#advertising-industry

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Marketing tech
fromThe Drum
20 hours ago

10 Questions on Advertising... with Creative Connections founder Sam Peace

Today's top talent seeks meaningful roles, and agencies need to reassess their interview approaches to attract them effectively.
Media industry
fromAdweek
3 days ago

Ad Agency Employees Wary of Industry Consolidation

Ongoing consolidation in the advertising industry is causing anxiety and job uncertainty among agency employees.
fromThe Drum
1 week ago

For Gen Z creatives graduating into chaos, B2B is an under-rated first move

If you're a Gen Z creative trying to break into advertising right now, it probably feels like the timing couldn't be worse.
Media industry
Marketing tech
fromRAIN News
1 week ago

Local digital advertising at "historic threshhold" (Borrell Associates)

Local digital advertising surpassed $100 billion in 2024, accounting for 70% of all local ad spending.
Startup companies
fromDigiday
1 week ago

The holdco exodus is becoming a founding, independent class

Senior executives are leaving holdcos to start independent agencies, marking a shift in the industry dynamic.
fromExchangewire
3 weeks ago

2025's All In Census: Is the Ad Industry Trustworthy? 60% of Members Don't Think So - ExchangeWire.com

Only 40% of respondents feel advertising is a trustworthy industry, with only 44% believing it has a positive societal impact, despite 78% enjoying their work.
Media industry
Marketing tech
fromDigiday
1 month ago

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Google has reversed its decision on removing third-party cookies from Chrome, impacting media buying strategies.
Privacy professionals
fromDigiday
1 month ago

Privacy fatigue is setting in after Google's cookie U-turn. But the search for alternatives hasn't stopped

The anticipated privacy reforms in advertising have largely failed, allowing major platforms to retain power instead of diminishing their influence.
Media industry
fromAdweek
1 month ago

More Women, Flat Wages: How the Ad Industry Evolved In 2024

Despite increased advertising spending, job growth in the ad industry remains stagnant.
Marketing tech
fromEMARKETER
1 month ago

Publishers lead the pack in AI adoption for media campaigns

Only 30% of ad professionals have fully adopted AI across media campaigns, signaling a lag in industry-wide adoption.
#influencer-marketing
Marketing tech
fromDigiday
1 month ago

Marketing Briefing: How the current chaos affects influencer marketing

Marketers are bracing for economic uncertainty, yet influencer marketing remains resilient amidst budget cuts.
Marketing tech
fromDigiday
1 month ago

Marketing Briefing: How the current chaos affects influencer marketing

Marketers are bracing for economic uncertainty, yet influencer marketing remains resilient amidst budget cuts.
more#influencer-marketing
#market-trends
fromThe Drum
2 months ago
Marketing tech

Tech is fast democratizing our industry. Now a future isn't the sole right of the big

Marketing tech
fromThe Drum
2 months ago

Tech is fast democratizing our industry. Now a future isn't the sole right of the big

Agency leaders must embrace change proactively to navigate systemic issues in the advertising industry.
Marketing
fromAdweek
5 months ago

Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to Staff

Omnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.
more#market-trends
#wpp
Media industry
fromDigiday
2 months ago

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Media industry
fromDigiday
3 months ago

Holdco excuse speak, translated: a translator for agency turmoil

Agency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
Media industry
fromDigiday
2 months ago

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Media industry
fromDigiday
3 months ago

Holdco excuse speak, translated: a translator for agency turmoil

Agency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
more#wpp
Marketing tech
fromEntrepreneur
2 months ago

How Creativity Died - and What's Rising in Its Place | Entrepreneur

The traditional creative agency model is failing due to talent leaving in search of quicker, modern avenues for creativity.
#earnings-call
Marketing tech
fromTipRanks Financial
2 months ago

Comscore's Earnings Call: Growth Amid Challenges - TipRanks.com

Comscore shows cautious optimism due to growth in cross-platform solutions and multiyear contracts despite facing revenue declines.
Marketing tech
fromTipRanks Financial
2 months ago

Comscore's Earnings Call: Growth Amid Challenges - TipRanks.com

Comscore shows cautious optimism due to growth in cross-platform solutions and multiyear contracts despite facing revenue declines.
more#earnings-call
Media industry
fromThe Drum
2 months ago

Will Technicolor's demise be the start of a brave new world for creative production?

The advertising industry faces transformation after the collapse of Technicolor, highlighting the impact of technology and market changes.
#omnicom
Marketing
fromAdweek
5 months ago

4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power Dynamics

Omnicom's acquisition of Interpublic will consolidate power in the advertising industry, changing the competitive landscape significantly.
Marketing
fromMarTech
5 months ago

Omnicom becomes the world's largest agency holding company | MarTech

Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
Miscellaneous
fromAdweek
5 months ago

The Holding Companies Have Lost Their High Ground-Here's Why

Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Marketing tech
fromAxios
5 months ago

Omnicom agrees to acquire IPG

Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
Marketing
fromBusiness Insider
5 months ago

What the Omnicom-IPG deal means for workers across the global ad industry

The Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.
Marketing
fromAdweek
5 months ago

4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power Dynamics

Omnicom's acquisition of Interpublic will consolidate power in the advertising industry, changing the competitive landscape significantly.
Marketing
fromMarTech
5 months ago

Omnicom becomes the world's largest agency holding company | MarTech

Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
Miscellaneous
fromAdweek
5 months ago

The Holding Companies Have Lost Their High Ground-Here's Why

Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Marketing tech
fromAxios
5 months ago

Omnicom agrees to acquire IPG

Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
Marketing
fromBusiness Insider
5 months ago

What the Omnicom-IPG deal means for workers across the global ad industry

The Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.
more#omnicom
Marketing
fromExchangewire
4 months ago

What is the Future of Brand Safety on Meta?

Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.
fromwww.cnbc.com
6 months ago

Pinterest stock plunges following weak Q4 revenue guidance

Despite beating third-quarter earnings estimates, Pinterest's shares dropped 15% after it provided a softer fourth-quarter revenue outlook, which disappointed investors.
Tech industry
fromInvesting.com
9 months ago

The Trade Desk current-quarter guidance tops estimates after Q2 results beat By Investing.com

Customer retention stayed strong at over 95% during the second quarter, showcasing the company's ability to maintain a loyal customer base amidst market fluctuations.
Marketing tech
fromSocial Media Today
9 months ago

X Removes All Ads for Premium+ Subscribers

No ads has always been a part of X's Premium+ package, but that didn't actually apply to all places that ads can be displayed.
Marketing
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