Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to Staff
Omnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.
4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power Dynamics
Omnicom's acquisition of Interpublic will consolidate power in the advertising industry, changing the competitive landscape significantly.
Omnicom becomes the world's largest agency holding company | MarTech
Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
The Holding Companies Have Lost Their High Ground-Here's Why
Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave
The proposed acquisition of Interpublic Group by Omnicom marks a significant consolidation in the advertising industry, creating a platform to compete with tech giants.
Omnicom agrees to acquire IPG
Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to Staff
Omnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.
4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power Dynamics
Omnicom's acquisition of Interpublic will consolidate power in the advertising industry, changing the competitive landscape significantly.
Omnicom becomes the world's largest agency holding company | MarTech
Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
The Holding Companies Have Lost Their High Ground-Here's Why
Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave
The proposed acquisition of Interpublic Group by Omnicom marks a significant consolidation in the advertising industry, creating a platform to compete with tech giants.
Omnicom agrees to acquire IPG
Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
Omnicom in Talks to Acquire Interpublic Group in Landmark Madison Avenue Deal
Omnicom's acquisition of Interpublic may reshape the advertising industry amidst changing consumer behaviors and declining traditional ad effectiveness.
Two of the world's largest ad firms in the world combining as Omnicom buys Interpublic
Omnicom's acquisition of Interpublic creates the world's largest advertising company, addressing competitive pressures and seeking cost efficiencies.
Omnicom in Talks to Acquire Interpublic Group in Landmark Madison Avenue Deal
Omnicom's acquisition of Interpublic may reshape the advertising industry amidst changing consumer behaviors and declining traditional ad effectiveness.
Two of the world's largest ad firms in the world combining as Omnicom buys Interpublic
Omnicom's acquisition of Interpublic creates the world's largest advertising company, addressing competitive pressures and seeking cost efficiencies.
Omnicom is negotiating to acquire Interpublic Group, potentially creating the world's largest advertising and marketing services firm, valued at $13-14 billion.
Is an altruistic holding company too good to believe? Know Co. begs to differ
Know Company fosters collaboration among agencies without seeking control, emphasizing growth in a competitive advertising industry.
Digiday editors on Trump administration picks and the impact on the ad industry
The advertising industry is closely monitoring the impact of a Trump presidency on marketing and media strategies.
How 'treating culture as a serious business' netted Hopeful Monsters a Drum Award
Hopeful Monsters won gold for emphasizing culture in business transformation, adapting from traditional PR to a modern dynamic agency model.
Jeff Bezos-Backed Perplexity AI Aims To Break Google And Meta's Duopoly With New 'Internal Knowledge' Search: 'All About What Consumers Are Doing' - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)
Perplexity AI aims to disrupt the search and advertising industry dominated by Google and Meta with innovative features for enhanced user experience.
Alison Weissbrot Joins ADWEEK as Executive Editor
Alison Weissbrot has been appointed as ADWEEK's new executive editor, bringing extensive experience in advertising and digital media.
How brands can reduce their carbon footprint to make advertising gains
Brands can reduce carbon footprints by a third through sustainable media planning, according to ANA.
Integrating green practices can maintain performance goals while cutting emissions.
Greenbids' Michael Hanbury-Williams on the Industry's Obsession with Carbon Emission Measurement, Reaching Net Zero and Opportunities in the UK Market - ExchangeWire.com
The ad industry's focus on measuring carbon emissions often results in superficial action rather than meaningful change.
Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency
Cedara launches a groundbreaking out-of-home measurement tool for sustainability and carbon emissions transparency.
Does the Ad Industry Take Sustainability Seriously?
The ad industry faces a critical choice between prioritizing profits or the planet amidst increasing consumer demand for ethical accountability.
How brands can reduce their carbon footprint to make advertising gains
Brands can reduce carbon footprints by a third through sustainable media planning, according to ANA.
Integrating green practices can maintain performance goals while cutting emissions.
Greenbids' Michael Hanbury-Williams on the Industry's Obsession with Carbon Emission Measurement, Reaching Net Zero and Opportunities in the UK Market - ExchangeWire.com
The ad industry's focus on measuring carbon emissions often results in superficial action rather than meaningful change.
Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency
Cedara launches a groundbreaking out-of-home measurement tool for sustainability and carbon emissions transparency.
Does the Ad Industry Take Sustainability Seriously?
The ad industry faces a critical choice between prioritizing profits or the planet amidst increasing consumer demand for ethical accountability.
Adelaide Secures $1.4m (1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation
Adelaide has raised $1.4 million to enhance its media quality measurement capabilities and support global team growth, further influencing the advertising industry.
Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now | AdExchanger
The switch to first-party data in the ad industry is crucial, requiring companies to invest in transformation for future success.
Adelaide Secures $1.4m (1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation
Adelaide has raised $1.4 million to enhance its media quality measurement capabilities and support global team growth, further influencing the advertising industry.
Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now | AdExchanger
The switch to first-party data in the ad industry is crucial, requiring companies to invest in transformation for future success.
Elon Musk's X claims advertisers boycotted the platform
Elon Musk's platform files antitrust suit against advertisers for revenue loss.
Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk's X
An advertising industry initiative, GARM, is discontinuing activities following an antitrust lawsuit by Elon Musk's X Corp.
The WFA, although not disbanding, is halting GARM's operations.
X vs. the Ad Industry: How Did We Get Here?
Musk's ownership of X (formerly Twitter) faces challenges like revenue drops and advertiser boycotts, impacting the platform's brand safety and advertising viability.
X fired a kill shot at Garm. Now, ad industry collaboration & standards-setting may suffer
Elon Musk's X filed an antitrust lawsuit against Garm, leading to its closure, claiming to have cost them billions due to boycotts.
Elon Musk's free speech lawsuit against advertisers is about silencing his opponents
Elon Musk's X sues advertisers for boycott, facing skepticism and potential impact on future ad initiatives.
Advertising Coalition Shuts Down After X, Owned by Elon Musk, Sues
An influential advertising industry group, the Global Alliance for Responsible Media, is shutting down after being sued by X, Elon Musk's social media company.
Elon Musk's X claims advertisers boycotted the platform
Elon Musk's platform files antitrust suit against advertisers for revenue loss.
Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk's X
An advertising industry initiative, GARM, is discontinuing activities following an antitrust lawsuit by Elon Musk's X Corp.
The WFA, although not disbanding, is halting GARM's operations.
X vs. the Ad Industry: How Did We Get Here?
Musk's ownership of X (formerly Twitter) faces challenges like revenue drops and advertiser boycotts, impacting the platform's brand safety and advertising viability.
X fired a kill shot at Garm. Now, ad industry collaboration & standards-setting may suffer
Elon Musk's X filed an antitrust lawsuit against Garm, leading to its closure, claiming to have cost them billions due to boycotts.
Elon Musk's free speech lawsuit against advertisers is about silencing his opponents
Elon Musk's X sues advertisers for boycott, facing skepticism and potential impact on future ad initiatives.
Advertising Coalition Shuts Down After X, Owned by Elon Musk, Sues
An influential advertising industry group, the Global Alliance for Responsible Media, is shutting down after being sued by X, Elon Musk's social media company.
Scoop: X files antitrust lawsuit against ad industry group GARM
GARM was created in 2019 by WFA to establish brand safety standards for digital advertisers.
Ad Industry Grapples With Brand Safety Void Left by GARM
The disbanding of GARM due to legal challenges has left a gap in setting brand safety standards, emphasizing the need for a universally accepted framework.
X Sues GARM Over Percieved Effort to Steer Advertisers Away from the App
GARM can influence online content by withholding ad dollars, impacting businesses based on political narratives.
Scoop: X files antitrust lawsuit against ad industry group GARM
GARM was created in 2019 by WFA to establish brand safety standards for digital advertisers.
Ad Industry Grapples With Brand Safety Void Left by GARM
The disbanding of GARM due to legal challenges has left a gap in setting brand safety standards, emphasizing the need for a universally accepted framework.
X Sues GARM Over Percieved Effort to Steer Advertisers Away from the App
GARM can influence online content by withholding ad dollars, impacting businesses based on political narratives.
The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla | AdExchanger
Apple may face revenue hit, Super Bowl ads nearly sold out, Apple's stance on advertising.
Adland hates Apple's new iPad ad. Has the criticism gone too far?
Apple's latest ad showcasing the 13-inch iPad Pro is sparking significant debate within the advertising industry on the impact of new technology on creativity.
The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla | AdExchanger
Apple may face revenue hit, Super Bowl ads nearly sold out, Apple's stance on advertising.
Adland hates Apple's new iPad ad. Has the criticism gone too far?
Apple's latest ad showcasing the 13-inch iPad Pro is sparking significant debate within the advertising industry on the impact of new technology on creativity.
New Adalytics report raises new questions about use of AI systems for brand safety
Advertisers and brand-safety experts question the effectiveness of AI systems in ensuring brand safety.
World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X sues
A small brand safety initiative, the Global Alliance for Responsible Media (GARM), is ceasing operations after being targeted by X (formerly Twitter) in a lawsuit alleging its involvement in coordinating an advertiser boycott following Elon Musk's acquisition of the company.
New Adalytics report raises new questions about use of AI systems for brand safety
Advertisers and brand-safety experts question the effectiveness of AI systems in ensuring brand safety.
World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X sues
A small brand safety initiative, the Global Alliance for Responsible Media (GARM), is ceasing operations after being targeted by X (formerly Twitter) in a lawsuit alleging its involvement in coordinating an advertiser boycott following Elon Musk's acquisition of the company.
The Trade Desk current-quarter guidance tops estimates after Q2 results beat By Investing.com
The Trade Desk reports strong Q2 results and upbeat Q3 guidance, with revenue exceeding expectations and high customer retention rates.
The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger
The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'
The Trade Desk current-quarter guidance tops estimates after Q2 results beat By Investing.com
The Trade Desk reports strong Q2 results and upbeat Q3 guidance, with revenue exceeding expectations and high customer retention rates.
The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger
The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'
X offers ad-free experience in Premium+ subscription, excluding certain ad types.
ADWEEK Launches Coverage Unit Focused on Retail Media
Retail media is a significant advertising opportunity with evolving major players.
Publicis Groupe acquires influencer-marketing giant Influential
Publicis Groupe acquires Influential, enhancing influencer marketing capabilities and tapping into the growing importance of influencer marketing in the advertising industry.
Ogury Appoints Emily Barfuss as Chief Marketing Officer
Emily Barfuss appointed as Chief Marketing Officer to spearhead Ogury's global brand development.
How generative AI is a catalyst for industry partnerships
Generative AI is reshaping collaboration in the advertising industry, making it more efficient and impactful through partnerships and ecosystem transformation.
I can see why brands are banning AI in their advertising
Brands are growing wary of using AI in creative work due to potential backlash and brand image harm.
Businesses are adding clauses in contracts with ad agencies to restrict the use of generative AI tools without express approval.
How marketers can navigate the legal pitfalls of generative AI
Generative AI is being increasingly adopted in advertising for content creation and marketing strategies.
Legal issues and practical challenges exist in integrating generative AI into marketing operations, requiring careful navigation.
McCann & [Ai]magination team up to bring AI imagery to brands - but won't depict people
AI-generated content partnership between McCann Worldgroup and [Ai]magination.
Focus on producing AI-generated images first before expanding to videos.
How generative AI is a catalyst for industry partnerships
Generative AI is reshaping collaboration in the advertising industry, making it more efficient and impactful through partnerships and ecosystem transformation.
I can see why brands are banning AI in their advertising
Brands are growing wary of using AI in creative work due to potential backlash and brand image harm.
Businesses are adding clauses in contracts with ad agencies to restrict the use of generative AI tools without express approval.
How marketers can navigate the legal pitfalls of generative AI
Generative AI is being increasingly adopted in advertising for content creation and marketing strategies.
Legal issues and practical challenges exist in integrating generative AI into marketing operations, requiring careful navigation.
McCann & [Ai]magination team up to bring AI imagery to brands - but won't depict people
AI-generated content partnership between McCann Worldgroup and [Ai]magination.
Focus on producing AI-generated images first before expanding to videos.
The creative industries are vital to British soft power - CityAM
The UK's creative industries, including advertising, marketing, film, and TV, play a crucial role in boosting the economy and projecting the nation's influence globally.
London's most respected ad guru on why data giants Publicis and WPP have it wrong
Advertising landscape is evolving, shifting towards more creative and culturally relevant approaches.
Is The Alt Video Currency Juice Worth The Squeeze? | AdExchanger
Buyers and sellers are still navigating the use of alternative video currencies in the advertising industry.
1 Super Stock Down 82% You'll Regret Not Buying on the Dip | The Motley Fool
Snap Inc. is showing strong recovery potential after facing challenges in the past due to changes in the advertising industry and competition.
Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID
DAIVID hires former Kantar chief scientist Mitch Eggers to lead AI solutions for creative effectiveness platform.
A Once-in-a-Generation Investment Opportunity: 1 Bill Ackman Artificial Intelligence (AI) Stock to Buy Hand Over Fist Before It Surges 17%, According to 1 Wall Street Analyst | The Motley Fool
Bill Ackman's focus on Alphabet emphasizes the growth potential in the AI sector.
Survival of the cheapest: The real reason there's so few 50-somethings in advertising
Adland's lack of retirement isn't due to ageism but cost-cutting.
Yieldmo Announces Lindsey DiGiorgio as New Chief Marketing Officer
Lindsey DiGiorgio appointed as CMO at Yieldmo to accelerate marketing strategies.
Clean Creatives gets 1,000 ad agencies to pledge to divest from fossil fuels on Earth Day
Clean Creatives campaign gains momentum with 1,000 agency signatories rejecting work from fossil fuel industry.
Question - What types of careers are available in advertising? - Thred Website
The advertising industry offers diverse career paths with opportunities in creative roles like Art Directors and Copywriters, as well as strategic roles such as Communications Planning.
8 Retail Media Networks for Brands In 2024
Specialty retailer challengers outside Amazon are transforming the retail media ad category with $54 billion estimated spend in 2024.
Ad industry prepares for 'tipping point' this year in sustainability
The ad industry is starting to focus on measuring the total emissions from advertising as a whole for better environmental impact assessment.
Purpose is far from 'lazy strategy' - in fact, it demands more from strategists
Purpose-driven marketing is a key strategy increasingly expected of brands.
VML CEO Jon Cook on the first 100 days into VMLY&R-Wunderman Thompson merger
The merger between VMLY&R and Wunderman Thompson under VML has been successful, with smooth transitions and positive employee sentiment.
The overlap of knowledge, experience, and clientele between VMLY&R and Wunderman Thompson aided in streamlining the merger process.
YouTube's Affiliate Play; The Publisher Value Prop | AdExchanger
YouTube creators can now easily monetize through affiliate and shopping products.
Publishers prioritize quality ad placements over native advertising and analytics.
Why Does Ad Tech Still Fail To Spot - And Stop - MFA-Fueled Schemes? | AdExchanger
Forbes operated an MFA subdomain unnoticed for years, selling ads misrepresenting premium inventory.
Verification tools failed to catch MFA indicators leading to increased costs for advertisers.