#ai-in-advertising

#ai-in-advertising

Scott Jacqmein, a 52-year-old actor in Dallas, fields one or two texts a week from acquaintances and friends who are pretty sure they have seen him pitching a peculiar variety of businesses on TikTok.

The ad was made with Google's Veo 3 video model in around two to three days, according to director PJ Accetturo, and that extremely reduced creation time and low budget has reignited the debate around AI in advertising; especially given the subsequent polemic quote by Accetturo: '95% of ads will be AI-generated in the next two years.'

The Trade Desk posted Q2 revenues of $694 million, an increase of 19% year-on-year, exceeding analysts' expectations despite stock price decline.

Newton Research, co-founded in 2023, secured $9 million in Series A funding to enhance advertising analytics using specialized AI agents for media planning and measurement.

The primary objective is to connect creative deliverables with real-time performance metrics. While traditional KPIs like impressions, clicks, and conversions remain essential, they don't capture the whole picture.

Contextual ad targeting represents an enormous opportunity, estimated at $250 billion to $350 billion. This approach emphasizes emotion and attention over traditional targeting methods.

Yes, AI can optimize for clicks. But it cannot build brands. And what Meta is quietly building is not a brand engine. It's a revenue machine optimizing attention flows to maximize yield. Its yield. Not yours.

Digital advertisers have transitioned from generic tools within DSPs toward customized strategies, emphasizing measurable outcomes and the importance of tailored approaches to each brand's unique needs.

Reviving an impossible vibe: Slice & BarkleyOKRP To relaunch the iconic 80s and 90s soda Slice, BarkleyOKRP didn't just create an ad; they resurrected a cultural moment. They used Gemini to identify surprising cultural trends and build a world around them, manifesting as a fictional (but very real) analog radio station, 106.3 The Fizz in LA.

There's no one reason online marketing has suddenly opened up again. Meta added more AI tools through Advantage+, launched in 2022, making it easier for brands to target audiences.

"Meta claims its AI tools can cut ad creation costs by up to 50%. At the same time, early tests show results doubling in some cases due to better targeting."

The PODS campaign, transforming moving containers into billboards, showcased AI-driven creativity by providing real-time information throughout New York City, highlighting innovation in advertising.

The stock of PubMatic has plummeted over 80% since its peak in 2021, despite signs of underlying strength in its operational metrics.

Google revealed that it suspended over 39.2 million advertiser accounts in 2024, effectively blocking numerous harmful ads before they reached users.