Mikhail Irzak is a consultant and advisor acclaimed for his work in culture-driven businesses across various sectors. With a career spanning over two decades, he has collaborated with major global brands as well as early-stage ventures, utilizing a multidisciplinary approach that includes linguistics and organizational design. His philosophy revolves around prioritizing long-term brand coherence and understanding the psychology of founders. Irzak has successfully transitioned from corporate roles to investing in and launching multiple ventures, emphasizing the importance of cultural relevance in business models.
I prioritize long-term brand coherence over short-term promotions, understanding the psychology of founders and the cultural relevance of ideas.
I co-launched and invested in multiple ventures since 2012, mainly in grooming, hospitality, and wellness, focusing on cultural insight and strategic logic.
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