Why We're Headed To An Upfront Revolution, Starring CreatorsThe advertising industry is shifting towards creator content in response to declining linear TV viewership.
Streaming TV ad rates are falling and Amazon's the anchorAmazon is lowering streaming ad costs, influencing pricing for competitors.Ad buyers pay around $40 per thousand viewers on Prime Video, similar to Netflix.
FAST Times: The Rise of Free Ad-Supported TelevisionFAST services have become mainstream as one in three Americans engages with free ad-supported television options.
Global Advertising Revenue Is Recovering - Except for Linear TVAdvertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.
30-second ad slots for Super Bowl reported to be selling for $8m-plus in USSuper Bowl ads are selling for record prices due to high demand, with expectations of over 120 million viewers.Marketers are shifting focus to AI and pharmaceuticals while traditional sectors like car companies are retreating.
Future of Podcast Advertising in 2025: Industry leaders' predictionsPodcasting is rapidly growing, creating significant advertising opportunities for brands to connect with diverse audiences.
Why We're Headed To An Upfront Revolution, Starring CreatorsThe advertising industry is shifting towards creator content in response to declining linear TV viewership.
Streaming TV ad rates are falling and Amazon's the anchorAmazon is lowering streaming ad costs, influencing pricing for competitors.Ad buyers pay around $40 per thousand viewers on Prime Video, similar to Netflix.
FAST Times: The Rise of Free Ad-Supported TelevisionFAST services have become mainstream as one in three Americans engages with free ad-supported television options.
Global Advertising Revenue Is Recovering - Except for Linear TVAdvertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.
30-second ad slots for Super Bowl reported to be selling for $8m-plus in USSuper Bowl ads are selling for record prices due to high demand, with expectations of over 120 million viewers.Marketers are shifting focus to AI and pharmaceuticals while traditional sectors like car companies are retreating.
Future of Podcast Advertising in 2025: Industry leaders' predictionsPodcasting is rapidly growing, creating significant advertising opportunities for brands to connect with diverse audiences.
Steve Goldstein: Gen Z and Video Podcasts: The Numbers Speak LoudlyGen Z is reshaping podcast habits, demonstrating a significant engagement with both audio and video formats.
Was it all a joke? How stand-up comedy helped reelect TrumpStand-up comedians, through humorous political commentary, have influenced perceptions of Donald Trump, particularly among his followers.
Fake podcast clips are misleading millions of people on social media. Here's how to spot themFake podcasts are misleading content that mimic real discussions but often disseminate misinformation for marketing purposes.
Steve Goldstein: Podcasts: It's Not One Thing Or The OtherConsumers see podcasts as both audio and video formats, indicating a clear understanding from their perspective.
How Podcasting Became the New TVPodcasts have evolved from a passive auditory medium to an active visual experience, particularly among younger audiences.
Chat Podcasts Rule the Market-and Always WillInvestment in innovation is essential for the podcast industry, and it doesn't always need to involve AI.
Steve Goldstein: Gen Z and Video Podcasts: The Numbers Speak LoudlyGen Z is reshaping podcast habits, demonstrating a significant engagement with both audio and video formats.
Was it all a joke? How stand-up comedy helped reelect TrumpStand-up comedians, through humorous political commentary, have influenced perceptions of Donald Trump, particularly among his followers.
Fake podcast clips are misleading millions of people on social media. Here's how to spot themFake podcasts are misleading content that mimic real discussions but often disseminate misinformation for marketing purposes.
Steve Goldstein: Podcasts: It's Not One Thing Or The OtherConsumers see podcasts as both audio and video formats, indicating a clear understanding from their perspective.
How Podcasting Became the New TVPodcasts have evolved from a passive auditory medium to an active visual experience, particularly among younger audiences.
Chat Podcasts Rule the Market-and Always WillInvestment in innovation is essential for the podcast industry, and it doesn't always need to involve AI.
What's causing the crisis in UK TV production? podcastThe television industry is facing significant job losses for freelancers, leaving many experienced producers like Stef Loughrey questioning their future.
How This 'Simpsons' Writer Found a Career as a Food Influencer | EntrepreneurThe television industry is experiencing a significant decline, particularly in traditional viewership, impacting the relevance of new content.
What's causing the crisis in UK TV production? podcastThe television industry is facing significant job losses for freelancers, leaving many experienced producers like Stef Loughrey questioning their future.
How This 'Simpsons' Writer Found a Career as a Food Influencer | EntrepreneurThe television industry is experiencing a significant decline, particularly in traditional viewership, impacting the relevance of new content.
More than 1 billion people are now watching podcasts on YouTube every monthYouTube is compelling podcasters to adapt by creating video content to succeed on its platform.
YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey GambleYouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.
Boston-area digital ad platforms seek alternatives to TikTokOnline advertising is shifting to platforms like YouTube as TikTok's potential ban approaches.
20 Years Later, Gen Z is Discovering 'Lost' on YouTube and TikTokBilliam's documentaries about 'Lost' reveal a growing trend of audiences engaging with user-generated content over traditional media.
Late-Night TV Will Never Beat YouTube at Its Own GameYouTube has revolutionized celebrity promotion, challenging traditional late-night interview formats with diversified, engaging content.The rise of YouTube has significantly impacted viewership patterns, causing late-night shows to adapt to changing viewer preferences.
The 23 Most Cooked YouTube Rewind Moments That'll Take Your Mind Off Spotify WrappedYouTube Rewind, once a highly popular annual review of pop culture, was discontinued after facing severe backlash in 2019.
More than 1 billion people are now watching podcasts on YouTube every monthYouTube is compelling podcasters to adapt by creating video content to succeed on its platform.
YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey GambleYouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.
Boston-area digital ad platforms seek alternatives to TikTokOnline advertising is shifting to platforms like YouTube as TikTok's potential ban approaches.
20 Years Later, Gen Z is Discovering 'Lost' on YouTube and TikTokBilliam's documentaries about 'Lost' reveal a growing trend of audiences engaging with user-generated content over traditional media.
Late-Night TV Will Never Beat YouTube at Its Own GameYouTube has revolutionized celebrity promotion, challenging traditional late-night interview formats with diversified, engaging content.The rise of YouTube has significantly impacted viewership patterns, causing late-night shows to adapt to changing viewer preferences.
The 23 Most Cooked YouTube Rewind Moments That'll Take Your Mind Off Spotify WrappedYouTube Rewind, once a highly popular annual review of pop culture, was discontinued after facing severe backlash in 2019.
As Fox Gets a Trump Bump, Bret Baier Closes In on His Broadcast RivalsFox News's ratings are increasing, with Bret Baier's Special Report surpassing CBS Evening News.Trust in traditional media is declining, benefiting Fox News's viewership growth.
Fox News Scores Highest-Rated Quarter In Network HistoryFox News achieved record-high ratings in Q1 2025, dominating cable news with a 65% audience share.
As Fox Gets a Trump Bump, Bret Baier Closes In on His Broadcast RivalsFox News's ratings are increasing, with Bret Baier's Special Report surpassing CBS Evening News.Trust in traditional media is declining, benefiting Fox News's viewership growth.
Fox News Scores Highest-Rated Quarter In Network HistoryFox News achieved record-high ratings in Q1 2025, dominating cable news with a 65% audience share.
Has Gen Z Already Decided the Fate of Hollywood?Gen Z is prioritizing social media content over traditional Hollywood entertainment, indicating a significant shift in viewing preferences.
As Mainstream Media Faces Unprecedented Challenges, Can It Save Itself?Young adults increasingly favor social media for news consumption over traditional media sources, posing challenges for journalism.
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and MoviesConsumers prefer creator-driven content over traditional media.Gen Z spends significantly more time on social media platforms than on traditional TV.
How Pop Crave and Pop Base became major news sources in the 2024 presidential electionNews aggregation has shifted, with celebrity-focused accounts like Pop Crave breaking political news faster than traditional outlets.
Spurned by Social Media, Publishers Chase Readers on WhatsAppWhatsApp Channels provide a promising platform for news publishers to engage audiences directly, especially outside the U.S.
Has Gen Z Already Decided the Fate of Hollywood?Gen Z is prioritizing social media content over traditional Hollywood entertainment, indicating a significant shift in viewing preferences.
As Mainstream Media Faces Unprecedented Challenges, Can It Save Itself?Young adults increasingly favor social media for news consumption over traditional media sources, posing challenges for journalism.
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and MoviesConsumers prefer creator-driven content over traditional media.Gen Z spends significantly more time on social media platforms than on traditional TV.
How Pop Crave and Pop Base became major news sources in the 2024 presidential electionNews aggregation has shifted, with celebrity-focused accounts like Pop Crave breaking political news faster than traditional outlets.
Spurned by Social Media, Publishers Chase Readers on WhatsAppWhatsApp Channels provide a promising platform for news publishers to engage audiences directly, especially outside the U.S.
MSNBC Host Does Victory Dance Over Anti-Trump MeidasTouch Podcast Beating Out Rogan: These Guys Are Hitters!'Ben Meiselas' podcast has overtaken Joe Rogan's, marking a shift in the podcast landscape and potential political changes.
A bad movie full of big ideas about techNetflix expands into late-night shows, introducing new formats and unique content for viewers.Installer highlights a new web app for podcasts and a cozy gaming experience.
Democratic Postmortems, the Media's Non-Predictive Powers, and WaPo Editors Say: 'Back to Work!'Media companies are pushing for a return to the office amid remote work debates.The Harris-Trump presidential race highlights significant electoral divisions.Stephen A. Smith's presidential candidacy shows sports media's political influence.Podcast and traditional media mergers illustrate changing consumption habits.
MSNBC Host Does Victory Dance Over Anti-Trump MeidasTouch Podcast Beating Out Rogan: These Guys Are Hitters!'Ben Meiselas' podcast has overtaken Joe Rogan's, marking a shift in the podcast landscape and potential political changes.
A bad movie full of big ideas about techNetflix expands into late-night shows, introducing new formats and unique content for viewers.Installer highlights a new web app for podcasts and a cozy gaming experience.
Democratic Postmortems, the Media's Non-Predictive Powers, and WaPo Editors Say: 'Back to Work!'Media companies are pushing for a return to the office amid remote work debates.The Harris-Trump presidential race highlights significant electoral divisions.Stephen A. Smith's presidential candidacy shows sports media's political influence.Podcast and traditional media mergers illustrate changing consumption habits.
Why multi-market programmatic DOOH is taking offThe shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
Programmatic in the real world: trends helping advertisers differentiate in 2025Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.
Why multi-market programmatic DOOH is taking offThe shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
Programmatic in the real world: trends helping advertisers differentiate in 2025Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.
Three cheers for Jeff Bezos, fighting to save The Washington Post from itselfJeff Bezos is transforming the Washington Post's opinion section to emphasize free markets and personal liberties, responding to recent editorial challenges.
Why Brands Need to Think Like NetflixThe future of marketing lies in brands creating their own content rather than merely funding existing content. Branding is now about being the content.
The news business is dying? That's a tired and incomplete narrative. - PoynterThe news industry is evolving, not dying, with new forms of journalism emerging to meet community needs.
What are you reading? - High Country NewsThe shift in news consumption from national to local reflects a desire for deeper community engagement.
Why Brands Need to Think Like NetflixThe future of marketing lies in brands creating their own content rather than merely funding existing content. Branding is now about being the content.
The news business is dying? That's a tired and incomplete narrative. - PoynterThe news industry is evolving, not dying, with new forms of journalism emerging to meet community needs.
What are you reading? - High Country NewsThe shift in news consumption from national to local reflects a desire for deeper community engagement.
Oscars Audience Size Poses a Test of Hollywood's Cultural RelevanceOscars viewership reflects cultural relevance; concerns arise over interest in nominated films amidst changing political and social climates.
The Hollywood Stock Market: Travis Kelce, J.Lo, DC Studios, Prime Video, Todd Phillips, and More!Discussion on Hollywood's future hinges on strategic buying and selling in media investments.Travis Kelce's media career illustrates the sports industry's merging with entertainment.
Oscars Audience Size Poses a Test of Hollywood's Cultural RelevanceOscars viewership reflects cultural relevance; concerns arise over interest in nominated films amidst changing political and social climates.
The Hollywood Stock Market: Travis Kelce, J.Lo, DC Studios, Prime Video, Todd Phillips, and More!Discussion on Hollywood's future hinges on strategic buying and selling in media investments.Travis Kelce's media career illustrates the sports industry's merging with entertainment.
Daily Cartoon: Friday, February 28thThe resurgence of split personality themes in media reflects contemporary societal anxieties and existential questions.
NBCUniversal Prepares to Launch 'Mobile-First' News ServiceNBCUniversal plans to launch a mobile-first news outlet focusing on short-form video content for Gen Z by the end of 2023.
Media Briefing: Publishers use standalone newsletter subscriptions to convert more readersStandalone newsletter subscriptions are a growing strategy for publishers to convert readers into paying customers.
How a TV Critic Navigates an Age of Endless ContentTelevision remains a powerful medium, shaping culture and significant events despite the rise of social media platforms like TikTok.
The Apprentice at 20: how Trump and Alan Sugar's reality TV baby became little more than ritual humiliationThe Apprentice's appeal has diminished, becoming predictable and criticized, reflecting a broader decline in reality TV quality.
How a TV Critic Navigates an Age of Endless ContentTelevision remains a powerful medium, shaping culture and significant events despite the rise of social media platforms like TikTok.
The Apprentice at 20: how Trump and Alan Sugar's reality TV baby became little more than ritual humiliationThe Apprentice's appeal has diminished, becoming predictable and criticized, reflecting a broader decline in reality TV quality.
2025 Is Shaping Up to Be the Year of the UncancellationCancel culture's definition is overly broad, losing its original meaning amid political exploitation and evolving social dynamics.2025 may witness a resurgence of figures previously 'canceled', as trends suggest a shift towards 'uncancellation'.
Online media outstrips TV as source of news in UKOnline news has surpassed TV news in popularity among UK adults, indicating a major shift in media consumption behavior.
Hollywood has a big problem with how people are watching TV these daysThe rise of free, ad-supported streaming services is reshaping the television industry as viewers opt for cost-saving options.
5 actually intelligent TV shows we loved last year - 48 hillsIn 2024, audiences are seeking high-quality television, moving away from tired superhero narratives.
Online media outstrips TV as source of news in UKOnline news has surpassed TV news in popularity among UK adults, indicating a major shift in media consumption behavior.
Hollywood has a big problem with how people are watching TV these daysThe rise of free, ad-supported streaming services is reshaping the television industry as viewers opt for cost-saving options.
5 actually intelligent TV shows we loved last year - 48 hillsIn 2024, audiences are seeking high-quality television, moving away from tired superhero narratives.
The Year Movie Stars Cried, Flirted, and Cosplayed for FamePress tours are increasingly unpredictable and vibrant, reflecting a shift in how celebrities engage audiences outside traditional promotions.
What does ship/shipping mean? What to know about the popular slangShipping refers to the imaginative pairing of characters or individuals in potential romantic relationships.
The Year Movie Stars Cried, Flirted, and Cosplayed for FamePress tours are increasingly unpredictable and vibrant, reflecting a shift in how celebrities engage audiences outside traditional promotions.
What does ship/shipping mean? What to know about the popular slangShipping refers to the imaginative pairing of characters or individuals in potential romantic relationships.
How the Trump-Harris Election Shed Light on the Flaws in Traditional PR - and How Businesses Can Adapt | EntrepreneurPublic relations strategies are evolving due to declining trust in traditional media channels.Alternative media platforms are becoming essential for political campaigns and public relations tactics.
The longform renaissanceThe future of journalism may rely on returning to authentic, longform content to rebuild audience trust.
Humanness > authenticityMedia organizations will prioritize journalists' humanness over the pursuit of authenticity to foster deeper audience connections.
Visual investigations become a mainstay of newsVisual investigations are becoming standard practice in journalism, shifting from niche to mainstream reporting methods by 2025.
Statehouse reporting is set for a revivalState government reporting is evolving, countering long-standing narratives of decline with new, engaged journalists and nonprofit news organizations.
The longform renaissanceThe future of journalism may rely on returning to authentic, longform content to rebuild audience trust.
Humanness > authenticityMedia organizations will prioritize journalists' humanness over the pursuit of authenticity to foster deeper audience connections.
Visual investigations become a mainstay of newsVisual investigations are becoming standard practice in journalism, shifting from niche to mainstream reporting methods by 2025.
Statehouse reporting is set for a revivalState government reporting is evolving, countering long-standing narratives of decline with new, engaged journalists and nonprofit news organizations.
Demi, Jodie and Nicole: is Hollywood finally ready to recognise complex female characters over 40? | Natasha GinnivanCelebration of complex, multilayered middle-aged female characters in recent film and TV, recognized at the Golden Globes.
2025 Tech Industry Predictions: GenAI, EVs, and the Future of Engineering2024 marks a stabilization in venture capital after years of volatility, which is seen as positive for the tech industry.
Media Briefing: The top trends in the media industry in 2024In 2024, media companies generally increased revenues despite a challenging ad market, showing resilience and optimism for future growth.
Vulture's 20 Most-Read Stories of 2024The year was marked by cultural upheavals including betrayal, societal changes, and the influence of art reflecting emotional and social complexities.
Local collaboration follows contractionNews organizations must focus on local coverage and reader loyalty rather than chasing viral content.Collaborative efforts among news media can enhance state coverage and community connection.
The Best Podcasts of 2024Some beloved podcasts found new homes despite the loss of many due to budget cuts.Investigative series like "Elon's Spies" shed light on power dynamics and personal conflicts in the tech industry.Classical podcasts like "This American Life" continue to address contemporary societal issues creatively.
RAIN Notes: November 27Magellan AI has achieved IAB Tech Lab certification for podcast measurement compliance, highlighting commitment to data integrity.
19 new podcasts in Triton Digital's October ranker; RAIN comparisonsThe October Podcast Ranker shows significant competition with 19 new podcast entries and shifts in listener preferences.
The Realistic Guide to Podcast Audience Growth in 2024Growing a podcast audience is significantly more challenging than starting one, with only 17% actively gaining traction.
Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit.
The Realistic Guide to Podcast Audience Growth in 2024Growing a podcast audience is significantly more challenging than starting one, with only 17% actively gaining traction.
Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit.
Most teens don't want to watch romance or sex on TV - why?: studyTeenagers prefer platonic friendships over romantic storylines in media.A significant number of adolescents feel sexual content is unnecessary in TV and film.
Exploring The Trenches Of CTV Buying - It's Still Messy In There - With A 20-Year Agency Vet | AdExchangerThe rise of CTV is transforming how consumers access live sports, impacting traditional cable subscriptions.
'Not that relevant' late night TV shows fading to black as even Colbert's leading 'Late Show' sees audience drop 32%Late night talk shows are struggling with declining ratings and ad revenues, losing their relevance in modern television.
Why the 'Fast Company' homepage looks a little different todayFast Company has revamped its homepage to enhance user experience, focusing on personalization and easier access to trending content.
Apple Podcasts Announces New Updates for Serialized Podcasts - Lindsey GambleApple Podcasts is enhancing its platform to highlight the popularity of serialized podcasts through innovative features.
Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economyTaylor Lorenz is launching her own Substack publication, User Mag, marking a move to independent journalism after leaving The Washington Post.
Funko Fusion Review - Pop Til You DropThe Funko Pop phenomenon has significantly influenced the current trend of crossovers and mash-ups in media.
From Rumour to Reality: Oasis Tour News Dominates Reader InterestOasis reunion tour announcement triggered 11 million page views, dominating British public interest and drawing complaints about ticket pricing.
70 Years Ago, Alfred Hitchcock Made a Perfect Crime Thriller That Was Ahead of Its TimeSociety has developed a deep obsession with true crime narratives across various media platforms, reflecting a broader cultural fascination with violence and voyeurism.
YouTube Becomes First Streaming Platform To Reach 10% of TV ViewingStreaming accounted for 41.4% of TV viewing in July, marking a historic record.
The 2024 Olympics was a big win for TV of all kindsOlympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.
YouTube Becomes First Streaming Platform To Reach 10% of TV ViewingStreaming accounted for 41.4% of TV viewing in July, marking a historic record.
The 2024 Olympics was a big win for TV of all kindsOlympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.
WWE Takes on Fanatics Fest in New York CityFans fully embrace the wild experience of wrestling events, as illustrated by memorable moments like Kaz's humorous interaction with CM Punk.The wrestling community's fervor at Fanatics Fest highlights the genre's cultural significance.
What Game of Thrones did to the mediaThe article explores the impact of chasing trends in media coverage, particularly using Game of Thrones as an example.