#google-ads

#google-ads

Version 23.2 adds the VideoEnhancement resource and updates to HotelSettingInfo, along with numerous other enhancements that improve functionality and user experience.

European Union (EU) regulation requires Google Ads to ask whether or not your campaigns have EU political ads. You'll need to confirm this for your existing campaigns by March 31, 2026.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says that enabling a way to opt out of just AI Overviews is a "huge engineering project." Google has this about the results tab in Google Ads recommendations. Google AI Mode ask about feature shows up more often. Google is testing links in recipe AI Overviews. Google AI Overviews are blue and then turn gray on click.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google search ranking volatility remained heated through the weekend. A new study says Google AI Overviews clicks are shifting from organic clicks to paid clicks. Google warned about serving "not available" content with JavaScript.

I believe this is a significant enhancement compared to manually entering a new customer value without considering the appropriate ROAS. I wish this could be further improved to evaluate at the auction level, adjusting based on whether it's higher or lower, at the campaign or product level, for example. This way, it would factor in these variations. I've always felt that merely assigning a conversion value to a new customer wasn't an effective method for bidding more for new clients.

Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data. This was spotted by Hana Kobzová who posted more details on PPC News Feed. Hana shared this screenshot of the recommended experiments box: "Each recommendation comes with a preconfigured setup you can apply immediately or customize as needed."

Notice that Google doesn't refute the allegations. The exact details of the EU investigation haven't been reported, but Google is no doubt still feeling burned after evidence surfaced in the DOJ's 2023 search antitrust trial about its opaque search ad pricing. Jerry Dischler, then GM and VP of Google Ads, testified that Google would increase ad prices by up to 10% when it needed to meet investor revenue expectations. He jokingly referred to the practice as "shaking the couch cushions."

Hosted by Ads Product Liaison, Ginny Marvin, who has spent her career in paid search and digital advertising, we're now delivering a new bridge between marketers - the people using the tools every day - and the product teams behind them. This is the Ads Decoded Podcast: your direct line to people designing and building Google Ads.

"As of 23 March 2026, the Google Ads Gambling and games policy will introduce additional certification eligibility requirements," the email states. "Applicants for gambling certifications must now demonstrate good policy health to advertise in any gambling and games category." Specifically, advertising certification will not be granted if the site is hosted on a free platform, if it uses a subdomain of a third-party platform, if the advertiser doesn't own and operate the second-level domain, and/or if the site has no real association with gambling.

Google is Watching/Listening: By using these features, you agree that Google can record and monitor a sample of your calls, texts, and chats. They do this to check the quality of their ad programs. Take it or Leave it: If you don't agree to being recorded, you aren't allowed to use the "Communication Features" (like click-to-call or click-to-message ads). You Are Responsible for Warning People: You must tell your employees, agents, or anyone answering these communications that they are being recorded.

Google has undergone a wholesale rebrand of its adtech wares by unifying its DoubleClick products and Google Analytics 360 Suite under the Google Marketing Platform, along with the debut of a new Google Ads offering in a bid to simplify online advertising for buyers and sellers alike. The new Google Marketing Platform also sees the debut of "Display & Video 360" which unifies features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center features to better enable "end-to-end execution".

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles adds new help page for requesting reviews via links or QR codes. Google Ads search term report has quick filters, even if you don't use them. I posted a bunch of roundup posts including the 2025 Google algorithm update infographic.

This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of his MCC accounts. Channel performance reporting helps you understand how your Performance Max campaign is delivering results across Google's full range of channels and inventory. On the channel performance page, you'll find a campaign-level performance summary along with data visualization to help you determine which channels you're engaging customers on and how they're contributing to your conversion goals.

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns. Google is aware of the issue and working on a fix. Prakash Chandra Durgapal posted about this on X the other day - he wrote: We are facing a serious issue with offline conversion uploads.

Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp, at least some folks are seeing this. Arpan Banerjee posted about this enhancement on LinkedIn and said, "A small feature, but a big boost in convenience for anyone managing Google Ads."

Google has launched a new link on some search / sponsored ads named "Products at this location." Google confirmed this "relatively new feature" and can show up on listings for service businesses and other types of businesses.