#media-trends

#media-trends

At a round table held by the UK Advertising Export Group and Marketreach in Cannes, panellists discussed and analyzed why direct mail may have been overlooked in the media mix historically, but why it's increasingly becoming the go-to channel by brands.

I can't wait to get at it, to get at the important work that we all have to do in this time of such trouble for our country.

Television shows gaining a substantial audience outside of their country of origin is far from rare in 2025. Perhaps the biggest success story in this realm has been K-dramas, but "slow TV" has also drawn a growing number of admirers.

The television industry faces a drastic decline with about 70% of freelancers out of work, influenced by various structural issues and changing viewing habits.

The central appeal of The Apprentice has always been twofold: a society-wide desire to see arrogant professionals cut down to size and the rags to riches element.

The growing accessibility to visual documentation from smartphones, surveillance cameras, and satellite imagery means that visual investigations are becoming a standard in journalism. As techniques spread, their relevance will expand, enhancing reporting across stories.

"Securing IAB Tech Lab certification demonstrates our ongoing commitment to trust, transparency, and consistency in podcast advertising measurement," said Jim Ballas, GM Measurement at Magellan AI.

The latest Triton Digital's US Podcast Ranker reveals only two shows maintained their positions year-over-year, while 19 new podcasts debuted on the list this October.