Media industry
fromDigiday
4 months agoCoca-Cola quietly considers moving its North American media out of WPP
Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Over 100 UK advertising and media organisations representing more than 1,000 brands have joined calls for a national ban on fossil fuel advertising and sponsorship. In a joint letter to the UK government, the group compares fossil fuel firms to tobacco companies, accusing them of using advertising to "greenwash their image and sell products that are harmful to human health."
Only 40% of respondents feel advertising is a trustworthy industry, with only 44% believing it has a positive societal impact, despite 78% enjoying their work.