OpenAI has improved the ChatGPT interface by incorporating UTM parameters in links under the 'more' section, which previously used standard links without these parameters. Glenn Gabe highlighted this update, noting that it would significantly increase traffic measurement in analytics platforms like GA4. The addition of parameters like utm_source=chatgpt will allow users to track traffic more effectively from ChatGPT, benefiting website owners and marketers by providing better insight into their referral sources.
This should jump the traffic levels in GA4 and other analytics tools for ChatGPT.
ChatGPT finally added UTM parameters for 'More' sources versus just the citations.
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