#cultural-relevance
#cultural-relevance

From the Hills of Athens to the Craters of Mars, Discover 8 Award-Winning Competition Proposals from the ArchDaily Community

Architectural competitions provide a platform for innovative ideas, allowing architects to creatively engage with environmental, cultural, and social challenges through unrestrained design.

Renovation

#marketing-strategy

Marketing tech

Judge of the Day: Shalini Seneviratne, marketing director, Kimberly-Clark

Media industry

Why Coachella's OOH Campaigns Have Such Lasting Appeal

Marketing tech

Unilever's Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

Marketing tech

Judge of the Day: Shalini Seneviratne, marketing director, Kimberly-Clark

Media industry

Why Coachella's OOH Campaigns Have Such Lasting Appeal

Online Community Development

Marketing tech

Unilever's Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

more#marketing-strategy

#marketing-trends

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.

Marketing tech

The 10 marketing trends defining EMEA in 2025, as told by the Gold winners

Online Community Development

Marketing tech

10 trends from The Drum Awards for Marketing APAC winners

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.

Marketing tech

The 10 marketing trends defining EMEA in 2025, as told by the Gold winners

Marketing tech

10 trends from The Drum Awards for Marketing APAC winners

more#marketing-trends

We're in the age of 'culture rot.' Here's how brands can avoid it

Cultural relevance is crucial for brands to attract and retain consumer attention.

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.

Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

We're in the age of 'culture rot.' Here's how brands can avoid it

Cultural relevance is crucial for brands to attract and retain consumer attention.

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.

Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

more#consumer-engagement

Oscars Audience Size Poses a Test of Hollywood's Cultural Relevance

Oscars viewership reflects cultural relevance; concerns arise over interest in nominated films amidst changing political and social climates.

Podcast

fromLindsey Gamble

YouTube Launches Weekly Podcast Shows Chart Ranking Top 100 U.S. Podcasts by Watch Time - Lindsey Gamble

YouTube launches a podcast chart to enhance user discovery and boost cultural relevance.

Media industry

Oscars Audience Size Poses a Test of Hollywood's Cultural Relevance

Oscars viewership reflects cultural relevance; concerns arise over interest in nominated films amidst changing political and social climates.

Podcast

fromLindsey Gamble

fromThe Hollywood Reporter

YouTube Launches Weekly Podcast Shows Chart Ranking Top 100 U.S. Podcasts by Watch Time - Lindsey Gamble

YouTube launches a podcast chart to enhance user discovery and boost cultural relevance.

more#media-trends

fromstupidDOPE | Est. 2008

TelevisaUnivision Bets on Microdramas and Music in Upfront Push

TelevisaUnivision is shifting its focus towards innovative formats like 24/7 reality shows and microdramas to enhance viewer engagement and stand out in competitive markets.

Media industry

#fashion

Fashion & style

Concrete Boys and PDF Reconnect for a Bold Capsule Release Dropping May 9 | stupidDOPE | Est. 2008

fromDeep House London

fromstupidDOPE | Est. 2008

London startup

Von Dutch Expands Into Music with Sonar and Brunch Elektronik Festival Partnerships | News | Deep House London

Fashion & style

Concrete Boys and PDF Reconnect for a Bold Capsule Release Dropping May 9 | stupidDOPE | Est. 2008

fromDeep House London

London startup

Von Dutch Expands Into Music with Sonar and Brunch Elektronik Festival Partnerships | News | Deep House London

more#fashion

The Drum Awards for Marketing: 10 things the best work has in common

The winning work doesn't just jump on trends, it intersects with culture in a way that's ownable, strategic and meaningful to the brand.

Marketing tech

MMA

fromThe New Yorker

The Spectacle of a Boxing Match in Times Square

Promoters are revitalizing boxing by staging events in high-traffic areas like Times Square to demonstrate the sport's relevance.

fromBusiness Matters

Mikhail Irzak: academic and professional background

I prioritize long-term brand coherence over short-term promotions, understanding the psychology of founders and the cultural relevance of ideas.

Marketing tech

fromstupiddope.com

NOBULL Taps Robin Arzon for Game-Changing Brand Partnership | stupidDOPE | Est. 2008

NOBULL is not just embracing Robin Arzon's complexity; it's building with it as they pivot from niche athletic wear to a broader cultural relevance.

NYC startup

How 'Star Wars' can save STEM education

The disconnect between importance and attention in American culture presents a significant challenge for the STEM community, highlighting the need for engaging narratives.

OMG science

#marketing

Media industry

Considering applying for Fast Company's Brands That Matter? Here are 3 reasons to apply now

fromMedium

Miscellaneous

Duo run over by a Cybertruck?!

Media industry

Considering applying for Fast Company's Brands That Matter? Here are 3 reasons to apply now

fromMedium

Miscellaneous

Duo run over by a Cybertruck?!

more#marketing

#music

Miscellaneous

fromwww.theguardian.com

6 months ago

Embracing X and a turn by Timothee Chalamet: how Bob Dylan is capturing gen Z

Bob Dylan's acclaim has notably increased among younger listeners in the 21st century, showing his enduring relevance and ability to engage with contemporary culture.

NYC music

U.K. Folk Bands Use Centuries-Old Ditties to Discuss Prison Abolition, Trans Rights and the Gig Economy

Miscellaneous

fromwww.theguardian.com

6 months ago

Embracing X and a turn by Timothee Chalamet: how Bob Dylan is capturing gen Z

Bob Dylan's acclaim has notably increased among younger listeners in the 21st century, showing his enduring relevance and ability to engage with contemporary culture.

NYC music

U.K. Folk Bands Use Centuries-Old Ditties to Discuss Prison Abolition, Trans Rights and the Gig Economy

more#music

#meta

fromBusiness Insider

This is Mark Zuckerberg's theory of why Facebook is losing cultural relevancy

Mark Zuckerberg expresses deep concern over Facebook's declining cultural relevance and future viability.

fromTechCrunch

Uncovered emails showed how Meta struggled to keep Facebook culturally relevant | TechCrunch

Meta's struggle to maintain Facebook's relevance continues, prompting key strategic changes and reflections from leadership.

fromBusiness Insider

This is Mark Zuckerberg's theory of why Facebook is losing cultural relevancy

Mark Zuckerberg expresses deep concern over Facebook's declining cultural relevance and future viability.

fromTechCrunch

Uncovered emails showed how Meta struggled to keep Facebook culturally relevant | TechCrunch

Meta's struggle to maintain Facebook's relevance continues, prompting key strategic changes and reflections from leadership.

more#meta

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Demonstrating how the brand drives higher value through data and insights becomes crucial to justify premium positioning and resist price wars.

Marketing tech

philosophy

fromApaonline

Brain Rot: Are We Rotting Our Minds in the Digital Age?

The term 'brain rot' reflects concerns about digital consumption affecting mental health and cognitive ability.

fromKqed

Praise Be, Loyal 'Handmaid's Tale' Fans: The Final Season Promises Catharsis

We wouldn't be The Handmaid's Tale if we didn't have those dark moments... We did want to bring in more lightness and levity.

Women

NYC startup

fromstupidDOPE

Silly Nice Seeks Hospitality Partnerships Across New York | stupidDOPE

Silly Nice aims to integrate cannabis into New York's hospitality, focusing on partnerships that reflect cultural relevance and quality experiences.

#marketing-strategies

Study Shows Impact of Advertising Around Cultural Moments

Aligning brands with real-time trends significantly boosts purchase and search intent.

Customized advertising approaches are more effective than traditional methods in influencing consumer behavior.

fromwww.adweek.com

Mental health

Duke's White Lotus Response Squandered an Opportunity

Study Shows Impact of Advertising Around Cultural Moments

Aligning brands with real-time trends significantly boosts purchase and search intent.

Customized advertising approaches are more effective than traditional methods in influencing consumer behavior.

fromwww.adweek.com

more#marketing-strategies

Mental health

Duke's White Lotus Response Squandered an Opportunity

fromThe New Yorker

When Marvel Meets "Much Ado About Nothing"

The production of 'Much Ado About Nothing' at the Theatre Royal Drury Lane shines a fresh light on Shakespeare's relevance amidst contemporary distractions, attracting a packed audience eager for its star power.

London politics

fromstupidDOPE

NEEDLES and Clarks Reimagine the Wallabee With Subtle Rebellion and Street-Ready Edge | stupidDOPE

The NEEDLES x Clarks Wallabee introduces a minimalist design with a black suede build that suggests modernity while retaining the iconic silhouette's roots.

Wearables

fromBusiness Insider

How Target put a target on its own back

Target's recent struggles include declining sales, cultural controversies, and fluctuating stock prices, reflecting its challenges in maintaining relevance and profitability.

Women

fromInverse

35 Years Ago, A Dystopian Classic Got Its First - And Creepiest - Adaptation

The Handmaid's Tale remains relevant today, echoing themes of oppression and authoritarianism, despite being written 40 years ago.

Artificial intelligence

fromInfoQ

Mistral AI Introduces Saba: Regional Language Model for Arabic and South Indian Language

Mistral AI's Mistral Saba enhances AI performance for Arabic and South Indian languages with specific training datasets.

NYC politics

What Do We Want From Political Theater?

Theater is increasingly expected to address contemporary political and cultural issues due to its intimate and limited nature.

Special's Amy Ferguson Wants To Make 'Responsibly Unhinged' Advertising

Ferguson's mantra is "responsibly unhinged," aiming to create ads that don't feel like ads.

She focuses on playful, bold creativity for Special New York's campaigns.

5 months ago

Marketing

Australian Lamb takes aim at keyboard warriors in anticipated annual ad

Special's Amy Ferguson Wants To Make 'Responsibly Unhinged' Advertising

Ferguson's mantra is "responsibly unhinged," aiming to create ads that don't feel like ads.

She focuses on playful, bold creativity for Special New York's campaigns.