Microsoft states that SEOs should perform click studies to determine whether AI search clicks translate to conversions, citing a lack of visibility from search engines. A drastic incident involved a site suffering a 50% traffic decline on Google within two weeks due to being hacked, an issue addressed by John Mueller. Google Ads introduced a new cost toggle feature for Performance Max campaigns, helping users understand cost sharing. OpenAI's ChatGPT app allows users to choose Google Maps, and Google AI Overviews introduced new keyboard shortcuts for enhanced functionality.
Microsoft emphasizes the importance for SEOs to conduct click studies to evaluate the conversion rates of AI-driven search clicks, as search engines lack visibility into these metrics.
A significant incident involved a website experiencing a drastic 50% drop in Google traffic within two weeks after a hacking event, further addressed by John Mueller from Google.
The new cost toggle for Performance Max campaigns in Google Ads allows marketers to view the share of costs, providing better budgeting insights and campaign management.
OpenAI's ChatGPT iOS application now includes the option to select Google Maps instead of Apple Maps, enhancing user choices for navigation.
Recent updates to Google AI Overviews introduced keyboard shortcuts aimed at improving user experience, particularly relating to the overlay highlight feature.
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