#cultural-relevance

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fromDeep House London
2 days ago
London startup

Von Dutch Expands Into Music with Sonar and Brunch Elektronik Festival Partnerships | News | Deep House London

Von Dutch expands its legacy with 'Von Dutch Loves', merging fashion with music and culture through festivals and collaborations.
fromThe Drum
2 days ago
Marketing tech

The Drum Awards for Marketing: 10 things the best work has in common

The best marketing combines cultural relevance, strategic brilliance, and measurable business impact.
MMA
fromThe New Yorker
3 days ago

The Spectacle of a Boxing Match in Times Square

Promoters are revitalizing boxing by staging events in high-traffic areas like Times Square to demonstrate the sport's relevance.
fromBusiness Matters
1 week ago
Marketing tech

Mikhail Irzak: academic and professional background

Mikhail Irzak emphasizes culture-driven business strategies over conventional methods, focusing on long-term vision and founder psychology.
fromstupiddope.com
1 week ago
NYC startup

NOBULL Taps Robin Arzon for Game-Changing Brand Partnership | stupidDOPE | Est. 2008

NOBULL has partnered with Robin Arzon to expand its brand identity beyond niche athletic wear.
fromFast Company
1 week ago
OMG science

How 'Star Wars' can save STEM education

The alignment of cultural moments with science is crucial for engaging the public in STEM.
#marketing-strategies
Media industry
fromAdweek
1 week ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.
fromwww.adweek.com
1 month ago
Mental health

Duke's White Lotus Response Squandered an Opportunity

Brand control versus cultural relevance is a significant tension in marketing, especially as brands engage with dynamic cultural narratives.
Media industry
fromAdweek
1 week ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.
fromwww.adweek.com
1 month ago
Mental health

Duke's White Lotus Response Squandered an Opportunity

Brand control versus cultural relevance is a significant tension in marketing, especially as brands engage with dynamic cultural narratives.
more#marketing-strategies
#marketing
fromThe Drum
7 months ago
Marketing

'Years of consistency' gives Pepsi legitimacy in culture, says marketing chief

PepsiCo emphasizes delivering experiences that connect with consumer passions and interests, rather than just selling products.
fromFast Company
2 weeks ago
Media industry

Considering applying for Fast Company's Brands That Matter? Here are 3 reasons to apply now

Cultural relevance is a key metric for brand success.
Brands are encouraged to apply for recognition in the 'Brands That Matter' initiative.
fromThe Drum
7 months ago
Marketing

'Years of consistency' gives Pepsi legitimacy in culture, says marketing chief

PepsiCo emphasizes delivering experiences that connect with consumer passions and interests, rather than just selling products.
fromFast Company
2 weeks ago
Media industry

Considering applying for Fast Company's Brands That Matter? Here are 3 reasons to apply now

Cultural relevance is a key metric for brand success.
Brands are encouraged to apply for recognition in the 'Brands That Matter' initiative.
more#marketing
#music
Miscellaneous
fromwww.theguardian.com
4 months ago

Embracing X and a turn by Timothee Chalamet: how Bob Dylan is capturing gen Z

Bob Dylan's acclaim has notably increased among younger listeners in the 21st century, showing his enduring relevance and ability to engage with contemporary culture.
fromwww.nytimes.com
2 weeks ago
NYC music

U.K. Folk Bands Use Centuries-Old Ditties to Discuss Prison Abolition, Trans Rights and the Gig Economy

Shovel Dance Collective connects traditional folk themes to modern societal issues.
fromwww.theguardian.com
10 months ago
Writing

Should not be played indoors': writers on their all-time favourite summertime songs

Music captures the essence of seasons and cultural moments, evoking nostalgic feelings.
Songs can be timeless, still relevant and enjoyable decades after their release.
Miscellaneous
fromwww.theguardian.com
4 months ago

Embracing X and a turn by Timothee Chalamet: how Bob Dylan is capturing gen Z

Bob Dylan's acclaim has notably increased among younger listeners in the 21st century, showing his enduring relevance and ability to engage with contemporary culture.
fromwww.nytimes.com
2 weeks ago
NYC music

U.K. Folk Bands Use Centuries-Old Ditties to Discuss Prison Abolition, Trans Rights and the Gig Economy

Shovel Dance Collective connects traditional folk themes to modern societal issues.
fromwww.theguardian.com
10 months ago
Writing

Should not be played indoors': writers on their all-time favourite summertime songs

Music captures the essence of seasons and cultural moments, evoking nostalgic feelings.
Songs can be timeless, still relevant and enjoyable decades after their release.
more#music
#brand-engagement
Online marketing
fromDigiday
2 months ago

Marketing Briefing: 'High risk, high reward' - Understanding the state of social media guardrails

Duolingo's marketing strategy successfully transformed Duo the Owl into a beloved brand mascot that engages real fans through creative social media content.
fromAdweek
3 weeks ago
Media industry

Why Coachella's OOH Campaigns Have Such Lasting Appeal

Coachella serves as a high-stakes proving ground for innovative out-of-home marketing strategies that blend cultural relevance with audience engagement.
fromMedium
2 months ago
Miscellaneous

Duo run over by a Cybertruck?!

Duolingo's social media strategy involved the humorous announcement of its character Duo's 'death', creating public engagement and cultural relevance.
Online marketing
fromDigiday
2 months ago

Marketing Briefing: 'High risk, high reward' - Understanding the state of social media guardrails

Duolingo's marketing strategy successfully transformed Duo the Owl into a beloved brand mascot that engages real fans through creative social media content.
fromAdweek
3 weeks ago
Media industry

Why Coachella's OOH Campaigns Have Such Lasting Appeal

Coachella serves as a high-stakes proving ground for innovative out-of-home marketing strategies that blend cultural relevance with audience engagement.
fromMedium
2 months ago
Miscellaneous

Duo run over by a Cybertruck?!

Duolingo's social media strategy involved the humorous announcement of its character Duo's 'death', creating public engagement and cultural relevance.
more#brand-engagement
philosophy
fromApaonline
1 month ago

Brain Rot: Are We Rotting Our Minds in the Digital Age?

The term 'brain rot' reflects concerns about digital consumption affecting mental health and cognitive ability.
NYC startup
fromstupidDOPE
1 month ago

Silly Nice Seeks Hospitality Partnerships Across New York | stupidDOPE

Silly Nice aims to integrate cannabis into New York's hospitality, focusing on partnerships that reflect cultural relevance and quality experiences.
fromThe New Yorker
1 month ago
London politics

When Marvel Meets "Much Ado About Nothing"

Shakespeare adapts to every era, illustrating its timeless nature and necessity in times of distraction.
Social media marketing
fromDigiday
1 month ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
fromstupidDOPE
1 month ago
Wearables

NEEDLES and Clarks Reimagine the Wallabee With Subtle Rebellion and Street-Ready Edge | stupidDOPE

The NEEDLES x Clarks Wallabee blends timelessness with modern design in a collaborative shoe release.
Marketing tech
fromBusiness Insider
1 month ago

How Target put a target on its own back

Target's recent struggles include declining sales, cultural controversies, and fluctuating stock prices, reflecting its challenges in maintaining relevance and profitability.
Media industry
fromwww.nytimes.com
2 months ago

Oscars Audience Size Poses a Test of Hollywood's Cultural Relevance

Oscars viewership reflects cultural relevance; concerns arise over interest in nominated films amidst changing political and social climates.
fromThe Drum
2 months ago
Marketing

How Beats navigates being at the forefront of culture, not culture wars

Beats is launching a major marketing campaign as it approaches its 20th anniversary, focusing on cultural relevance and navigating modern social issues.
Marketing
fromInc
3 months ago

Brain Rot or Not: Duolingo Takes Center Stage

Duolingo's social-first marketing strategy blends humor and cultural relevance, effectively engaging younger audiences.
fromBustle
3 months ago
Miscellaneous

Robert Pattinson Poked Fun At This Ongoing 'Twilight' Complaint

Robert Pattinson acknowledges Twilight's surprising cultural relevance and ongoing criticism, even 17 years after its release.
#humor
fromPolygon
3 months ago
Video games

How films like Spider-Man: Across the Spider-Verse change for Latin American viewers

Cultural differences significantly influence media translation, requiring creative adaptations to ensure humor resonates with local audiences.
fromThe Drum
3 months ago
Marketing

Australian Lamb takes aim at keyboard warriors in anticipated annual ad

Australian Lamb's new campaign humorously addresses social media negativity while showcasing the unifying appeal of its products.
fromPolygon
3 months ago
Video games

How films like Spider-Man: Across the Spider-Verse change for Latin American viewers

Cultural differences significantly influence media translation, requiring creative adaptations to ensure humor resonates with local audiences.
fromThe Drum
3 months ago
Marketing

Australian Lamb takes aim at keyboard warriors in anticipated annual ad

Australian Lamb's new campaign humorously addresses social media negativity while showcasing the unifying appeal of its products.
more#humor
fromAdweek
6 months ago
Marketing

Five Takeaways From Calm's Election Night Ad

Calm's silent ad became a significant cultural moment post-election by demonstrating an innovative, non-partisan approach that resonated well with audiences.
Marketing
fromForbes
6 months ago

Council Post: Why Sports Leagues Are Betting Big On Influencer Marketing

Sports leagues increasingly utilize influencers to connect with younger and multicultural audiences, enhancing engagement and cultural relevance.
fromTechCrunch
6 months ago
Boston

Boston Dynamics' Atlas humanoid hot dogs for the camera | TechCrunch

Humanoid robots like Boston Dynamics' Atlas are designed to interact with a human-centric world, even enjoying cultural activities like Halloween.
Writing
fromwww.theguardian.com
6 months ago

The secret to Pride and Prejudice's enduring appeal? Lizzy Bennet has game

Pride and Prejudice continues to inspire numerous adaptations across various media, highlighting its timeless appeal and cultural relevance.
fromLos Angeles Times
10 months ago
Education

Cecily Myart-Cruz: Spirited defender of teachers

Cecily Myart-Cruz, a crossing guard and president of United Teachers Los Angeles, advocates for restoring joy and culturally relevant education in classrooms.
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