#cannes-lions

#cannes-lions

The Brandtech Group's AI tools have dramatically improved advertising efficiency and effectiveness, as evidenced by significant reductions in costs and boosts in return on ad spend.

Mira Murati highlights the conversational capabilities of ChatGPT through a humorous family interaction.

Zakiya Gibbons navigated loneliness and work-life balance during her solo trip to Cannes, emphasizing the importance of personal downtime.

The solo travel series explores the authentic experiences of going alone, blending humor, connection, and challenges faced.

Cannes Lions introduces LIONS Creators to embrace the rising creator economy.

PR is gaining influence and recognition in a changing landscape where communicators must address critical issues.

Media execs at Cannes Lions focus on fostering direct sales while acknowledging the importance of programmatic advertising revenue.

CTV plays a significant role at Cannes Lions, focusing on video ad currencies and outcomes-based measurement.

Omnicom partners with The Trade Desk to create custom investment solutions for clients at Cannes Lions.

40% of ad industry professionals plan to attend Cannes this year, focusing on meetings and dealmaking.

Media companies are sending more sales teams to Cannes for face-to-face time with clients, making it a lucrative selling moment of the year.