#media-trends

#media-trends

"It's a shame because on paper everything suggests that CTV should actually perform better. There's less ad clutter. You can't skip ads. You can be more targeted. There's so many positives to it. But I think price is probably one of the biggest barriers."

Fox News posted strong ratings in the second quarter, averaging just over three million viewers during weekday prime time and achieving its second-highest rated quarter in network history.

At a round table held by the UK Advertising Export Group and Marketreach in Cannes, panellists discussed and analyzed why direct mail may have been overlooked in the media mix historically, but why it's increasingly becoming the go-to channel by brands.

I can't wait to get at it, to get at the important work that we all have to do in this time of such trouble for our country.

Television shows gaining a substantial audience outside of their country of origin is far from rare in 2025. Perhaps the biggest success story in this realm has been K-dramas, but "slow TV" has also drawn a growing number of admirers.