"By formalizing its own podcast chart, YouTube gains cultural relevance similar to Spotify's Top Podcasts and Apple's charts, creating a flywheel of attention that boosts the shows that rank."
"This chart provides users with a centralized way to discover trending podcasts alongside YouTube's algorithmic recommendations."
YouTube has introduced a podcast chart to showcase its top shows, capitalizing on its massive 1 billion monthly active viewers. This addition, reminiscent of similar features on platforms like Spotify and Apple Podcasts, allows users to discover trending podcasts more easily. By formalizing this chart, YouTube aims to enhance its algorithmic recommendations while also solidifying its position in the podcasting space, driving traffic and attention to popular shows and generating a 'flywheel' effect for podcast promotion.
Read at Lindsey Gamble
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