A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
I believe this is a significant enhancement compared to manually entering a new customer value without considering the appropriate ROAS. I wish this could be further improved to evaluate at the auction level, adjusting based on whether it's higher or lower, at the campaign or product level, for example. This way, it would factor in these variations. I've always felt that merely assigning a conversion value to a new customer wasn't an effective method for bidding more for new clients.
Campaign Mix Experiments allows you to select existing campaigns and assign them to different experiment arms (up to 5 total). This approach offers flexibility in testing various scenarios, including: Account structure testing: Evaluate which campaign combinations are ideal for your business objectives. Campaign consolidation: Test the impact of consolidating multiple campaigns into a single campaign.
Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data. This was spotted by Hana Kobzová who posted more details on PPC News Feed. Hana shared this screenshot of the recommended experiments box: "Each recommendation comes with a preconfigured setup you can apply immediately or customize as needed."
