#media-trends

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#podcasting

Future of Podcast Advertising in 2025: Industry leaders' predictions

Podcasting is rapidly growing, creating significant advertising opportunities for brands to connect with diverse audiences.

Was it all a joke? How stand-up comedy helped reelect Trump

Stand-up comedians, through humorous political commentary, have influenced perceptions of Donald Trump, particularly among his followers.

Fake podcast clips are misleading millions of people on social media. Here's how to spot them

Fake podcasts are misleading content that mimic real discussions but often disseminate misinformation for marketing purposes.

Study: Avid podcast listening across established and emerging global markets (Acast)

Podcast listeners invest significant time weekly, averaging six hours, which is consistent across emerging and established markets.

How Podcasting Became the New TV

Podcasts have evolved from a passive auditory medium to an active visual experience, particularly among younger audiences.

Chat Podcasts Rule the Market-and Always Will

Investment in innovation is essential for the podcast industry, and it doesn't always need to involve AI.

Future of Podcast Advertising in 2025: Industry leaders' predictions

Podcasting is rapidly growing, creating significant advertising opportunities for brands to connect with diverse audiences.

Was it all a joke? How stand-up comedy helped reelect Trump

Stand-up comedians, through humorous political commentary, have influenced perceptions of Donald Trump, particularly among his followers.

Fake podcast clips are misleading millions of people on social media. Here's how to spot them

Fake podcasts are misleading content that mimic real discussions but often disseminate misinformation for marketing purposes.

Study: Avid podcast listening across established and emerging global markets (Acast)

Podcast listeners invest significant time weekly, averaging six hours, which is consistent across emerging and established markets.

How Podcasting Became the New TV

Podcasts have evolved from a passive auditory medium to an active visual experience, particularly among younger audiences.

Chat Podcasts Rule the Market-and Always Will

Investment in innovation is essential for the podcast industry, and it doesn't always need to involve AI.
morepodcasting
#journalism

The longform renaissance

The future of journalism may rely on returning to authentic, longform content to rebuild audience trust.

Humanness > authenticity

Media organizations will prioritize journalists' humanness over the pursuit of authenticity to foster deeper audience connections.

Visual investigations become a mainstay of news

Visual investigations are becoming standard practice in journalism, shifting from niche to mainstream reporting methods by 2025.

Statehouse reporting is set for a revival

State government reporting is evolving, countering long-standing narratives of decline with new, engaged journalists and nonprofit news organizations.

The news business is dying? That's a tired and incomplete narrative. - Poynter

The news industry is evolving, not dying, with new forms of journalism emerging to meet community needs.

The longform renaissance

The future of journalism may rely on returning to authentic, longform content to rebuild audience trust.

Humanness > authenticity

Media organizations will prioritize journalists' humanness over the pursuit of authenticity to foster deeper audience connections.

Visual investigations become a mainstay of news

Visual investigations are becoming standard practice in journalism, shifting from niche to mainstream reporting methods by 2025.

Statehouse reporting is set for a revival

State government reporting is evolving, countering long-standing narratives of decline with new, engaged journalists and nonprofit news organizations.

The news business is dying? That's a tired and incomplete narrative. - Poynter

The news industry is evolving, not dying, with new forms of journalism emerging to meet community needs.
morejournalism
#marketing-strategies

Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.

Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'

Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit.

Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.

Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'

Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit.
moremarketing-strategies

Demi, Jodie and Nicole: is Hollywood finally ready to recognise complex female characters over 40? | Natasha Ginnivan

Celebration of complex, multilayered middle-aged female characters in recent film and TV, recognized at the Golden Globes.

2025 Tech Industry Predictions: GenAI, EVs, and the Future of Engineering

2024 marks a stabilization in venture capital after years of volatility, which is seen as positive for the tech industry.
#pop-culture

The Year Movie Stars Cried, Flirted, and Cosplayed for Fame

Press tours are increasingly unpredictable and vibrant, reflecting a shift in how celebrities engage audiences outside traditional promotions.

The 23 Most Cooked YouTube Rewind Moments That'll Take Your Mind Off Spotify Wrapped

YouTube Rewind, once a highly popular annual review of pop culture, was discontinued after facing severe backlash in 2019.

The Year Movie Stars Cried, Flirted, and Cosplayed for Fame

Press tours are increasingly unpredictable and vibrant, reflecting a shift in how celebrities engage audiences outside traditional promotions.

The 23 Most Cooked YouTube Rewind Moments That'll Take Your Mind Off Spotify Wrapped

YouTube Rewind, once a highly popular annual review of pop culture, was discontinued after facing severe backlash in 2019.
morepop-culture

Media Briefing: The top trends in the media industry in 2024

In 2024, media companies generally increased revenues despite a challenging ad market, showing resilience and optimism for future growth.

Vulture's 20 Most-Read Stories of 2024

The year was marked by cultural upheavals including betrayal, societal changes, and the influence of art reflecting emotional and social complexities.

Local collaboration follows contraction

News organizations must focus on local coverage and reader loyalty rather than chasing viral content.
Collaborative efforts among news media can enhance state coverage and community connection.
#streaming

YouTube Becomes First Streaming Platform To Reach 10% of TV Viewing

Streaming accounted for 41.4% of TV viewing in July, marking a historic record.

Global Advertising Revenue Is Recovering - Except for Linear TV

Advertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.

The 2024 Olympics was a big win for TV of all kinds

Olympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.

Hollywood has a big problem with how people are watching TV these days

The rise of free, ad-supported streaming services is reshaping the television industry as viewers opt for cost-saving options.

Reinventing the Crab: Is CTV just TV Again?

The streaming industry risks repeating past mistakes by reverting to outdated cable TV models, impacting advertising strategies.
True innovation in advertising requires a departure from old models, not a mere reinvention.

YouTube Becomes First Streaming Platform To Reach 10% of TV Viewing

Streaming accounted for 41.4% of TV viewing in July, marking a historic record.

Global Advertising Revenue Is Recovering - Except for Linear TV

Advertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.

The 2024 Olympics was a big win for TV of all kinds

Olympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.

Hollywood has a big problem with how people are watching TV these days

The rise of free, ad-supported streaming services is reshaping the television industry as viewers opt for cost-saving options.

Reinventing the Crab: Is CTV just TV Again?

The streaming industry risks repeating past mistakes by reverting to outdated cable TV models, impacting advertising strategies.
True innovation in advertising requires a departure from old models, not a mere reinvention.
morestreaming
#podcast-industry

For Wondery And SiriusXM, Spending Big Isn't The Same As Thinking Big | Defector

Wondery's $100 million deal for the New Heights podcast highlights the disconnect between high-stakes investments and the declining economic realities in podcasting.

The Best Podcasts of 2024

Some beloved podcasts found new homes despite the loss of many due to budget cuts.
Investigative series like "Elon's Spies" shed light on power dynamics and personal conflicts in the tech industry.
Classical podcasts like "This American Life" continue to address contemporary societal issues creatively.

For Wondery And SiriusXM, Spending Big Isn't The Same As Thinking Big | Defector

Wondery's $100 million deal for the New Heights podcast highlights the disconnect between high-stakes investments and the declining economic realities in podcasting.

The Best Podcasts of 2024

Some beloved podcasts found new homes despite the loss of many due to budget cuts.
Investigative series like "Elon's Spies" shed light on power dynamics and personal conflicts in the tech industry.
Classical podcasts like "This American Life" continue to address contemporary societal issues creatively.
morepodcast-industry

RAIN Notes: November 27

Magellan AI has achieved IAB Tech Lab certification for podcast measurement compliance, highlighting commitment to data integrity.

19 new podcasts in Triton Digital's October ranker; RAIN comparisons

The October Podcast Ranker shows significant competition with 19 new podcast entries and shifts in listener preferences.
#content-creation

The Realistic Guide to Podcast Audience Growth in 2024

Growing a podcast audience is significantly more challenging than starting one, with only 17% actively gaining traction.

What Game of Thrones did to the media

The article explores the impact of chasing trends in media coverage, particularly using Game of Thrones as an example.

20 Years Later, Gen Z is Discovering 'Lost' on YouTube and TikTok

Billiam's documentaries about 'Lost' reveal a growing trend of audiences engaging with user-generated content over traditional media.

How This 'Simpsons' Writer Found a Career as a Food Influencer | Entrepreneur

The television industry is experiencing a significant decline, particularly in traditional viewership, impacting the relevance of new content.

The Realistic Guide to Podcast Audience Growth in 2024

Growing a podcast audience is significantly more challenging than starting one, with only 17% actively gaining traction.

What Game of Thrones did to the media

The article explores the impact of chasing trends in media coverage, particularly using Game of Thrones as an example.

20 Years Later, Gen Z is Discovering 'Lost' on YouTube and TikTok

Billiam's documentaries about 'Lost' reveal a growing trend of audiences engaging with user-generated content over traditional media.

How This 'Simpsons' Writer Found a Career as a Food Influencer | Entrepreneur

The television industry is experiencing a significant decline, particularly in traditional viewership, impacting the relevance of new content.
morecontent-creation
#podcasts

Democratic Postmortems, the Media's Non-Predictive Powers, and WaPo Editors Say: 'Back to Work!'

Media companies are pushing for a return to the office amid remote work debates.
The Harris-Trump presidential race highlights significant electoral divisions.
Stephen A. Smith's presidential candidacy shows sports media's political influence.
Podcast and traditional media mergers illustrate changing consumption habits.

Which podcast trends are capturing advertisers' attention in 2024

Podcasts defy the trend of short content for better engagement and ad revenue growth.

Democratic Postmortems, the Media's Non-Predictive Powers, and WaPo Editors Say: 'Back to Work!'

Media companies are pushing for a return to the office amid remote work debates.
The Harris-Trump presidential race highlights significant electoral divisions.
Stephen A. Smith's presidential candidacy shows sports media's political influence.
Podcast and traditional media mergers illustrate changing consumption habits.

Which podcast trends are capturing advertisers' attention in 2024

Podcasts defy the trend of short content for better engagement and ad revenue growth.
morepodcasts
#social-media

As Mainstream Media Faces Unprecedented Challenges, Can It Save Itself?

Young adults increasingly favor social media for news consumption over traditional media sources, posing challenges for journalism.

How Pop Crave and Pop Base became major news sources in the 2024 presidential election

News aggregation has shifted, with celebrity-focused accounts like Pop Crave breaking political news faster than traditional outlets.

Spurned by Social Media, Publishers Chase Readers on WhatsApp

WhatsApp Channels provide a promising platform for news publishers to engage audiences directly, especially outside the U.S.

As Mainstream Media Faces Unprecedented Challenges, Can It Save Itself?

Young adults increasingly favor social media for news consumption over traditional media sources, posing challenges for journalism.

How Pop Crave and Pop Base became major news sources in the 2024 presidential election

News aggregation has shifted, with celebrity-focused accounts like Pop Crave breaking political news faster than traditional outlets.

Spurned by Social Media, Publishers Chase Readers on WhatsApp

WhatsApp Channels provide a promising platform for news publishers to engage audiences directly, especially outside the U.S.
moresocial-media

Most teens don't want to watch romance or sex on TV - why?: study

Teenagers prefer platonic friendships over romantic storylines in media.
A significant number of adolescents feel sexual content is unnecessary in TV and film.

Exploring The Trenches Of CTV Buying - It's Still Messy In There - With A 20-Year Agency Vet | AdExchanger

The rise of CTV is transforming how consumers access live sports, impacting traditional cable subscriptions.

'Not that relevant' late night TV shows fading to black as even Colbert's leading 'Late Show' sees audience drop 32%

Late night talk shows are struggling with declining ratings and ad revenues, losing their relevance in modern television.

Late-Night TV Will Never Beat YouTube at Its Own Game

YouTube has revolutionized celebrity promotion, challenging traditional late-night interview formats with diversified, engaging content.
The rise of YouTube has significantly impacted viewership patterns, causing late-night shows to adapt to changing viewer preferences.

The Hollywood Stock Market: Travis Kelce, J.Lo, DC Studios, Prime Video, Todd Phillips, and More!

Discussion on Hollywood's future hinges on strategic buying and selling in media investments.
Travis Kelce's media career illustrates the sports industry's merging with entertainment.

Why the 'Fast Company' homepage looks a little different today

Fast Company has revamped its homepage to enhance user experience, focusing on personalization and easier access to trending content.

Apple Podcasts Announces New Updates for Serialized Podcasts - Lindsey Gamble

Apple Podcasts is enhancing its platform to highlight the popularity of serialized podcasts through innovative features.
from Business Insider
3 months ago

Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy

Taylor Lorenz is launching her own Substack publication, User Mag, marking a move to independent journalism after leaving The Washington Post.

Funko Fusion Review - Pop Til You Drop

The Funko Pop phenomenon has significantly influenced the current trend of crossovers and mash-ups in media.

How a TV Critic Navigates an Age of Endless Content

Television remains a powerful medium, shaping culture and significant events despite the rise of social media platforms like TikTok.
from Theregister
4 months ago

Online media outstrips TV as source of news in UK

Online news has surpassed TV news in popularity among UK adults, indicating a major shift in media consumption behavior.

From Rumour to Reality: Oasis Tour News Dominates Reader Interest

Oasis reunion tour announcement triggered 11 million page views, dominating British public interest and drawing complaints about ticket pricing.

Gaming: The Media Industry's 144bn Sleeping Giant - ExchangeWire.com

Gaming is an untapped advertising opportunity, currently receiving only 2% of media spend despite generating £144bn annually.

70 Years Ago, Alfred Hitchcock Made a Perfect Crime Thriller That Was Ahead of Its Time

Society has developed a deep obsession with true crime narratives across various media platforms, reflecting a broader cultural fascination with violence and voyeurism.

WWE Takes on Fanatics Fest in New York City

Fans fully embrace the wild experience of wrestling events, as illustrated by memorable moments like Kaz's humorous interaction with CM Punk.
The wrestling community's fervor at Fanatics Fest highlights the genre's cultural significance.

Help us make Battery Power better!

Ultimate goal is to be one-stop-shop for Atlanta Braves content
Seeking feedback from fans on preferred content format

Why in-game advertising companies see potential benefits in the death of the third-party cookie

In-game advertising companies see the demise of third-party cookies as an opportunity to step out of the ad world's shadow.
The vast amount of user data generated in gaming environments could lead to high-quality ad inventory with first-party identifiers and consent.
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