#google-ads

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Marketing tech
fromFast Company
11 hours ago

OpenAI could take down Google's $260 billion ad empire. Here's how

OpenAI will sell ads inside ChatGPT, creating a major new revenue stream and directly challenging Google's advertising dominance.
#ai-mode
fromReadWrite
16 hours ago

Google ads tightens Gambling & Games certification rules

"As of 23 March 2026, the Google Ads Gambling and games policy will introduce additional certification eligibility requirements," the email states. "Applicants for gambling certifications must now demonstrate good policy health to advertise in any gambling and games category." Specifically, advertising certification will not be granted if the site is hosted on a free platform, if it uses a subdomain of a third-party platform, if the advertiser doesn't own and operate the second-level domain, and/or if the site has no real association with gambling.
Marketing tech
#gambling-policy
#desi-banks
fromComplex
3 days ago
US politics

Desi Banks Tells Fans That He's Figuring Out What Happened With Mossad Ads

fromComplex
3 days ago
US politics

Desi Banks Tells Fans That He's Figuring Out What Happened With Mossad Ads

#performance-max
fromSearch Engine Roundtable
4 days ago

Google Ads New Call and Messaging Ads Terms

Google is Watching/Listening: By using these features, you agree that Google can record and monitor a sample of your calls, texts, and chats. They do this to check the quality of their ad programs. Take it or Leave it: If you don't agree to being recorded, you aren't allowed to use the "Communication Features" (like click-to-call or click-to-message ads). You Are Responsible for Warning People: You must tell your employees, agents, or anyone answering these communications that they are being recorded.
Marketing tech
#google-search
Marketing tech
fromSearch Engine Roundtable
1 week ago

Google Ads Campaign Total Budgets Now An Open Beta

Google Ads launched Campaign total budgets open beta for Search, Performance Max, and Shopping, enabling fixed budgets over 3–90 days with Smart demand-based pacing.
Marketing tech
fromSearch Engine Roundtable
1 week ago

Limited Test: Google Ads A/B Tests Product Titles & Images For Shopping Ads

Google Ads is testing A/B experiments for different product titles and images in Shopping Ads with a small group of merchants, with results in about 3–4 weeks.
#google-ai-mode
Marketing tech
fromAol
1 week ago

A Google VP explains why ads make sense in AI search but not Gemini - yet

Google has no plans to place ads in the Gemini app and is prioritizing ads within AI search features like AI Overviews and AI Mode.
Marketing tech
fromPractical Ecommerce
2 weeks ago

Acquiring Customers via Google Ads

Assign incremental conversion value and enable New Customer Acquisition bidding in Google Ads to prioritize acquiring new customers while limiting bids for existing ones.
Marketing tech
fromThe Drum
2 weeks ago

Google rebrands its adtech suite to simplify its offering for marketers and media owners

Google unified DoubleClick and Analytics 360 into Google Marketing Platform, launched Display & Video 360, created Google Ad Manager, and rebranded AdWords to Google Ads.
Business
fromSearch Engine Roundtable
2 weeks ago

Google Ads To Permit Ads For Prediction Markets

Google Ads will allow U.S. ads for federally regulated prediction market platforms starting January 21, 2026, contingent on Google certification.
#google-discover
fromSearch Engine Roundtable
3 weeks ago
Marketing tech

Daily Search Forum Recap: January 5, 2026

Search platforms show issues and updates: Discover over-shows X posts, Knowledge Panel image bug, Search Console link decline, and new Google Ads change-history button.
fromSearch Engine Roundtable
2 months ago
Marketing tech

Daily Search Forum Recap: November 12, 2025

Major search platforms introduced fixes, expanded ad placements, new policy tools, AI-guided ad support, value-based local lead pricing, and favicon experiments in search results.
fromSearch Engine Roundtable
3 weeks ago

Daily Search Forum Recap: December 31, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles adds new help page for requesting reviews via links or QR codes. Google Ads search term report has quick filters, even if you don't use them. I posted a bunch of roundup posts including the 2025 Google algorithm update infographic.
Marketing tech
#google-ai
fromSearch Engine Roundtable
4 weeks ago
Marketing tech

Daily Search Forum Recap: December 29, 2025

Google tests AI interface changes and questions ccTLD necessity; John Mueller calls some SEO content 'digital mulch'; Microsoft Advertising adds custom columns.
fromSearch Engine Roundtable
2 months ago
Marketing tech

Video: Google AI Mode With Gemini 3, GEO Rush, Search Console Annotations & Brand Filters, Google Ads & Reviews

Google and major ad platforms rolled out AI-driven features and reporting updates across Search, Ads, Maps, and publisher controls while industry consolidation occurred.
#dynamic-remarketing
Marketing tech
fromSearch Engine Roundtable
1 month ago

Google Ads Lowers Active Visitors Lists To 100 For Search Network & YouTube

Google lowered minimum audience size to 100 active visitors for Search, YouTube, and Display, applying to customer lists and all audience segment types.
#ads-advisor
Tech industry
fromSearch Engine Roundtable
1 month ago

Daily Search Forum Recap: December 23, 2025

Google rolls out Ads, Maps, Chrome, and Discover updates while major acquisitions, data center shifts, AI developments, legal and infrastructure issues shape the industry.
fromSearch Engine Roundtable
1 month ago

Google Ads MCC Accounts Gaining Channel Performance Reporting

This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of his MCC accounts. Channel performance reporting helps you understand how your Performance Max campaign is delivering results across Google's full range of channels and inventory. On the channel performance page, you'll find a campaign-level performance summary along with data visualization to help you determine which channels you're engaging customers on and how they're contributing to your conversion goals.
Marketing tech
Marketing tech
fromwww.seroundtable.com
1 month ago

Google Ads Video Assets From Merchant Center Beta

Google is testing Merchant Center video imports to auto-surface product-linked videos, speeding creative setup and improving relevance and performance for retail PMax campaigns.
#ai-max
fromSearch Engine Roundtable
1 month ago

Google Ads Offline Conversion Uploads Bug

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns. Google is aware of the issue and working on a fix. Prakash Chandra Durgapal posted about this on X the other day - he wrote: We are facing a serious issue with offline conversion uploads.
Online marketing
#investment-strategy
fromSearch Engine Roundtable
1 month ago

Google Ads To Gain WhatsApp Support Notifications

Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp, at least some folks are seeing this. Arpan Banerjee posted about this enhancement on LinkedIn and said, "A small feature, but a big boost in convenience for anyone managing Google Ads."
Marketing tech
fromSearch Engine Roundtable
1 month ago

Google Ads Products At This Location Link

Google has launched a new link on some search / sponsored ads named "Products at this location." Google confirmed this "relatively new feature" and can show up on listings for service businesses and other types of businesses.
Marketing tech
Marketing tech
fromSearch Engine Roundtable
1 month ago

Google Ads To Bring Back Website Optimizer

Google Ads published documentation about Website Optimizer under the Reporting tab; it requires Google Ads access and Google Analytics admin rights and can auto-create GA4.
Marketing tech
fromSearch Engine Roundtable
2 months ago

Google Ads Overview Tab With Trends & Performance By Stage

Google Ads is testing two Overview tab sections: Trends for year-over-year category trends and Performance by Stage mapping Awareness, Consideration, and Action metrics.
Marketing tech
fromMarTech
2 months ago

Google to auto-link YouTube channels and Google Ads accounts | MarTech

Google will automatically link YouTube channels to Google Ads accounts when high-confidence connections are detected, with 30 days' notice and an opt-out option.
fromSearch Engine Roundtable
2 months ago

Google Ads Account Hijacks

Neither I nor anyone on my team can access it, or any of our accounts. We received emails of an unknown administrative user being added. This person then linked their own MCC to many of our accounts. That's all we know. We have 2FA enabled on all accounts. No idea how this happened. Is there anyone who has dealt with this and can help?
Marketing tech
Environment
fromEco-Business
2 months ago

'Threat to climate information integrity': Big Oil unleashed internet ad blitz ahead of COP30

Major oil companies dramatically increased Google Ads targeting Brazil and globally around COP30 to greenwash reputations and influence climate negotiations.
fromSearch Engine Roundtable
2 months ago

Google Brings Nano Banana Pro To Search & Ads

Search continues to ship 🚀 Built on Gemini 3 Pro, Nano Banana Pro is available in Search, starting with AI Mode, on day 1 for Google AI Pro or Ultra subscribers in the U.S. https://t.co/OrkyHrNMzS- Robby Stein (@rmstein) November 20, 2025 AI Mode query ⬆️ Create a detailed infographic for college students on trophic levels and energy transfer in ecosystems. The infographic should feature an ecological pyramid (energy or biomass), with definitions of producers, primary, secondary, and tertiary consumers, and...- Nick Fox (@thefox) November 20, 2025
Marketing tech
Marketing tech
fromSearch Engine Roundtable
2 months ago

Daily Search Forum Recap: November 14, 2025

Google rolled out multiple search and ads updates: advertiser suspension improvements, new AI shopping tools, testing shopping brand inclusions, LSA guidance, and proposed EU ad tech changes.
fromSearch Engine Roundtable
2 months ago

Google Ads Standard Shopping Campaigns Gets Brand Inclusions

Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping campaigns.
Online marketing
Marketing tech
fromSearch Engine Roundtable
2 months ago

Video: Movemeber Google Update, Opal AI Spam, Discover Spam Fix, Copilot Search, Google Image Ads & More

Major search and advertising platforms deployed AI features, shopping updates, ad policy changes, tools for campaign management, analytics, and spam mitigation across Google and Microsoft.
Marketing tech
fromSearch Engine Roundtable
2 months ago

Google Says Don't Close Your Google Ads Account To Make Local Service Ads Work

Closing and recreating Google Ads accounts to 'fix' Local Services Ads is not recommended and can cause harm; follow official troubleshooting and best-practice guidance instead.
fromSearch Engine Roundtable
2 months ago

Google Rolling Out Ads Advisor and Analytics Advisor

These AI agents are powered by Gemini and bring AI agents into Google's core advertising and analytics platforms. They are designed to help marketers improve performance, better understand measurement insights and grow at scale, while also solving key challenges by taking the guesswork out of campaign building. Ultimately, Google's Dan Taylor told us this should help businesses achieve better results, with less effort, while keeping marketers in control.
Marketing tech
Marketing tech
fromSearch Engine Roundtable
2 months ago

Google Ads Testing Importing X Ads & Other Social Campaigns

Google is testing an experiment to import high-performing social video assets (including X/Twitter) into Google Ads, using third-party data sourcing (Pathmatics).
Marketing tech
fromAdExchanger
2 months ago

Google Rolls Out Chatbot Agents For Marketers | AdExchanger

Google launched Ads Advisor and Analytics Advisor, AI tools built into Google Ads and Analytics to automate campaigns, recommendations, and creative generation.
fromSearch Engine Roundtable
2 months ago

Google Ads AI Guide Me Button In Policy Disapprovals

Google is now embedding its AI chat feature within the Google Ads advertiser console, specifically in some screens. The "Guide me" button that triggers an AI chat feature was spotted in the policy disapprovals screen.
Marketing tech
fromSearch Engine Roundtable
2 months ago

Google Image Results New Text Ads Carousel

Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled from side to side. This test was spotted by Anthony Higman last week, sorry for taking so much time to report on it, but he posted about it on X and wrote, "Your literally cramming ads into every other nook and cranny on Google Search."
Marketing tech
fromSearch Engine Roundtable
2 months ago

Google Ads Disallows Fake Information For Advertiser Verification Programs

Not allowed Providing false or fraudulent information as part of our Advertiser verification programs is not allowed. Examples (non-exhaustive): If you violate Google Ads policies or provide false or fraudulent information during the verification program, you will not be verified or will lose your verified status, and your account will be suspended. Why this isn't allowed: It's harmful to people: When advertisers hide their true identity, users can't make informed choices to avoid scams, misleading information, and dangerous products or services.
Online marketing
Marketing
fromPractical Ecommerce
2 months ago

Merge Google Ads Campaigns for Better ROAS

Consolidate campaigns, ad groups, keywords, and ads into larger, thematically grouped entities so Google's AI has sufficient data for effective optimization.
fromSearch Engine Roundtable
3 months ago

Daily Search Forum Recap: October 27, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local reviews are disappearing, it appears to be a bug Google is working to fix. Google Posts is testing a scheduler option. Google Ads has a new investment strategy tab. Google Ads may soon support campaign level audience exclusions in Performance Max campaigns. Google Merchant Center for Agencies is now available.
Marketing
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