Tech is fast democratizing our industry. Now a future isn't the sole right of the bigAgency leaders must embrace change proactively to navigate systemic issues in the advertising industry.
Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to StaffOmnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.
Two of the world's largest ad firms in the world combining as Omnicom buys InterpublicOmnicom's acquisition of Interpublic creates the world's largest advertising company, addressing competitive pressures and seeking cost efficiencies.
Report: Omnicom and IPG in Advanced Merger TalksOmnicom is negotiating to acquire Interpublic Group, potentially creating the world's largest advertising and marketing services firm, valued at $13-14 billion.
Tech is fast democratizing our industry. Now a future isn't the sole right of the bigAgency leaders must embrace change proactively to navigate systemic issues in the advertising industry.
Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to StaffOmnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.
Two of the world's largest ad firms in the world combining as Omnicom buys InterpublicOmnicom's acquisition of Interpublic creates the world's largest advertising company, addressing competitive pressures and seeking cost efficiencies.
Report: Omnicom and IPG in Advanced Merger TalksOmnicom is negotiating to acquire Interpublic Group, potentially creating the world's largest advertising and marketing services firm, valued at $13-14 billion.
Turning Data into Solutions with the All In CensusDiverse representation in advertising leads to improved sales performance and strengthens industry talent pools.
Coca-Cola quietly considers moving its North American media out of WPPCoca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Holdco excuse speak, translated: a translator for agency turmoilAgency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
Plenty of agencies are tightening hybrid policies, but few match WPP's 4 office daysWPP's new policy mandates four days in-office, diverging from industry norms of two to three days, showing a significant shift in workplace flexibility.
WPP staff made to work from the office four days a weekWPP will require staff to work from the office at least four days a week starting in April to enhance collaboration.
Industry clutches pearls after WPP returns to office four days a weekWPP's return-to-office mandate highlights the clash between corporate rigidity and the demand for workplace flexibility.
Coca-Cola quietly considers moving its North American media out of WPPCoca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Holdco excuse speak, translated: a translator for agency turmoilAgency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
Plenty of agencies are tightening hybrid policies, but few match WPP's 4 office daysWPP's new policy mandates four days in-office, diverging from industry norms of two to three days, showing a significant shift in workplace flexibility.
WPP staff made to work from the office four days a weekWPP will require staff to work from the office at least four days a week starting in April to enhance collaboration.
Industry clutches pearls after WPP returns to office four days a weekWPP's return-to-office mandate highlights the clash between corporate rigidity and the demand for workplace flexibility.
How Creativity Died - and What's Rising in Its Place | EntrepreneurThe traditional creative agency model is failing due to talent leaving in search of quicker, modern avenues for creativity.
Comscore's Earnings Call: Growth Amid Challenges - TipRanks.comComscore shows cautious optimism due to growth in cross-platform solutions and multiyear contracts despite facing revenue declines.
Integral Ad Science Reports Strong Growth and Expansion - TipRanks.comIntegral Ad Science reported 14% revenue growth in Q4, indicating strong market positioning and effective strategies, despite some challenges.
Comscore's Earnings Call: Growth Amid Challenges - TipRanks.comComscore shows cautious optimism due to growth in cross-platform solutions and multiyear contracts despite facing revenue declines.
Integral Ad Science Reports Strong Growth and Expansion - TipRanks.comIntegral Ad Science reported 14% revenue growth in Q4, indicating strong market positioning and effective strategies, despite some challenges.
Will Technicolor's demise be the start of a brave new world for creative production?The advertising industry faces transformation after the collapse of Technicolor, highlighting the impact of technology and market changes.
Pinterest stock plunges following weak Q4 revenue guidancePinterest's shares fell 15% after soft fourth-quarter revenue guidance despite strong third-quarter earnings.
AppLovin has rocketed to a $100 billion valuation. Some industry insiders are skeptical its run can last.AppLovin's e-commerce expansion has propelled its market valuation over $100 billion, raising questions about the durability of its meteoric rise.
Wall Street Scrambles to Boost AppLovin's Price Target After Blowout EarningsAppLovin's strong 4th quarter earnings and ambitious Q1 guidance drive a stock surge, prompting analysts to raise price targets significantly.
History Says Meta Platforms Is Primed for Massive Upside in 2025 | The Motley FoolMeta's past performance suggests strong potential for growth as it enters 2025.The cyclical nature of Meta's business makes it susceptible to changes in advertising spending.
Pinterest stock plunges following weak Q4 revenue guidancePinterest's shares fell 15% after soft fourth-quarter revenue guidance despite strong third-quarter earnings.
AppLovin has rocketed to a $100 billion valuation. Some industry insiders are skeptical its run can last.AppLovin's e-commerce expansion has propelled its market valuation over $100 billion, raising questions about the durability of its meteoric rise.
Wall Street Scrambles to Boost AppLovin's Price Target After Blowout EarningsAppLovin's strong 4th quarter earnings and ambitious Q1 guidance drive a stock surge, prompting analysts to raise price targets significantly.
History Says Meta Platforms Is Primed for Massive Upside in 2025 | The Motley FoolMeta's past performance suggests strong potential for growth as it enters 2025.The cyclical nature of Meta's business makes it susceptible to changes in advertising spending.
Council Post: Redefining Value And Innovation In A New Era Of Relationship CapitalAI is reshaping the advertising industry, necessitating stronger collaboration among procurement and marketing teams.
The road ahead for advertising's new big two - Publicis and Omnicom - in 2025Publicis emerged as the largest advertising company in 2024, significantly outperforming competitors in growth and financial metrics.
Council Post: Redefining Value And Innovation In A New Era Of Relationship CapitalAI is reshaping the advertising industry, necessitating stronger collaboration among procurement and marketing teams.
The road ahead for advertising's new big two - Publicis and Omnicom - in 2025Publicis emerged as the largest advertising company in 2024, significantly outperforming competitors in growth and financial metrics.
4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power DynamicsOmnicom's acquisition of Interpublic will consolidate power in the advertising industry, changing the competitive landscape significantly.
Omnicom becomes the world's largest agency holding company | MarTechOmnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
The Holding Companies Have Lost Their High Ground-Here's WhyOmnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Omnicom's acquisition of IPG could usher in a new, inevitable M&A waveThe proposed acquisition of Interpublic Group by Omnicom marks a significant consolidation in the advertising industry, creating a platform to compete with tech giants.
Omnicom agrees to acquire IPGOmnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
What the Omnicom-IPG deal means for workers across the global ad industryThe Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.
4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power DynamicsOmnicom's acquisition of Interpublic will consolidate power in the advertising industry, changing the competitive landscape significantly.
Omnicom becomes the world's largest agency holding company | MarTechOmnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
The Holding Companies Have Lost Their High Ground-Here's WhyOmnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Omnicom's acquisition of IPG could usher in a new, inevitable M&A waveThe proposed acquisition of Interpublic Group by Omnicom marks a significant consolidation in the advertising industry, creating a platform to compete with tech giants.
Omnicom agrees to acquire IPGOmnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
What the Omnicom-IPG deal means for workers across the global ad industryThe Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.
Media agency giant Horizon is on the hunt for acquisitions as advertising M&A heats upHorizon Media aims to acquire expertise in retail technology, influencer marketing, and sports marketing as part of its 2025 growth strategy.
Havas Is Officially a Public CompanyHavas is now an independent and publicly traded company, enhancing its ability to grow and pursue mergers and acquisitions.
Media agency giant Horizon is on the hunt for acquisitions as advertising M&A heats upHorizon Media aims to acquire expertise in retail technology, influencer marketing, and sports marketing as part of its 2025 growth strategy.
Havas Is Officially a Public CompanyHavas is now an independent and publicly traded company, enhancing its ability to grow and pursue mergers and acquisitions.
X vs. the Ad Industry: How Did We Get Here?Musk's ownership of X (formerly Twitter) faces challenges like revenue drops and advertiser boycotts, impacting the platform's brand safety and advertising viability.
What is the Future of Brand Safety on Meta?Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.
New Adalytics report raises new questions about use of AI systems for brand safetyAdvertisers and brand-safety experts question the effectiveness of AI systems in ensuring brand safety.
World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X suesA small brand safety initiative, the Global Alliance for Responsible Media (GARM), is ceasing operations after being targeted by X (formerly Twitter) in a lawsuit alleging its involvement in coordinating an advertiser boycott following Elon Musk's acquisition of the company.
The Acxiom data dilemma behind Omnicom's market-making IPG acquisitionBilly believes IPG hasn't provided enough clarity on Acxiom's value, influencing his lack of opinion.IPG's acquisition of Acxiom was a bold financial move aimed at enhancing data capabilities.
X vs. the Ad Industry: How Did We Get Here?Musk's ownership of X (formerly Twitter) faces challenges like revenue drops and advertiser boycotts, impacting the platform's brand safety and advertising viability.
What is the Future of Brand Safety on Meta?Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.
New Adalytics report raises new questions about use of AI systems for brand safetyAdvertisers and brand-safety experts question the effectiveness of AI systems in ensuring brand safety.
World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X suesA small brand safety initiative, the Global Alliance for Responsible Media (GARM), is ceasing operations after being targeted by X (formerly Twitter) in a lawsuit alleging its involvement in coordinating an advertiser boycott following Elon Musk's acquisition of the company.
The Acxiom data dilemma behind Omnicom's market-making IPG acquisitionBilly believes IPG hasn't provided enough clarity on Acxiom's value, influencing his lack of opinion.IPG's acquisition of Acxiom was a bold financial move aimed at enhancing data capabilities.
How 'treating culture as a serious business' netted Hopeful Monsters a Drum AwardHopeful Monsters won gold for emphasizing culture in business transformation, adapting from traditional PR to a modern dynamic agency model.
R+C Expands as Agency Brass, Hires Pierre Lipton as CCOBrass has rebranded from a production company to a creative agency, focusing on strategy and creative processes to enhance client collaboration.
How 'treating culture as a serious business' netted Hopeful Monsters a Drum AwardHopeful Monsters won gold for emphasizing culture in business transformation, adapting from traditional PR to a modern dynamic agency model.
R+C Expands as Agency Brass, Hires Pierre Lipton as CCOBrass has rebranded from a production company to a creative agency, focusing on strategy and creative processes to enhance client collaboration.
Online Behavioral Ads Fuel the Surveillance Industry-Here's HowReal-time bidding (RTB) is a prevalent but largely unregulated process exposing personal data to numerous advertisers, risking privacy and security.
The Top Rising and Declining Job Titles in MarketingThe marketing job landscape is evolving with significant growth in revenue-focused roles amidst the stagnation of overall employment in the sector.
2025 Predictions: Policy & RegulationGovernment regulation will significantly affect the advertising industry by 2025, particularly through privacy laws and emissions reporting requirements.
Ad industry insiders break down the M&A deals they think could shake up the industry in 2025Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.
ADWEEK Launches Coverage Unit Focused on Retail MediaRetail media is a significant advertising opportunity with evolving major players.
Ad industry insiders break down the M&A deals they think could shake up the industry in 2025Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.
ADWEEK Launches Coverage Unit Focused on Retail MediaRetail media is a significant advertising opportunity with evolving major players.
Omnicom in Talks to Acquire Interpublic Group in Landmark Madison Avenue DealOmnicom's acquisition of Interpublic may reshape the advertising industry amidst changing consumer behaviors and declining traditional ad effectiveness.
Is an altruistic holding company too good to believe? Know Co. begs to differKnow Company fosters collaboration among agencies without seeking control, emphasizing growth in a competitive advertising industry.
Google cancels plans to scrap cookiesGoogle has changed its strategy regarding the elimination of third-party cookies in Chrome.
Google assures ad execs of revised third-party cookie controls but timeline is uncertainGoogle's plan involving third-party cookies in Chrome is causing uncertainty and frustration among advertisers and the ad tech industry.
How The DOJ's Remedies for Google's Search Case Will Impact the Ad IndustryA potential sale of Chrome could significantly impact Google's advertising model, increasing competition and forcing advertisers to adapt strategies.
As Google's antitrust trial intensifies, the ad industry speculates the consequences of a potential breakupThe Google ad tech trial may prompt significant industry changes, although its impact on Google's profitability could take time to materialize.
Third-party cookies will not be deprecated from Chrome | MarTechGoogle will not deprecate third-party cookies in Chrome, opting for Privacy Sandbox alternatives instead.
A Sandbox Skeptic | AdExchangerGoogle's Chrome Privacy Sandbox may be seen as a distraction potentially leading to abandoning the open internet.
Google cancels plans to scrap cookiesGoogle has changed its strategy regarding the elimination of third-party cookies in Chrome.
Google assures ad execs of revised third-party cookie controls but timeline is uncertainGoogle's plan involving third-party cookies in Chrome is causing uncertainty and frustration among advertisers and the ad tech industry.
How The DOJ's Remedies for Google's Search Case Will Impact the Ad IndustryA potential sale of Chrome could significantly impact Google's advertising model, increasing competition and forcing advertisers to adapt strategies.
As Google's antitrust trial intensifies, the ad industry speculates the consequences of a potential breakupThe Google ad tech trial may prompt significant industry changes, although its impact on Google's profitability could take time to materialize.
Third-party cookies will not be deprecated from Chrome | MarTechGoogle will not deprecate third-party cookies in Chrome, opting for Privacy Sandbox alternatives instead.
A Sandbox Skeptic | AdExchangerGoogle's Chrome Privacy Sandbox may be seen as a distraction potentially leading to abandoning the open internet.
Digiday editors on Trump administration picks and the impact on the ad industryThe advertising industry is closely monitoring the impact of a Trump presidency on marketing and media strategies.
Jeff Bezos-Backed Perplexity AI Aims To Break Google And Meta's Duopoly With New 'Internal Knowledge' Search: 'All About What Consumers Are Doing' - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)Perplexity AI aims to disrupt the search and advertising industry dominated by Google and Meta with innovative features for enhanced user experience.
Alison Weissbrot Joins ADWEEK as Executive EditorAlison Weissbrot has been appointed as ADWEEK's new executive editor, bringing extensive experience in advertising and digital media.
How brands can reduce their carbon footprint to make advertising gainsBrands can reduce carbon footprints by a third through sustainable media planning, according to ANA.Integrating green practices can maintain performance goals while cutting emissions.
Greenbids' Michael Hanbury-Williams on the Industry's Obsession with Carbon Emission Measurement, Reaching Net Zero and Opportunities in the UK Market - ExchangeWire.comThe ad industry's focus on measuring carbon emissions often results in superficial action rather than meaningful change.
Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions TransparencyCedara launches a groundbreaking out-of-home measurement tool for sustainability and carbon emissions transparency.
How brands can reduce their carbon footprint to make advertising gainsBrands can reduce carbon footprints by a third through sustainable media planning, according to ANA.Integrating green practices can maintain performance goals while cutting emissions.
Greenbids' Michael Hanbury-Williams on the Industry's Obsession with Carbon Emission Measurement, Reaching Net Zero and Opportunities in the UK Market - ExchangeWire.comThe ad industry's focus on measuring carbon emissions often results in superficial action rather than meaningful change.
Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions TransparencyCedara launches a groundbreaking out-of-home measurement tool for sustainability and carbon emissions transparency.
The Ad Industry's Largest Agencies Still Hooked on Big OilThe Clean Creatives' F-List report reveals a persistent connection between ad agencies and fossil fuel clients, hindering climate progress.
X CEO Linda Yaccarino says the ad industry needs a "reset"X continues antitrust litigation despite a defendant shutting down, focusing on accountability, industry reform, and transparency.
X CEO Linda Yaccarino says GARM antitrust lawsuit aimed at fixing 'broken' ad ecosystemX's antitrust lawsuit targets the advertising industry for alleged collusive behavior and seeks to bring transparency to the ecosystem.
'Isn't this more of a quid pro quo?': Confessions of an agency CEO on kickbacks in retail media landscapeRetail media networks are projected to account for almost 25% of U.S. media ad spend by 2028, but transparency issues persist.
X CEO Linda Yaccarino says the ad industry needs a "reset"X continues antitrust litigation despite a defendant shutting down, focusing on accountability, industry reform, and transparency.
X CEO Linda Yaccarino says GARM antitrust lawsuit aimed at fixing 'broken' ad ecosystemX's antitrust lawsuit targets the advertising industry for alleged collusive behavior and seeks to bring transparency to the ecosystem.
'Isn't this more of a quid pro quo?': Confessions of an agency CEO on kickbacks in retail media landscapeRetail media networks are projected to account for almost 25% of U.S. media ad spend by 2028, but transparency issues persist.
Adelaide Secures $1.4m (1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & ActivationAdelaide has raised $1.4 million to enhance its media quality measurement capabilities and support global team growth, further influencing the advertising industry.
Agency Ad Tech | AdExchangerPublicis enhances value through acquisitions, posing independence challenges amid competitive pressures and automation.The shutdown of GARM raises serious antitrust concerns in media industry collaborations.
Publicis Acquired Retail Tech With Agency Clients - And Now Those Agencies Want Out | AdExchangerPublicis has shown strong performance in comparison to other agency holding companies through retail and ecommerce acquisitions.
Agency Ad Tech | AdExchangerPublicis enhances value through acquisitions, posing independence challenges amid competitive pressures and automation.The shutdown of GARM raises serious antitrust concerns in media industry collaborations.
Publicis Acquired Retail Tech With Agency Clients - And Now Those Agencies Want Out | AdExchangerPublicis has shown strong performance in comparison to other agency holding companies through retail and ecommerce acquisitions.
Scoop: X files antitrust lawsuit against ad industry group GARMGARM was created in 2019 by WFA to establish brand safety standards for digital advertisers.
Ad Industry Grapples With Brand Safety Void Left by GARMThe disbanding of GARM due to legal challenges has left a gap in setting brand safety standards, emphasizing the need for a universally accepted framework.
X Sues GARM Over Percieved Effort to Steer Advertisers Away from the AppGARM can influence online content by withholding ad dollars, impacting businesses based on political narratives.
Scoop: X files antitrust lawsuit against ad industry group GARMGARM was created in 2019 by WFA to establish brand safety standards for digital advertisers.
Ad Industry Grapples With Brand Safety Void Left by GARMThe disbanding of GARM due to legal challenges has left a gap in setting brand safety standards, emphasizing the need for a universally accepted framework.
X Sues GARM Over Percieved Effort to Steer Advertisers Away from the AppGARM can influence online content by withholding ad dollars, impacting businesses based on political narratives.
The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla | AdExchangerApple may face revenue hit, Super Bowl ads nearly sold out, Apple's stance on advertising.
Adland hates Apple's new iPad ad. Has the criticism gone too far?Apple's latest ad showcasing the 13-inch iPad Pro is sparking significant debate within the advertising industry on the impact of new technology on creativity.
The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla | AdExchangerApple may face revenue hit, Super Bowl ads nearly sold out, Apple's stance on advertising.
Adland hates Apple's new iPad ad. Has the criticism gone too far?Apple's latest ad showcasing the 13-inch iPad Pro is sparking significant debate within the advertising industry on the impact of new technology on creativity.
Ad Net Zero Will Take Over GARM's Sustainable Media WorkAd Net Zero takes full control of standardizing media decarbonization efforts previously shared with GARM, ensuring continuity despite transition.
Elon Musk's X claims advertisers boycotted the platformElon Musk's platform files antitrust suit against advertisers for revenue loss.
Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk's XAn advertising industry initiative, GARM, is discontinuing activities following an antitrust lawsuit by Elon Musk's X Corp.The WFA, although not disbanding, is halting GARM's operations.
X fired a kill shot at Garm. Now, ad industry collaboration & standards-setting may sufferElon Musk's X filed an antitrust lawsuit against Garm, leading to its closure, claiming to have cost them billions due to boycotts.
Elon Musk's free speech lawsuit against advertisers is about silencing his opponentsElon Musk's X sues advertisers for boycott, facing skepticism and potential impact on future ad initiatives.
Advertising Coalition Shuts Down After X, Owned by Elon Musk, SuesAn influential advertising industry group, the Global Alliance for Responsible Media, is shutting down after being sued by X, Elon Musk's social media company.
Months After Elon Told Advertisers to F*ck Off, X Sues Advertisers for Doing ThatAdvertising industry resenting Musk's controversial content on X causing revenue decline.
Elon Musk's X claims advertisers boycotted the platformElon Musk's platform files antitrust suit against advertisers for revenue loss.
Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk's XAn advertising industry initiative, GARM, is discontinuing activities following an antitrust lawsuit by Elon Musk's X Corp.The WFA, although not disbanding, is halting GARM's operations.
X fired a kill shot at Garm. Now, ad industry collaboration & standards-setting may sufferElon Musk's X filed an antitrust lawsuit against Garm, leading to its closure, claiming to have cost them billions due to boycotts.
Elon Musk's free speech lawsuit against advertisers is about silencing his opponentsElon Musk's X sues advertisers for boycott, facing skepticism and potential impact on future ad initiatives.
Advertising Coalition Shuts Down After X, Owned by Elon Musk, SuesAn influential advertising industry group, the Global Alliance for Responsible Media, is shutting down after being sued by X, Elon Musk's social media company.
Months After Elon Told Advertisers to F*ck Off, X Sues Advertisers for Doing ThatAdvertising industry resenting Musk's controversial content on X causing revenue decline.
News Corp CEO takes aim at now-defunct GARM's media boycott efforts: Its 'harm has been real'News Corp CEO criticizes Global Alliance for Responsible Media for alleged corporate collusion and political bias.
The Trade Desk current-quarter guidance tops estimates after Q2 results beat By Investing.comThe Trade Desk reports strong Q2 results and upbeat Q3 guidance, with revenue exceeding expectations and high customer retention rates.
The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchangerThe Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'
The Trade Desk current-quarter guidance tops estimates after Q2 results beat By Investing.comThe Trade Desk reports strong Q2 results and upbeat Q3 guidance, with revenue exceeding expectations and high customer retention rates.
The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchangerThe Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'
X Removes All Ads for Premium+ SubscribersX offers ad-free experience in Premium+ subscription, excluding certain ad types.
Publicis Groupe acquires influencer-marketing giant InfluentialPublicis Groupe acquires Influential, enhancing influencer marketing capabilities and tapping into the growing importance of influencer marketing in the advertising industry.
Ogury Appoints Emily Barfuss as Chief Marketing OfficerEmily Barfuss appointed as Chief Marketing Officer to spearhead Ogury's global brand development.
How generative AI is a catalyst for industry partnershipsGenerative AI is reshaping collaboration in the advertising industry, making it more efficient and impactful through partnerships and ecosystem transformation.
Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand EffieTubi wins Grand Effie Award for innovative Super Bowl ad.
Google's 'Marketing Live' event suggests improving AI position: analysts By Investing.comGoogle introduced over 30 new products and features at Marketing Live 2024, emphasizing AI capabilities for better engagement and monetization.
The Drum's Daily Briefing: Zuckerberg's rebrand & would we be better off without ads?Mark Zuckerberg's rebrand aims to humanize his image amid scrutiny.
ANA Finds Media Agencies Profit From Arbitrage, With Brands Also BenefitingMedia agencies engage in principal buying, purchasing media at lower prices and reselling it to clients, a practice highlighted by ANA research.
The creative industries are vital to British soft power - CityAMThe UK's creative industries, including advertising, marketing, film, and TV, play a crucial role in boosting the economy and projecting the nation's influence globally.
London's most respected ad guru on why data giants Publicis and WPP have it wrongAdvertising landscape is evolving, shifting towards more creative and culturally relevant approaches.
Is The Alt Video Currency Juice Worth The Squeeze? | AdExchangerBuyers and sellers are still navigating the use of alternative video currencies in the advertising industry.