#cannes-lions

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The Drum
7 months ago
Marketing

How Pinterest's step into the real world built its B2B credit

Pinterest won the B2B category at The Drum Awards for Experience.
Pinterest created an experiential push at Cannes Lions to build brand momentum and showcase their unique benefits. [ more ]
Forbes
1 month ago
Marketing

Brands, Meet Creators: Cannes Lions Builds Bridge To Creator Economy

Cannes Lions introduces LIONS Creators to embrace the rising creator economy. [ more ]
PR Daily
2 weeks ago
Artificial intelligence

The changing role of comms: The view from Cannes - PR Daily

PR is gaining influence and recognition in a changing landscape where communicators must address critical issues. [ more ]
#advertising
Digiday
2 weeks ago
Marketing

Inside Linda Yaccarino's first 12-months as X's CEO

Linda Yaccarino was highly visible at Cannes Lions, showcasing a predictable yet elaborate leadership style at X. [ more ]
Amazon Web Services
3 weeks ago
Marketing

4 new ways AWS customers are using Amazon Bedrock to transform advertising and marketing | Amazon Web Services

AWS plays a unique role in enhancing advertising and marketing through generative AI at Cannes Lions Festival. [ more ]
Fast Company
3 weeks ago
Artificial intelligence

Mira Murati and David Droga on what the creative world should-and shouldn't-worry about when it comes to AI

AI is a vital discussion at Cannes Lions, seen as a collaborator, not competitor to human creativity. [ more ]
Digiday
2 weeks ago
Marketing

Inside Linda Yaccarino's first 12-months as X's CEO

Linda Yaccarino was highly visible at Cannes Lions, showcasing a predictable yet elaborate leadership style at X. [ more ]
Amazon Web Services
3 weeks ago
Marketing

4 new ways AWS customers are using Amazon Bedrock to transform advertising and marketing | Amazon Web Services

AWS plays a unique role in enhancing advertising and marketing through generative AI at Cannes Lions Festival. [ more ]
Fast Company
3 weeks ago
Artificial intelligence

Mira Murati and David Droga on what the creative world should-and shouldn't-worry about when it comes to AI

AI is a vital discussion at Cannes Lions, seen as a collaborator, not competitor to human creativity. [ more ]
moreadvertising
#retail-media
AdExchanger
2 weeks ago
Marketing

The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead | AdExchanger

Cannes Lions event highlighted positive trends in digital advertising, including the rise of retail media and steps towards environmental sustainability. [ more ]
AdExchanger
3 weeks ago
Artificial intelligence

Cannes Lions, Generative AI Edition | AdExchanger

Generative AI is increasingly integrated into platforms, impacting creative agencies, requiring creatives to consider it as an opportunity and essential skill for survival. [ more ]
Digiday
3 weeks ago
Marketing

Why commerce media networks are making a bigger play at Cannes Lions 2024

The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United. [ more ]
AdExchanger
2 weeks ago
Marketing

The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead | AdExchanger

Cannes Lions event highlighted positive trends in digital advertising, including the rise of retail media and steps towards environmental sustainability. [ more ]
AdExchanger
3 weeks ago
Artificial intelligence

Cannes Lions, Generative AI Edition | AdExchanger

Generative AI is increasingly integrated into platforms, impacting creative agencies, requiring creatives to consider it as an opportunity and essential skill for survival. [ more ]
Digiday
3 weeks ago
Marketing

Why commerce media networks are making a bigger play at Cannes Lions 2024

The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United. [ more ]
moreretail-media
Digiday
2 weeks ago
Marketing tech

At Cannes, publishers attempt to quell marketers' open programmatic apostasy

Media execs at Cannes Lions focus on fostering direct sales while acknowledging the importance of programmatic advertising revenue. [ more ]
#advertising-industry
Digiday
2 weeks ago
Marketing

Why the 'year of gaming' might be the ad industry's next 'year of mobile'

The advertising industry is now shifting its focus to gaming advertising, akin to the trend seen with mobile advertising in the past. [ more ]
Fast Company
3 weeks ago
Marketing

Elon Musk burned a bridge with advertisers. His new pitch isn't enough to rebuild it

Elon Musk's appearance at Cannes Lions was a mix of apology and marketing effort, emphasizing the ad industry's eagerness for his attention. [ more ]
The Drum
4 weeks ago
Marketing

The future of advertising takes center stage at Cannes Lions - here are 5 reasons why

Cannes Lions is a crucial marketplace for networking, innovation, and collaboration in the advertising industry. [ more ]
Digiday
2 weeks ago
Marketing

Why the 'year of gaming' might be the ad industry's next 'year of mobile'

The advertising industry is now shifting its focus to gaming advertising, akin to the trend seen with mobile advertising in the past. [ more ]
Fast Company
3 weeks ago
Marketing

Elon Musk burned a bridge with advertisers. His new pitch isn't enough to rebuild it

Elon Musk's appearance at Cannes Lions was a mix of apology and marketing effort, emphasizing the ad industry's eagerness for his attention. [ more ]
The Drum
4 weeks ago
Marketing

The future of advertising takes center stage at Cannes Lions - here are 5 reasons why

Cannes Lions is a crucial marketplace for networking, innovation, and collaboration in the advertising industry. [ more ]
moreadvertising-industry
AdExchanger
3 weeks ago
Marketing tech

Video Currencies Are Making Waves At Cannes Lions | AdExchanger

CTV plays a significant role at Cannes Lions, focusing on video ad currencies and outcomes-based measurement. [ more ]
#ai-advertising
Digiday
3 weeks ago
Podcast

Digiday Podcast at Cannes: What Spotify's push into video could mean for its ad business

Spotify expands visual content, introduces AI ad format at Cannes Lions, attracting more ad dollars. [ more ]
The Drum
3 weeks ago
Marketing

TikTok debuts humanlike AI-generated avatars & language dubbing for brands & creators

TikTok introduces AI tools like digital avatars and dubbing for advertisers at Cannes Lions International Festival of Creativity. [ more ]
Digiday
3 weeks ago
Podcast

Digiday Podcast at Cannes: What Spotify's push into video could mean for its ad business

Spotify expands visual content, introduces AI ad format at Cannes Lions, attracting more ad dollars. [ more ]
The Drum
3 weeks ago
Marketing

TikTok debuts humanlike AI-generated avatars & language dubbing for brands & creators

TikTok introduces AI tools like digital avatars and dubbing for advertisers at Cannes Lions International Festival of Creativity. [ more ]
moreai-advertising
Axios
3 weeks ago
Marketing

Elon Musk clarifies "Go f**k yourself" comment

Elon Musk emphasizes the importance of global free speech platforms over censorship for advertisers' money. [ more ]
Digiday
3 weeks ago
Marketing tech

Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets

Omnicom partners with The Trade Desk to create custom investment solutions for clients at Cannes Lions. [ more ]
Digiday
1 month ago
Marketing tech

Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes

40% of ad industry professionals plan to attend Cannes this year, focusing on meetings and dealmaking. [ more ]
Digiday
1 month ago
Marketing tech

Media Briefing: 2024 publishers' guide to selling at Cannes

Media companies are sending more sales teams to Cannes for face-to-face time with clients, making it a lucrative selling moment of the year. [ more ]
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