challenges exist in integrating generative AI into marketing operations, requiring careful navigation.
McCann & [Ai]magination team up to bring AI imagery to brands - but won't depict people
AI-generated content partnership between McCann Worldgroup and [Ai]magination.
Focus on producing AI-generated images first before expanding to videos.
The creative industries are vital to British soft power - CityAM
The UK's creative industries, including advertising, marketing, film, and TV, play a crucial role in boosting the economy and projecting the nation's influence globally.
London's most respected ad guru on why data giants Publicis and WPP have it wrong
Advertising landscape is evolving, shifting towards more creative and culturally relevant approaches.
Is The Alt Video Currency Juice Worth The Squeeze? | AdExchanger
Buyers and sellers are still navigating the use of alternative video currencies in the advertising industry.
1 Super Stock Down 82% You'll Regret Not Buying on the Dip | The Motley Fool
Snap Inc. is showing strong recovery potential after facing challenges in the past due to changes in the advertising industry and competition.
Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID
DAIVID hires former Kantar chief scientist Mitch Eggers to lead AI solutions for creative effectiveness platform.
A Once-in-a-Generation Investment Opportunity: 1 Bill Ackman Artificial Intelligence (AI) Stock to Buy Hand Over Fist Before It Surges 17%, According to 1 Wall Street Analyst | The Motley Fool
Bill Ackman's focus on Alphabet emphasizes the growth potential in the AI sector.
Survival of the cheapest: The real reason there's so few 50-somethings in advertising
Adland's lack of retirement isn't due to ageism but cost-cutting.
Yieldmo Announces Lindsey DiGiorgio as New Chief Marketing Officer
Lindsey DiGiorgio appointed as CMO at Yieldmo to accelerate marketing strategies.
Clean Creatives gets 1,000 ad agencies to pledge to divest from fossil fuels on Earth Day
Clean Creatives campaign gains momentum with 1,000 agency signatories rejecting work from fossil fuel industry.
Question - What types of careers are available in advertising? - Thred Website
The advertising industry offers diverse career paths with opportunities in creative roles like Art Directors and Copywriters, as well as strategic roles such as Communications Planning.