Artificial intelligence is rapidly transforming the advertising industry, leaving creatives anxious about job security. Those with long careers, like Colleen DeCourcy, face tough choices about retirement. After initially retiring, DeCourcy returned to work but is now reconsidering her next steps. She believes that while AI poses risks to business margins, it will not threaten creativity itself. At a recent event, she spoke openly about AI's implications, emphasizing a need for adaptation among creative professionals in a changing industry landscape.
"Creative people, by their very nature, are worriers, and when you're tasked with your core competency being to defend ideas in every situation possible, change is always frightening. But I do fundamentally believe that what's at risk with AI is not creativity. What's at risk is the size of the margins of the businesses that built things out to wrap around creativity. So I'm excited about what's coming."
"If you're fortunate to have enjoyed a 40-year career in advertising - to have worked on some of the most iconic campaigns for the biggest brands in the world and earned numerous accolades along the way - you might think it's the perfect time to bow out. Why not enjoy the spoils and avoid the painful, challenging, frustrating (and, yes, perhaps exciting) process of adapting to a new reality?"
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