#cannes-lions

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Media industry
fromLindsey Gamble
1 week ago

Why Creators Should Attend Cannes Lions 2025: Inside the LIONS Creators Program - Lindsey Gamble

Cannes Lions is embracing creators as key players in marketing by introducing LIONS Creators for 2024.
Creators are increasingly recognized as originators in creative collaborations.
Marketing tech
fromFast Company
2 months ago

How I created the next great toothpaste brand in about six minutes

The Brandtech Group's AI tools have dramatically improved advertising efficiency and effectiveness, as evidenced by significant reductions in costs and boosts in return on ad spend.
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