#ai-in-advertising
#ai-in-advertising

Dove Says It'll Never Use AI on Women in Its Advertisements

Dove commits to never using AI in ads, focusing on not distorting women's images.

AI-generated beauty content online poses harm by setting unrealistic ideals for women. [ more ]

Retail Brew

The Dove Real Beauty campaign celebrates 20 years with a commitment to forgo AI in advertising

Dove Real Beauty campaign challenged traditional beauty standards by featuring diverse women in ads.

Dove conducted a global study showing some improvement in perceptions of beauty standards but also concerning trends. [ more ]

moredove

AI in advertising

www.fastcompany.com

5 months ago

Why we're marketing: We're trying to sell something

AI is a hot trend in advertising and marketing, but it's important to have a plan and not just rush into using the technology.

The focus should always be on growing revenue and market share, as well as defending them.

The basics of marketing, including the customer lifecycle, have not changed much over the last century and remain important. [ more ]

www.fastcompany.com

5 months ago

Why we're marketing: We're trying to sell something

AI is a hot trend in advertising and marketing, but it's important to have a plan and not just rush into using the technology.

The focus should always be on growing revenue and market share, as well as defending them.

The basics of marketing, including the customer lifecycle, have not changed much over the last century and remain important. [ more ]

AdExchanger

6 months ago

AI's Impact On CPG Advertising: A Game-Changer For Achieving Business Goals | AdExchanger

AI is changing how CPG advertisers tackle challenges and optimize towards their business KPIs.

CPG brands must actively control their programmatic spend and define their desired outcomes using AI. [ more ]

AdExchanger

6 months ago

AI's Impact On CPG Advertising: A Game-Changer For Achieving Business Goals | AdExchanger

AI is changing how CPG advertisers tackle challenges and optimize towards their business KPIs.

CPG brands must actively control their programmatic spend and define their desired outcomes using AI. [ more ]

moreAI in advertising

Forbes

1 week ago

Council Post: AI Utilization In The Media And Entertainment World

AI is revolutionizing ad sales in the media and entertainment industry, offering personalized recommendations and boosting viewership. [ more ]

Forbes

Council Post: How AI Is Revolutionizing Digital Advertising In 2024

AI revolutionizing digital advertising with efficiency and targeted campaigns.

AI's impact includes predictive analytics for trend forecasting and personalized campaigns at scale. [ more ]

The Drum

3 big reasons to be optimistic about advertising in 2024, survey reveals

Overall advertising spend is increasing across various channels.

Resurgence of brand advertising with a focus on long-term customer loyalty and omnichannel strategies. [ more ]

Adweek

2 months ago

Upwork's Melissa Waters on the Platforms Gen AI Approach

47% of CMOs planning to allocate funds for AI in 2024 budgets

Embracing generative AI prompts questions on implementation [ more ]

Adweek

2 months ago

People Want to Know When AI Is Used in Ads, Research Confirms

People prefer knowing when AI is used in content

AI disclosures increase ad appeal and brand trust [ more ]

The Drum

2 months ago

What happens to creativity in the uncharted territories of AI?

AI and data evolution is rapid and transformative in advertising.

Innovation is the key driver of business growth, efficiency, and advancement. [ more ]

AdExchanger

1 week ago

Business Insider Embraces Emotional Analysis To Boost Contextual Targeting | AdExchanger

Using emotion-based targeting tools in advertising is becoming more prevalent as it helps create actionable audience segments with high engagement potential. [ more ]

Exchangewire

Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic Advisor

Rory Sutherland joins DAIVID as a strategic advisor to help the company grow globally. [ more ]

Hubspot

in 3 months

9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

AI is a significant trend in advertising in 2024, with many companies hiring dedicated AI experts for marketing teams.

Ad spending is expected to increase in 2024, but teams will be more accountable for ad performance as budgets tighten due to a potential recession. [ more ]

The Drum

4 months ago

Marketers uncover AI's power to craft personalized enjoyable ads at CES 2024

AI has the potential to revolutionize the creation of personalized and seamlessly integrated advertisements.

Marketers aim to enhance consumers' daily experiences and foster surprise and delight through AI-powered ads. [ more ]

The Drum

4 months ago

Marketers uncover AI's power to craft personalized enjoyable ads at CES 2024

AI has the potential to revolutionize the creation of personalized and seamlessly integrated advertisements.

Marketers aim to enhance consumers' daily experiences and foster surprise and delight through AI-powered ads. [ more ]

www.fastcompany.com

5 months ago

Why we're marketing: We're trying to sell something

AI is a hot trend in advertising and marketing, but it's important to have a plan and not just rush into using the technology.

The focus should always be on growing revenue and market share, as well as defending them.

The basics of marketing, including the customer lifecycle, have not changed much over the last century and remain important. [ more ]

RAIN News

Music

Audioboom Q1: revenue growth; 110M downloads; average CPM +27%. "Exactly as we hoped." - RAIN News

Positive momentum in Q1 2024 with increased revenue and brand advertiser count for Audioboom. [ more ]

Forbes

Women in technology

Dove Just Pledged Not To Use AI Models. It's Helpful, But Not Enough

Dove pledges not to use AI-generated models in ads to combat unrealistic beauty standards.

Society needs to address the underlying issue of valuing women based on appearances. [ more ]

Exchangewire

Online marketing

Opti Digital's Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats

AI driving digital ad revenue growth

Importance of innovative ad formats [ more ]

The Drum

4 months ago

Online marketing

Marketers uncover AI's power to craft personalized enjoyable ads at CES 2024

AI has the potential to revolutionize the creation of personalized and seamlessly integrated advertisements.

Marketers aim to enhance consumers' daily experiences and foster surprise and delight through AI-powered ads. [ more ]

The Drum

3 months ago