Keywords are no longer the sole targeting mechanism due to less-precise match types, smart bidding, and keyword-less campaign types.
Google Ads accounts can be future-proofed by focusing on themes rather than specific keywords and utilizing broad match keywords with smart bidding. [ more ]
Google's multimodal large language models, Gemini, now power the conversational experience within Google Ads, making it easier for advertisers to build and scale Search ad campaigns.
The conversational experience in Google Ads uses a chat-based tool that generates relevant ad content, including assets and keywords, based on a website URL. It also suggests images using generative AI.
Beta access to the conversational experience is currently available to English language advertisers in the US and UK, with global access opening up in the next few weeks and plans to expand to additional languages in the future. [ more ]
Google Ads scripts automate tasks like identifying URL errors, finding keyword conflicts, and change history alerts, optimizing account strategy. [ more ]
Google redefined 'top ads' and introduced new terms like 'absolute top ads' and 'prominence' to clarify ad positions on search result pages.
Impression share metrics have been modified to align with the new ad classification, but there are no expected significant impacts on ad performance. [ more ]
Google Updates Google Analytics Data Tracking to Ensure Consistency with Google Ads
Google is implementing 'Key Events' to replace conversions for behavioral analytics in Google Analytics.
The update aims to provide a more consistent measurement of important behaviors across websites and apps, improving the unified experience for marketers. [ more ]
Google is developing an AI search function called Search Generative Experience (SGE) that will likely become a permanent feature on its search page.
SGE aims to provide a conversational search experience with narrative summaries, examples, pros and cons, and snippets of reviews, potentially impacting Google's core business and brands relying on Google ads. [ more ]
How Google SafeSearch's overzealous algorithm is impacting one bodywear brand
SafeSearch, a feature on Google Images and Search, is blurring images and ads for brands like Nude Barre, impacting their visibility and traffic from the search engine.
This blurring issue is affecting not only explicit content but also images featuring flesh-colored undergarments or nude bodywear. [ more ]