#ai-in-advertising

#ai-in-advertising

Agencies are transitioning from merely accessing data for optimization to controlling and monetizing first-party data assets.

The Brandtech Group's AI tools have dramatically improved advertising efficiency and effectiveness, as evidenced by significant reductions in costs and boosts in return on ad spend.

Dentsu and Adobe unveil GenStudio Dentsu+, an AI tool aiming to streamline content production for brands amid rising demands.

AI is essential in modern advertising for streamlining campaign management and enhancing personalized customer experiences.

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.

Marketers must engage early with consumers to capitalize on the significant gap between consumer interest and advertiser activity, especially during peak seasons.

AI can enhance advertising by providing escapism, engaging users more effectively.

Creative fictional content can be a valuable tool for brands to connect with customers.

Search advertising's CTR is significantly higher than social and retail media, signaling its effectiveness and audience engagement.

Greenbids appoints Michael Hanbury-Williams as UK MD to enhance media quality and ensure sustainable advertising practices using AI.

Hanbury-Williams aims to lead Greenbids' growth, focusing on media efficiency and decarbonization in digital advertising.

The FCC proposed regulations aimed at increasing transparency for AI-generated content in political advertising, focusing on disclosure rather than prohibition.

Google and TikTok explore AI in boosting ad business; Amazon's ad revenue to grow significantly, threatening Meta and Google's market share.

Dove announced it will not use AI-generated models in ad campaigns, raising questions about its stance on beauty ideals and values alignment within Unilever.

AI is revolutionizing ad sales in the media and entertainment industry, offering personalized recommendations and boosting viewership.

Rory Sutherland joins DAIVID as a strategic advisor to help the company grow globally.

Google Marketing Live emphasized AI in new ad features for ecommerce. Updates include AI Overviews, Shopping ads in visual search, 3D images, profit optimization, and customer-specific ads.

Apple partnered with Taboola but ensured control over ad quality by using human moderators, maintaining the current ad quality, and possibly improving it.

AI in advertising transforms campaigns from bland to brilliant.

AI can create commercials, but success relies on human story curation and visuals' quality

MGID launches Performance Prediction Feature with Memorable, aiding advertisers in maximizing ad effectiveness and minimizing costs.

PR plays a powerful role at Cannes despite not taking center stage.

AI could empower or stagnate creativity based on human intention.

Voodoo plans to introduce paid advertising on BeReal, shifting from its ad-free model to monetize the platform.