At the Cannes Lions Festival of Creativity, Kimberly-Clark's chief growth officer, Patricia Corsi, emphasizes a serious approach to the event. Her first year in this role aligns with her focus on meaningful marketing discussions rather than festive socializing. Recognized as one of Cannes Lions' top 10 CMOs in 2023, Corsi prepares for intense engagement amid transformative industry challenges, including the impact of AI and shifts in marketing budgets. She highlights a need to prioritize genuine conversations over superficial networking pleasures.
Corsi noted that her focus at Cannes Lions is on meaningful engagements rather than the typical celebratory activities, emphasizing the need for substantial discussions in marketing.
While many attendees indulge in the festival's social scene, Corsi champions a more serious approach, seeing Cannes as a critical week for industry insights and networking.
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