#google-ads

#google-ads

These AI agents are powered by Gemini and bring AI agents into Google's core advertising and analytics platforms. They are designed to help marketers improve performance, better understand measurement insights and grow at scale, while also solving key challenges by taking the guesswork out of campaign building. Ultimately, Google's Dan Taylor told us this should help businesses achieve better results, with less effort, while keeping marketers in control.

Google is now embedding its AI chat feature within the Google Ads advertiser console, specifically in some screens. The "Guide me" button that triggers an AI chat feature was spotted in the policy disapprovals screen.

Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled from side to side. This test was spotted by Anthony Higman last week, sorry for taking so much time to report on it, but he posted about it on X and wrote, "Your literally cramming ads into every other nook and cranny on Google Search."

Not allowed Providing false or fraudulent information as part of our Advertiser verification programs is not allowed. Examples (non-exhaustive): If you violate Google Ads policies or provide false or fraudulent information during the verification program, you will not be verified or will lose your verified status, and your account will be suspended. Why this isn't allowed: It's harmful to people: When advertisers hide their true identity, users can't make informed choices to avoid scams, misleading information, and dangerous products or services.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local reviews are disappearing, it appears to be a bug Google is working to fix. Google Posts is testing a scheduler option. Google Ads has a new investment strategy tab. Google Ads may soon support campaign level audience exclusions in Performance Max campaigns. Google Merchant Center for Agencies is now available.

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report. Anthony Higman posted about this on LinkedIn and shared this screenshot of the cross campaign metrics chart showing in his Google Ads overview tab: It shows how your ad campaigns work to expand your reach

Google told us we would get more core updates, more often - that did not happen. Google Ads accounts without campaigns will be deleted in 6 months. Google Ads AI MAx gains a source column in the search term report. Google AI Mode has a new what to know section, that might not be new. Google Ads tests setting your new customer value, without your permission.

Without any heads-up, and without it being in the change history, a new customer value has suddenly been applied to a customer. It was set to 200 DKK. One thing is that Google has assigned a value, but another is that I can't remove it again!

Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it. This was spotted by Mike Ryan who posted about it on LinkedIn and wrote, "what I found much more striking was a strange addition to Attributes, namely Campaign Type." Here is the screenshot, with his added emoji:

Technologists and venture capitalists have long believed that one of the great hopes for artificial intelligence is its ability to level the playing field for small businesses. Many have claimed that AI tools across various areas will help small businesses focus more on product development and quality, and less on other operational demands. For startups, there is hope that AI tools will allow them to accelerate growth, moving from a seed round to a Series B or C depending on their industry.

Google launched the grouped ad label sponsored listing interface after months of testing. Google may have said ads are coming to AI Mode in the EU soon. Google Merchant Center clarified its misrepresentation policy. Google Ads has new optimization insights recommendations. Google is hiring a Google Discover software engineer to improve UGC content in Discover. And, a reminder, this newsletter was pre-written and scheduled, I am offlien today.

Google Ads started to update its UI once again. This time it is in the recommendation tab. Google moved the Auto-Apply Recommendations button from its regular place and placed it just as an option above the regular recommendations. Pay attention to it! If you are looking for this feature to disable things after you have unboarded the client, be aware that it could be relocated!

've been exploring digital marketing lately and noticed that many online courses focus more on theory than actual practice. I'm looking for suggestions or resources that help beginners work on real projects, gain hands-on experience, and get guidance from experts. It would be great to know about any communities, mentorship programs, or platforms where learners can practice SEO, Google Ads, and analytics on live projects. Any recommendations from your experience would be really helpful!

Call ads (call-only ads) are being deprecated. To continue generating valuable phone call leads, you must transition to using call assets within responsive search ads (RSAs). The dates: February 2026 : All options to create a new call-only ad will be removed. February 2027 : All existing call-only ads will stop receiving impressions.

This will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or misleading impressions of the cost of a product or service. Google wrote, they "will begin enforcing the policy update on October 28, 2025, with full enforcement ramping up over approximately 4 weeks." (1) Advertisers must clearly and conspicuously disclose the payment model or full expense that a user will bear before and after purchase.

Digital tools have helped to level the playing field: 82% of small businesses attribute their revenue growth directly to digital ads, and 79% say these tools help them compete with much larger companies. Through tools like Google Ads, Business Profile and Merchant Center, we can bring the best of AI to support these businesses by streamlining their advertising efforts and helping them to stand out to customers.

Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and when you click on them, the local panel for that Google Business Profile opens up. This test was spotted by Khushal Bherwani who shared some screenshots on X.

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified conversions, and a combined overview card. Plus a new way to measure app installs from web campaigns. You can now direct Google Ads campaigns (Search, Shopping, Performance Max, Demand Gen) to both your website and app, creating a consistent experience for customers.

If neither Google Business Profile nor Chain stores work for you, you can select up to 10 locations from Google Maps to link with your Ads account. These Google Maps locations must be yours, or they may be disapproved. Go to Location manager within the Tool menu, under the Shared library. Select the plus button, and choose "Our locations". Select Continue. You can enter the physical address or a key phrase to search your locations.

Freaking out over here because I was just able to add an audience exclusion to a Shopping campaign.

We're also launching a loyalty goal in Google Ads, which helps retailers optimize budgets for their highest value shoppers, tailor their bids and drive higher lifetime value.