#ai-in-advertising

#ai-in-advertising

Contextual ad targeting represents an enormous opportunity, estimated at $250 billion to $350 billion. This approach emphasizes emotion and attention over traditional targeting methods.

Yes, AI can optimize for clicks. But it cannot build brands. And what Meta is quietly building is not a brand engine. It's a revenue machine optimizing attention flows to maximize yield. Its yield. Not yours.

Digital advertisers have transitioned from generic tools within DSPs toward customized strategies, emphasizing measurable outcomes and the importance of tailored approaches to each brand's unique needs.

Reviving an impossible vibe: Slice & BarkleyOKRP To relaunch the iconic 80s and 90s soda Slice, BarkleyOKRP didn't just create an ad; they resurrected a cultural moment. They used Gemini to identify surprising cultural trends and build a world around them, manifesting as a fictional (but very real) analog radio station, 106.3 The Fizz in LA.

There's no one reason online marketing has suddenly opened up again. Meta added more AI tools through Advantage+, launched in 2022, making it easier for brands to target audiences.

"Meta claims its AI tools can cut ad creation costs by up to 50%. At the same time, early tests show results doubling in some cases due to better targeting."

The PODS campaign, transforming moving containers into billboards, showcased AI-driven creativity by providing real-time information throughout New York City, highlighting innovation in advertising.

The stock of PubMatic has plummeted over 80% since its peak in 2021, despite signs of underlying strength in its operational metrics.

Google revealed that it suspended over 39.2 million advertiser accounts in 2024, effectively blocking numerous harmful ads before they reached users.

AI allows us to have a more senior team have more time for strategic thinking and pushing a client forward versus being in the weeds pulling bulk sheets out.

In episode two of Brand New World, I decided to interrogate the claims of Jones and Dow with my own idea for a toothpaste brand as a way to get a peek under the hood of how these tools are significantly changing the advertising we see.

The Trade Desk's Q4 revenue rose 22% year over year to $741 million, marking its first time missing internal revenue targets in eight years.

Omnicom and Interpublic's merger could create the world's largest advertising company, leading to $750 million in annual cost synergies and significant competitive advantages.

Justin Taylor emphasizes that advertisers can fully leverage the evolving landscape of video by embracing new formats, enhanced targeting, and integrated platforms to optimize their media strategies.