Google Ads Graphs Gain Performance Explanations
Briefly

Google Ads has improved its console by adding a feature that allows users to gain insights into their campaign performance directly through the charts and graphs. Users can click on highlighted sections of these performance graphs to access contextual explanations for various changes, such as cost increases or decreases. This feature was noted by Thomas Eccel on LinkedIn, who emphasized its capability to display explanations related to campaign changes, including cost fluctuations, keyword performance, and search interest adjustments, facilitating better campaign management.
Google Ads has introduced a feature in the console that provides direct explanations for performance changes, enhancing insights for campaign management.
Reported by Thomas Eccel, users can now click on sections of performance graphs to reveal contextual explanations for metrics like cost fluctuations.
Read at Search Engine Roundtable
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