Council Post: 15 Key Things Marketers Need To Know About Google's New SGE
Google's Search Generative Experience (SGE) may reduce website traffic for businesses but could lead to higher-quality leads. Marketers must adapt strategies to balance current success with future AI impact. [ more ]
Boost Your Website's Visibility: Proven Strategies to Increase Organic Traffic
Organic traffic is crucial for online success, offering higher engagement and conversions than paid traffic with effective SEO strategies.
Effective SEO involves keyword research, on-page optimization, and off-page tactics like backlinks, essential for site visibility and credibility. [ more ]
Amazon's vast customer reach outshines individual online retailers, with 66% of consumers starting their online shopping journey on Amazon.
Despite losing direct customer relationships, leveraging Amazon can lead to increased visibility and trust, potentially driving traffic to individual websites. [ more ]
Site Traffic Down? Google Just Made Some Big Search Changes | Entrepreneur
Google's AI summaries are impacting news publishers by potentially reducing website traffic and diminishing their ability to create fresh content. [ more ]