As Meta continues its antitrust trial, revelations from 2022 emails highlight internal concerns about Facebook's diminishing cultural relevance. CEO Mark Zuckerberg emphasized the need for a unique vision to foster sustainable growth, worrying that despite stable engagement, Facebook's declining relevance could indicate future problems. By January 2025, Zuckerberg intends to restore Facebook's appeal through initiatives like the revamped Friends tab. He proposed contemplating a full overhaul of Facebook's friend structure to remain competitive against other major platforms focused on 'Following.' Meeting these challenges is critical for Meta's overall success.
I want to make sure we have a unique vision for the FB app that can lead to sustainable growth over time. Even though the FB app's engagement is steady in many places, it feels like its cultural relevance is decreasing quickly and I worry that this may be a leading indicator of future health issues. Even if IG and WA do well, I don't see a path for our company to succeed in the way we need if FB falters, so we need to get this right.
My theory is that we need to refresh the graph structure of FB in order for it to gain cultural relevance and a better long term path.
I think we need to find a strategy that doesn't leave one service picking up the scraps the other service leaves behind or having either service artificially or unreasonably constrain itself.
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