Marketers face ongoing economic uncertainty, prompting budget cuts and reforecasts. Despite this tension, influencer marketing has largely escaped cuts due to its performance and flexibility. Leaders in the industry report client conversations about potential future changes, but there has been no immediate impact on budgets. Vickie Segar of Village Marketing highlights a cautious waiting game amidst unpredictable political strategies. Although some clients are reducing their awareness media spend, the overall investment in influencer marketing has not decreased significantly as companies seek to maintain effective channels in chaotic times.
Although we are having client conversations about the potential impact for a future state, there is no current impact on our budgets," said Vickie Segar, founder of influencer marketing shop Village Marketing, now owned by WPP. "It's a watch and wait moment... we have a president who is not consistent in strategy or thought.
Although we are having client conversations about the potential impact for a future state, there is no current impact on our budgets," said Vickie Segar, founder of influencer marketing shop Village Marketing, now owned by WPP. "It's a watch and wait moment... we have a president who is not consistent in strategy or thought.
An erratic/unpredictable market is not ideal for all areas of marketing, but influencer marketing hasn’t become a prime focus for budget cuts, showcasing its resilience in uncertain times.
The combination of performance and brand as well as the flexibility of influencer marketing channels is why marketers have maintained this channel during economic uncertainties.
#economic-uncertainty #influencer-marketing #marketing-strategies #advertising-industry #budget-cuts
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