#google-ads
#google-ads

Daily Search Forum Recap: May 15, 2025

Google is fundamentally rethinking its search approach due to the impact of large language models.

Google Ads WhatsApp Messaging For Performance Max Campaigns

Google Ads now supports WhatsApp messaging in Performance Max campaigns, expanding advertisers' options for customer communication.

Google Ads Search Max Spotted

Google Ads introduces Search Max, a feature leveraging AI to enhance ad effectiveness by optimizing keywords and landing pages.

Many Google Ads Accounts Not Serving Ads

Many Google Ads accounts have stopped serving ads since March 1, 2025, causing widespread confusion among advertisers.

Google Response Search Ads (RSAs) May Show Second Headline In Sitelinks

Google Ads is allowing additional headlines to serve in sitelink space for improved ad performance.

Google Ads To Stop Showing Your Ads On Parked Domains By Default

Google Ads will default to not placing ads on parked domains starting in March 2025.

Advertisers need to opt-in to display ads on parked domains in their accounts.

Daily Search Forum Recap: May 15, 2025

Google is fundamentally rethinking its search approach due to the impact of large language models.

Google Ads WhatsApp Messaging For Performance Max Campaigns

Google Ads now supports WhatsApp messaging in Performance Max campaigns, expanding advertisers' options for customer communication.

Google Ads Search Max Spotted

Google Ads introduces Search Max, a feature leveraging AI to enhance ad effectiveness by optimizing keywords and landing pages.

Many Google Ads Accounts Not Serving Ads

Many Google Ads accounts have stopped serving ads since March 1, 2025, causing widespread confusion among advertisers.

Google Response Search Ads (RSAs) May Show Second Headline In Sitelinks

Google Ads is allowing additional headlines to serve in sitelink space for improved ad performance.

Google Ads To Stop Showing Your Ads On Parked Domains By Default

Google Ads will default to not placing ads on parked domains starting in March 2025.

Advertisers need to opt-in to display ads on parked domains in their accounts.

more#digital-marketing

#seo

6 days ago

Marketing tech

Daily Search Forum Recap: May 19, 2025

Marketing tech

Daily Search Forum Recap: April 22, 2025

5 days ago

Marketing tech

Daily Search Forum Recap: May 20, 2025

6 days ago

Marketing tech

Daily Search Forum Recap: May 19, 2025

Marketing tech

Daily Search Forum Recap: April 22, 2025

5 days ago

Marketing tech

Daily Search Forum Recap: May 20, 2025

more#seo

#performance-max

Google Ads High Value New Customer Mode

Google Ads introduces New Customers (High Value) mode for targeted bidding strategies.

Google Ads Performance Max To Get Channel Reporting

Channel reporting could improve transparency and control in Google Ads Performance Max campaigns.

Google Ads Search Terms Report Gains Performance Max Terms

Google Ads now includes Performance Max terms in search terms reports.

New negative keywords feature is a significant addition for Performance Max campaigns.

3 weeks ago

What's Changing With Google Ads Interview With Ginny Marvin

The interview with Google Ads liaison highlighted key changes in Google Ads strategies, including AI integration and new quality metrics for landing pages.

Google Rolls Out Improved AI Search Ad Options

Google's AI Max improves ad targeting and increases conversions for marketers using Search campaigns.

Marketing tech

Google Ads Device Targeting Controls For PMax Campaigns

Google Ads High Value New Customer Mode

Google Ads introduces New Customers (High Value) mode for targeted bidding strategies.

Google Ads Performance Max To Get Channel Reporting

Channel reporting could improve transparency and control in Google Ads Performance Max campaigns.

Google Ads Search Terms Report Gains Performance Max Terms

Google Ads now includes Performance Max terms in search terms reports.

New negative keywords feature is a significant addition for Performance Max campaigns.

3 weeks ago

What's Changing With Google Ads Interview With Ginny Marvin

The interview with Google Ads liaison highlighted key changes in Google Ads strategies, including AI integration and new quality metrics for landing pages.

Google Rolls Out Improved AI Search Ad Options

Google's AI Max improves ad targeting and increases conversions for marketers using Search campaigns.

Marketing tech

Google Ads Device Targeting Controls For PMax Campaigns

more#performance-max

#advertising

Google Rolls Out Improved AI Asset Generation for Ads

Google is enhancing image generation capabilities for ads while restricting certain content types.

Google Ads Runs Different Auctions For Each Ad Location

Google will run different auctions for each ad location, potentially affecting visibility for smaller advertisers.

Online marketing

Google Ads Advanced Plans Section

Google Ads' new Advanced Plans feature optimizes budget allocation for conversions based on selected ad types.

Google Ads Offline Conversion Quality In Smart & PMax Campaigns With Store Goals Changes

Google Ads will prioritize local users in campaigns, aiming for better quality offline conversions, despite a potential rise in costs.

fromDigiday

Agencies call foul as Google reps play hardball with AI pitches to clients

Agencies are increasingly facing aggressive tactics from Google Ads reps pushing new automated tools, leading to conflict and confusion.

Marketing tech

Daily Search Forum Recap: May 5, 2025

Google Rolls Out Improved AI Asset Generation for Ads

Google is enhancing image generation capabilities for ads while restricting certain content types.

Google Ads Runs Different Auctions For Each Ad Location

Google will run different auctions for each ad location, potentially affecting visibility for smaller advertisers.

Online marketing

Google Ads Advanced Plans Section

Google Ads' new Advanced Plans feature optimizes budget allocation for conversions based on selected ad types.

Google Ads Offline Conversion Quality In Smart & PMax Campaigns With Store Goals Changes

Google Ads will prioritize local users in campaigns, aiming for better quality offline conversions, despite a potential rise in costs.

fromDigiday

Agencies call foul as Google reps play hardball with AI pitches to clients

Agencies are increasingly facing aggressive tactics from Google Ads reps pushing new automated tools, leading to conflict and confusion.

Marketing tech

Daily Search Forum Recap: May 5, 2025

more#advertising

#google-search

Marketing tech

Daily Search Forum Recap: May 12, 2025

Marketing tech

Video: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max

Daily Search Forum Recap: May 12, 2025

Google is expanding AI features in its search platform.

A new discussions section in Google Search may compete with Reddit.

Marketing tech

Video: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max

more#google-search

Social media marketing

Google Ads With Follower Counts

Google is integrating social media follower counts into sponsored search ads, signaling a shift in ad strategies.

Google Ads Launches New Charting

Google has introduced several new data visualization charts in the Ads interface, including stacked bar, column, combo, and area charts, enhancing user engagement.

Marketing tech

fromSkift

Google Places Travel Ads in Startup AI Search Engine Results

Google is integrating travel ads into AI search engine results, creating new revenue opportunities for travel companies.

Artificial intelligence

fromYahoo Finance

Google search revenue gets a boost from AI features

Alphabet exceeded earnings expectations with higher-than-anticipated sales, despite a slowdown in ad revenue growth.

Google Ads Suspended 200% More Advertisers & Removed 5.5 Billion Ads

Google has taken significant steps to enhance advertising safety, suspending 39.2 million more advertiser accounts and removing 5.1 billion ads compared to the previous year.

Marketing tech

European startups

fromCoinDesk

Google to Restrict Crypto Ads in EU to MiCA-Licensed Firms

Google requires MiCA licensing for crypto ads in the EU, aiming for regulatory compliance among exchanges and wallets.

#roi

Marketing tech

Google Ads Call Tracking Explained: Setup & Best Practices

Marketing tech

7 Tips To Help Optimize Your Keyword Bidding Strategy

Marketing tech

Google Ads Call Tracking Explained: Setup & Best Practices

Marketing tech

7 Tips To Help Optimize Your Keyword Bidding Strategy

more#roi

#google-merchant-center

E-Commerce

Google Merchant Center Shipping Rates Bug

Retailers face issues with Google Merchant Center affecting shipping details.

Many merchants cannot finish adding shipping rates due to a bug.

No official response from Google has been given about the error.

Google Merchant Center Click Reporting To Change April 21

Google Merchant Center will align click counting with Google Ads starting April 21, 2025.

E-Commerce

Google Merchant Center Shipping Rates Bug

Retailers face issues with Google Merchant Center affecting shipping details.

Many merchants cannot finish adding shipping rates due to a bug.

No official response from Google has been given about the error.

more#google-merchant-center

Google Merchant Center Click Reporting To Change April 21

Google Merchant Center will align click counting with Google Ads starting April 21, 2025.

#user-experience

Marketing tech

Google Ads Now Lets You Hide All Recommendations

Growth hacking

Google Ads Images Expand Swipe Carousel Double

Marketing tech

Google Ads Now Lets You Hide All Recommendations

Growth hacking

Google Ads Images Expand Swipe Carousel Double

more#user-experience

#google

Video: Google Search Volatility, Google Sued Over AI Overviews, Google Ads Auction Changes & Bing and Apple Intelligence

Mid-week, Google search rankings experienced volatility affecting site performance and traffic.

Video: Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong

Google is evolving search technology with its March 2025 core update and new AI features.

Daily Search Forum Recap: March 18, 2025

Google is testing AI Overviews that lead clicks to its own search results instead of external sites.

The 'Good for Kids' attribute in Google Business Profiles aims to improve user experience.

Video: Google Search Volatility, Google Sued Over AI Overviews, Google Ads Auction Changes & Bing and Apple Intelligence

Mid-week, Google search rankings experienced volatility affecting site performance and traffic.

Video: Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong

Google is evolving search technology with its March 2025 core update and new AI features.

Daily Search Forum Recap: March 18, 2025

Google is testing AI Overviews that lead clicks to its own search results instead of external sites.

The 'Good for Kids' attribute in Google Business Profiles aims to improve user experience.

more#google

Google Ads Editor Version 2.9: PMax Age Exclusions, Ad Previews & More

Google Ads Editor 2.9 introduces enhanced features for better campaign management, including MCC labels and shopping ads flexibility.

#ai

Google Ads Review Process Uses AI & Human Evaluation

Google Ads employs both AI and human evaluation for enforcing policy compliance.

fromPractical Ecommerce

Create Google Ads Scripts via GenAI

Google Ads scripts, enhanced by AI, automate campaign management and diagnose issues like discrepancies in target CPA and budgets.

Google Ads Review Process Uses AI & Human Evaluation

Google Ads employs both AI and human evaluation for enforcing policy compliance.

fromPractical Ecommerce

Create Google Ads Scripts via GenAI

Google Ads scripts, enhanced by AI, automate campaign management and diagnose issues like discrepancies in target CPA and budgets.

more#ai

Google Ads Mystery Shopping Rating

Google Ads ratings consider both customer reviews and a 'Mystery Shopping Rating', impacting overall scores.

Google Announces Updates to Display Network Campaigns

Google expands ad inventory across various platforms to enhance brand visibility.

Demand Gen campaigns are now integrated with the Google Display Network, improving conversions.

fromLondon Business News | Londonlovesbusiness.com

Using A/B testing to refine Google ads for better performance - London Business News | Londonlovesbusiness.com

A/B testing optimizes Google Ads campaigns by testing different ad elements to improve performance metrics.