At a round table held by the UK Advertising Export Group and Marketreach in Cannes, panellists discussed and analyzed why direct mail may have been overlooked in the media mix historically, but why it's increasingly becoming the go-to channel by brands.
Television shows gaining a substantial audience outside of their country of origin is far from rare in 2025. Perhaps the biggest success story in this realm has been K-dramas, but "slow TV" has also drawn a growing number of admirers.
The central appeal of The Apprentice has always been twofold: a society-wide desire to see arrogant professionals cut down to size and the rags to riches element.
The growing accessibility to visual documentation from smartphones, surveillance cameras, and satellite imagery means that visual investigations are becoming a standard in journalism. As techniques spread, their relevance will expand, enhancing reporting across stories.