#google-ads

#google-ads

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles adds new help page for requesting reviews via links or QR codes. Google Ads search term report has quick filters, even if you don't use them. I posted a bunch of roundup posts including the 2025 Google algorithm update infographic.

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns. Google is aware of the issue and working on a fix. Prakash Chandra Durgapal posted about this on X the other day - he wrote: We are facing a serious issue with offline conversion uploads.

Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp, at least some folks are seeing this. Arpan Banerjee posted about this enhancement on LinkedIn and said, "A small feature, but a big boost in convenience for anyone managing Google Ads."

Google has launched a new link on some search / sponsored ads named "Products at this location." Google confirmed this "relatively new feature" and can show up on listings for service businesses and other types of businesses.

Neither I nor anyone on my team can access it, or any of our accounts. We received emails of an unknown administrative user being added. This person then linked their own MCC to many of our accounts. That's all we know. We have 2FA enabled on all accounts. No idea how this happened. Is there anyone who has dealt with this and can help?

Search continues to ship 🚀 Built on Gemini 3 Pro, Nano Banana Pro is available in Search, starting with AI Mode, on day 1 for Google AI Pro or Ultra subscribers in the U.S. https://t.co/OrkyHrNMzS- Robby Stein (@rmstein) November 20, 2025 AI Mode query ⬆️ Create a detailed infographic for college students on trophic levels and energy transfer in ecosystems. The infographic should feature an ecological pyramid (energy or biomass), with definitions of producers, primary, secondary, and tertiary consumers, and...- Nick Fox (@thefox) November 20, 2025

Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping campaigns.

These AI agents are powered by Gemini and bring AI agents into Google's core advertising and analytics platforms. They are designed to help marketers improve performance, better understand measurement insights and grow at scale, while also solving key challenges by taking the guesswork out of campaign building. Ultimately, Google's Dan Taylor told us this should help businesses achieve better results, with less effort, while keeping marketers in control.

Google is now embedding its AI chat feature within the Google Ads advertiser console, specifically in some screens. The "Guide me" button that triggers an AI chat feature was spotted in the policy disapprovals screen.

Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled from side to side. This test was spotted by Anthony Higman last week, sorry for taking so much time to report on it, but he posted about it on X and wrote, "Your literally cramming ads into every other nook and cranny on Google Search."

Not allowed Providing false or fraudulent information as part of our Advertiser verification programs is not allowed. Examples (non-exhaustive): If you violate Google Ads policies or provide false or fraudulent information during the verification program, you will not be verified or will lose your verified status, and your account will be suspended. Why this isn't allowed: It's harmful to people: When advertisers hide their true identity, users can't make informed choices to avoid scams, misleading information, and dangerous products or services.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local reviews are disappearing, it appears to be a bug Google is working to fix. Google Posts is testing a scheduler option. Google Ads has a new investment strategy tab. Google Ads may soon support campaign level audience exclusions in Performance Max campaigns. Google Merchant Center for Agencies is now available.

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report. Anthony Higman posted about this on LinkedIn and shared this screenshot of the cross campaign metrics chart showing in his Google Ads overview tab: It shows how your ad campaigns work to expand your reach

Google told us we would get more core updates, more often - that did not happen. Google Ads accounts without campaigns will be deleted in 6 months. Google Ads AI MAx gains a source column in the search term report. Google AI Mode has a new what to know section, that might not be new. Google Ads tests setting your new customer value, without your permission.

Without any heads-up, and without it being in the change history, a new customer value has suddenly been applied to a customer. It was set to 200 DKK. One thing is that Google has assigned a value, but another is that I can't remove it again!

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is new campaign type in Google Ads channel performance reporting. Bing is testing search refinements above the shopping ads. Google Search Console's API speed is unchanged. Google AI Mode is based on your Google activity.

Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it. This was spotted by Mike Ryan who posted about it on LinkedIn and wrote, "what I found much more striking was a strange addition to Attributes, namely Campaign Type." Here is the screenshot, with his added emoji:

Technologists and venture capitalists have long believed that one of the great hopes for artificial intelligence is its ability to level the playing field for small businesses. Many have claimed that AI tools across various areas will help small businesses focus more on product development and quality, and less on other operational demands. For startups, there is hope that AI tools will allow them to accelerate growth, moving from a seed round to a Series B or C depending on their industry.

Google launched the grouped ad label sponsored listing interface after months of testing. Google may have said ads are coming to AI Mode in the EU soon. Google Merchant Center clarified its misrepresentation policy. Google Ads has new optimization insights recommendations. Google is hiring a Google Discover software engineer to improve UGC content in Discover. And, a reminder, this newsletter was pre-written and scheduled, I am offlien today.

Google Ads started to update its UI once again. This time it is in the recommendation tab. Google moved the Auto-Apply Recommendations button from its regular place and placed it just as an option above the regular recommendations. Pay attention to it! If you are looking for this feature to disable things after you have unboarded the client, be aware that it could be relocated!