#ai-in-advertising
#ai-in-advertising

fromWSJ

AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Advertisers must balance control and efficiency by embracing AI-driven tools for digital campaigns.

fromForbes

1 day ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.

fromgizmodo.com

Google's New AI Video Generator Is Made to Fill the Internet With Even More Ads

Google's Veo transforms images and text into semi-realistic videos, revolutionizing digital advertising and brand engagement.

fromWSJ

AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Advertisers must balance control and efficiency by embracing AI-driven tools for digital campaigns.

fromForbes

1 day ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.

fromgizmodo.com

Google's New AI Video Generator Is Made to Fill the Internet With Even More Ads

Google's Veo transforms images and text into semi-realistic videos, revolutionizing digital advertising and brand engagement.

more#digital-marketing

#generative-ai

Artificial intelligence

Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problems

AI has revolutionized the advertising industry but has faced significant challenges and growing pains in its adoption.

fromLight Stalking

1 week ago

Artificial intelligence

Microsoft Publishes Full AI-Generated Ad and No One Noticed

Microsoft's latest ad demonstrates AI's pivotal role in creating compelling content.

11 months ago

Artificial intelligence

TV networks embrace AI at the upfront to improve audience targeting and commerce

AI adoption in ad-buying tools faster than TV business model transformation.

Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problems

AI has revolutionized the advertising industry but has faced significant challenges and growing pains in its adoption.

fromLight Stalking

1 week ago

Microsoft Publishes Full AI-Generated Ad and No One Noticed

Microsoft's latest ad demonstrates AI's pivotal role in creating compelling content.

fromwww.socialmediatoday.com

11 months ago

Artificial intelligence

TV networks embrace AI at the upfront to improve audience targeting and commerce

AI adoption in ad-buying tools faster than TV business model transformation.

What's Really Behind Agencies' Identity and AI Ambitions? - ExchangeWire.com

Agencies are transitioning from merely accessing data for optimization to controlling and monetizing first-party data assets.

#influencer-marketing

Marketing tech

Meta Adds Improved Tools to Facilitate Creator Collaborations for Promotions

Meta's new tools facilitate brand-creator collaborations for influencer campaigns, enhancing engagement through data-driven recommendations.

fromwww.socialmediatoday.com

Artificial intelligence

Creator agencies have embraced AI, but is the tech changing marketers' minds?

Agencies are leveraging AI tools for influencer activities, yet marketers are cautious about their necessity and potential overpromising.

Marketing tech

Meta Adds Improved Tools to Facilitate Creator Collaborations for Promotions

Meta's new tools facilitate brand-creator collaborations for influencer campaigns, enhancing engagement through data-driven recommendations.

more#influencer-marketing

Artificial intelligence

Creator agencies have embraced AI, but is the tech changing marketers' minds?

Agencies are leveraging AI tools for influencer activities, yet marketers are cautious about their necessity and potential overpromising.

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.

AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.

fromThe Motley Fool

Miscellaneous

The $1 Trillion Ad Opportunity | The Motley Fool

Global advertising spend is projected to exceed $1 trillion in 2024, showcasing significant industry growth and shifting investment strategies.

fromThe Motley Fool

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.

AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.

fromThe Motley Fool

Miscellaneous

The $1 Trillion Ad Opportunity | The Motley Fool

Global advertising spend is projected to exceed $1 trillion in 2024, showcasing significant industry growth and shifting investment strategies.

more#market-trends

fromSlashGear

The Most Shameful Uses Of AI In Commercials In 2025 - SlashGear

AI's representation at Super Bowl 59 reveals both innovation and ethical dilemmas regarding its impact on human jobs and emotional well-being.

fromMarketing Dive

Trade Desk's big bet on AI in advertising hits rollout snags

The Trade Desk's Q4 revenue growth of 22% marked a significant miss in expectations, indicating emerging challenges despite prior success.

fromForbes

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.

fromAdweek

3 months ago

Artificial intelligence

Dentsu and Adobe Speed Up Client AI Content Production With Adobe GenStudio Dentsu+

Dentsu and Adobe unveil GenStudio Dentsu+, an AI tool aiming to streamline content production for brands amid rising demands.

fromCreative Bloq

Why I'm not surprised Nike's latest advert used AI

Nike's use of AI in their Travis Scott collaboration highlights the growing trend of brands leveraging technology for innovative creative solutions.

Marketing

Adland creatives on the trends they predict for 2025

AI is reshaping brand creativity and requires a balance between automation and deep human expression.

The rise of independent agencies is challenging traditional larger firms to innovate.

Radical fun and humor will characterize 2025's creativity, moving away from the mundane.

fromBenzinga

Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company? - Interpublic Gr of Cos (NYSE:IPG), Omnicom Group (NYSE:OMC)

Omnicom's acquisition of Interpublic could form the largest ad company, enhancing market position and creating significant cost synergies.

fromShopify

Artificial intelligence

How to Use AI in Advertising: Benefits and Challenges (2024) - Shopify

AI is essential in modern advertising for streamlining campaign management and enhancing personalized customer experiences.

fromExchangewire

Marketing

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.

6 months ago

Marketing

From clicks to connections: 3 things we learned from Microsoft's Connect 2024 event

Marketers must engage early with consumers to capitalize on the significant gap between consumer interest and advertiser activity, especially during peak seasons.

7 months ago

Artificial intelligence

AI in ads? Fake it 'til you make it, I say

AI can enhance advertising by providing escapism, engaging users more effectively.

Creative fictional content can be a valuable tool for brands to connect with customers.

fromEMARKETER

7 months ago

Marketing

Search saw consistently higher clickthrough rates than social and retail media worldwide in the last year

Search advertising's CTR is significantly higher than social and retail media, signaling its effectiveness and audience engagement.

Privacy professionals

fromDaily Kos

8 months ago

FCC Takes On AI In Political Ads - Raise Your Voice!

The FCC proposed regulations aimed at increasing transparency for AI-generated content in political advertising, focusing on disclosure rather than prohibition.

from9to5Mac

9 months ago

Apple

Apple taps infamous Taboola to sell ads for Apple News and Stocks - 9to5Mac

Apple partnered with Taboola but ensured control over ad quality by using human moderators, maintaining the current ad quality, and possibly improving it.