Mark Zuckerberg, in internal emails made public during the FTC's antitrust lawsuit against Meta, reveals his anxiety regarding Facebook's diminishing cultural relevance. He fears that while user engagement remains steady, the platform's cultural impact is waning. Zuckerberg acknowledges recent shifts to integrate features like reels, similar to TikTok, but emphasizes the necessity for a unique vision going forward. He notes issues with users' stale friend graphs that detract from user experience and considers radical changes to revitalize Facebook's standing in social media.
"Even though the FB app's engagement is steady in many places, it feels like its cultural relevance is decreasing quickly and I worry that this may be a leading indicator of future health issues."
"First, a lot of people's friend graphs are stale and not filled with the people they want to hear from or connect with."
"Do you want to be seen as someone adding friends on FB, or would you rather be seen adding the person on IG?"
"I agree with Facebook's recent shift of resources to reels, but I want to make sure we have a unique vision for the Facebook app."
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