#google-ads

#google-ads

Digital tools have helped to level the playing field: 82% of small businesses attribute their revenue growth directly to digital ads, and 79% say these tools help them compete with much larger companies. Through tools like Google Ads, Business Profile and Merchant Center, we can bring the best of AI to support these businesses by streamlining their advertising efforts and helping them to stand out to customers.

Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and when you click on them, the local panel for that Google Business Profile opens up. This test was spotted by Khushal Bherwani who shared some screenshots on X.

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified conversions, and a combined overview card. Plus a new way to measure app installs from web campaigns. You can now direct Google Ads campaigns (Search, Shopping, Performance Max, Demand Gen) to both your website and app, creating a consistent experience for customers.

If neither Google Business Profile nor Chain stores work for you, you can select up to 10 locations from Google Maps to link with your Ads account. These Google Maps locations must be yours, or they may be disapproved. Go to Location manager within the Tool menu, under the Shared library. Select the plus button, and choose "Our locations". Select Continue. You can enter the physical address or a key phrase to search your locations.

Freaking out over here because I was just able to add an audience exclusion to a Shopping campaign.

We're also launching a loyalty goal in Google Ads, which helps retailers optimize budgets for their highest value shoppers, tailor their bids and drive higher lifetime value.

Google Ads can be a powerful tool for businesses, but understanding when to start and how to conduct keyword research is crucial for campaign effectiveness.

The ad kicks off by trying to instill some nostalgia by telling us that Ted, our aimless everyman, was born in 1998, the 'year of the first Google search.' Fast forward to him as a kid, Googling 'james blunt music video.' The song 'You're Beautiful' plays as his life, in the form of Google queries, flashes forward until he's an unfortunate 26-year-old, who has a huge house to himself, soul-searching in our age of predatory dating apps and AI sexbots.

Google Ads introduced a tips icon in the Optimization Score column in reporting. Clicking the icon reveals tips and recommendations to enhance campaign optimization scores.

On July 18, 2025, the Google Ads Gambling and games policy United States country-specific requirements was updated to disallow Daily Fantasy Sports in California.

The change history log in Google Ads sometimes shows entries from an 'AdWords Administrator' without identifying which user made the change, leading to confusion.

Google Ads now allows users to apply recommendations with a single click, even without opening the email, leading to potentially blind application of suggestions.

On September 1, 2025, the Google Ads Dangerous products or services policy and Google Shopping Dangerous products policy will be updated to restrict ads for pill presses, encapsulating machines and related components.