"What should she do, Charli wonders, now that the clock on her relevance is ticking? Even though "people are getting sick of [her]," should she "go even harder," as Kylie Jenner advises her, and continue to celebrate "brat summer forever"? Or should she stop harping on the same string and, instead, recede, regroup, and attempt to remake herself into an avatar for a new era?"
"As I watched "The Moment," I kept thinking how apropos this question was to the Bravo reality series "Vanderpump Rules," which, on its début, in 2013, began filming the lives of a group of good-looking servers and bartenders at the West Hollywood restaurant SUR, co-owned by a sassy, handsome Brit named Lisa Vanderpump. These protagonists were classic show-business aspirants who, having come to Los Angeles to be within grasping distance of their dreams, fell, in the interim, into service work."
Aidan Zamiri's mockumentary The Moment features Charli XCX as a pop star confronting waning relevance after a Zeitgeist-defining album called BRAT. The film poses whether to double down on a successful persona or reinvent for a new era. Vanderpump Rules began in 2013 by filming attractive servers and bartenders at West Hollywood's SUR, co-owned by Lisa Vanderpump, turning aspirants into stars known for messy relationships and interpersonal drama. Over eleven seasons the show's formula became exhausted. The reboot introduces new characters who are not performing personas, offering authenticity and a chance to refresh the series' narrative energy.
Read at The New Yorker
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