Recent reporting reveals notable fluctuations in Google rankings as of May 8, signaling potential shifts in search dynamics. Despite Apple indicating a decline in Google searches via Safari, Google contradicts this with data showing increased activity on Apple devices. Several updates were revealed, including AI advancements in Ads and local listings, along with efforts to eliminate scammy pages. The forthcoming AI Max in Google Ads is anticipated to streamline the advertising interface. This week also saw the departure of former Google Ads leader Jerry Dischler.
Google ranking volatility hit on May 8th, following a period of calm, with various updates and testing announcements affecting Google Ads and local search features.
Google has stopped 20 times more scammy pages; its AI crawler can render JavaScript, optimizing search and ad functionalities.
With Google Ads' new AI Max rolling out, changes in advertising interfaces and more user engagement indicators are aimed at enhancing advertiser experience.
Apple claims Google searches are declining in Safari, while Google counters by stating that searches on Apple devices are, in fact, increasing.
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