#cultural-relevance

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#marketing-strategy
#media-trends
Media industry
fromwww.nytimes.com
2 months ago

Oscars Audience Size Poses a Test of Hollywood's Cultural Relevance

Oscars viewership reflects cultural relevance; concerns arise over interest in nominated films amidst changing political and social climates.
Podcast
fromLindsey Gamble
2 weeks ago

YouTube Launches Weekly Podcast Shows Chart Ranking Top 100 U.S. Podcasts by Watch Time - Lindsey Gamble

YouTube launches a podcast chart to enhance user discovery and boost cultural relevance.
Media industry
fromwww.nytimes.com
2 months ago

Oscars Audience Size Poses a Test of Hollywood's Cultural Relevance

Oscars viewership reflects cultural relevance; concerns arise over interest in nominated films amidst changing political and social climates.
Podcast
fromLindsey Gamble
2 weeks ago

YouTube Launches Weekly Podcast Shows Chart Ranking Top 100 U.S. Podcasts by Watch Time - Lindsey Gamble

YouTube launches a podcast chart to enhance user discovery and boost cultural relevance.
fromThe Hollywood Reporter
2 weeks ago

TelevisaUnivision Bets on Microdramas and Music in Upfront Push

TelevisaUnivision is shifting its focus towards innovative formats like 24/7 reality shows and microdramas to enhance viewer engagement and stand out in competitive markets.
Media industry
#fashion
fromThe Drum
3 weeks ago

The Drum Awards for Marketing: 10 things the best work has in common

The winning work doesn't just jump on trends, it intersects with culture in a way that's ownable, strategic and meaningful to the brand.
Marketing tech
MMA
fromThe New Yorker
3 weeks ago

The Spectacle of a Boxing Match in Times Square

Promoters are revitalizing boxing by staging events in high-traffic areas like Times Square to demonstrate the sport's relevance.
fromBusiness Matters
4 weeks ago

Mikhail Irzak: academic and professional background

I prioritize long-term brand coherence over short-term promotions, understanding the psychology of founders and the cultural relevance of ideas.
Marketing tech
fromstupiddope.com
3 weeks ago

NOBULL Taps Robin Arzon for Game-Changing Brand Partnership | stupidDOPE | Est. 2008

NOBULL is not just embracing Robin Arzon's complexity; it's building with it as they pivot from niche athletic wear to a broader cultural relevance.
NYC startup
fromFast Company
3 weeks ago

How 'Star Wars' can save STEM education

The disconnect between importance and attention in American culture presents a significant challenge for the STEM community, highlighting the need for engaging narratives.
OMG science
#marketing-strategies
Marketing tech
fromAdweek
3 months ago

Study Shows Impact of Advertising Around Cultural Moments

Aligning brands with real-time trends significantly boosts purchase and search intent.
Customized advertising approaches are more effective than traditional methods in influencing consumer behavior.
Media industry
fromAdweek
4 weeks ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.
Marketing tech
fromAdweek
3 months ago

Study Shows Impact of Advertising Around Cultural Moments

Aligning brands with real-time trends significantly boosts purchase and search intent.
Customized advertising approaches are more effective than traditional methods in influencing consumer behavior.
Media industry
fromAdweek
4 weeks ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.
#marketing
#music
Miscellaneous
fromwww.theguardian.com
4 months ago

Embracing X and a turn by Timothee Chalamet: how Bob Dylan is capturing gen Z

Bob Dylan's acclaim has notably increased among younger listeners in the 21st century, showing his enduring relevance and ability to engage with contemporary culture.
Miscellaneous
fromwww.theguardian.com
4 months ago

Embracing X and a turn by Timothee Chalamet: how Bob Dylan is capturing gen Z

Bob Dylan's acclaim has notably increased among younger listeners in the 21st century, showing his enduring relevance and ability to engage with contemporary culture.
#meta
Social media marketing
fromTechCrunch
1 month ago

Uncovered emails showed how Meta struggled to keep Facebook culturally relevant | TechCrunch

Meta's struggle to maintain Facebook's relevance continues, prompting key strategic changes and reflections from leadership.
Social media marketing
fromTechCrunch
1 month ago

Uncovered emails showed how Meta struggled to keep Facebook culturally relevant | TechCrunch

Meta's struggle to maintain Facebook's relevance continues, prompting key strategic changes and reflections from leadership.
#brand-strategy
Online Community Development
fromThe Drum
2 months ago

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
fromThe Drum
1 month ago
Marketing tech

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Online Community Development
fromThe Drum
2 months ago

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
fromThe Drum
1 month ago
Marketing tech

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

philosophy
fromApaonline
1 month ago

Brain Rot: Are We Rotting Our Minds in the Digital Age?

The term 'brain rot' reflects concerns about digital consumption affecting mental health and cognitive ability.
fromKqed
1 month ago

Praise Be, Loyal 'Handmaid's Tale' Fans: The Final Season Promises Catharsis

We wouldn't be The Handmaid's Tale if we didn't have those dark moments... We did want to bring in more lightness and levity.
Women
NYC startup
fromstupidDOPE
1 month ago

Silly Nice Seeks Hospitality Partnerships Across New York | stupidDOPE

Silly Nice aims to integrate cannabis into New York's hospitality, focusing on partnerships that reflect cultural relevance and quality experiences.
fromThe New Yorker
2 months ago

When Marvel Meets "Much Ado About Nothing"

The production of 'Much Ado About Nothing' at the Theatre Royal Drury Lane shines a fresh light on Shakespeare's relevance amidst contemporary distractions, attracting a packed audience eager for its star power.
London politics
Social media marketing
fromDigiday
2 months ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
fromstupidDOPE
2 months ago

NEEDLES and Clarks Reimagine the Wallabee With Subtle Rebellion and Street-Ready Edge | stupidDOPE

The NEEDLES x Clarks Wallabee introduces a minimalist design with a black suede build that suggests modernity while retaining the iconic silhouette's roots.
Wearables
Marketing tech
fromBusiness Insider
2 months ago

How Target put a target on its own back

Target's recent struggles include declining sales, cultural controversies, and fluctuating stock prices, reflecting its challenges in maintaining relevance and profitability.
Women
fromInverse
2 months ago

35 Years Ago, A Dystopian Classic Got Its First - And Creepiest - Adaptation

The Handmaid's Tale remains relevant today, echoing themes of oppression and authoritarianism, despite being written 40 years ago.
Artificial intelligence
fromInfoQ
2 months ago

Mistral AI Introduces Saba: Regional Language Model for Arabic and South Indian Language

Mistral AI's Mistral Saba enhances AI performance for Arabic and South Indian languages with specific training datasets.
#advertising
Marketing tech
fromAdweek
3 months ago

Special's Amy Ferguson Wants To Make 'Responsibly Unhinged' Advertising

Ferguson's mantra is "responsibly unhinged," aiming to create ads that don't feel like ads.
She focuses on playful, bold creativity for Special New York's campaigns.
Marketing tech
fromAdweek
3 months ago

Special's Amy Ferguson Wants To Make 'Responsibly Unhinged' Advertising

Ferguson's mantra is "responsibly unhinged," aiming to create ads that don't feel like ads.
She focuses on playful, bold creativity for Special New York's campaigns.
#social-media-marketing
Online marketing
fromDigiday
3 months ago

Marketing Briefing: 'High risk, high reward' - Understanding the state of social media guardrails

Duolingo's marketing strategy successfully transformed Duo the Owl into a beloved brand mascot that engages real fans through creative social media content.
Online marketing
fromDigiday
3 months ago

Marketing Briefing: 'High risk, high reward' - Understanding the state of social media guardrails

Duolingo's marketing strategy successfully transformed Duo the Owl into a beloved brand mascot that engages real fans through creative social media content.
fromBustle
4 months ago

Robert Pattinson Poked Fun At This Ongoing 'Twilight' Complaint

Eternal Notoriety: Pattinson expresses surprise at Twilight's enduring cultural relevance, humorously reflecting on how people still criticize the series nearly 20 years later.
Miscellaneous
Writing
fromwww.theguardian.com
7 months ago

The secret to Pride and Prejudice's enduring appeal? Lizzy Bennet has game

Pride and Prejudice continues to inspire numerous adaptations across various media, highlighting its timeless appeal and cultural relevance.
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