The state of ad creative: The evolution of production and optimization in the age of AI and automation
Brands and agencies are adopting technology and innovative processes to optimize creative digital campaigns amidst increasing content demands.
Video: Google November 2024 Core Update, AI Overview Hyperlinks, SEO, Ads, AdSense & More
Google's November 2024 core update has initiated notable ranking fluctuations, affecting SEO strategies and search results.
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.
Council Post: How AI Is Revolutionizing Digital Advertising In 2024
AI revolutionizing digital advertising with efficiency and targeted campaigns.
AI's impact includes predictive analytics for trend forecasting and personalized campaigns at scale.
The state of ad creative: The evolution of production and optimization in the age of AI and automation
Brands and agencies are adopting technology and innovative processes to optimize creative digital campaigns amidst increasing content demands.
Video: Google November 2024 Core Update, AI Overview Hyperlinks, SEO, Ads, AdSense & More
Google's November 2024 core update has initiated notable ranking fluctuations, affecting SEO strategies and search results.
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.
Council Post: How AI Is Revolutionizing Digital Advertising In 2024
AI revolutionizing digital advertising with efficiency and targeted campaigns.
AI's impact includes predictive analytics for trend forecasting and personalized campaigns at scale.
We made AI watched countless Halloween ads to find the scariest of all time
Fear can enhance brand recall in advertising despite initial apprehensions about its use.
DAIVID uses AI to evaluate ad effectiveness instantly based on emotional reactions.
Halloween-themed campaigns effectively leverage fear to boost consumer engagement.
RAIN Notes: October 11
Spotify's growth may shift power away from music labels, benefitting investors.
Business Insider Embraces Emotional Analysis To Boost Contextual Targeting | AdExchanger
Using emotion-based targeting tools in advertising is becoming more prevalent as it helps create actionable audience segments with high engagement potential.
We made AI watched countless Halloween ads to find the scariest of all time
Fear can enhance brand recall in advertising despite initial apprehensions about its use.
DAIVID uses AI to evaluate ad effectiveness instantly based on emotional reactions.
Halloween-themed campaigns effectively leverage fear to boost consumer engagement.
RAIN Notes: October 11
Spotify's growth may shift power away from music labels, benefitting investors.
Business Insider Embraces Emotional Analysis To Boost Contextual Targeting | AdExchanger
Using emotion-based targeting tools in advertising is becoming more prevalent as it helps create actionable audience segments with high engagement potential.
From clicks to connections: 3 things we learned from Microsoft's Connect 2024 event
Marketers must engage early with consumers to capitalize on the significant gap between consumer interest and advertiser activity, especially during peak seasons.
Exclusive: How Shake Shack Used Reddit and AI to Drive Sales
Shake Shack utilized generative AI to target specific Reddit conversations successfully, exceeding ad benchmarks and driving sales growth.
Predictive AI Can Unlock The Value Of Unpredictability | AdExchanger
AI enhances advertising effectiveness by predicting campaign outcomes with unprecedented precision, transforming traditional methods into quicker, data-driven strategies.
Upwork's Melissa Waters on the Platforms Gen AI Approach
47% of CMOs planning to allocate funds for AI in 2024 budgets
Embracing generative AI prompts questions on implementation
TV networks embrace AI at the upfront to improve audience targeting and commerce
AI adoption in ad-buying tools faster than TV business model transformation.
Exclusive: How Shake Shack Used Reddit and AI to Drive Sales
Shake Shack utilized generative AI to target specific Reddit conversations successfully, exceeding ad benchmarks and driving sales growth.
Predictive AI Can Unlock The Value Of Unpredictability | AdExchanger
AI enhances advertising effectiveness by predicting campaign outcomes with unprecedented precision, transforming traditional methods into quicker, data-driven strategies.
Upwork's Melissa Waters on the Platforms Gen AI Approach
47% of CMOs planning to allocate funds for AI in 2024 budgets
Embracing generative AI prompts questions on implementation
TV networks embrace AI at the upfront to improve audience targeting and commerce
AI adoption in ad-buying tools faster than TV business model transformation.
Greenbids Announces Michael Hanbury-Williams as New UK MD
Greenbids appoints Michael Hanbury-Williams as UK MD to enhance media quality and ensure sustainable advertising practices using AI.
Hanbury-Williams aims to lead Greenbids' growth, focusing on media efficiency and decarbonization in digital advertising.
FCC Takes On AI In Political Ads - Raise Your Voice!
The FCC proposed regulations aimed at increasing transparency for AI-generated content in political advertising, focusing on disclosure rather than prohibition.
FCC Proposes AI Disclosure Regulation for Broadcast Ads
The FCC is seeking public comment on new regulations requiring disclosure of AI in political advertising to combat misinformation ahead of elections.
How Media Agency Good Apple's AI Tool Is Boosting Client Revenue and Winning New Business
Harvest integrates data from various sources to help clients measure campaign performance across channels, enhancing decision-making in ad spending.
AI's big marketing problem: People don't want to hear about it
Consumers are wary of AI, preferring a focus on enhancing human creativity over replacing it.
Google's new Gemini ad showcases Big Tech's big AI misunderstanding
AI should not replace heartfelt emotions with automated messages in advertising.
Dove's latest 'Real Beauty' drive - and why AI will be harder to ditch than it thinks
Dove announced it will not use AI-generated models in ad campaigns, raising questions about its stance on beauty ideals and values alignment within Unilever.
Dove Says It'll Never Use AI on Women in Its Advertisements
Dove commits to never using AI in ads, focusing on not distorting women's images.
AI-generated beauty content online poses harm by setting unrealistic ideals for women.
The Dove Real Beauty campaign celebrates 20 years with a commitment to forgo AI in advertising
Dove Real Beauty campaign challenged traditional beauty standards by featuring diverse women in ads.
Dove conducted a global study showing some improvement in perceptions of beauty standards but also concerning trends.
Dove's latest 'Real Beauty' drive - and why AI will be harder to ditch than it thinks
Dove announced it will not use AI-generated models in ad campaigns, raising questions about its stance on beauty ideals and values alignment within Unilever.
Dove Says It'll Never Use AI on Women in Its Advertisements
Dove commits to never using AI in ads, focusing on not distorting women's images.
AI-generated beauty content online poses harm by setting unrealistic ideals for women.
The Dove Real Beauty campaign celebrates 20 years with a commitment to forgo AI in advertising
Dove Real Beauty campaign challenged traditional beauty standards by featuring diverse women in ads.
Dove conducted a global study showing some improvement in perceptions of beauty standards but also concerning trends.
People Want to Know When AI Is Used in Ads, Research Confirms
People prefer knowing when AI is used in content
AI disclosures increase ad appeal and brand trust
Harnessing AI: Transforming Creative Development In Advertising | AdExchanger
Advertisers have a positive view of AI in advertising, but consumers are more skeptical. Combining AI and human talent can enhance creative development and streamline production.
People Want to Know When AI Is Used in Ads, Research Confirms
People prefer knowing when AI is used in content
AI disclosures increase ad appeal and brand trust
Harnessing AI: Transforming Creative Development In Advertising | AdExchanger
Advertisers have a positive view of AI in advertising, but consumers are more skeptical. Combining AI and human talent can enhance creative development and streamline production.
What happens to creativity in the uncharted territories of AI?
AI and data evolution is rapid and transformative in advertising.
Innovation is the key driver of business growth, efficiency, and advancement.
Marketers uncover AI's power to craft personalized enjoyable ads at CES 2024
AI has the potential to revolutionize the creation of personalized and seamlessly integrated advertisements.
Marketers aim to enhance consumers' daily experiences and foster surprise and delight through AI-powered ads.
Why we're marketing: We're trying to sell something
AI is a hot trend in advertising and marketing, but it's important to have a plan and not just rush into using the technology.
The focus should always be on growing revenue and market share, as well as defending them.
The basics of marketing, including the customer lifecycle, have not changed much over the last century and remain important.
AI's Impact On CPG Advertising: A Game-Changer For Achieving Business Goals | AdExchanger
AI is changing how CPG advertisers tackle challenges and optimize towards their business KPIs.
CPG brands must actively control their programmatic spend and define their desired outcomes using AI.
Google Ad Updates from Marketing Live 2024
Google Marketing Live emphasized AI in new ad features for ecommerce. Updates include AI Overviews, Shopping ads in visual search, 3D images, profit optimization, and customer-specific ads.
Apple taps infamous Taboola to sell ads for Apple News and Stocks - 9to5Mac
Apple partnered with Taboola but ensured control over ad quality by using human moderators, maintaining the current ad quality, and possibly improving it.
Google Will Automatically Add Disclosures to AI-Generated Political Ads
Google requires advertisers to disclose use of AI in political ads, automatically generating disclosures for election ads with altered content.
How to Use AI in Advertising (Use Cases & Tools)
AI in advertising transforms campaigns from bland to brilliant.
You can't only blame AI for that creepy Toys 'R' Us ad
AI can create commercials, but success relies on human story curation and visuals' quality
MGID Partners with Memorable to Enable AI-Driven Predictive Performance Analysis
MGID launches Performance Prediction Feature with Memorable, aiding advertisers in maximizing ad effectiveness and minimizing costs.
'From content scarcity to content infinity': The major themes of Cannes 2024 so far - PR Daily
PR plays a powerful role at Cannes despite not taking center stage.
DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative control
AI is increasingly being utilized by ad platforms like Meta and Google to automate advertising processes, with concerns arising around brand creativity and control.
If Everyone's Using AI Ads Will They Lose Their Punch? Ad Experts Weigh In
The importance of creating ads with AI technology that resonate with consumers and maintain authenticity to engage audiences.
DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative control
AI is increasingly being utilized by ad platforms like Meta and Google to automate advertising processes, with concerns arising around brand creativity and control.
If Everyone's Using AI Ads Will They Lose Their Punch? Ad Experts Weigh In
The importance of creating ads with AI technology that resonate with consumers and maintain authenticity to engage audiences.
Cannes Briefing: As generative AI plays out, OpenAI believes AI development is a 'shared responsibility'
AI is becoming increasingly prevalent and embraced in the advertising industry, with companies showcasing their use of AI technologies dating back years.
IPG CEO Philippe Krakowsky warns of AI model saturation: 'Beware a reversion to the mean'
AI could empower or stagnate creativity based on human intention.
French Game Developer Acquires BeReal; Food Delivery Is Driving Ads | AdExchanger
Voodoo plans to introduce paid advertising on BeReal, shifting from its ad-free model to monetize the platform.