#ai-in-advertising

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#influencer-marketing

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.
AI-driven platforms enable quick and efficient collaborations between brands and influencers.

Creator agencies have embraced AI, but is the tech changing marketers' minds?

Agencies are leveraging AI tools for influencer activities, yet marketers are cautious about their necessity and potential overpromising.

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.
AI-driven platforms enable quick and efficient collaborations between brands and influencers.

Creator agencies have embraced AI, but is the tech changing marketers' minds?

Agencies are leveraging AI tools for influencer activities, yet marketers are cautious about their necessity and potential overpromising.
moreinfluencer-marketing
#interpublic-group

What the agentic AI era means for ad agencies, with Omnicom's Jonathan Nelson

Omnicom Group's acquisition of Interpublic Group aims to enhance capabilities in advertising through advanced AI tools and a vast dataset for outcome-based remuneration.

Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company? - Interpublic Gr of Cos (NYSE:IPG), Omnicom Group (NYSE:OMC)

Omnicom's acquisition of Interpublic could form the largest ad company, enhancing market position and creating significant cost synergies.

What the agentic AI era means for ad agencies, with Omnicom's Jonathan Nelson

Omnicom Group's acquisition of Interpublic Group aims to enhance capabilities in advertising through advanced AI tools and a vast dataset for outcome-based remuneration.

Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company? - Interpublic Gr of Cos (NYSE:IPG), Omnicom Group (NYSE:OMC)

Omnicom's acquisition of Interpublic could form the largest ad company, enhancing market position and creating significant cost synergies.
moreinterpublic-group

Why I'm not surprised Nike's latest advert used AI

Nike's use of AI in their Travis Scott collaboration highlights the growing trend of brands leveraging technology for innovative creative solutions.

Adland creatives on the trends they predict for 2025

AI is reshaping brand creativity and requires a balance between automation and deep human expression.
The rise of independent agencies is challenging traditional larger firms to innovate.
Radical fun and humor will characterize 2025's creativity, moving away from the mundane.
#consumer-perception

Consumers call AI-generated video ads annoying, confusing, per NIQ

Consumers find generative AI video ads annoying, boring, and confusing, showing a gap between the content and their memory structures.

People Want to Know When AI Is Used in Ads, Research Confirms

People prefer knowing when AI is used in content
AI disclosures increase ad appeal and brand trust

Harnessing AI: Transforming Creative Development In Advertising | AdExchanger

Advertisers have a positive view of AI in advertising, but consumers are more skeptical. Combining AI and human talent can enhance creative development and streamline production.

Consumers call AI-generated video ads annoying, confusing, per NIQ

Consumers find generative AI video ads annoying, boring, and confusing, showing a gap between the content and their memory structures.

People Want to Know When AI Is Used in Ads, Research Confirms

People prefer knowing when AI is used in content
AI disclosures increase ad appeal and brand trust

Harnessing AI: Transforming Creative Development In Advertising | AdExchanger

Advertisers have a positive view of AI in advertising, but consumers are more skeptical. Combining AI and human talent can enhance creative development and streamline production.
moreconsumer-perception
#advertising

The $1 Trillion Ad Opportunity | The Motley Fool

Global advertising spend is projected to exceed $1 trillion in 2024, showcasing significant industry growth and shifting investment strategies.

We made AI watched countless Halloween ads to find the scariest of all time

Fear can enhance brand recall in advertising despite initial apprehensions about its use.
DAIVID uses AI to evaluate ad effectiveness instantly based on emotional reactions.
Halloween-themed campaigns effectively leverage fear to boost consumer engagement.

RAIN Notes: October 11

Spotify's growth may shift power away from music labels, benefitting investors.

Business Insider Embraces Emotional Analysis To Boost Contextual Targeting | AdExchanger

Using emotion-based targeting tools in advertising is becoming more prevalent as it helps create actionable audience segments with high engagement potential.

The $1 Trillion Ad Opportunity | The Motley Fool

Global advertising spend is projected to exceed $1 trillion in 2024, showcasing significant industry growth and shifting investment strategies.

We made AI watched countless Halloween ads to find the scariest of all time

Fear can enhance brand recall in advertising despite initial apprehensions about its use.
DAIVID uses AI to evaluate ad effectiveness instantly based on emotional reactions.
Halloween-themed campaigns effectively leverage fear to boost consumer engagement.

RAIN Notes: October 11

Spotify's growth may shift power away from music labels, benefitting investors.

Business Insider Embraces Emotional Analysis To Boost Contextual Targeting | AdExchanger

Using emotion-based targeting tools in advertising is becoming more prevalent as it helps create actionable audience segments with high engagement potential.
moreadvertising
#digital-marketing

The state of ad creative: The evolution of production and optimization in the age of AI and automation

Brands and agencies are adopting technology and innovative processes to optimize creative digital campaigns amidst increasing content demands.

Google's New AI Video Generator Is Made to Fill the Internet With Even More Ads

Google's Veo transforms images and text into semi-realistic videos, revolutionizing digital advertising and brand engagement.

Video: Google November 2024 Core Update, AI Overview Hyperlinks, SEO, Ads, AdSense & More

Google's November 2024 core update has initiated notable ranking fluctuations, affecting SEO strategies and search results.

The advertiser's guide to AI and creative transformation: Tactics for boosting bandwidth, output and optimization with generative AI

Brands are leveraging generative AI to enhance ad creation efficiency, overcome creative resource challenges, and optimize campaigns.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

Council Post: How AI Is Revolutionizing Digital Advertising In 2024

AI revolutionizing digital advertising with efficiency and targeted campaigns.
AI's impact includes predictive analytics for trend forecasting and personalized campaigns at scale.

The state of ad creative: The evolution of production and optimization in the age of AI and automation

Brands and agencies are adopting technology and innovative processes to optimize creative digital campaigns amidst increasing content demands.

Google's New AI Video Generator Is Made to Fill the Internet With Even More Ads

Google's Veo transforms images and text into semi-realistic videos, revolutionizing digital advertising and brand engagement.

Video: Google November 2024 Core Update, AI Overview Hyperlinks, SEO, Ads, AdSense & More

Google's November 2024 core update has initiated notable ranking fluctuations, affecting SEO strategies and search results.

The advertiser's guide to AI and creative transformation: Tactics for boosting bandwidth, output and optimization with generative AI

Brands are leveraging generative AI to enhance ad creation efficiency, overcome creative resource challenges, and optimize campaigns.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

Council Post: How AI Is Revolutionizing Digital Advertising In 2024

AI revolutionizing digital advertising with efficiency and targeted campaigns.
AI's impact includes predictive analytics for trend forecasting and personalized campaigns at scale.
moredigital-marketing

How to Use AI in Advertising: Benefits and Challenges (2024) - Shopify

AI is essential in modern advertising for streamlining campaign management and enhancing personalized customer experiences.

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.
#programmatic-advertising

Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World | AdExchanger

AI's rise in programmatic advertising may enhance traders' roles by automating tasks, rather than eliminating them.
Significant job loss predictions in agency roles by 2030 due to automation raise concerns among marketers.

How to embrace AI-powered programmatic: 'Step away from the hype'

Prioritize business acumen over tech in AI for programmatic advertising; don't view AI as the sole solution to all business needs.

Opti Digital's Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats

AI driving digital ad revenue growth
Importance of innovative ad formats

Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World | AdExchanger

AI's rise in programmatic advertising may enhance traders' roles by automating tasks, rather than eliminating them.
Significant job loss predictions in agency roles by 2030 due to automation raise concerns among marketers.

How to embrace AI-powered programmatic: 'Step away from the hype'

Prioritize business acumen over tech in AI for programmatic advertising; don't view AI as the sole solution to all business needs.

Opti Digital's Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats

AI driving digital ad revenue growth
Importance of innovative ad formats
moreprogrammatic-advertising

From clicks to connections: 3 things we learned from Microsoft's Connect 2024 event

Marketers must engage early with consumers to capitalize on the significant gap between consumer interest and advertiser activity, especially during peak seasons.
#creative-optimization

Industry Review 2025: The Rise and Rise of AI?

AI is poised to revolutionize the advertising industry with innovative capabilities, but must be balanced with ethical considerations.

Reddit Acquires Memorable AI To Build Its Version of Google PMax | AdExchanger

Creative optimization is crucial in the AI era of digital advertising.

Industry Review 2025: The Rise and Rise of AI?

AI is poised to revolutionize the advertising industry with innovative capabilities, but must be balanced with ethical considerations.

Reddit Acquires Memorable AI To Build Its Version of Google PMax | AdExchanger

Creative optimization is crucial in the AI era of digital advertising.
morecreative-optimization

AI in ads? Fake it 'til you make it, I say

AI can enhance advertising by providing escapism, engaging users more effectively.
Creative fictional content can be a valuable tool for brands to connect with customers.

Search saw consistently higher clickthrough rates than social and retail media worldwide in the last year

Search advertising's CTR is significantly higher than social and retail media, signaling its effectiveness and audience engagement.
#generative-ai

Exclusive: How Shake Shack Used Reddit and AI to Drive Sales

Shake Shack utilized generative AI to target specific Reddit conversations successfully, exceeding ad benchmarks and driving sales growth.

Predictive AI Can Unlock The Value Of Unpredictability | AdExchanger

AI enhances advertising effectiveness by predicting campaign outcomes with unprecedented precision, transforming traditional methods into quicker, data-driven strategies.

Upwork's Melissa Waters on the Platforms Gen AI Approach

47% of CMOs planning to allocate funds for AI in 2024 budgets
Embracing generative AI prompts questions on implementation

TV networks embrace AI at the upfront to improve audience targeting and commerce

AI adoption in ad-buying tools faster than TV business model transformation.

Exclusive: How Shake Shack Used Reddit and AI to Drive Sales

Shake Shack utilized generative AI to target specific Reddit conversations successfully, exceeding ad benchmarks and driving sales growth.

Predictive AI Can Unlock The Value Of Unpredictability | AdExchanger

AI enhances advertising effectiveness by predicting campaign outcomes with unprecedented precision, transforming traditional methods into quicker, data-driven strategies.

Upwork's Melissa Waters on the Platforms Gen AI Approach

47% of CMOs planning to allocate funds for AI in 2024 budgets
Embracing generative AI prompts questions on implementation

TV networks embrace AI at the upfront to improve audience targeting and commerce

AI adoption in ad-buying tools faster than TV business model transformation.
moregenerative-ai

Greenbids Announces Michael Hanbury-Williams as New UK MD

Greenbids appoints Michael Hanbury-Williams as UK MD to enhance media quality and ensure sustainable advertising practices using AI.
Hanbury-Williams aims to lead Greenbids' growth, focusing on media efficiency and decarbonization in digital advertising.

FCC Takes On AI In Political Ads - Raise Your Voice!

The FCC proposed regulations aimed at increasing transparency for AI-generated content in political advertising, focusing on disclosure rather than prohibition.

FCC Proposes AI Disclosure Regulation for Broadcast Ads

The FCC is seeking public comment on new regulations requiring disclosure of AI in political advertising to combat misinformation ahead of elections.

How Media Agency Good Apple's AI Tool Is Boosting Client Revenue and Winning New Business

Harvest integrates data from various sources to help clients measure campaign performance across channels, enhancing decision-making in ad spending.

AI's big marketing problem: People don't want to hear about it

Consumers are wary of AI, preferring a focus on enhancing human creativity over replacing it.

Google's new Gemini ad showcases Big Tech's big AI misunderstanding

AI should not replace heartfelt emotions with automated messages in advertising.
#google

Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon's Ad Revenue to Close In On Meta - ExchangeWire.com

Google and TikTok explore AI in boosting ad business; Amazon's ad revenue to grow significantly, threatening Meta and Google's market share.

Will Super Bowl LVIII be a breakout moment for AI-powered marketing?

AI will likely play a prominent role in advertising during Super Bowl LVIII, but not directly in the spotlight.
Google and Microsoft are incorporating AI-powered features in their Super Bowl ads.

Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon's Ad Revenue to Close In On Meta - ExchangeWire.com

Google and TikTok explore AI in boosting ad business; Amazon's ad revenue to grow significantly, threatening Meta and Google's market share.

Will Super Bowl LVIII be a breakout moment for AI-powered marketing?

AI will likely play a prominent role in advertising during Super Bowl LVIII, but not directly in the spotlight.
Google and Microsoft are incorporating AI-powered features in their Super Bowl ads.
moregoogle
#dove

Dove's latest 'Real Beauty' drive - and why AI will be harder to ditch than it thinks

Dove announced it will not use AI-generated models in ad campaigns, raising questions about its stance on beauty ideals and values alignment within Unilever.

Dove Says It'll Never Use AI on Women in Its Advertisements

Dove commits to never using AI in ads, focusing on not distorting women's images.
AI-generated beauty content online poses harm by setting unrealistic ideals for women.

The Dove Real Beauty campaign celebrates 20 years with a commitment to forgo AI in advertising

Dove Real Beauty campaign challenged traditional beauty standards by featuring diverse women in ads.
Dove conducted a global study showing some improvement in perceptions of beauty standards but also concerning trends.

Dove's latest 'Real Beauty' drive - and why AI will be harder to ditch than it thinks

Dove announced it will not use AI-generated models in ad campaigns, raising questions about its stance on beauty ideals and values alignment within Unilever.

Dove Says It'll Never Use AI on Women in Its Advertisements

Dove commits to never using AI in ads, focusing on not distorting women's images.
AI-generated beauty content online poses harm by setting unrealistic ideals for women.

The Dove Real Beauty campaign celebrates 20 years with a commitment to forgo AI in advertising

Dove Real Beauty campaign challenged traditional beauty standards by featuring diverse women in ads.
Dove conducted a global study showing some improvement in perceptions of beauty standards but also concerning trends.
moredove

Council Post: AI Utilization In The Media And Entertainment World

AI is revolutionizing ad sales in the media and entertainment industry, offering personalized recommendations and boosting viewership.

Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic Advisor

Rory Sutherland joins DAIVID as a strategic advisor to help the company grow globally.

Audioboom Q1: revenue growth; 110M downloads; average CPM +27%. "Exactly as we hoped." - RAIN News

Positive momentum in Q1 2024 with increased revenue and brand advertiser count for Audioboom.

Dove Just Pledged Not To Use AI Models. It's Helpful, But Not Enough

Dove pledges not to use AI-generated models in ads to combat unrealistic beauty standards.
Society needs to address the underlying issue of valuing women based on appearances.

9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

AI is a significant trend in advertising in 2024, with many companies hiring dedicated AI experts for marketing teams.
Ad spending is expected to increase in 2024, but teams will be more accountable for ad performance as budgets tighten due to a potential recession.

3 big reasons to be optimistic about advertising in 2024, survey reveals

Overall advertising spend is increasing across various channels.
Resurgence of brand advertising with a focus on long-term customer loyalty and omnichannel strategies.

What happens to creativity in the uncharted territories of AI?

AI and data evolution is rapid and transformative in advertising.
Innovation is the key driver of business growth, efficiency, and advancement.

Google Ad Updates from Marketing Live 2024

Google Marketing Live emphasized AI in new ad features for ecommerce. Updates include AI Overviews, Shopping ads in visual search, 3D images, profit optimization, and customer-specific ads.

Apple taps infamous Taboola to sell ads for Apple News and Stocks - 9to5Mac

Apple partnered with Taboola but ensured control over ad quality by using human moderators, maintaining the current ad quality, and possibly improving it.
from PCMAG
6 months ago

Google Will Automatically Add Disclosures to AI-Generated Political Ads

Google requires advertisers to disclose use of AI in political ads, automatically generating disclosures for election ads with altered content.

How to Use AI in Advertising (Use Cases & Tools)

AI in advertising transforms campaigns from bland to brilliant.

You can't only blame AI for that creepy Toys 'R' Us ad

AI can create commercials, but success relies on human story curation and visuals' quality

MGID Partners with Memorable to Enable AI-Driven Predictive Performance Analysis

MGID launches Performance Prediction Feature with Memorable, aiding advertisers in maximizing ad effectiveness and minimizing costs.

'From content scarcity to content infinity': The major themes of Cannes 2024 so far - PR Daily

PR plays a powerful role at Cannes despite not taking center stage.
#digital-advertising-trends

DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative control

AI is increasingly being utilized by ad platforms like Meta and Google to automate advertising processes, with concerns arising around brand creativity and control.

If Everyone's Using AI Ads Will They Lose Their Punch? Ad Experts Weigh In

The importance of creating ads with AI technology that resonate with consumers and maintain authenticity to engage audiences.

DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative control

AI is increasingly being utilized by ad platforms like Meta and Google to automate advertising processes, with concerns arising around brand creativity and control.

If Everyone's Using AI Ads Will They Lose Their Punch? Ad Experts Weigh In

The importance of creating ads with AI technology that resonate with consumers and maintain authenticity to engage audiences.
moredigital-advertising-trends

Cannes Briefing: As generative AI plays out, OpenAI believes AI development is a 'shared responsibility'

AI is becoming increasingly prevalent and embraced in the advertising industry, with companies showcasing their use of AI technologies dating back years.

IPG CEO Philippe Krakowsky warns of AI model saturation: 'Beware a reversion to the mean'

AI could empower or stagnate creativity based on human intention.

French Game Developer Acquires BeReal; Food Delivery Is Driving Ads | AdExchanger

Voodoo plans to introduce paid advertising on BeReal, shifting from its ad-free model to monetize the platform.
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