#advertising-industry
#advertising-industry

Is The Alt Video Currency Juice Worth The Squeeze? | AdExchanger

Buyers and sellers are still navigating the use of alternative video currencies in the advertising industry. [ more ]

AdExchanger

Why Does Ad Tech Still Fail To Spot - And Stop - MFA-Fueled Schemes? | AdExchanger

Forbes operated an MFA subdomain unnoticed for years, selling ads misrepresenting premium inventory.

Verification tools failed to catch MFA indicators leading to increased costs for advertisers. [ more ]

moreMarketing tech

The Motley Fool

A Once-in-a-Generation Investment Opportunity: 1 Bill Ackman Artificial Intelligence (AI) Stock to Buy Hand Over Fist Before It Surges 17%, According to 1 Wall Street Analyst | The Motley Fool

Bill Ackman's focus on Alphabet emphasizes the growth potential in the AI sector. [ more ]

Digiday

Why media agency execs are attending tech shows in greater numbers as AI disrupts their businesses

AI and computing growth in advertising industry

Media.Monks' expanding presence at GTC and focus on AI tools [ more ]

The Drum

moreArtificial intelligence

Top creatives share how they're grappling with AI use at agencies

AI tools like ChatGPT can be useful but must be used with caution by copywriters and creatives.

Despite concerns, AI-generated copy is proving to be more effective in some areas like Facebook ads. [ more ]

google

Marketing Dive

Cookies get another stay of execution - but have marketers already moved on?

Google has delayed the death of cookies in Chrome, impacting the advertising industry's strategies. [ more ]

Digiday

Inside Google's latest move to postpone the cookie apocalypse

Google delays the plan to eliminate third-party cookies in Chrome until at least 2025, causing uncertainty and challenges for advertisers. [ more ]

AdExchanger

NBCU And Google PAIR Up; Why Can't Madison Avenue And Hollywood Get Along? | AdExchanger

PAIR is Google's protocol for secure data matching between advertisers and publishers.

Google utilizes PAIR and LiveRamp's clean room to enhance match rates for NBCU without involving Google's first-party data. [ more ]

AdExchanger

Privacy professionals

Privacy Sandbox Scrutiny Needs To Dig Deeper To Find Its Real Flaws | AdExchanger

The Privacy Sandbox has 12 restrictive features which could stifle ad tech innovation.

Features like Fenced Frames and IP Protection in the Privacy Sandbox limit data sharing and give Google control over information. [ more ]

moregoogle

generative-ai

The Drum

McCann & [Ai]magination team up to bring AI imagery to brands - but won't depict people

AI-generated content partnership between McCann Worldgroup and [Ai]magination.

Focus on producing AI-generated images first before expanding to videos. [ more ]

Creative Bloq

I can see why brands are banning AI in their advertising

Brands are growing wary of using AI in creative work due to potential backlash and brand image harm.

Businesses are adding clauses in contracts with ad agencies to restrict the use of generative AI tools without express approval. [ more ]

Marketing Dive

How marketers can navigate the legal pitfalls of generative AI

Generative AI is being increasingly adopted in advertising for content creation and marketing strategies.

Legal issues and practical challenges exist in integrating generative AI into marketing operations, requiring careful navigation. [ more ]

AdExchanger

YouTube's Affiliate Play; The Publisher Value Prop | AdExchanger

YouTube creators can now easily monetize through affiliate and shopping products.

Publishers prioritize quality ad placements over native advertising and analytics. [ more ]

Axios

Ad market finally begins to stabilize

The global ad market is expected to normalize over the next five years after experiencing volatility due to the pandemic.

Publishers relying on ad revenue will need to temper their expectations as growth rates slow down. [ more ]

morepublishers

AdExchanger

Comscore Touts MRC Accreditation That Could Outshine Nielsen's | AdExchanger

Comscore gains MRC accreditation for national and local TV ratings, differentiating from Nielsen.

Comscore's rigorous process for MRC accreditation highlights their commitment to providing a reliable TV ad currency alternative. [ more ]

AdExchanger

Inside The Secret Meetings To Define MFA | AdExchanger

MFA redefined as 'made for arbitrage'

Efforts to establish clear criteria for MFA [ more ]

AdExchanger

Privacy Sandbox's Latency Issues Will Cost Publishers | AdExchanger

Google's Privacy Sandbox aims to reduce tracking while keeping online content free for all.

Testing reveals Privacy Sandbox's Protected Audiences API increases latency and decreases viewability. [ more ]

generative-ai

www.fastcompany.com

Thanks to generative AI, advertising's business models will be reinvented

The advertising industry is experiencing a shift towards generative AI, which is expected to influence the majority of ad revenue by 2032.

Agencies are urged to embrace transformation and consider value-based pricing as a revenue model amidst the rise of AI in marketing. [ more ]

Acm

Privacy technologies

Abusing AI for Advertising

MFA sites generate revenue through ads despite low user engagement

Generative AI tools may lead to further proliferation of MFA sites [ more ]

Adweek

How Generative AI Is Changing the Advertising Industry

Generative AI is rapidly reshaping the advertising industry

Microsoft Advertising is leveraging AI to enhance advertising experiences [ more ]

moregenerative-ai

ReadWrite

Apple reportedly testing AI-driven ad placements in App Store strategy

Apple is experimenting with an AI-driven advertising platform for the App Store, a significant move given its limited advertising options.

Analysts predict Apple's ad business to reach $6 billion by 2025, with Search Ads contributing a substantial $4.1 billion. [ more ]

Digiday

Adalytics report exposes the intricacies of made-for-advertising sites

Retail media networks drive MFA websites' traffic

DSPs and major holding companies involved with MFAs [ more ]

Benzinga

Reshaping Advertising Dynamics: The Emergence of Ad Platforms that Support Cryptocurrency

Making prudent financial decisions is crucial for success in business.

Modern technology like RMS and blockchain is reshaping the advertising industry. [ more ]

mfa-sites

Digiday

Privacy technologies

'MFA should stand for made-for-arbitrage': An oral history of the murky made-for-advertising crusade

Confusing nature of 'made-for-advertising'

Unintended consequences for publishers [ more ]

AdExchanger

IAS Adds Another Shade Of Gray To The MFA Debate | AdExchanger

Anti-MFA solutions aim to identify and restrict MFA inventory by focusing on ad arbitrage networks.

Not all ad inventory with MFA-like characteristics is sold through arbitrage networks; expanding anti-MFA efforts to locate 'Ad Clutter' sites is essential. [ more ]

moremfa-sites

Adweek

Why Marketers Are Welcoming Ads in Chatbots

Advertisers are exploring embedding ads in generative AI-powered chatbot conversations.

Microsoft's Chat Ads API is enabling platforms like Snap, Baidu, and Axel Springer to introduce sponsored links in AI chatbots. [ more ]

Digiday

Media Briefing: Buyers say the MFA panic is over - but not forgotten

Mania around made-for-advertising sites (MFAs) has calmed down, but they are still a concern in the industry.

Agencies are implementing measures to prevent ads from appearing on MFA sites and are focusing on other priorities. [ more ]

Exchangewire

NumberEight Secures $2.7m Funding to Deliver AI-powered 'Privacy-First' Solutions for the Ad Industry - ExchangeWire.com

NumberEight, a London-based startup, has raised $2.7m in funding to drive commercial growth and expand into the US market.

The advertising industry is facing challenges due to privacy regulations and over-dependence on personal identifiable information (PII), creating a need for privacy-first solutions.

NumberEight's on-device AI technology allows for precise user segmentation and personalized ads without relying on traditional cookies or IDs. [ more ]

AdExchanger

CES: A Connected TV Recap | AdExchanger

The main topics of interest in the advertising industry at CES were Prime Video ads, new streaming ad formats, measurement, and programmatic.

New entrants to the streaming space, like Prime Video, are under pressure to win market share and impress buyers. [ more ]

The Drum

Demystifying Privacy Sandbox - what advertisers need to know now

Marketers need to find solutions to replace third-party cookies to ensure future success.

Preparing for the deprecation of third-party cookies requires a strategic approach and understanding of technology. [ more ]

The Drum

Morality v hypocrisy: Where does adland draw the line?

There is a negative perception of the advertising industry and its morality

There are debates about the industry's conscience and reputation [ more ]

advertising industry

AdExchanger

Is Chumbox Economics Feeding The Industry's MFA Problem? | AdExchanger

Taboola and Outbrain spent $2.4 billion on buying clicks from customers, while paying publishers $1.6 billion for placing their ads on websites.

The advertising industry is a zero-sum game, meaning if one party earns more, there must be others that earn less. [ more ]

Digiday

Butler, Shine, Stern & Partners' Trina Arnett previews the last-second scramble to prepare for post-cookie measurement

The advertising industry is facing a scramble to adapt to a cookieless world if Google disables third-party cookies in Chrome

Without cookies, measurement and optimization efforts are severely limited [ more ]

The Drum

Cutting carbon emissions: What are the best ideas that companies have come up with so far?

Reducing carbon emissions is a core goal for the advertising industry.

Companies in the industry are collaborating on ideas and initiatives to tackle climate change. [ more ]

Mediapost

AI Shows Ad Industry Its Future

Artificial intelligence (AI) is teaching the advertising industry how to reinvent itself.

The increase in generative AI (GAI) technology has led to a surge in job postings and funding.

Nvidia's success highlights the transformation the advertising industry is undergoing. [ more ]

Mediapost

AI Shows Ad Industry Its Future

AI technology is experiencing a sudden acceleration and companies are investing billions in it

Generative AI innovation is leading to an increase in job postings related to AI technology [ more ]

The Motley Fool

This AI Stock Is Poised to Disrupt the Advertising Industry | The Motley Fool

Trade Desk is the largest, independent, demand-side adtech platform in the advertising industry.

Trade Desk's revenue has grown roughly 10 times since its 2016 IPO, benefiting from the shift to digital advertising channels.

Kokai is Trade Desk's new AI-driven media-buying platform that uses distributed AI to improve measurements and offer a more intuitive user experience. [ more ]

moreadvertising industry

The Drum

3 days ago

Adland hates Apple's new iPad ad. Has the criticism gone too far?

Apple's latest ad showcasing the 13-inch iPad Pro is sparking significant debate within the advertising industry on the impact of new technology on creativity. [ more ]

www.nytimes.com

TikTok Tells Advertisers: We Are Not Backing Down'

TikTok challenges potential ban and emphasizes importance to advertising industry. [ more ]

The Motley Fool

1 Super Stock Down 82% You'll Regret Not Buying on the Dip | The Motley Fool

Snap Inc. is showing strong recovery potential after facing challenges in the past due to changes in the advertising industry and competition. [ more ]

The Drum

Planners need to stop misdefining working-class with 'archaic' socioeconomic grading

Media agencies should reexamine outdated methods like National Social Grade for understanding audiences. [ more ]

Exchangewire

Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID

DAIVID hires former Kantar chief scientist Mitch Eggers to lead AI solutions for creative effectiveness platform. [ more ]

The Drum

Survival of the cheapest: The real reason there's so few 50-somethings in advertising

Adland's lack of retirement isn't due to ageism but cost-cutting. [ more ]

AdExchanger

Data science

Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now | AdExchanger

The switch to first-party data in the ad industry is crucial, requiring companies to invest in transformation for future success. [ more ]

www.exchangewire.com

Yieldmo Announces Lindsey DiGiorgio as New Chief Marketing Officer

Lindsey DiGiorgio appointed as CMO at Yieldmo to accelerate marketing strategies. [ more ]

The Drum

1,000 ad agencies sign Clean Creatives' pledge to divest from fossil fuels on Earth Day

Clean Creatives doubles fossil fuel divestment pledges with 1,000 agencies rejecting Big Oil campaigns. [ more ]

Exchangewire

Does the Ad Industry Take Sustainability Seriously?

The ad industry faces a critical choice between prioritizing profits or the planet amidst increasing consumer demand for ethical accountability. [ more ]

The Drum

3 weeks ago

Clean Creatives gets 1,000 ad agencies to pledge to divest from fossil fuels on Earth Day

Clean Creatives campaign gains momentum with 1,000 agency signatories rejecting work from fossil fuel industry. [ more ]

Thred Website

3 weeks ago

Question - What types of careers are available in advertising? - Thred Website

The advertising industry offers diverse career paths with opportunities in creative roles like Art Directors and Copywriters, as well as strategic roles such as Communications Planning. [ more ]

Adweek

3 weeks ago

8 Retail Media Networks for Brands In 2024

Specialty retailer challengers outside Amazon are transforming the retail media ad category with $54 billion estimated spend in 2024. [ more ]

Digiday

4 weeks ago

Ad industry prepares for 'tipping point' this year in sustainability

The ad industry is starting to focus on measuring the total emissions from advertising as a whole for better environmental impact assessment. [ more ]

The Drum

Purpose is far from 'lazy strategy' - in fact, it demands more from strategists

Purpose-driven marketing is a key strategy increasingly expected of brands. [ more ]

The Drum

VML CEO Jon Cook on the first 100 days into VMLY&R-Wunderman Thompson merger

The merger between VMLY&R and Wunderman Thompson under VML has been successful, with smooth transitions and positive employee sentiment.

The overlap of knowledge, experience, and clientele between VMLY&R and Wunderman Thompson aided in streamlining the merger process. [ more ]

The Motley Fool

Is Snap Stock a Buy? | The Motley Fool

Snap stock experienced a downturn and subsequent rise, analysts see potential upside

Snap's revenue growth failed to meet expectations, but the company may benefit from ad market recovery [ more ]

The Drum

Emotions are not just an advertising tool. They are the entire toolbox

Emotional rollercoaster in advertising industry in 2024.

Importance of emotions in advertising toolbox. [ more ]

Deadline

TikTok, Meta And Snap Topline NewFronts Lineup As Amazon And Peacock Leave The Stage

NewFronts lineup finalized with tech giants present

Shift of Amazon and Peacock away from NewFronts to main upfronts [ more ]

The Kyiv Independent

Business Development Representative, Commercial Partnerships for the Kyiv Independent

Experience in business development and outbound prospecting is preferred for the BDR role.

Responsibilities include building global sales pipeline, identifying key contacts, and selling native advertising on Kyiv Independent platforms. [ more ]

Exchangewire

Sustainable Advertising: How Far Have Industry Efforts Taken Us?

Advertising contributes significantly to environmental impact.

Consumers increasingly value sustainability in brand choices. [ more ]

Digiday

Future of TV Briefing: TV ad buyers and sellers expect a 'slow, long upfront' - for now

Ad buyers and sellers expect a slow and muted TV upfront market.

Despite recent TV ad market softness, a slight optimism exists for this year's upfront. [ more ]

Marketing Dive

Privacy professionals

Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds

Marketing professionals foresee continued privacy legislation and signal loss.

Ad buyers are shifting personalization tactics due to privacy regulations. [ more ]

Digiday

Privacy professionals

IAB inks deal with SafeGuard Privacy to help traverse the fragmented regulatory landscape

The lack of a federal privacy law in the US is a major challenge for the advertising industry

The IAB has launched a Diligence Platform to help standardize the vetting of ad tech supply chains [ more ]

Exchangewire

The Rise of Retail Media Networks

Retail media networks are the fastest-growing segment of the advertising industry, forecasted to be worth $8.32bn by 2027.

Retailers like Tesco and Ocado are leveraging their proprietary consumer data to offer targeted advertising solutions for brands. [ more ]

AdExchanger

Privacy technologies

MFA: The A Is For Arbitrage ... And Adalytics | AdExchanger

The MFA acronym in the ad industry is undergoing a shift in meaning beyond 'made for advertising'.

4A's is working towards developing MFA standards to combat junk inventory from 'made for arbitrage' websites. [ more ]

Berlin Startup Jobs

Berlin

Job Vacancy: Director Business Development (m/f/x) // Tracks & Fields | Sales Jobs | Berlin Startup Jobs

Importance of music in film projects

Exciting career opportunities at Tracks & Fields [ more ]

Exchangewire

RAAS LAB Primed for Operational Expansion with Appointment of Guy Jackson as Chief Commercial Officer

Guy Jackson appointed as chief commercial officer for RAAS LAB

RAAS LAB launching AI-led technology RAAS LAB Snippet for contextual and creative data optimization [ more ]

The Drum

World Creative Rankings 2024: meet the most-awarded ECDs in the world

Colin Selikow leads ECD rankings after climbing from 64th place last year.

Serviceplan Group ECDs Lorenz Langgartner and Franz Röppischer jump to second place in 2024. [ more ]

www.fastcompany.com

Wieden+Kennedy's layoffs represent a big shift in the advertising industry

Wieden+Kennedy laid off 20% of Portland staff

Layoffs align with changes in client needs [ more ]

The Drum

Advertising is hooked on culture-washing. I think there's a better way

Brands want to connect with culture but struggle to do it effectively.

The advertising industry faces a challenge of culture-washing with lack of original storytelling. [ more ]

AdExchanger

G/O Media Rides The Contextual Wave In Bid For Profitability | AdExchanger

G/O Media focusing on contextual targeting to recover in a tough ad market.

Introduction of Veritas Plus as a new contextual targeting tool by G/O Media. [ more ]

Digiday

Media industry

Media Briefing: Publishers' Q4 earnings paint a gloomy picture of 2023

Ad revenue may be on the rise but based on a new low set in 2023

Some publishers like BuzzFeed have shown significant revenue decreases in Q4 2023 compared to previous financial outlooks. [ more ]

Digiday

Media industry

Media Briefing: Ad buyers say it's still too early for them to pick which alternative IDs to prioritize

Dentsu is not prioritizing any specific identifier solution, but instead offers bespoke solutions as required by their large advertisers.

Some identity solutions, like LiveRamp's RampID, have higher adoption rates in specific markets, such as the U.S. [ more ]

The Drum

World Creative Rankings 2024: explore the best agencies in EMEA

German agency Serviceplan ranked best creative shop in EMEA

The Drum's research team analyzed thousands of pieces of creative work to compile World Creative Rankings [ more ]

The Drum

World Creative Rankings 2024: advertising's top companies, campaigns & people announced

WPP retains top position in global marketing creativity

DDB Chicago's 'Apologize The Rainbow' wins Most Awarded Campaigns [ more ]

AdExchanger

Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9% | AdExchanger

Advertisers are increasing spending with PubMatic seeing a 14% YOY revenue growth in Q4.

PubMatic's investments in SPO and display advertising have led to positive growth, especially in browser display campaigns. [ more ]

Adweek

VMLY&R's Walt Greer Has a New Kind of Marketing Conference

Geer pioneers innovation in the ad industry beyond digital banners

Blackweek focuses on unlocking economic potential of Black and diverse consumers [ more ]

The Drum

John Lewis set to shift content production duties to in-house unit

John Lewis Partnership launching in-house content agency with ITG's assistance

Over 140 employees to join the new content production house

Partnership aims to strengthen customer relationships through quality content [ more ]

AdExchanger

It's MFA Freedom Day! Celebrate By Fixing Your Supply Chain | AdExchanger

MFA Freedom Day signifies the transition from investing in undesirable MFA sites to focusing on more effective inventory.

ANA study revealed 15% of ad spend goes to MFA sites and highlighted the need for transparency and better utilization of funds. [ more ]

Digiday

How Group Black's Kerel Cooper is trying to solve programmatic's bias problem at the industry level

Legacy programmatic practices disadvantage Black-owned media companies

Research by Group Black and Double Verify shows ad inventory cut from Black-owned media due to basic tools in media buys

Cooper aims to raise awareness and create standards to prevent eliminating Black-owned media from programmatic spending. [ more ]

www.fastcompany.com

Social justice

What we're losing in the blinding whiteness of advertising

Greg Tate's career as a Black music critic helped shape the U.S.'s appreciation of Black genres.

The author reflects on their experience as a Black person in the advertising industry and the influence of predominantly white voices on their understanding of good taste and judgment. [ more ]

Iapp

EU data protection

IAB Tech Lab report highlights advertisers' concerns with Google's Privacy Sandbox

Advertisers have raised concerns about several challenges in adopting Google's Privacy Sandbox.

IAB Tech Lab has opened a public comment period for stakeholders to provide feedback on the report. [ more ]

Exchangewire

EU data protection

Privacy Sandbox: How is 2024 Looking?

Google's Privacy Sandbox is a collaborative effort to balance effective advertising with user privacy.

The Privacy Sandbox is still in its early stages but key components, such as the Trust Token API and Aggregated Reporting API, are emerging. [ more ]

The Drum

Are these the 10 best Super Bowl ads ever? Creative directors share all-time favorites

'Like a Girl' by Always is a memorable Super Bowl commercial that tackled toxic masculinity and became a cultural reference.

'Cat Herders' by EDS, an HP Company, is a standout Super Bowl commercial that used a visual metaphor to convey a complex message without relying on celebrities. [ more ]

AdExchanger

What Do We Say to Emily? The Human Cost Of Advertising Data Abuse | AdExchanger

Data brokers sold patient data to a cremation company for marketing purposes.

Publicis, an advertising company, has been involved in recording and analyzing patient-doctor conversations for pharmaceutical manufacturers. [ more ]

The Drum

Women in technology

We're still waiting for B2B advertising's feminist revolution

Women make up a higher proportion of business decision-makers than before

B2B ads are still male-focused [ more ]

Exchangewire

OpenX Announces Programmatic's First Supply-Side Cookieless Deal Library - ExchangeWire.com

OpenX Technologies announces the Cookieless Deal Library, a solution that allows advertisers to easily test and scale campaigns against cookieless targeting options.

Buyers can test multiple cookieless solutions, set benchmarks, and maintain existing workflows without additional contracts or negotiations.

The Cookieless Deal Library includes over 1,000 pre-built deal IDs and supports Google Privacy Sandbox Topics segments in any DSP. [ more ]

AdExchanger

Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business | AdExchanger

Advertisers in the advertising industry are backtracking on their commitments to diversity, equity, and inclusion (DEI) initiatives.

Some minority-owned and targeted publishers are experiencing flat or slowing down in DEI-driven spending commitments from brands. [ more ]

The Drum

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.

Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]

AdExchanger

The 2024 Marketer's Guide To Alternative TV Currencies | AdExchanger

TV programmers and agencies are looking to transact their ad buys using a measurement provider other than Nielsen.

Alt currencies that focus on big data are promising quicker and more accurate transactions based on wider TV viewership data. [ more ]

Digiday

Why the ad industry still isn't ready for Google to remove third-party cookies in Chrome

The ad industry is not prepared for the third-party cookie to go away, even in a year's time.

Retail advertising is focusing on Amazon for holiday marketing. [ more ]

The Economist

Elon Musk's X is especially vulnerable to an ad boycott

Elon Musk's response to firms pulling ads from X shows his disdain for the advertising industry.

X is facing concerns about unsavoury content on the platform and the departure of big advertisers. [ more ]

AdExchanger

Marketers Reflect On Generative AI As ChatGPT Turns One | AdExchanger

ChatGPT has reached several milestones in its first year, including 100 million weekly active users and testing in the top 1% for human creativity.

Despite facing criticism for perpetuating bias and misinformation, ChatGPT has also been successful in the advertising industry, where marketers have used it for various tasks.

Generative AI technology is expected to continue improving, allowing for more accurate emulation of brand tones and voices in marketing. [ more ]

WSJ